Who has never heard of attraction marketing? Anyone? Just in case you are brand new to this industry and have never heard this term before, here is my definition.
Attraction marketing is doing things in a certain way so that people come to you instead of you chasing them.
I really don’t know too many people who like to be chased. You know, like when you go to an electronic store and the salesman stays on your heals so just in case you decide to purchase a really big item, they’ll get the credit! Don’t you find that uncomfortable?
You have to be respectful of people online as well. People don’t enjoy being chased. So by spamming their email with your latest business opportunity or sharing your links on their Facebook wall or only tweeting about how cool your product is will only chase people away.
How To Be Attractive
A lot of the information I share is catered to the newbies or the people who have been here a number of years but still struggling to figure this all out. My heart goes out to them because I actually had a difficult time understanding this foreign place too.
If this is your first rodeo (Yep, I’m from Texas) and you can’t for the life of you figure out how to be attractive when you have no credibility, I’m going to shed some light on that for you.
Here’s an example I like to use to give you an idea how this all works.
Let’s say you were riding in your neighborhood one day and you saw this house that had the best looking flower bed you had ever seen. Their roses were so beautiful you decided right then and there that you were going to grow some too.
So you head to the garden store around the corner and you ask for help from someone who knows how to grow roses. They tell you how the soil needs to be, when to fertilize it, how often to water them, what kind of sun they need to get, etc. You are so happy and excited because you now are ready to start your own beautiful bed of roses.
While you were at the store listening to the person who was explaining to you how to grow roses, did you ask them “well how many rose bushes have you had success growing”? No, the sales person was knowledgeable on how to grow roses because it’s their job to be able to help and explain this process to their customers.
The same thing goes for you. If you intend to have success in this industry then it’s your responsibility to learn what you need to know in order to help others.
It’s All About Adding Value
Just like the salesman who sold the rose bushes to you, he had to get educated so he could share that information. Even if he has never grown a rose bush in his life, he has the knowledge to help you and most people will never question that knowledge because the salesman is someone we look at as an expert.
It’s no different if you are online.
Like the example of the salesman, he became an expert at explaining how to grow that rose bush because he was adding value. He got his education, he learned how to help people who wanted to know how to grow roses and he shared that value with his customers.
You have to do the same thing for your readers. You need to educate yourself about this industry, you need to share your content with your readers by adding value. Now don’t let this freak you out because I’m going to share with you how I was able to do this same thing when I had no credibility either.
My HUGE Wake Up Call
I’ve been online now for awhile. Most of you know my story so I won’t totally bore you with that but I like to say that my rebirth actually happened this year.
Last November I joined a training community because education is the key to your success. Try to skip that process and you’ll linger online for years like I did. Trust me, it’s not fun… Anyway, I swore that I was going to do every single thing they taught me even if it was outside my comfort zone. Some of it was so it was challenging.
I watched those videos, I immediately went to work putting up my sites, I jumped into creating content, I started blog hopping and commenting on other’s blogs, I started doing every single thing they taught me. You know what happened? I started getting attention. You know why? Because people could relate to me. I was being honest about my journey, if I was brand new at learning something I shared that with my readers, at the end of each month I shared my results and I started making sales my very first month.
It only took me three months before I started having around 50 comments per post and it only continued to climb from there.
Staying true to yourself, sharing with your readers what you have learned, address them like you are talking to a good friend and watch how things take off for you. It’s okay to be scared. It’s okay to be afraid of the unknown but you know what? You’ll never know what your future holds for you if you don’t take those steps.
I can’t stress enough to you all that if I can do this, anyone can. People connect with people and they want to work with people that they know, like and trust. Someone reading my post might not be able to connect with me. I’m not in my 20’s, I have a big personality and from what everyone keeps telling me, a Texas twang. Maybe that 20 something guy can’t connect with me but he can connect with you. Do you understand what I’m getting at?
Just Be You
Take that first step, get that education that will teach you everything you need to know about marketing your business online and start taking massive action.
Trust me, you can do this. If I can, anyone can. If I can step outside my comfort zone you definitely can. Heck, I feel like I’ve started my life over since coming online and guys, I’m having the time of my life.
I hope this has been helpful with you understanding a little more about how you can learn to be attractive when you have no credibility online. We all had to start somewhere.
Your Thoughts Are
Guess it’s time for me to hear your thoughts about this. I know that most of you are probably way past this point but I know some of you can relate to what I’m saying.
Did you struggle trying to figure all of this out on your own or did you jump head first into some training? How are you doing with your marketing? Are you still struggling? I want to hear from you!!!
You guys are my rock, you keep me in line and make me accountable now. I love that! I hope everyone can become a part of a blogging community like this one.
Have a blessed day and I’ll be chatting with you very soon. Can’t wait to hear your thoughts!