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How Bloggers and Content Marketers Can Generate Unlimited Video Ideas

January 23, 2012 | By Adrienne Smith

How Bloggers and Content Marketers Can Generate Unlimited Video IdeasAs promised, this year I will be introducing some guest bloggers who I have asked to contribute some of their own special talents over here at my place.  For my first guest blog post of the year, I would like to introduce to you Mr. Paul Wolfe.  You can read more about Paul after this awesome post but let’s not tie this up any longer…

Today’s video tutorial came about because Adrienne asked me if I could help her with something that she was having some problems with.  And that something was this:

“How do I come up with ideas for videos?”

Now before we go and look at three ways that you cannot only come up with ideas for videos, but come up with limitless ideas, I just briefly want to talk for a moment about why it’s vitally important to come up with video ideas.

And not just topic ideas – but ideas that will resonate with your audience and more importantly, attract new members to your ideas.

The Importance Of Consistency In Video Marketing

The biggest reason why you should create multiple videos – and consistent posting schedule – can be found on Page 15 in the YouTube Creators Playbook. In their own words, Youtube says:

Strategy: Release content frequently and on a recurring schedule.

Why This Works: Frequency of uploads affects the algorithm. To build an audience, ‘a consistent audience requires consistent content.’”

I put the important sentence in italics:

Frequency of uploads affects the algorithm.

Now YouTube is not the only way to use videos in your video marketing efforts – but it’s a big part of any video marketing strategy. And if YouTube themselves tell us that we need to create frequent videos….well, we’d be pretty dumb to ignore that.

Plus there are plenty of other benefits to creating multiple videos too:

  • the more content you have, the more chances there are for people to find you (Marcus Sheridan calls this ‘The Law Of Compound Information)
  • greater exposure to your expertise increases your authority; the more videos you have optimized correctly, each video can appear in Google’s Search Engine results not just in YouTubes
  • the more overall views you have, the higher your channel will be ranked. This positively affects how Google and YouTube return your videos in search results
  • videos are easily shared…leading to greater exposure of your brand and authority

But the biggest benefit of creating a consistent posting schedule is this:

In most niches very few people are doing it yet. So getting started NOW will give you a market advantage over your competitors.

Video Is Only Getting Bigger And Bigger

Video is not going away. As mobile devices spread – and internet access gets cheaper and faster – the importance of video is going to grow. Cisco Systems estimate that by the end of 2013 around 90% of web traffic will be generated via video.

So in my opinion you’ve got to get started with video. And you’ve got to be thinking about a publishing schedule for videos in the same way that you have a publishing schedule for your blog.

And to commit to a regular publishing schedule for videos requires that you can conceive of multiple topic ideas to make videos about.

And that leads us to the Video Tutorial itself:

Video Notes

To read the written version of the video, please visit:

http://www.onespoonatatime.com/how-bloggers-content-marketers-unlimited-video-ideas

You can download the YouTube Creators Playbook here:
http://www.youtube.com/creators/playbook.html

For more information on Target Profiles, please follow these links:
How A Target Profile Interview Can Save Your Business

Using Target Profile Questions To Create A Product

Now For Your Comments

So what did you think?  Paul and I would love to hear your thoughts on what he shared and please feel free to ask any questions because Paul will be by to answer those for you.

Now remember, video is something you are really going to need to implement into your marketing starting this year so while we have Paul’s undivided attention, let’s be sure and take advantage of it.  If you have any questions at all, now’s the time to ask.

Thank you all for taking the time to stop by today and I want to especially thank Paul for helping not only me out with the question I had for him but hopefully he was able to shed some light on this for you as well.

Paul Wolfe

To learn more you can find Paul Wolfe on the webt at One Spoon At A Time where he writes about the elements of creating an online business.

This year he will be focusing on video and video marketing. Paul also teaches bass guitar online and is just about to pass 2 million views on YouTube.

Paul Twitter | Paul YouTube | Paul Google+ | Paul Blog

XXXXX

{ 149 comments… read them below or add one }

1 Jamella Biegel
Twitter:
January 23, 2012 at 8:41 AM

Good Morning!

I have to ditto what Diane said! I too am camera shy and have avoided videos up to this point. I know that they are extremely effective because some of the most successful people in my business opportunity are You Tube stars. They consistently put out informative videos, and this marketing strategy is working well for them.

Obviously, video marketing is here to stay and time for all of us to jump on board. I have a question for Paul – are voice over videos as successful as videos that show a person talking to the camera?

Thanks in advance!

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2 Paul Wolfe
Twitter:
January 23, 2012 at 8:51 AM

Jamella

Thanks for stopping by – and great question.

Here’s my honest answer: I don’t actually know. Normally on a video like this I would put myself into the video at certain points – like some cut in shots of myself asking some of the questions. So that way you would see me as well as hear me. But for this video I didn’t as I have an absess under a tooth and the side of my mouth is a little swollen…

Here’s what I’d recommend to the ‘camera shy’ – start out with the kind of video I created today. That way you can get used to your voice being onscreen – and then when you get used to that you can start thinking about stepping up and introducing ‘live action.’

Paul

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3 Adrienne Smith
Twitter:
January 23, 2012 at 8:53 AM

Good morning Jamella,

We all have to start somewhere Jamella and those video rock stars were not that in the beginning. I know I had a fear of being in front of the camera so just move past that and you’ll start cranking them out. I’ll let Paul help you with that answering your question.

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4 pea January 23, 2012 at 8:10 AM

Some nice points here and of course video is going to explode. I only wonder why it is isn’t used more on blogs yet – although I always like to read my info personally. You Tube has even set the precedent by changing their own format to accommodate this. Useful post.

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5 Paul Wolfe
Twitter:
January 23, 2012 at 8:28 AM

Hey Pea

My gut feeling why more people are not using video is that most people are overwhelmed by the challenge of video. IT has so many moving parts – camera, lighting, microphones, importing, editing, rendering, uploading, etc etc – and that’s WITHOUT any content being created! (or thinking about clothes or make up!).

Here’s the biggest reason IMO why everyone should be doing it: if you don’t, and your competitor does, then in a couple of years time you are screwed. You have chosen to restrict yourself to a dwindling market share in your particular niche. And your competitors will get farther and farther ahead.

Do you know of any business in the world that doesn’t use email? In 5 years time your potential clients will look at you the way we would look at someone who doesn’t use email now if you’re not using video. That’s why it’s so important to get started now.

Thanks for dropping by.

Paul

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6 Adrienne Smith
Twitter:
January 23, 2012 at 8:35 AM

Hey Pea,

Great to see you again.

I think a lot of people are still nervous about doing videos which is why more blog posts don’t have video. Would probably have to research that further but I’m sure that has a lot to do with it. I hope they’ll get over that tho if the predictions are right. Don’t implement video into your marketing and you just may regret that decision.

Thanks for the comment and great to see you again. Have a wonderful week.

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7 Chadrack
Twitter:
January 26, 2012 at 12:00 PM

I want to agree with you Adrienne. Personally this is the top reason why, even when I planned to do more of videos some time ago, I have not really brought myself to doing any. I must appreciate Paul for this video. It has helped in taking care of one of my concerns. And thanks to you also for bringing Paul to this.

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8 Adrienne Smith
Twitter:
January 26, 2012 at 12:12 PM

Glad you found this one helpful Chadrack and I hope we’ll start seeing some videos from you soon. Paul’s made it pretty easy for us and he’s also given some links in the comments on what programs to use if you need any help. I’m still going with the basics for now but they are working great!

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9 Carolyn
Twitter:
January 23, 2012 at 8:10 AM

Thanks, Adrienne, for bringing the talented Paul Wolfe to your blog! His blog post is very inspirational and emphasizes what you have been telling us and showing us for a while: Video blogs/vlogs are very effective. I appreciate all of this helpful instruction as well as Adrienne’s help as I have created videos for my blog.

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10 Paul Wolfe
Twitter:
January 23, 2012 at 8:29 AM

Hey Carolyn

If you’ve already started video then you’re ahead of the curve! My advice to you is this: commit to a regular schedule and each month pick an element (like lighting, audio quality, backdrop, or something) and try and improve in that area.

In a year’s time your videos will be much better than they are now – and more importantly, much better than the bulk of your competitors.

Thanks for stopping by.

paul

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11 Adrienne Smith
Twitter:
January 23, 2012 at 8:39 AM

Hi Carolyn,

Ah, was so happy he wanted to do this for me and answer that big question I had for how to get ideas to create more videos. I mean people want to see them but coming up with those topics can be hard at times. He really went into depth showing me how to resolve this so I now have no excuses. He called me out didn’t he!

Glad you enjoyed this one so I guess that means you’ll have to start doing more too Carolyn. And by the way, Happy Birthday to your blog. I’ll be by here in a bit but congratulations for being online for one full year. Whoohooo!!!

See ya later Carolyn!

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12 Diane Aksten
Twitter:
January 23, 2012 at 8:21 AM

Adrienne: Great way to start off 2012!!

I must admit; like many people, I don’t feel comfortable doing videos but I know it’s important for me to “suck it up” and just do it!!

Thanks for bringing Paul on as a guest and I’m looking forward to utilizing his (and your) help.

Diane

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13 Paul Wolfe
Twitter:
January 23, 2012 at 8:31 AM

Diane

Thanks for stopping by – please see the reply I left above to Pea (first comment). That should make it clear why it’s absolutely crucial to start doing ‘video.’ (And note that even though I am quite comfortable with ‘live action’ shoots, this was all done with slideshow and microphone. There are many ways to skin a cat!).

Paul

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14 Adrienne Smith
Twitter:
January 23, 2012 at 8:48 AM

Hey Diane,

Been there and done that Diane. Once you move through the fear of doing them you’ll kick yourself for not having started sooner. Trust me, I SO know how you feel. But look at me now! People tell me I’m a natural but I sure wasn’t in the beginning. So, suck it up and get with it girl. You can do this and people love videos.

So glad you enjoyed this post and what Paul had to share. He’s a video rock star as far as I’m concerned. No more excuses right!

Thanks Diane! I appreciate you sharing that. We’ll help you through this, no worries.

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15 Aisha DaCosta January 23, 2012 at 8:32 AM

Hey Adrienne,

Thanks for this post. You know I love video to market ideas and connect with an audience. Paul great tips and advice. Question for you…what do you think of Vimeo? I understand the traffic benefits of YouTube but I really like Vimeo. Interested in your thoughts.

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16 Paul Wolfe
Twitter:
January 23, 2012 at 8:37 AM

Hi Aisha

Although YouTube truly IS the Daddy of video marketing, I do believe that there are other video aggregator sites worth testing out and posting videos to. Vimeo is one. Blip.tv is another. Metacafe and Veoh are both ok as well.

What I really suggest is trying it out and tracking where subscribers and/or clients are coming from. That’s the ultimate determinant as to whether is something is worth taking the time to persue.

Paul

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17 Adrienne Smith
Twitter:
January 23, 2012 at 8:49 AM

Thanks Aisha and I know you are doing fabulous with your interview series. You are way ahead of me… Paul called me out on that so I guess I better step up.

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18 Peggy Baron
Twitter:
January 23, 2012 at 8:40 AM

Paul is the man! Adrienne, thanks for getting Paul to guest post about one of his many areas of expertise.

Paul, I like your ideas on how to get ideas for videos. I’ve used your Amazon method for getting ideas for writing, but I hadn’t thought of using it for making videos. D’oh.

Thanks for that.
Peggy

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19 Paul Wolfe
Twitter:
January 23, 2012 at 8:46 AM

Hey Peggy

Ha ha I laughed at this: “one of his many areas of expertise!” You know I’m just a regular guy, right? The only reason I know about video was because I tested it out (with a series of really, REALLY bad videos) and the results were off the chart. Personally I love to write…but I’m a weirdo like that!

Yep it should be noted that the ‘Amazon Table Of Contents’ method can be used to generate ideas for blog posts or podcasts too! Great point! Catch you later.

Paul

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20 Adrienne Smith
Twitter:
January 23, 2012 at 8:51 AM

He is isn’t he Peggy! Yeah, video is creeping in as King of content so I wanted to step up my game this year upon his recommendation so what better way to do this then have him just tell me how to get started. And that he did!

Thanks Peggy for stopping by, really appreciate that!

Have an awesome day!

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21 Kaarina Dillabough
Twitter:
January 23, 2012 at 10:55 AM

Simply superb! Actionable, achievable, clear-cut steps, delivered in a most delicious voice Paul! As a former TV broadcaster, I admire people who deliver with such great tone, modulation and content:) Now why haven’t I started doing videos? “Now or never was the time”, so you’ve spurred me to action.

Thanks Adrienne and Paul. Cheers! Kaarina

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22 Adrienne Smith
Twitter:
January 23, 2012 at 11:30 AM

Hi Kaarina,

Paul does share what it takes which is why I really was excited when he said he would do a video for me and my readers. He’s going to love your comment so I’ll leave the rest for him. Thanks so much Kaarina for sharing that!

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23 Paul Wolfe
Twitter:
January 23, 2012 at 11:53 AM

Hey Kaarina

Thanks for the kudos. There’s a really,really POWERFUL lesson for everyone here.

Kaarina, you said this: “I admire people who deliver with such great tone, modulation and content.”

The lesson is this: I’m recovering from flu (over a week ago), but my throat is still pretty raw. And to me my voice sounds hoarse and sore. But what’s important isn’t what I hear – it’s what the audience hears. We all hate the sound of our voice when we’re editing – but it’s the voice that everyone else in our lives hear.

So if you think you don’t want to do videos because you don’t like the sound of your voice….it doesn’t matter. YOU don’t have to like the sound of it….as long as your target profile/target audience do, that’s all that matters.

Thanks for stopping by. Glad you enjoyed it – now make sure you go and take some action and make me proud!

Paul

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24 Barry Wells
Twitter:
January 23, 2012 at 12:30 PM

Hi Adrienne,

Congratulations on getting Paul over here to guest post, and on such a hot topic to ;)

I love making videos and have just upgraded my PC so as to be able to create more (the old one was far to noisy, which came through on the videos). I know how hot videos are and we only have to scan Facebook to see the amount of people sharing them from their phones. I know one of my brothers is forever sharing them on Facebook.

I, like others, have really been scratching my head at times trying to find hot topics to create videos around. So this post was a MASSIVE help in that department. Whilst I know about searching YouTube and finding things there I never for a moment thought about using Amazon OR asking about pain points.

Such a simple solution that will not only have me finding good, hot ideas for my videos but I’ll also be able to give my head a rest from all the scratching ;)

I’ll be heading over to your blog as soon as I’ve had my dinner Paul ;)

Thanks for this lesson Paul and thanks for inviting Paul over Adrienne, PURE excellence thank you both very much.

Respect and Regards,
Barry

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25 Adrienne Smith
Twitter:
January 23, 2012 at 12:45 PM

Hey Barry,

Thank you and I’m SO pleased. It was a topic I wanted to know more about since he’s convinced me to do more videos this year. Wow, finding topics people want to hear about was my concern but he’s definitely set me straight on this. No more excuses now right!

I love the videos you’ve been doing Barry so looks like we both just got our education on this topic right! I also had known to search these areas in the past for writing articles so I guess I never really thought about doing the same with videos.

Thanks Barry for your comment and I’m sure Paul will appreciate a visit as well.

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26 Paul Wolfe
Twitter:
January 23, 2012 at 12:46 PM

Hey Barry

Thanks for dropping by, and thanks for the kind words.

I often find that most ‘elegant solutions’ tend to be simple…it just requires the right alignment of ideas to give you that elegant solution.

I just upgraded my MacBook because my old one was just too slow for rendering and importing video – buying a new one has increased my productivity by a substantial percentage. So that is something that regular video creators need to keep an eye on.

Enjoy your dinner and I’ll see you at my place later!

Paul

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27 Deeone
Twitter:
January 23, 2012 at 1:33 PM

Hey Adrienne and Paul,

This was a phenomenal post and an incredibly helpful video! I’m pretty new with making videos myself, and I have several (OK, more like 7) videos over an array of topics. Consistency comes up again in the message… that’s not surprising. :) So far I’ve been keeping them coming every other week, but it sounds like I may not want to skip a week… Would you say this would be a great idea? Or would you say, that as long as I’m doing them on a consistent basis that should be fine?

The means of getting more ideas was awesome! A great use of Amazon! Thanks for sharing those tips with us here at Adrienne’s, Paul! And thank you Adrienne for sharing this guest post. I knew it sounded incredible when you mentioned it on Friday, but Paul did even better than I expected. Great job to the both of you! :)

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28 Adrienne Smith
Twitter:
January 23, 2012 at 2:08 PM

Hey Deeone,

I’ll let Paul answer that question for you but I would have to say that we need to step it up to at least one a week. I shot one last week and my post on Thursday will have a video so I’m going to take his advice and work that into my schedule as well. Now at least I can come up with some awesome topics to share.

Thank you Deeone and I think my first guest post of the year was definitely a great one. I knew when Paul offered to do this for me that he would not disappoint. Let’s face it, if people haven’t heard of Paul yet then they will now. He’s the Video King in my book and who better to learn from?

I appreciate your comment Deeone and so happy you found this so helpful. I know Paul will also reply as well. He’s based in the UK so his hours are much different then ours! I just appreciate him being so helpful to my readers. :-)

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29 Paul Wolfe
Twitter:
January 23, 2012 at 2:20 PM

Hey Deeone

Thanks for dropping by and leaving a question for me!

There’s no ‘right’ answer to your question. The guy who really nailed it originally with video was Gary Vaynerchuk – he created WineLibrary TV back in 2006 I think it was – and he was doing a video a day, five days a week, just about every week of the year.

HIs results were spectacular too – not only did he become a social media superstar, but he also took the turnover of his parents liquor store from 4 million a year to 80 million. In about 3 years I think that was. So sensational results.

The bottom line is at the moment in most niches one video a week will have you outstripping the competition – because video ‘feels’ harder to most people. It is more time intensive, but it’s not harder…there are just more moving parts to juggle than say writing a blog post.

If you can do more than that….that would be good. But one a week is a good goal to start with. And don’t forget to track your results too!

Paul

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30 Deeone
Twitter:
January 23, 2012 at 9:44 PM

Thank you both for the most helpful advice! :) I will definitely be stepping up producing more content concrete videos. With the advice you’ve shared in your video, Paul, this will become more and more easy for me with time. I’m still not an expert, but I’ve gotten a lot more comfortable in front of the camera. This can only help me to move forward incorporating these most excellent tips!

Thanks again Paul, for all of your help and sharing your wealth of information here at Adrienne’s. And thank you again Adrienne for sharing this guest post from Paul! :) Awesome week to you both! :)

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31 ntathu allen
Twitter:
January 23, 2012 at 2:49 PM

Thanks Paul…I love how the universe works! This week my goal is to add my first video to one of my posts. So fingers crossed, that goes well then I can start using some of the tips you suggest to find video ideas..love the idea of visiting amazon..loads of yoga and meditation books so once confidence is up..no excuse. Thx

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32 Adrienne Smith
Twitter:
January 23, 2012 at 3:03 PM

Glad Paul could help with this one Nthathu and I’m excited to see your first video on your post. I will definitely look forward to seeing that.

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33 Cat Alexandra
Twitter:
January 23, 2012 at 4:41 PM

Hi Adrienne,

What an informative video from Paul! I will admit that my vlogging hasn’t been very consistent. I have found that there are a few more plates I’d like to get up and spinning regularly to enhance my presence and results in the online marketing world. Thank you for making the introduction to Paul here.

The Step 3 / Amazon process for widdling down to subjects for content creation is brilliant! I think that this can be applied for many different methods to position ourselves to our niche. Simply brilliant!

Cat

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34 Adrienne Smith
Twitter:
January 23, 2012 at 5:52 PM

Hi Cat,

Glad you enjoyed this post and Paul is definitely the King when it comes to video marketing. At least he is in my book. I was so thrilled that he took the time to shoot this video for not only me but for my readers as well. This will be a great reference point if anyone ever comes back and says I don’t know what to shoot a video about. Problem solved!

Hope to see more videos from you in the near future too Cat. I’ve enjoyed the ones I’ve seen from you so far. You have that natural relaxed way about you.

Thanks for sharing your thoughts on this with us.

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35 Paul Wolfe
Twitter:
January 24, 2012 at 1:41 AM

Cat

Thanks for stopping by – and you’re right, this method can be used for generating ideas for blog posts or podcasts too. Or any other form of content.

It’s not the only way either….but I like to keep things simple and give clear steps.

Paul

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36 Jens P. Berget
Twitter:
January 23, 2012 at 4:55 PM

Hi Paul (and Adrienne),

Your voice is perfect for video Paul, and you talk slowly and it’s very easy to understand. I’m Norwegian so I need it to be easy to understand :)

I have been thinking about doing videos, and especially since I have read so much about the future of web content and that “all” the experts are talking about video is the future.. but my main “fear” is that a video will be too much me, if you know what I’m talking about. When I write, I feel like I can be a whole different person, and I can distance myself from whoever I am at the moment and I just go with the content wherever it leads me. With video, I feel that I’m taking too much space, and that my voice and my presence is all over the content. Well, that’s just me, but it’s something that has stopped me from doing it (I have created a few tutorials, that’s all).

Anyway. The content is awesome as always. Thanks a lot, both of you :)

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37 Paul Wolfe
Twitter:
January 23, 2012 at 5:04 PM

Jens

I think the problem you raise is a problem for people who turn the camera on, hit record and start shooting. You have to be very, very, VERY good to do that on a regular basis.

Most people should script their videos – that way they control their message, and they also control the delivery of it. Anythign that’s superflous to the video should either get cut in the editing part of the process, or you should stop recording and re-take. (At least that’s what I do).

What video does really well – and much better than written content IMO – is to communicate exactly WHO you are to people. The whole ‘know/like/trust’ process is turbo charged by video.

You say you’re worried about a video being ‘too much you’ – well at the end of the day the ONE thing that you have in your possession that is truly different from your competitors is this factor. You should actually be striving to be ‘more’ you – because then your uniqueness comes to the fore. Seth Godin calls it being a ‘purple cow.’ As the marketplace gets more saturated…you need to be unique! And you need to demonstrate it!

HTH.

Paul

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38 Jens P. Berget
Twitter:
January 23, 2012 at 5:10 PM

You’re absolutely right Paul. But, I believe that video is an even harder thing to learn than writing. And the reason is not the technical skills, but being confident enough to show the “real” you. I know that I will eventually get there, but it’s something I need to learn first. I don’t like to look at myself on video, and I definitively don’t like to listen to my voice :)

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39 Adrienne Smith
Twitter:
January 23, 2012 at 6:03 PM

Jens, when you are shooting a video treat it like you are just having a conversation with an old friend. We don’t always say the right thing but people will connect with you on that personal level. That why people will say I thought you were just talking to me! Trust me, you’ll get use to it over time and it does become more comfortable. Just like anything else.

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40 Adrienne Smith
Twitter:
January 23, 2012 at 5:12 PM

I agree with Paul here Jens. You are so very unique and I think that a lot of the readers can really relate to you. We already enjoy your written word so we want more Jens and he’s right, there is only one you! If you let the words flow when you write then I’m pretty certain you can do the same when you shoot videos. But you’ll never know until you just go for it. :-)

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41 Paul Wolfe
Twitter:
January 24, 2012 at 1:39 AM

Jens

I actually think you’re wrong about video being harder than writing. Maybe it’s my personal opinion…but getting comfortable on camera, and with delivering material, is simply a matter of very simple practice.

I’ve written before about this – both in a (long) comment on Marcus’s blog and also as a post on my blog – but the easiest way to get comfortable with speaking on camera is to write down a list of 20 to 30 topics that you’re passionate about (e.g. a sport, a sports team, a band, a song, a book, a writer, a hobby, etc) and then put aside 5 minutes a day to set up the camera, turn it on, press record, and talk about your topic.

The point of the exercise ISN’T to get videos that you can use, it’s to get used to being sat in front of a camera and talk and be comfortable in your skin. Do this for 30 days and you’ll start to feel comfortable doing it, I guarantee it.

Making videos is mostly a mechanical process – writing (again) IMO is much, much harder!

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42 Carolyn
Twitter:
January 25, 2012 at 4:37 PM

Jens, I respectfully disagree with you. Your voice is amazing and your personality is infectiously charming. The reaction to your Spotify video was unanimously enthusiastic. I agree with Paul, you just need to practice a bit for your own sake, so you feel comfortable making the videos. We all think you’re great, you just need to believe it!

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43 Jason Fonceca
Twitter:
January 25, 2012 at 4:41 PM

Hear, hear! Well said, Carolyn (I haven’t seen the video, but I adore the supportive vibe of this community :D)

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44 Jens P. Berget
Twitter:
January 25, 2012 at 11:48 PM

Thank you so much Carolyn :)

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45 Ruth
Twitter:
January 23, 2012 at 5:15 PM

Two of my favourite folks featured in the same place! What a wonderful treat for your first guest post, Adrienne.

As content marketing explodes as a business strategy it makes sense that video will as well, since it is arguably the most consumable content platform out there. I have so many questions. But I’m going to try and stick to 2:

* Realistically, I can’t see myself doing video more than once or twice a month (nerves, equipment, time…overwhelm). Am I wasting my time (I happen to think that from a content marketing point of view mixing up the medium is good even if it doesn’t impact my SEO) or is it still worthwhile in your opinion?

* There are so many ways you can leverage video – instructional, interview, storytelling – but what are some of the less mainstream uses for video that you can think of for a blog or online business? Is it silly, for instance, to just deliver a typical post in video/narrative/conversational format (rather than written) or is that still a fair approach.

Okay…hope those make sense.

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46 Adrienne Smith
Twitter:
January 23, 2012 at 6:02 PM

Well hey there Ruth, so glad you enjoyed the post. Did Paul not rock this or what! This year my motto is “no more excuses” and Paul nipped this in the butt for us all didn’t he?

I’ll let Paul do the majority of the answering but I will throw my two cents in Ruth.

* You’ll get over the nerves, trust me. It just takes time but you’ll soon be shooting videos as easily as you write content. It may be a hair more time consuming but really not that much. Let’s face it, people like to view content differently so think of all the other people you can reach through videos that don’t enjoy sitting and reading your posts.

* I know that people love “how to’s”, interviews and story telling. I also continue to be told to just convert your post to video format because who didn’t pick it up while on your blog may pick it up on YouTube. Good content is worth sharing in all formats in my opinion. I’ll be anxious to hear what Paul thinks about that too. See, I don’t claim to be the expert in this area which is why he was so kind to share this with us all.

Thanks Ruth for dropping by and sharing your thoughts with us. I guess I’ll see you later.

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47 Paul Wolfe
Twitter:
January 24, 2012 at 1:47 AM

Ruth

Ask as many questions as you want – I’ll try and answer all of them!

Adrienne’s right about the fact that you’ll ‘get used to it.’ Making video is a mechanical skill – and the more you do it, the better you’ll get. Much more than say writing (see reply to Jens above about this too).

As to what type of videos you should make – at the end of the day how you do this depends on what your goals actually are. And then your video strategy should be aligned with your goals.

My original goals when I started doing the ‘bass gutiar thang’ was to get more traffic. So I started out with tutorials that I thought would be popular. Funny thing is that although sometimes I can accurately guess what will be popular, occasionally I get it totally wrong and produce a video that tanks (in terms of views) and I’ve done a couple that were rushed off and throwaways that have got tens of thousands of views (which in the ‘bass guitar’ niche is a really good result).

My main advice is to make videos that help solve a problem. That way the production values almost don’t matter, people will watch the videos despite the bad production values to get to the answers that they want to solve the problems they are having.

Start with those…think of them as ‘pillar articles’ – or my own concept: tentpole videos. And work out from there.

Paul

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48 Bill Dorman
Twitter:
January 23, 2012 at 7:22 PM

Ah yes, Mr Wolfe, the bass guitarist………this was interesting indeed and very informative. Without a specific plan or direction I’m not quite ready to commit to video, but it will be interesting to see how it continues to evolve on the blogging side.

Good to see you at Adrienne’s and thanks for sharing this. I hope you have been well.

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49 Adrienne Smith
Twitter:
January 23, 2012 at 8:27 PM

I love your entertaining videos that you’ve shared with us on your blog Bill. Have you ever given it much though to do videos for your business? I know you have the company site so maybe you ought to give that more thought. I’m sure Paul would have a thing or two to share about that.

As always, it’s a pleasure to see you Mr. Dorman. Sure hope you’ve had a wonderful Monday and are looking forward to the rest of this week. It’s only just begun! :-)

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50 Bill Dorman
Twitter:
January 23, 2012 at 8:38 PM

Funny you should mention that, because we (I) will be doing a vid for our business site. We are working on some things and our IT guy is pretty good w/ the camera and vid. If we need to reach out to Paul we will certainly do so. I will let you know when we do it.

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51 Adrienne Smith
Twitter:
January 23, 2012 at 8:52 PM

That’s awesome Bill, great news. I really think that video will be great for your business and I have no doubt that if you have any questions about it that Paul will be more than happy to help. You already know what a great guy he is and extremely helpful. I’ll look forward to seeing the finished product. Please do let me know.

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52 Paul Wolfe
Twitter:
January 24, 2012 at 2:04 AM

Hey Bill

There’s something that concerns me in your comments….you say this:”…we will be doing a vid for a business site.”

I’m sorry to break the news but Video is exactly like blogging – you need to do more than one! Of course if you create a mini masterpiece that goes viral you COULD get away with just one – but I think you’re realistic to know what the odds of creating a viral video are! (and yep, they’re pretty freaking low).

What I think everyone needs to do is think of their video as a TV show. Set a publication time – and stick with it.

Let me go back to Gary Vaynerchuk one more time. When he created Wine Library TV he committed to publishing a video (and they were 10 to 15 mins long) every day between 2 and 5 PM EST. 5 days a week. 50 weeks a year.

The results – in terms of engagement and SALES – were astonishing. The most astonishing thing – his videos never made it to YouTube. He self hosted them!
There’s a million lessons right there…..(in fact now I need to go do a post about it!!!)

See ya later.

Paul

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53 Sergio Felix
Twitter:
January 23, 2012 at 7:45 PM

Hey Paul (and Adrienne),

Man, it does feels like you have been a Keynote speaker FOREVER, really great voice and tone, congrats!

I have to say that these are great tips whether they are aimed for the novice or advanced video maker, of course there are many other sources besides Amazon but I want to leave a great tip about it, since you already brought it up.

Just enter an asterisk (*) into the Amazon search and voilá!

You can just drill down in the million of results you’re going to get!

This is more about looking for laser specific niches but it also adds up to the main subject of this video which is, IDEAS.

And speaking of ideas, thank you Adrienne for inviting Paul to write here, such a great hit!

Thank you guys, great article AND video. ;-)

Sergio

PS. For those still scared or overwhelmed about recording video, there’s no other way to get around that but to actually DO IT. With repetition it gets less scary, believe me, I know first hand.

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54 Adrienne Smith
Twitter:
January 23, 2012 at 8:32 PM

Hey Sergio,

Always a pleasure to hear from you and thanks for that great tip! Wow, I learned more new stuff today, how exciting.

You definitely are the perfect person to share your story with how to get past being afraid of getting in front of the camera. It’s been over three years now since I first started shooting videos so I think a fresh perspective is more helpful. You are so right and I can’t stress it enough. It’s something everyone needs to do sooner or later so just do it. Trust me, it doesn’t hurt at all and we appreciate it so much more because you aren’t perfect. It will get better and more comfortable with time.

I may have to ask you to write a guest post for me Sergio on your experience of getting in front of the camera for the first time. I’m sure people will really find this very helpful.

Thank you so much for stopping by and hope you enjoy your week!

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55 Paul Wolfe
Twitter:
January 24, 2012 at 2:40 AM

Hey Sergio

There are days it feels like I’ve been recording videos FOREVER! LOL. (For me the biggest step forward was a course I ran two years ago – had to create around 80 minutes of video like this EVERY SINGLE FREAKING WEEK for 30 weeks. And there was no choice….there were paying subscribers waiting….by the end of that 30 weeks even though I still didn’t like the process of recording, I was – and remain – very comfortable with it).

There’s a lesson here in your comment that i want to reiterate. Kaarina talked about this as well (see her comment above). You said: “…really great voice and tone.” Firstly thanks for the kudos – but the important lesson for everyone is I had flu/throat infection just over a week ago and my voice is still a bit hoarse and isn’t back to normal.

But again, it’s not how it sounds to ME – even though it sounds ‘sore’ – it’s how it sounds to everyone else that’s important. Getting used to the sound of your voice is I think the hardest part of video editing – for some reason we all instinctively loathe hearing our recorded voice. Again, editing 30 hours of presentation helped remove that particular hurdle.

It’s all about putting the work in.

Thanks for dropping by.

Paul

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56 Sylviane Nuccio
Twitter:
January 23, 2012 at 7:51 PM

Hi Paul and Adrienne,

How interesting that the subject of this post being what it is when I just completed my first interview this morning. I completely agree that this is a good thing to do.

Thank you Paul for those great tips to research what people are watching on youtube, never thought of doing this, will do now.

Videos are a bit time consuming and not my favorite thing, but I do understand that as internet marketers we’ve got to use them.

Thanks for the video ;)

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57 Adrienne Smith
Twitter:
January 23, 2012 at 8:37 PM

Hi Sylviane,

Congratulations on that interview Sylviane, you are way ahead of me. I have no doubt it’s going to be awesome.

I actually love videos, I learn so much better when people are walking me through how to do something. I also enjoy watching one that people shoot of themselves talking because it’s so much more personal that way and it’s a way to really get to know someone better. I think this is the start of something good for you. At least I sure hope so.

By the way, per our discussion this past weekend, I’ll be shooting a video for you and that will be my post on Thursday so be on the lookout for that. ;-)

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58 Paul Wolfe
Twitter:
January 24, 2012 at 2:46 AM

Hey Sylviane

Let me be totally honest and transparent here: videos are not my favourite thing either. But for my bass guitar site, without videos I’d have been sunk.

Here’s the thing though….although video is ‘optional’ at the moment, most people think like you. They think video is hard…or it’s time consuming…and they don’t like how they look or sound. So the people who start now will have a competitive advantage over those who are dragged kicking and screaming into the video age in a couple of years.

If you ONLY make one video a week from now on, in two years time you’ll have a hundred videos and people coming into your market in two years will NEVER be able to catch up with you. (Compound INterest sees to that).

Making videos is not a necessity…yet. But the day when it is isn’t far away…

Paul

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59 Colleen Kelly
Twitter:
January 23, 2012 at 8:13 PM

Hey Adrienne and Paul, this was pretty cool. I can’t believe all there is to blogging! I never knew it was so interesting and there was so much to learn!. Video blogging.. Being on the quiet side ..I’m not sure….. but I think I might actually like that!. lol Maybe not as quiet as I think..lol I think it’s just the question of getting the equiptment. I have to think a little about it. I do like the idea though!. Thanks for a great post and all the advice! It’s a great idea! Bloggers are some of the nicest people I have ever met.!

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60 Adrienne Smith
Twitter:
January 23, 2012 at 8:40 PM

Hey Colleen,

Girl are you kidding me! You have so much to share with everything that you have accomplished and the program you’re going through right now. That would be awesome on video. Even introducing some of the foods you eat, that would be great on camera.

All the videos I shoot where I’m in front of the camera is with a Flip Camcorder which is less than $200. It shoots great quality videos and it’s so simple to use. Think about it, I believe it would really help you a lot.

Thanks Colleen, always a pleasure to hear from you. Hope you have a fabulous week.

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61 Colleen Kelly
Twitter:
January 25, 2012 at 12:32 AM

Thanks Adrienne!.

You are always so supportive ! It’s great!. Maybe I will try that. The price doesn’t sound bad for what you could get back in return, a feeling of really connecting to your readers even more! That program, I have to tell you I did post a middle of the week post telling everyone P90X was not for me. Adrienne, it’s so funny. I opened it and tried it. Adrienne, I am not a workout at home person. I knew that in my heart. But I wanted NEW and different!.
Well It’s going back and My gym has a NEW fitness class based on P90X ! you think it’s a sign ? I almost laughed..lol So I think (checking tomorrow) but I think thats what I ‘m doing now. I didn’t have a lot of the stuff at home either.. Like a bar hanging from my ceiling? Are you kidding? I want to know if Dan has a bar on his ceiling.. haha if not he’s in trouble ! lolol

Thanks Adrienne gfor this post and putting it all together!. You guys are just helping so many ! :) Isn’t blogging exciting! ;)

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62 Adrienne Smith
Twitter:
January 25, 2012 at 9:30 AM

Well Colleen, at least you checked it out and decided it wasn’t for you. I’m not a workout at home person either. I have to be motivated and since that’s an area I do not like I need people around me to get me going so I wouldn’t even bother with an at home workout program.

I love that your gym has now incorporated that program into their workouts. I bet you’re happy about that because you can still do it, just not at home.

I keep forgetting to ask Dan how it’s been going so I’ll just have to email him. Have you checked with him to see? I know he’s been crazy busy with other things.

You can still incorporate some videos into what you’re doing because people would love to see some of the things that have helped you loose all that weight. I think that would be great still so keep that in mind for down the road.

Great hearing from you again and have a great week!

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63 Jeffrey Morgan
Twitter:
January 23, 2012 at 8:26 PM

Hi Adrienne, Hi Paul,
I think the three of us are way beyond the basic taught here. Yet for a beginner it really does provide a good foundation for a start.

When I started my problem was not necessarily the material needed to do the videos, rather the equipment needed to do the vidoes. Perhaps you could provide some beginning tips with your comments.

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64 Adrienne Smith
Twitter:
January 23, 2012 at 9:08 PM

Hey Jeffrey,

I do pretty much cater more to the newbies Jeffrey, you are right about that but even I needed advice about this topic. I mean when I learn something or someone wants me to show them how to do something I’m okay. But when I know I need to shoot more, I get lost on what to do which is where Paul came in.

His buddy Steve has a whole series on equipment so I’ll leave that to Paul for elaborating more. I still just have my little Flip Camcorder that I shoot videos in my office and Camtasia for screen capture videos. That’s all I do at the moment, nothing fancy.

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65 Paul Wolfe
Twitter:
January 24, 2012 at 3:22 AM

Hey Jeffrey

Equipment is an issue for video. There are lots of moving parts. I’m fortunate in that my buddy Steve Washer (brainyvideo.com) is in a mastermind group with me. He asks me questions on getting eyeballs to videos – the quid pro quo is I ask him the tech questions.

But as Adrienne says…she uses a Flip that costs a couple of hundred bucks. I think Steve recommends the Kodak Zi8 (Or is it Zi10) – a cheap camera that shoots reasonable quality AND allows you to plug in an external mic. (Steve’s tip – and I concur – spend more money on your microphone than your camera!!!).

Paul

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66 Jayme Soulati January 23, 2012 at 8:29 PM

ARGGHHH. Video. I’ve done perhaps five total; when I feel skinny and know what to say. Lighting the biggest problem; using iPad, but may try for iPhone 4S; I hear it’s got good audio. OK, thanks for the nudge; I’m going to be thinking about this when i relaunch the site in 2 weeks.

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67 Adrienne Smith
Twitter:
January 23, 2012 at 9:13 PM

Hi Jayme,

Welcome to my blog and sorry this particular subject isn’t agreeing with you. Video will do that to some people but you have five under your belt now. Hey, that’s a good thing you are much further along than most people.

I know nothing about the iPad or iPhone for shooting videos. I haven’t advanced that far yet. I know…way behind still.

I look forward to hearing what you’ll be doing and thanks for stopping by.

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68 Paul Wolfe
Twitter:
January 24, 2012 at 3:19 AM

Hey Jayme

There’s plenty of ways to skin the video cat….you don’t even have to appear on screen if you don’t want to! But the day is coming when if you don’t do video you’ll be considered a dinosaur. And sooner than you might think….maybe a couple of years tops.

IF – and that’s a question you have to determine for yourself – if you find this is the case, then the sooner you jump onboard the better for you and your website/blog!

Paul

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69 Jayme Soulati January 24, 2012 at 8:12 AM

Goshdarnitalltoheck. One thing I never turn down is a challenge. And, so, on a Friday this week when people are out shoveling snow or hibernating, I will post a video on the blog. Thank you for that nudge, challenge, push off the cliff.

Now, if I could only look like ColleenFKelly does in her avatar (is that really her waist), then I’d let my belly button do the talking!

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70 Jason Fonceca
Twitter:
January 24, 2012 at 8:56 AM

Fancy meeting you here, Jayme.

I just wanted to come right out and say it — of course, like all human beings, you’re beautiful already. Absolutely beautiful.

At the same time, you can be or look as fantastically wonderful as you want.

You really can.

And it’s probably EASIER than you imagine.

It had to be said, and I’m sure everyone here would support and believe in you if you were to engage that journey :)

K, I’m done :D

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71 Paul Wolfe
Twitter:
January 24, 2012 at 8:39 AM

Jayme

Video is going to challenge a lot of people in the coming 12 to 18 months. Video ISN’T that difficult – it just has a lot of moving parts.

Most people try and master ALL of those moving parts at once. An analogy might be learning to drive. Imagine if your driving instructor said: right, I want you to drive down the highstreet, follow the signs to the Museum, then do a three point turn, and eat an apple at the same time AND take a mobile phone call.

When you start driving you COULD NOT do this. But if you’ve been driving for a while, I bet you could. And without thinking.

You just have to set up a sequence that teaches you the basic points. Here’s a link to a video by Steve Wash that covers the basic points you need to get yourself in the game:

http://www.youtube.com/watch?v=sednrGipvvk

Paul

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72 Adrienne Smith
Twitter:
January 24, 2012 at 8:54 AM

I’m so very proud of you Jayme and I can’t wait to see that video!!! How fun with it.. Remember, you don’t have to get it right you just have to get it going.

Nope, that’s not Colleen’s waist yet. But the woman has lost 120 pounds so I have no doubt she’ll be there soon! :-) She’s such an inspiration.

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73 Jonathan Gaurano
Twitter:
January 23, 2012 at 9:59 PM

To Adrienne:

Hello again (:

Going video is a very intelligent idea because video is getting bigger and bigger. However, and this is a big however…I must disagree with you (and Paul) in the fact that ‘Adding more videos’ means more exposure. Some of the top Youtubers, right now, don’t upload everyday or even have a lot of videos. Some are not even consistent. I think what matters the most (when it comes to video) is content, marketing, networking, and exposure.

Studying successful youtube videos – I feel that the successful ones post quality videos and network with other youtubers – to get their videos exposed to the public… I hope I’m making sense.

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74 Paul Wolfe
Twitter:
January 24, 2012 at 3:17 AM

Hey Jonathan

Thanks for stopping by and the comment. And if you’ve ever read any of my stuff you’ll know that I LOVE IT when people disagree. There’s wayyyyy too much butt kissing on the old Interwebz….especially in the blogosphere section!

Everyone’s video marketing strategy needs to be aligned to their goals, that’s the first thing we need to establish. And then beyond that, it’s a question of what should be the frequency of posting.

Your state that: ‘some of the top of the top Youtubers, right now, don’t upload everyday or even have a lot of videos. Some are not even consistent. I think what matters the most (when it comes to video) is content, marketing, networking, and exposure.’

This may be true – but what we don’t know is what are the goals of these ‘top YouTubers.’
And without knowing these goals, it’s difficult to assess whether the frequency of their posts is something that you or I should model and adopt into our own strategy.

This video could have been an hour long….but I had to trim for length and I’l talk more about some of the topics raised in the comments in future videos. I made a basic assumption that most people who read Adrienne’s blog will be creating video in order to get more traffic and exposure.

If THAT is the stated goal, then posting once a week or once a fortnight – especially in the early days – should be considered non-negotiable in my book. It’s very, very hard when you’re starting out to create a few videos and get lots of eyeballs to those videos. And then from those videos, back to your blog.

Also it’s possible that your definition of ‘top YouTubers’ and my definition don’t match up. How would you define a ‘top YouTuber?’

The people I consider to be ‘top YouTubers’ are people who are doing what I try and do with Youtube – and that’s create videos that cater to problems of their target profiles and/or target audience. AND THEN GET THOSE PEOPLE BACK TO THEIR BLOG.

A guy who does it pretty well is Pat Flynn of Smart Passive Income. His videos – like his posts – are popular because he identifies problems and he gives step by step solutions for his audience.

Where I agree with you unreservedly is that QUALITY OF CONTENT has to be given primacy regardless of the adopted posting frequency.

Be interested in your thoughts?

Paul

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75 Adrienne Smith
Twitter:
January 24, 2012 at 8:34 AM

Hey Jonathan,

Glad you stopped by today and checked out Paul’s post. As Paul stated, they are predicting video will be the content king by next year so just in case they’re right, I don’t think any of us should be left behind.

I see that Paul addressed all of your disagreements and I have to agree with him regarding what you define as “top Youtubers” and what they are here to accomplish. As he also mentioned, my blog caters the the newbies so if you want more traffic to your site then you need to start implementing video as well. I’m all about quality over quantity but I also know you can have both.

Love the comment Jonathan, thank you so much!

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76 Jason Fonceca
Twitter:
January 23, 2012 at 11:25 PM

Adrienne, you and Paul have really inspired me to move towards video (youtube specifically) in a big way. I picked up the Schepp’s How To Make Money On Youtube (very informative).

I’ve also created 7 (seven!) videos since January 1st!

Not only that, but I come up for the keyword already :)

I really like the focus on consistency, and I’m wondering, do you have any tools for a youtube publishing schedule?

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77 Paul Wolfe
Twitter:
January 24, 2012 at 3:02 AM

Hey Jason

Seven videos since Jan the 1st is good – don’t burn yourself out there. As with all things, the tortoise ALWAYS wins the race. Better to make one or two a week and be consistent, than make 20 and then stop doing it!

What’s great is to hear about your results – showing for the keyword already! That is really cool. I’m not entirely sure I understand the question about ‘tools for a YouTube publishing schedule?” Can you elaborate?

One tip for ya….I see you mention a book that says ‘How To Make Money with YoUTube.’ Now I’ve not read the book (yet!) – but one area you have to be really careful about if you’re posting on YouTube is videos that talk about ‘how to make money.’ Too many of those and you risked getting your Channel shut down….so be careful!

Paul

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78 Jason Fonceca
Twitter:
January 24, 2012 at 9:12 AM

Paul, you write really engaging responses, I appreciate it.

To your points:
1. Hahahah… I wish you could live my life man. I’ve written millions of wors (2 books: 75 pages in 2 weeks, 377 pages in 3 months, 500+ blog posts), I’ve made 50+ videos in my life, I’m prolific and masterful in many artforms, I rarely need sleep or food and am healthier than anyone in my circle.

I live by the belief that if you live with passion, pay close attention to your feelings and body, and rest when (or if!) it tells you to, burnout is impossible.

Because of this, I turn out quantity *and* quality that surprises most people.

2. The tool I envision is like WP Editorial Calendar plugin. It would allow you to Queue Up YouTube Posts, storing all the description info, tags, title, video file, etc. and just sort of…. Self-publish them on a schedule, without my needing to be there. I think that’d be super helpful and if there isn’t one, developing a plugin or software to do that would OWN the niche.

3. That is a great tip, especially because so many people are reading your stuff. Anyone could be considering trying to do exactly that.

For me, How To Make Money with YouTube by the Schepps is an AMAZING book. It covers everything from beginning to end, it teaches you to pick a target, it shows you different kinds of video, it recommends equipment, it teaches conversions and audience management —– but it does NOT teach you how to sell “money-making info” on youtube, and that is not what I’m about either lol :D

Rock on man, you really inspired me!

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79 Paul Wolfe
Twitter:
January 24, 2012 at 9:20 AM

Jason

I hear ya on the prolific stuff….I also freak people out with productivity. Last week I created around 35/40 mins of videos AND 110 pages! And I put out a 50 page magazine EVERY.SINGLE.WEEK. (This week is issue 125! SO been doing it for a while!).

There are tools where you could pre-load your video and fill in all the bits and pieces – but you’d still have to hit the ‘publish’ button when you wanted to publish it. As far as I’m aware there’s no ‘auto-publishing’ button. You could do it either by loading to Youtube and making your video private….and then when you need to publish you just edit and make the video public. Or you could preupload to TubeMogul and then ‘launch’ the video when you need to.

Glad to hear about the ‘Make Money’ thang – there are some things you have to be careful of if you’re using YoUtube.

Paul

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80 Jason Fonceca
Twitter:
January 25, 2012 at 4:34 PM

Thaaat’s what I like to hear! Amen to that, Paul! Woo :D

TubeMogul is probably the most appealing idea to me :)

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81 Adrienne Smith
Twitter:
January 24, 2012 at 8:46 AM

Hey Jason,

I know that the videos that you’ve done so far have been awesome. I remember asking you what software you used for putting those together and although it took you awhile, it was awesome. Great job!

Seven videos so far this month, wow!! I have not been doing them on a consistent basis but with Paul’s suggestions and his help with this post I’ll start doing that now. I have one coming up this week and I did one last week so I’m getting there.

That’s terrific that you are already ranking for that keyword. Bravo my friend! :-)

I’m with Paul on this one, what tools are you talking about?

Thanks for the comment Jason and hope you have a wonderful day! See you again soon my friend.

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82 Jason Fonceca
Twitter:
January 24, 2012 at 9:16 AM

Yep, we did have that chat and a refresher is the app I use is primarily Adobe After Effects. Incredible program.

Yes, I am THRILLED with the results.

I’m totally looking forward to your video Adrienne… any hints?

I responded in depth to paul in the other comment, but the short version is something like this: wordpress.org/extend/plugins/editorial-calendar/

…But for youtube. :)

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83 Adrienne Smith
Twitter:
January 24, 2012 at 9:51 AM

I have a few blogging friends that are having problems setting up some plug-ins on their blog so I’m going to walk you through how to set one of them up. Hopefully others will find this useful. And that my friend is my hint!

Okay, I see what you mean now. Thanks for sharing that Jason.

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84 Craig McBreen
Twitter:
January 23, 2012 at 10:36 PM

Hi Adrienne,

Thanks for having Paul here! I actually printed a comment he made at The Sales Lion and am using that for my video 1-2-3. I learned a lot from that and his subsequent post talking about the comment. This makes it even better.

Love the info and will be putting it to use very soon. I have a few things to check off my list and video is the next step. I’m jumping on it this month and hopefully will have a few up in Feb.

I plan start fairly raw, just to get some out there, and learn how to work with video editing as I go. Curious what you both think about that? I want to get out there sooner rather than later and figure I can add more professionalism to my presentations down the road.

I will script the first messages, try not to be too much of a dork and improve as I go. Hopefully some very basic videos at first won’t tarnish my stellar image. :) ;)

Thanks!

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85 Jason Fonceca
Twitter:
January 23, 2012 at 11:26 PM

Craig, nice to see you here, and I totally agree. Paul is pure fire for video, respect :)

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86 Craig McBreen
Twitter:
January 24, 2012 at 6:37 PM

Hi Jason,

Paul is great (so is Adrienne)! I’ve learned quite a bit from both of them already. :)

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87 Paul Wolfe
Twitter:
January 24, 2012 at 3:07 AM

Craig

Starting out fairly raw and improving as you go is a viable model. It’s how I started….my first videos WERE really dorky, and filmed on my Macbooks webcam. (Which was crappy in terms of quality).

BUT.

People watched because the content was actionable and helped solved problems. And they not only watched, they came to my website to find out about me and subscribe.
And in staggering numbers too.

Once that happened I knew I had to get serious and so I bought a better camera.

But I still learned as I went along. So it’s definitely a way to go.

Here are a couple of tips that will make your videos less ‘dorky:’ make your audio as good as it can be. Average quality video will be enhanced by good audio. But great quality video will be seriously impacted by bad quality audio. So focus on the audio.

And film in short sections – maybe 30 to 45 seconds – and then splice those sections together. This allows you to focus on each section of your video and reduces ‘umms’ and ‘ahhs’ which destroy your authority.

This also allows you to be ruthless in discarding ‘takes’ that don’t work. Just consign them to the bin and go to take 2. Or take 3. Or take 5. Working in 45 second sections, by the time you get to take 3 or 4 you should be able to nail it!

Thanks for dropping by.

Paul

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88 Craig McBreen
Twitter:
January 24, 2012 at 6:39 PM

Perfect, thanks for the tips! I’ll learn to be ruthless with the editing.

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89 Adrienne Smith
Twitter:
January 24, 2012 at 8:41 AM

Hey Craig,

You are so welcome, I’m so pleased he offered to do this post for me. You ask him a question and he’s more than willing to help you out. I love that about him! :-)

I remember you mentioning a comment he posted on Marcus’ site and you had taken notes about what he shared. That’s why I love reading other blogs and the comments because you can learn just as much there as in the post, sometimes even more.

Paul answered your question about the video editing and bit. I may have been doing this for a few years but I’m definitely no pro and still do my ums and ahs… I think that’s just me though if you must know the truth. Dang, I sure have to work on that so with his tips, practice hopefully will make perfect! lol…

Thanks Craig for stopping by today and hope Paul was able to help you with all your questions. He definitely knows a whole heck of a lot more than me. Thanks goodness for that! ;-)

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90 Craig McBreen
Twitter:
January 24, 2012 at 6:40 PM

Love this both and you are both a huge help!

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91 Adrienne Smith
Twitter:
January 24, 2012 at 7:58 PM

That’s awesome Craig and thanks for tuning in today! We both appreciate it.

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92 Harleena Singh
Twitter:
January 24, 2012 at 3:27 AM

That was awesome Paul, and thanks for putting it up on your blog Adrienne!

I must admit- I have never really given videos nor YouTube much of a thought, though I know one day I will have to get into it as well. And this awesome video tutorial is bookmarked right away for the time whenever I do start :)

I had no idea about target profiles, nor did I ever think that we could get such awesome ideas from Amazon! I thought that was indeed a bookstore- but this is wonderful. And its not a breach of copyright, makes it all the more intersting to go for it.

Thanks once again Adrienne for getting over Paul to your blog- he sure shared some wonderful ideas with all of us :)

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93 Paul Wolfe
Twitter:
January 24, 2012 at 3:40 AM

Hey Harleena

Amazon is indeed a great place to do research. The idea can be used to generate blog posts, podcasts, white papers, even eBooks if you really wanted to. It’s a brainstorm tool as I’ve shown today as well as a bookstore!

thanks for the comment here (and on my blog too!).

Paul

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94 Adrienne Smith
Twitter:
January 24, 2012 at 8:50 AM

You are so welcome Harleena and glad you enjoyed this post. I’m so blessed that Paul did this for me and I know not only have I learned a lot but all you guys too!

You can definitely go this direction with your writing blog. If you need more work in that area or are going after clients I believe that video can really help with that. It will make you stand out among the rest, that’s for sure.

Thanks for your comment Harleena and I hope you’ll give this some thought in the near future. Remember, we don’t want to be left behind! :-)

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95 Ed Welch January 24, 2012 at 5:56 AM

Adrienne,

Thanks for the guest post. This is definitely a good Idea. Sharing experts with your user base.

Paul,

Great post some very helpful and powerful pointers to getting started with video. I think that you are right, in that most people would be worried about all of the complexities of producing a video, me included. However I intend to go for it this year. On another note, I’ve come across you before on YouTube. You and I have the same interest that is the Bass Guitar. You see I’m trying to learn to play the bass. As soon as I saw your picture I thought “I know that guy” Once again Paul thanks.

Ed.

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96 Paul Wolfe
Twitter:
January 24, 2012 at 8:41 AM

Hey Ed

Rock on! There, I’m famous in my own lunchtime (to quote a TV Parody called THE RUTLES).

I just posted a link to a video in a response to Jayme above, go check that linked video out. There are a lot of solid, easy to understand, and actionable tips to get you started and get you in the game. (Also read the driving analogy).

How’s the bass playing going?

Paul

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97 Ed Welch January 24, 2012 at 12:35 PM

Hey Paul,

Just watched the video. Three really good tips. Steve makes it look and sound so easy I suppose that’s what experts can do. That’s my challenge for 2012.

The bass is coming along. I wish that I had learned to read music when I was younger.

Ed.

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98 Adrienne Smith
Twitter:
January 24, 2012 at 8:52 AM

Hey Ed,

You are welcome and I’m just happy that Paul was able to put this together for us all.

I think that’s awesome that you have been learning to place the bass and recognized him. He is everywhere which is why he’s a great example of how to get things done. Hope you’ve learned a lot from him not only about videos but playing the guitar!

Thanks Ed!

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99 dave friant January 24, 2012 at 9:36 AM

Great post thanks Paul,
I need to do more video so I try to get them in a couple a month or so. I know I need to do even more though. The ones I do suck and that is what motivates me to do more until they suck less.

I admit I don’t really have method per say I just press record and go. Usually don’t even look at it just slap it up on you tube. I figure once I do like a million videos I’ll feel comfortable enough in front of the camera to actually start analyzing what I’m doing.

The tips you give here are great.

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100 Adrienne Smith
Twitter:
January 24, 2012 at 9:53 AM

Hey Dave,

They’ll get better over time Dave, none of us start out with masterpieces I’m afraid. But you do need to have a direction with the ones you are doing. I guess if you say you are doing them for practice then that’s one thing. If you are doing them for traffic to your site then you need to start concentrating more on what your readers want to know. Just my suggestions.

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101 Paul Wolfe
Twitter:
January 24, 2012 at 1:37 PM

Hey Dave

Some thoughts: whether they ‘suck’ or not is defined by your audience, not you. I’ve done videos that I thought were ‘sucky’ and were a hit – and vice versa. So always remember: you are not your audience.

The second thing, about getting better over time. You WILL get better over time, but you can really, really, REALLY goose the process by focusing on specific areas to improve in turn.

So for a month work on say your lighting. And the next month work on your audio and audio technique. And then work on content for a month. And keep trying to improve in focused areas as you go. That way your videos will start to improve over time by an astonishing rate.

(My personal vote for areas to work on first are content, then microphone, then lighting, then backdrop/setting, then visual story. But that’s me – you can work out YOUR preferences by watching videos and noting what attracts you to them).

Paul

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102 Amy January 24, 2012 at 11:00 AM

I think that the biggest roadblock to producing content is not a lack of ideas, but rather an unwillingness to be less than “perfect.” What people don’t realize is that it doesn’t have to be perfect — have you seen Gary Vaynerchuk’s videos? They’re barely even audible sometimes.

What’s important with video is that’s understandable, tells a story, and connects to the audience. Your first video, like your first blog post, probably won’t be as awesome as you want it to be; but you’ll never get better if you don’t practice!

It’s also true that some people will always prefer reading to watching a video. But it doesn’t take a lot of extra time to write out a transcript that covers the high points.

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103 Adrienne Smith
Twitter:
January 24, 2012 at 11:29 AM

I probably would agree with you on the being less than perfect part although I know when people are just starting out they don’t want to seem like they don’t know what they’re talking about since they are new to learning all of this themselves. Getting in front of a video on top of that is just nerve racking. I know, I’ve been there.

I guess I’ve missed the less than audible videos from Gary, he has so many of them… He’s just a natural to me but I know that does come with time.

It’s good that your video can coincide with what you’re trying to achieve through the written word. I know that not all of my videos tell a story but a good bit of the ones with me in front of the camera I’m able to make people feel that connection with me. I just learned to talk to the camera like I’m speaking with a good friend. Just telling them my thoughts. My video tutorials are solving their problem which is an important part of this as well.

Doing a bullet point list in the video description is helpful for those who aren’t into watching the entire video. I’ve yet to write out a transcript though. Most stuff to consider I suppose.

Thanks Amy for leaving your thoughts with us on this. I’m sure Paul might have something to ad.

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104 Paul Wolfe
Twitter:
January 24, 2012 at 1:20 PM

Hey Amy

There’s a good point there about some people preferring to read. That touches on the fact that different people prefer different modalities of learning – the audio/video modality accounts for about 60% of people I think (if I remember my stats correctly). So there’s another reason for doing videos.

For me providing transcripts is never a problem – as I always work from a script. I’ll post on my thoughts on this over at Da Spoon sometime soon.

Paul

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105 Dan Sumner
Twitter:
January 24, 2012 at 12:48 PM

Hey Guys, great stuff going on here. Paul you are a master of the accent my friend, it beats my North eastern English accents hands down. I guess I have to grab some elocution lessons :-D

I remember speaking to Adrienne earlier in the year, or late last year about video and how much more we all need to be creating. I now have a new Flip cam, tripod, and car cam/phone holder. The only thing I’m short of is a new mic. Seriously I have used loads and can’t seem to find one that I really like. What are you using right now?

I’m looking forward to completing some great video tutorial ‘series style’ posts this year and also move into pod casting, which is also on the cards.

Great info Paul thanks for sharing

Dan

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106 Adrienne Smith
Twitter:
January 24, 2012 at 12:53 PM

He is the master Dan, even if he was just coming off of having the flu! Still sounded great to me.

When I shoot with my Flip Camcorder I just use that mic and it seems to work great. When I shoot my screen captures I have a Logitech mic and it’s got great clarity. I’m sure Paul will have other recommendations though so I’ll leave that up to him.

I’ve enjoyed the videos I’ve seen you do so far Dan so I’ll definitely look forward to more tutorials. Speaking of, I need to drop by your place to watch that video on including graphics. Okay, I’m off… Oh thanks! :-)

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107 Dan Sumner
Twitter:
January 24, 2012 at 1:00 PM

I guess I could you on the reply Adrienne…

I have two video on my blog today. When you record in HD I’m sure they only allow 15 minutes, so I had to split them and create two. it took me 3 hours to record, cut and produce them, which is a long time for me.

I also have a cold which doesn’t sound too great either. Just one of those days :-(

Dan

Speak soon… when you get there
Dan

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108 Paul Wolfe
Twitter:
January 24, 2012 at 1:14 PM

Dan

If your account is limited to 15 minutes it’s a simple process to increase it (I’m assuming we’re talking about the ‘Toob?).

All you do is to go the UPLOADS screen. At teh bottom of that screen is a message that says something like: Uploads Limited To 15 Minutes – Want To Increase This?

Something like that. Click on that link. It will take you to a verification screen. You enter your country and a mobile phone number. And they send you a verification code….you enter that and Bam! You’re account is enabled for uploads of any length. I think the next restriction is the size of the file – and I think it’s a juicy 2gb per file! SO plenty of scope for good uploads!

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109 Adrienne Smith
Twitter:
January 24, 2012 at 1:44 PM

You’re going to get me anyway Dan. You know I can’t help myself but Paul is the master on this topic so I certainly don’t claim to know it all.

I just checked them out and great job, just what I needed but you’ll see my comment over there. You sounded fine see! I would have never known you had a cold. Thank you for shooting the one on graphics. I had been doing it wrong which is why I kept running into problems. Dah!!!

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110 Paul Wolfe
Twitter:
January 24, 2012 at 1:17 PM

Hey Dan

Mic is really important. For this I used a RODE Podcaster – though I need to get the stand (as they weigh a ton) and the pop shield. For my bass videos I have a Shure ‘throat’ mic – not sure what they’re called, a headset type mic. For live action non bass videos I have another Rod mac, i think they just call it the Lavaliere.

The real truth is that different mics suit different voices – so if you get REALLY into it, you might wanna try out some different mics.

Paul

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111 Ilka Flood
Twitter:
January 24, 2012 at 3:38 PM

Hi Adrienne and Paul,

Wow! That was a very informative video! I actually I heard that before about Amazon being a great resource for finding topics people are highly interested in as well as finding profitable niches.

Thank you so much for sharing your insights, Paul! I learned a ton!

Ilka

P.S. I hope this comment actually goes through this time and I don’t get another java error :)

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112 Adrienne Smith
Twitter:
January 24, 2012 at 3:40 PM

Hey Ilka,

Glad you enjoyed it and I found it extremely helpful.

Oh yeah, no java script error message. I hate when I get that too when leaving comments. Now see, I haven’t changed one darn thing and this time it when through. What’s up with that!

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113 Paul Wolfe
Twitter:
January 25, 2012 at 10:57 AM

Hey Ilka

There are other ways you can use Amazon to research and brainstorm ideas too…but this is the method I’ve found the best.

Paul

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114 Dia January 24, 2012 at 7:14 PM

Hi Adrienne and Paul,

I really should get myself started on creating videos. I know youtube is a great way to get traffic after all, it is among the top 10 sites world wide. Very informative video by the way. ;) Thanks for sharing

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115 Adrienne Smith
Twitter:
January 24, 2012 at 8:00 PM

Hi Dia,

Your message would probably be well received through video format Dia. You really should consider jumping into that now while you are still ahead of all the rest. Give it some serious thought and if you need any help, Paul’s is always available with answers.

Thanks for stopping by and so glad you didn’t have any problems leaving a comment this time. :-)

Have a great week!

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116 Paul Wolfe
Twitter:
January 25, 2012 at 10:59 AM

Dia

Videos aren’t just a great way to get traffic – though they rock at that too! They are also – done right – great ways to boost your audience’s perception of your expertise, and boost your ‘trust standings’ in the eyes of your audience. Just by being you!

Videos communicate on a much more intimate level than written communication – and therefore have a much greater impact.

Paul

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117 Viola Tam
Twitter:
January 24, 2012 at 11:45 PM

Hi, Adrienne,

Thank you for bringing in Paul to teach us all these crucial strategies. I am a newbie blogger and using video has been on my mind for a while. It is wonderful that Paul included so much gems in his video clip. I look forward to actually implementing his ideas in 2012.

Thank you Adrienne and Paul. I do appreciate your sharing these tips!

Viola Tam

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118 Adrienne Smith
Twitter:
January 25, 2012 at 9:16 AM

Hi Viola,

Glad you found Paul’s tips helpful and I do hope you’ll start implementing them this year. As he said, that will put you ahead of everyone else so let’s all get going shall we! If you need any help with creating videos, I have a section on that on my free training site. Always here to get you moving in the right direction.

Thanks Viola for stopping by and have a wonderful day! :-)

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119 Paul Wolfe
Twitter:
January 25, 2012 at 11:03 AM

Hey Viola

I know from personal experience that the prospect of starting videos is daunting…back in the day I procrastinated for at least 7 or 8 months before starting. And would have procrastinated longer…but was ‘gently persuaded’ I should do a video. And the results (traffic, sbuscribers etc) were just too good to not do more.

My advice is to get started whilst you’ve got a small window of opportunity and you can learn the basics BEFORE it becomes just about compulsory.

That way you’ll be ahead of the curve.

paul

paul

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120 Marcus Baker
Twitter:
January 25, 2012 at 6:12 AM

Hi Paul and Adrienne,

I loved your process for finding ideas that people want to know more about. This in my opinion is the first critical building block then one can focus on how to put the message across most effectively.

Of course both aspects are important. I have often come across great visual presentations but the nothing of value is actually communicated. And then I have come across excellent topic ideas and the presentation has let it down completely.

Thanks for sharing your ideas Paul!

~Marcus

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121 Adrienne Smith
Twitter:
January 25, 2012 at 9:32 AM

Hey Marcus,

Paul did a wonderful job here and glad you found it helpful. Not that you need topics to talk about but some of us do! :-)

Appreciate you stopping by and checking his post out. Thanks Marcus and have a great day!

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122 Paul Wolfe
Twitter:
January 25, 2012 at 11:06 AM

Hey Marcus

I was reading a book called BREAKTHROUGH ADVERTIZING last night (great book….but man, it’s deep!) and the author points out that all copywriting ISN’T about creating desire for something new, it’s about chanelling desire that already exists.

Hence asking the target profile what his or her pain points are. And then checking that people are watching those topics on YouTube. That ensures that when you get started you will start getting views straight away.

Paul

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123 Praveen Rajarao
Twitter:
January 25, 2012 at 4:15 PM

Hi Adrienne & Paul – I loved this especially because, I have always feared the camera, I have no idea how you guys are so easy and comfortable when you record all these videos of yours. I wouldnt be able to do that for a 100 years.

Awesome post…thanks.

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124 Adrienne Smith
Twitter:
January 25, 2012 at 4:37 PM

Hey Praveen,

Okay let me ask you this. Are you comfortable explaining some of what you share on your blog with your friends? It’s the same thing just through videos. I’ve been shooting videos now for three years Praveen and trust me when I say I was not a natural at this. I was a nervous wreck and my first probably 20 or 30 were horrible. I just refused to give up because I knew it was important and you have to look at it the same way. If Paul and I can do this then so can you. So no more excuses… I want to see some videos from you my man! :-) Don’t make me come out there now!

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125 Franziska San Pedro
Twitter:
January 25, 2012 at 8:53 PM

Hi Paul & dear Adrienne,

..I still haven’t touched video even though it’s on my list!
I always think that as an artist, I have to do a lot of “how to” videos. And I don’t have that time to do the step-by-step instructions, then edit and cut them nicely. So the result is that I don’t do videos at all. Any suggestions?

Love the guest post, excited to learn more! Oh, and I am not scared of my camera, in fact I love teaching and talking to an audience.
Thanks :)

Franziska San Pedro

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126 Adrienne Smith
Twitter:
January 25, 2012 at 9:41 PM

Hey there Franziska,

I know I enjoyed that one video you shared that was more about you. You were wonderful and I’ll leave it up to Paul to answer your question since he’s the master for sure in this area. So, watch out for that young lady.

Thanks for contributing and I can’t wait to hear what Paul suggests for you. I think those would be great and I’m sure your students would love them.

Have a great week and weekend. Hope the rain stopped, we were saved from heavy flooding this time around. Yey!!! :-)

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127 Paul Wolfe
Twitter:
January 26, 2012 at 1:23 PM

Hey Franziska

Videos of the sort you are talking about ARE time consuming. I’m not gonna lie about that. But it sounds to me like you’re using that as an excuse not to do them – what Steven Pressfield would call Resistance.

Now I totally understand where you’re coming from – because that was me three years ago! But I was ‘gently persuaded’ to start filming tutorials – and the results meant that I would be stupid not to carry on.

Here’s my advice, commit to doing a series of 4 or 5 videos. And commit to the hours and frustration that will take.

And then make a decision based on the results you get from posting those videos. Good, how to videos in any topic area are rare…and set you apart from your competitors.

Paul

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128 Franziska San Pedro
Twitter:
January 26, 2012 at 9:17 PM

Hi Paul,

thanks for your response!
Yes, I am aware that this is an excuse :) I am going to start generating some ideas and then just do it. When I started my blog I thought my posts weren’t interesting enough and I had nothing of value to say. It took me a couple of weeks until I got my first commenters and I almost gave up. Luckily, I was wrong and my blog keeps on growing every day..

Thanks, this should be the last push to finally do videos!
Franziska

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129 Annie Andre
Twitter:
January 26, 2012 at 4:56 AM

Adrienne and Paul this video was perfect. I’m getting ready to put together a video course and i was struggling on what to include. Here i was going to google keyword search to get ideas alone. I never thought to look at youtube and at the count. I just did it and literally had more ideas than i can make in a year.

What i like about looking at other peoples videos is i can learn how to make my video better. I just watched a few in my niche and thought “i can do a better job than that”. So thanks for that.
p.s.
I’m using sony vegas pro 10 to make my videos. Is this over kill?

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130 Adrienne Smith
Twitter:
January 26, 2012 at 8:26 AM

Hey Annie,

Oh good, you’re going to start shooting videos. That’s wonderful and I have no doubt that they will turn out fabulous. Paul did give us some great places to find ideas so am happy you found that useful.

I’ll let him reply on the equipment question since we all know I’m no expert here…

Thanks Annie and enjoy your weekend my friend. Looking forward to those videos. I have no doubt that course will rock.

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131 Paul Wolfe
Twitter:
January 26, 2012 at 1:25 PM

Hey Annie

You just pointed out another good reason to research on YouTube – not only can you find topics that are popular and work on going “an inch wide and a mile deep.” But you can also put your own spin on the same topic and as you say….see where they are falling short and go the extra distance to make your videos better.

Quality drives authority and trust with video. The efforts will be worth it.

Paul

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132 Linda January 26, 2012 at 1:02 PM

WOW! This was excellent info – I learned a LOT and took notes :)

Thanks for allowing Paul to be your guest blogger, Adrienne!

I’ve been wanting to make more tutorial type videos, so now I got some easy ways to figure out what I should make them on. Thanks!

Now, to get to work ;-)
Linda

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133 Adrienne Smith
Twitter:
January 26, 2012 at 1:14 PM

It was wasn’t it Linda? Paul really killed it on this one. I only thought I didn’t know how to find topics to shoot videos about. Now there are no more excuses.

Glad you found this helpful and you’ll start shooting some now as well. I’ll look forward to seeing those. :-)

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134 Paul Wolfe
Twitter:
January 26, 2012 at 1:26 PM

Hey Linda

Brian Clark used a phrase on Copyblogger – that he’s now rolled under the general umbrella of ‘content marketing’ – but he called it Tutorial Marketing. And I can tell you that I’ve build a highly successful business based on the back of tutorial marketing.

Paul

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135 Oliver Tausend
Twitter:
January 27, 2012 at 3:08 AM

Hi Paul,

thanks for sharing this great advice. I will implement it instantly to improve my existing video marketing strategy.

I agree that video marketing avoiders will be screwed in a few years time and most reasons people bring up not to do it are excuses.

Cheers

Oliver

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136 Paul Wolfe
Twitter:
January 27, 2012 at 3:11 AM

Hey Oliver

Thanks for the comment and glad I could help!

Two things: I think the time frame we’re talking about is sooner than ‘a few years.’ I think 2 yours at the most and those people NOT doing video will see their competitors really take big strides forward.

And they won’t be totally screwed – but in the majority of market areas people NOT doing video are deliberately creating a massive disadvantage for themselves. That disadvantage will continue to grow for as long as they are not doing videos.

paul

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137 Adrienne Smith
Twitter:
January 27, 2012 at 9:43 AM

Hi Oliver,

Thanks for stopping by and checking out Paul’s post. He gave some fabulous tips and you already do such a wonderful job with your videos. Can’t wait to see what tips you’ll be implementing.

Have a wonderful weekend and thanks again.

~Adrienne

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138 Dave Alcock January 31, 2012 at 3:46 AM

Hi,
I have just stumbled across this post. I’ve been looking into video blogging for a little while and I was surprised at how quickly you are able to get a video up and out there. I think that it would be a lot quicker for me than writing some post. I did find a good resource out there for video blogging it was Gideon Shalwick, he points out the other advantage is that Google ranks videos relatively highly, which might increase your traffic.

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139 Adrienne Smith
Twitter:
January 31, 2012 at 9:28 AM

Hi Dave,

Video is huge and has been for quite some time. You are right, Google loves videos and ranks them pretty high so if you don’t have this included in your marketing already, now’s the time to start as Paul pointed out here.

Glad this post was helpful and thank you for your comment.

Enjoy your day!

~Adrienne

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140 Sid February 10, 2012 at 12:47 AM

In the internet marketing world, consistency is a key that drives the efforts toward the goals. Video content is not an exception. If it connects with the audience addressing their problems, video can be an excellent tool to attract and sustain customers. Thank you for this excellent post.

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141 Adrienne Smith
Twitter:
February 10, 2012 at 9:09 AM

You are so right Sid, consistency is the key to sustaining long-term results. Video is just another platform to connect with your prospects and one that I know I enjoy tremendously.

Thank you for your comment.

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142 shannon February 16, 2012 at 8:31 AM

I love the content here! I have putting off the setting up of a weekly (bi-weekly) video series for my site, just have not had the last “push” to make me make it happen. The phrase “Frequency of uploads affects the algorithm” finished me off. Dang it…. now I have to really think about the format and all the fun stuff so it’s good content, not just fluff each week. :)

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143 Adrienne Smith
Twitter:
February 16, 2012 at 8:47 AM

Thank you Shannon, I’m so thrilled to hear that.

Leave it to Paul to tell it like it is when it comes to videos. He’s definitely the man to listen to and you really need to start doing videos more regularly. I know it’s time consuming and a lot to think about which is why I was happy he did this post for me helping me realize all the different places I could find topics to shoot videos about.

Good luck with this Shannon. :-)

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144 Jeremy Ruggles March 2, 2012 at 12:42 PM

Hi Adrienne,

This was really helpful in coming up with new video ideas. Thank you for sharing Paul’s knowledge that you could have easily kept to yourself.

It’s always a pleasure coming to your blog and learning something new.

Take care,

~Jeremy

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145 Adrienne Smith
Twitter:
March 2, 2012 at 1:24 PM

Hey Jeremy,

Paul told me I better kick it into gear with my videos so that was the question I had for him. Sure, I could have kept that to myself and eventually shared it with my readers on down the road but video is exploding and I want everyone to start kicking it up a notch too. With Paul showing us what we need to do there are no more excuses now on what to shoot videos on.

Glad this one helped and looking forward to your videos. Just remember, you’ve got to start somewhere.
:-)

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146 Michael Beaumont
Twitter:
March 9, 2012 at 9:21 PM

I have always wondered how to come up with content ideas, and this will come in very handily. I am sure it would even work just for the written posts that you do. I have made it a point to print out all the ideas here so that I don’t miss any of the steps as I go through them. Thanks Adrienne, and thanks to Paul Wolfe for the great guest post.

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147 Adrienne Smith
Twitter:
March 10, 2012 at 11:52 AM

Yes indeed Michael, it will work for the written content as well. I think a lot of us have actually used these tips to find ideas to write about and totally forget that we can do the same for videos. Sometimes I wonder where my head is for not having thought of this before which is why I turned to the master and he set me straight.

Glad I’m not the only one… Happy to hear that this was helpful for you as well Michael. :-)

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148 Dr.Spencer Jones
Twitter:
June 16, 2012 at 1:40 PM

Great to read the first guest post on your blog Adrienne. Thanks to Paul for the cool idea on how to use amazon to generate video ideas (superb) and thanks again for reminding me to release videos more frequently. :)

Dr.Spencer Jones

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149 Adrienne
Twitter:
June 16, 2012 at 1:47 PM

Ah, glad you enjoyed my first guest post Spencer. Paul’s the man when it comes to videos, he really knows his stuff. He has a very successful guitar site and of course, creates a ton of videos and does very well.

Appreciate you stopping back by and checking this one out.

~Adrienne

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