I’m not on the level of some of those “popular bloggers” Jon is talking about.
I know some of my readers might disagree with me on that and bless their hearts for thinking that too. But seriously, I think he’s talking more about bloggers like Darren Rowse, Pat Flynn, Brian Clark, Neil Patel, Jeff Bullas and even himself. Yep!
So we really should believe what he said? We should ignore what most popular bloggers are sharing? Dang…
I mean as bloggers we are here to learn, grow and continue to move forward with our own blogs and business right!
How exactly do we accomplish that?
We read blogs from those we deem popular, influencial and authorities in their chosen niches. We learn from them, we apply what we learn and we keep moving forward.
So why should we listen to what Jon said? I mean he an authority in his niche of writing and makes around $100,000 a month. He even admitted being one of those we shouldn’t listen to or did he!!!
The point he’s trying to make with his post is that most popular bloggers continue to tell us to write great content and most people translate that into meaning educational posts.
Oh crap…so if that’s what he’s saying even though we may not be in that particular category of “popular bloggers” does that mean we could also be in a heck of a lot of trouble too?
Jon believes that these types of posts no longer drive traffic to our sites like they use to. That this year we have to do even more!
Just Write Great Content
I’m guilty of saying this in the past as well. Just write great content but I think not everyone is exactly clear on what “great content” really is anymore.
We all have our own opinions right and we’ve all listened to what these “popular bloggers” have taught us about what that really means. I believe though that the point Jon is trying to make is that with each new year things continue to change.
Let’s use you as an example okay!
Now I want you to share with me in the comment section below what you believe is great content. Not what everyone tells you it’s suppose to be. Nope, that’s not what I’m looking for.
When you read a blog post what makes it stand out to you? What will make you want to keep coming back to that particular blogger and read more? Are you learning from them and getting results?
Is it just the content that stands out to you or is there more?
Are you getting the desired results you seek through the posts you’re reading and getting an education from?
Do you believe that those particular posts would drive enough traffic to their blogs in order for them to get the desired results?
I think that so many of the elements that make up a great post still exist today. Things like a great headline, short paragraphs, bullet points, pleasing images, clean theme, etc. Those are important to help keep people on our site but it’s the content and what we’re writing that’s the issue here.
The problem with most posts are that we’ve heard it all before, it’s boring the way it’s being delivered, we already know how to do that or we implement it and we’re not getting the same type of results because those methods no longer work today.
Get my point? That’s what Jon’s trying to say as well. We all have to step it up.
It’s Not Just About The Content
Jon is the meat and potatoes kind of guy and I’m the pleasing atmosphere kind of gal.
I truly believe that what makes my blog popular for my readers might not be the same thing that makes yours popular with your readers.
We all have to find our own place here, we all have to be ourselves and that means we’re all each very unique and special individuals.
Sure, what works for me might not work for you but it’s not the tactic that I’m sharing with you that doesn’t work necessarily. It might be that it’s the personality or the way you approach it.
We are all just different and we have to find what works best for us so we can take each other’s advice and we can do what they say step by step or tweak it to our satisfaction along the way.
I don’t want to be like Darren Rowse, Pat Flynn, Brian Clark, Neil Patel, Jeff Bullas or Jon Morrow. I just want to be me and share my content with my readers my way.
If you like it great and if you don’t then that’s going to have to be great too.
If you’re all about search engine traffic and just getting eyes on your content then you have to do what’s best for you.
I think we can continue to take the advice of others and then use our own brains to decide what we believe will work best for us.
Test test test as I always say.
Suggestions From The Big Man
So if I were to take Jon’s suggestions, and that would be to listen to one of the “popular bloggers” he claims we shouldn’t, then in order for me to write great content it should include drama, data, depth and design.
I’m not about the drama, I don’t want that here at my place.
I do data from time to time but I’m not a big statistics kind of gal. I’m more about getting results.
I could do depth which is just picking a popular topic or some tips and writing an eBook or perhaps doing a video course. Something like that, I can see that.
As for the design, we can tweak our stuff which would probably include hiring someone since I don’t have a creative bone in my body and couldn’t come up with something cool is you paid me a million dollars. You know like perhaps logos or presentations that will really stand out.
Willing To Go The Extra Mile
Every year we need to step up our game. We need to be the ones out there in front or we’ll find ourselves soon lagging behind wondering what the heck just happened!
Do you agree with what Jon had to say about this topic? Do you ever feel you’ll get to that level of one of these popular bloggers? Does it really matter with the direction you’re headed?
I would really love to know your opinion about this and I’m eager to hear what you believe is “great content” that will keep you coming back for more.
Oh and don’t forget to share this with your friends too. Love to hear what they have to say. I’m wondering how many agree with Jon and how many don’t.
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