How to Select Winning Affiliate Offers When Promoting ClickBank Products Online

by Adrienne Smith on April 11, 2011

How to Select Winning Affiliate Offers When Promoting ClickBank Products OnlineFor people who are looking to make money online, discover how to select wining affiliate offers when promoting ClickBank products on the Internet.

Doesn’t it feel amazing to get paid 25%… 50%… even a whopping 75% in affiliate commissions? The question is: which products are worth promoting and which are just a waste of time, traffic and effort?

I’d rather spend my focus on products that convert into sales and promote winning offers all the time than test the water with brand-new products or hype offers.

We both know that in today’s Internet world, trust is a precious skill. It might take years to build it and seconds to lose it – forever. That being said, you should never promote scam artists or their fake programs (which promise the sky, but deliver mud).

Before I share with you how to select winning affiliate offers on ClickBank, I wanted to mention that I didn’t have access to this information you’re reading now years ago when I started online, thus you hold in front of you some priceless data – use it!

So, how do you make sure the ClickBank products you sign-up with to help promote are winners. Let’s analyze what a winning offer is not and what deals are worth promoting instead to make you money, not waste your time:

• A winning offer is not always a 75% commission deal.

Some vendors lure partners with high payouts. If big pay offs shine through your eyes, at least, make sure what you promote is good, useful, and not deceitful. That means, you should either buy or download the product you are going to recommend, first of all.

I did quite well with 50% commissions and managed to make more money compared with 75% offers, at the same selling price. One of the keys to my conversion success was that I knew how to tap and emphasize the uniqueness of the product compared with the other, without looking at the commission rate.

TIP: select two niche-related products at identical price points but different commission rates, and write a comparison review. Test your conversion and move forward with the winning offer.

The best product should always win and not the payout these vendors are offering us. And only your “split” tests will evidence the winner.

• A winning offer is not a “high-gravity” deal

Way too many marketers are putting weight on this aspect. They look at it as a guarantee for winning products. In short, gravity is the score ClickBank puts on a product to help rank it higher in their marketplace search results.

If a product has been promoted by a lot of affiliates and a lot of sales were generated, then ClickBank will assign to it a high “gravity” number. It’s in their user’s best interest to retrieve the top listings when they’re looking for hot selling products, right? But this doesn’t mean a “best-selling” product is always a winning offer you can make to your list or audience.

What is the chance to make sales simply promoting an over-saturated product? Slim to none. That’s why I don’t weight gravity stats, yet, I take a look at the score and compare products, commissions and more importantly their sales letters before I decide to promote something.

• A winning offer is not the best “sales pitch” deal

Some vendors put more weight on their sales letters than focus on the product itself. They outsource the product for cheap, yet pay a skilled copywriter a small fortune to lure visitors into buyers. Sometimes these “high-paid” copywriters write from the top of their heads without looking too much at what these vendors are really selling.

No wonder all sales pitch sound alike. Did you ever have that feeling too?

To me a winning offer is a product in which I can trust, thus I make sure to read the ebook, or test the software program before I make a promotion decision. I also talk with the vendor just to make sure they handle customer support request properly.

And more importantly, if I feel like the product is something my audience will crave for, then I make sure to write an in depth review and give my honest input. Nothing but the naked truth!

Now that you know what a winning offer is not, and how to select products that generate sales, not waste your time, move forward and start your research on ClickBank marketplace. Take into account gravity score, and high commission rates, but don’t get controlled by these two aspects.

Trust is what counts in this business, and can be easily destroyed. All it takes is a bad product or the wrong vendor. I guess copywriters are just doing their job, don’t blame them :-)

Now, if you want to comment and share your ClickBank experience, then I’d love to hear your thoughts. Let’s start a debate:

Do you prefer higher payouts? Do you like to promote info products or software tools?


Codrut Turcanu (the most productive Internet Marketing copywriter) shares free affiliate marketing tips and product review templates on his super affiliate marketing blog to help affiliates looking for the best ways to earn money online.

Will participate inside the commenting section soon.

Thank you


{ 17 comments… read them below or add one }

1 Mouh
April 12, 2011 at 6:30 AM

“Trust is what counts in this business…” That’s very profound.

I believe some affiliates are ruining our lives. They usually don’t promote the right product. I am sure most of them don’t follow your tips and guidelines. I have seen thousands of affiliates on ClickBank promoting a product that they have never seen. The product wasn’t launched and the owner was talking about how much money affiliates could make. I saw a really huge list of affiliates promoting it. I was shocked! How can they recommend a product they know nothing about?!

These affiliates raise the level of skepticism among people, which dramatically hurt other marketers who are creating and promoting quality products.



2 Adrienne
April 12, 2011 at 8:39 AM

Boy are you EVER right Mouh… I totally agree with you 100%… I actually unsubscribed to a LOT of the “big guys” lists because they started promoting products that I could tell were just a bunch of junk. And it really surprises me that Clickbank accepts these types of products too. Of course, there are some that are really good. I just wish they were more selective in what they accepted.

You are right that the majority of the people who promote these products have never purchased them or used them before sending this information to their list. Shame on them because they lost some good followers because of it. Maybe it’s a lesson learned. At least I hope so.


3 Codrut April 12, 2011 at 11:43 AM

Mouh: they cannot ruin it unless we buy into their schemes. However, most affiliates are not as advanced as we are. They spam others with a link, or write poor product reviews (if they’re having a blog — mostly just using safelists anyway)

What do you have to say about this?

P.S. Sadly, most affiliates are ignorant and don’t take it seriously just because the entry barrier is so low (it costs nothing to join a program and build a blog) Sooner or later they’ll either quit or take it seriously. Most will quit. That is what statistics are showing. :(


4 Peggy Baron
April 12, 2011 at 8:54 AM

You’ve made some excellent points here, Codrut. I like that you actually review the product before you promote it. And you’re so right, trust is everything!

I tend to stay away from Clickbank these days, unless it just happens to be the vendor of a product I had already decided to promote. That means I’ve seen the product first. liked it, and think it’s a good fit for my readers.

I read recently, on Terry Dean’s blog that if the CB product sales page only talks about how much money the product made the owner or could make you, without really talking about the product, then you should be very suspicious. I agree!

Thanks, Adrienne, for the guest post. :)


5 Adrienne
April 12, 2011 at 9:03 AM

Glad you enjoyed the post Peggy and Codrut has had a lot of success with promoting affiliate products. I’m so thankful he is helping my readers learn how to properly locate great products on Clickbank and to stay away from those that like you said, only sell hype… I’m sure Codrut will have more to share on this subject.

Thanks for visiting and always so nice to hear from you…



6 Codrut April 12, 2011 at 11:48 AM

Peggy, thank you! What is Terry is actually talking about is nothing new but so abundant nowadays. They’re selling the opportunity or the potential without giving a tiny hint about the product itself. To me this is scam upfront.


7 Mouh
April 12, 2011 at 3:40 PM

Hi Codrut,

When I wanted to sell my first eBook online, I had insurmountable difficulties protecting my thank you page. I just didn’t know how to do it. I knew absolutely nothing. I came across a product that promised to teach me how to do it easily and cheaply. I was relieved (you know the feeling…). I bought the product. I was actually smart enough to copy the link of the product’s thank you page and save it on my computer. I wanted to test it later on and check if the owner can actually protect his own thank you page! So after sometime, I checked if I could access the thank you page again. I did!

Normally, if it is protected you won’t be able to access it again. I cleaned my cookies and tried again… The same result… (and up to now, I can still access that thank you page!) I did some research about that product’s method and found that it has NOTHING to do with protecting thank you pages at all!

Now, the main purpose of telling you this story is that the product I am talking about is still on ClickBank with relatively good gravity! Which means affiliates promoting it did no effort to know if the product delivers what it promises or not. I now know that it doesn’t, but novices won’t know. They are likely to face the same problem I faced. They are likely to feel relieved when they see the product. And they are likely to buy it just like I did…

: o)


8 Codrut Turcanu April 13, 2011 at 12:03 AM

Good points. So, did you find a reliable thank-you page protection solution by now — what are you using if you could share?


9 Sheila Atwood April 12, 2011 at 3:48 PM


I always try the product first…had no thought about checking out the merchant too. It is not worth all my efforts to promote something that is not good, I loose too much over all. There are still some great products on CB and their system is fabulous. It is just a matter of finding them and promoting the heck out of them.


10 Codrut Turcanu April 13, 2011 at 12:14 AM

Yes, it is key to check out the vendor at the same time. I promoted some products in the past, good ones, but customer support was not as good as the product itself. Some clients look at both, that’s why I make sure to do the same.


11 Ilka Flood
April 13, 2011 at 12:10 PM

Hi Adrienne,

Great tips and excellent guidelines on how to go about promoting products on Clickbank. You’re absolutely right when you say that it takes years to build up a great reputation and only seconds to destroy it.

I came across a great quote the other day and would like to share it with you…

“If you have integrity, nothing else matters. If you don’t have integrity nothing else matters.” ~Alan K. Simpson

I think that says it all.

Have a wonderful week!



12 Adrienne
April 13, 2011 at 1:05 PM

Hey Ilka,

Codrut sure knows his stuff in this area so I’m always open to learning, you know me!

Love that quote, so very true!!!

I will have a wonderful rest of my week and hope you do as well.



13 raymundcamat April 14, 2011 at 8:04 PM

I observed that most successful affiliate marketers gained the trust of their readers that is why there are always people who are willing to buy products that they offer.


14 Adrienne
April 15, 2011 at 6:31 AM

That is definitely the best way to approach affiliate marketing Raymund. Build that relationship first and then the rest will just fall into place the way it should.


15 Mitchell Allen August 16, 2011 at 8:36 PM

Hi Adrienne, nice to meet you! I followed your link from Vernessa’s survey.
I’m certainly not going to start a debate, as I agree with everything you wrote!

Sadly, during the years I spent trying to solve the Affiliate Marketing puzzle, I tried to apply the dubious “gravity” and sales pitch measuring sticks to products.
Imagine my surprise when no one jumped on opportunities to purchase Forex or Smoking Cessation systems (I hope that remark doesn’t land me in your spam filter! LOL)

I used to get a subscription to a financial newsletter called Investor’s Business Daily. I was so impressed with the technical investment methods that, when I saw how one “guru” applied similar tactics to the ClickBank data, I figured it must work.

What I failed to consider is this: what if the IBD technical strategies weren’t always accurate? Your remarks about gravity bear out the short-comings of relying on technical analysis of ClickBank product sales statistics.

Thanks for sharing your insights!




16 Adrienne Smith
August 16, 2011 at 8:42 PM

Hi Mitchell,

Actually, this was a guest post written by Codrut Turcanu. It’s my only guest post and he’s been in this industry for a number of years so I can’t take the credit for this one.

I do understand what you are saying though so no, I definitely won’t be dumping you in the spam folder. I believe everyone has their own opinions and I appreciate yours.

Thank you for stopping by today and your comments are always welcomed.



17 Mitchell Allen August 16, 2011 at 10:09 PM

Hi Adrienne,

Thanks for the clarification. @Codrut, great post! 😉
It’s great that you’ve provided Adrienne and her readers with the opportunity to hear from your experiences.




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