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You Lose Traffic And Credibility When You Ignore These Easy Steps

June 16, 2014 | By Adrienne Smith

We are heading into the third week of June so it’s time for another guest blogger to grace my place with their fabulous knowledge.

I love it when my readers accept my invitation and I’m so honored that Kumar is with us today.

Kumar is one of those guys you definitely want to know and learn from so you ready to see what he has?

People turn to search engines when they want to buy a product or service. In fact, how many times have you have turned to Google, Bing or Yahoo before making your buying decision?

I do it so often that this activity became one of the reasons why I use Evernote and I recently shared about my experience with the Evernote tool at my blog.

When You Are New, You Care Less

When I started blogging, I wanted to share what I was learning through the books I was reading and seminar’s on personal development I was attending with my team. I really didn’t have any agenda behind my first blog.

If you are just starting out, you are probably going through the same phase and it’s okay.

However, as I continued with my online activities and learnt a few things about content marketing and social media marketing, I started to realize there was more to blogging than just writing something and hitting the publish button.

Why Settle For Less When You Can Have More?

I know how important it is to talk about this mindset. I know because I had the mentality that I write to share with people who know me (or those who will connect with me at a personal level.)

I didn’t have any plans for search engine optimization and I never expected a lot of traffic from search engines whatsoever.

But, this is a very limiting mentality that doesn’t let us get the success we deserve. It is also a mentality that keeps our great piece of work hidden from those who actually might benefit from it provided they could see it somehow.

You need to break out of that limiting belief and always think, “How can my content, my website reach some more people?”

There are many channels (not just one or two) to accomplish that goal and you should leverage all of them. Why settle down for less when you can have more readers, more followers and more admirers?

Things You Are Ignoring May Be Hurting You

In this post, I am going to share with you things you should be doing to increase your visibility, your credibility and traffic. The goal is to help you start doing these things so you can start to have more success online. So, let’s get started!

Never Ignore On-Page SEO

I see a lot of entrepreneurs (especially those who have offline businesses) who also blog for online marketing and personal branding, do not pay attention to this aspect.

On Page SEO is becoming more and more important as link building practices are losing their charm. This is great news for bloggers provided you do your homework. These things are simple and this is what makes your site better day after day from a search engine perspective.

Here are the list of basics of your on page SEO (and you’ll see, it’s not difficult):

1. Always use at least one image on every page.

2. Make sure every image has its ALT tag. This is very important for SEO since search engines can’t read your images. Your images get categorized and index based on the data you provide in the ALT tag.

3. Make sure that your file names for the images are meaningful as well. File names shouldn’t be img00237603.jpg if your image is about “drinking coffee”. Give it a name such as “drinking-coffee-image.jpg” before uploading it into your website as a media file.

4. Make use of H tags (H2 through H6) for sub-headings in your pages. It not only makes your pages more readable, it helps search engines understand your main content based on words you use in your H tags.

5. Wherever applicable, (in file names, meta descriptions etc.) use dash (-) between two words instead of using underscore (_). Important!

6. Although not necessarily a SEO point really, use bullet points whenever you are listing out some steps or list of things. It just makes your post more readable.

7. Add Google Authorship to your website. It is becoming more and more important as Google+ is gaining momentum. It might seem a little techie to you, but, it’s very easy. Just simple steps and you can do it.

8. Ensure you do not have any broken links on your pages. It’s just a bad thing to happen to your pages SEO or not.

9. Interlink your pages. While writing a new post, see if you can reference some of your previously published posts. This is a great way to bring life to those old posts in addition to making search engines happy.

10. Okay, last but not the least in this list, do not use the same name for a tag and a category. It confuses your readers and search engines equally. I had committed this mistake and so I warn you.

Never Ignore Google Webmaster Tools

Many people distance themselves thinking SEO is some alien thing which is so hard that they can’t understand. They give up even before they could try learning anything about it.

Back to the same basic question – What is the point in writing great content if it can’t reach many people?

If you are not optimizing your website for SEO and not even doing basics of SEO for your websites, you are hurting your own potential.

A lot of bloggers I talk to, have no clue about Google Webmaster Tools let alone using it for anything. They have a great website layout. They also write very well. But, it turns out they have not even submitted their sitemap files to Google.

This is a huge topic in itself. However, if this is your first introduction to Google Webmaster Tools, I would recommend that you do some basic study about it and start getting some handle on this. Here is an article you will likely want to check out:

The SEO Guide To Getting Started With Google Webmaster Tools

Basically, Google Webmaster Tools is the way Google and you interact with regard to your website. If you aren’t using it, Google has no way to let you know if your site has a problem and you will never know what went wrong if (and when) it does.

Integrate Your Blog With Your Social Media Profiles

This doesn’t seem like a new thing, but you will be surprised how many bloggers and even companies do not have an active social media profile.

A lot of my customers came through my social media interaction with them after they landed on my website through either a reference or search engine.

People (your visitors) like to see how social you are, how you interact with them on social media and if you respond to a question.

If your social profiles are integrated properly, it not only adds credibility to your website, it also allows your visitors to become loyal readers or even bring business to you.

Share Your Blog Posts on Social Media

Then there are those who publish a blog post, send it to their subscribers and expect others to share their blog posts on social channels.

While there is nothing wrong with expecting others to share your blog posts, my question is: Why should I share your blog posts on my social networks when you don’t share your own posts on your wall – on Facebook for example?

It isn’t hard but it does require diligence. By sharing your own blog posts using your own social profiles first, you ensure that you believe in what you wrote and it is okay for others to share your content. It adds credibility to your posts.

Relationship With At Least 3 Influential Bloggers

Most bloggers do this in reverse order and struggle for a long time where we tend to think that we should become famous blogger first and then we will get the attention of other famous bloggers.

Unfortunately, it doesn’t quite work the same way in the real world.

If you take time to build relationships with a handful of pro-bloggers (those who you respect and think that they could help you,) your growth in the blogosphere will be much faster and easier.

At any rate, you will need at least three famous/popular bloggers to help you become popular on a fast track. This is the best way for you to join the mainstream, although you can still gain popularity the hard way through years of struggle and trial and error.

Your Turn – Any More Ideas?

What do you think of these basic strategies for building traffic and credibility? Do you think these steps are a good starting point for people who are working hard to build a good size blog?

We would love to hear your thoughts in the comments below as well as sharing this with your friends.  We can help them as well right!  Thank you kindly!

Kumar Gauraw

Kumar Gauraw is a Personal Branding coach and Social Media strategist helping entrepreneurs succeed by leveraging the power of the Internet through Content Marketing and Social Media. He writes about leadership, inspiration, content marketing and many other topics at his blog.

Kumar’s company, Krishna World Wide offers a range of services including web designing, premium managed WordPress hosting, social media marketing and SEO services.

Kumar Twitter | Kumar Google+ | Kumar Blog

{ 139 comments… read them below or add one }

1 Robin Hallett
Twitter:
June 16, 2014 at 8:31 AM

Wowza Kumar,

This is really an excellent and comprehensive post, Adrienne you sure know how to pick ‘em!

I do all of these steps for the most part but have two boo-boos I am still figuring out. 1) not properly naming my image files and 2) the H tags.

The first few years I used the H tags to make the text stand out, but I didn’t necessarily think seo as I did that. Now I’m in the process of updating each of those posts… Do you have any resources to recommend where I might learn about the different H tags?

I have begun properly naming my image files, and you know what? The other day I received an email from someone who found my image in Google images — this works!

Thank you Kumar, and Adrienne!

Robin
Robin Hallett recently posted…The Abundance Series part 2: Stop worshiping at the altar of I’m so brokeMy Profile

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2 Adrienne Smith
Twitter:
June 16, 2014 at 8:36 AM

Good morning Robin,

Glad you enjoyed what Kumar had to share and I’m sure if you have any questions then he’ll be happy to help you. Sounds like though you’re doing pretty good yourself girl. And for someone to find your image, that’s so cool because your artwork is so unique.

Thank you for your visit and you have a wonderful day my friend.

~Adrienne

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3 Adam Binder
Twitter:
June 16, 2014 at 8:42 AM

Robin,

You are not alone. Many of my clients think the H1-H6 tags are simply cosmetic. Here is a quick guide from woorank on how to use H tags as well as how not to use them: http://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/

Adam

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4 Kumar Gauraw
Twitter:
June 16, 2014 at 9:36 AM

Hi Robin,

Adam already gave you a link to get some ideas. But the principle is simple.

You always write your posts around a topic, right?

The topic is usually a set of words. For example, the topic of this post is “Traffic and Credibility”.

Now, when you are writing your content, section your text using subheadings and make those subheadings as H2, H3, H4 depending on the context and depth of sections. While doing that, if you can use words (or variations of the same words) within your sub-headings, this is an excellent thing to do for SEO.

It isn’t hard. It just requires a little intention. If you have more questions, I will be happy to guide you.

Regards,
Kumar
Kumar Gauraw recently posted…Do You Sync Cloud Stuff And Backup Gmail Or Google Drive?My Profile

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5 Adam Binder
Twitter:
June 16, 2014 at 8:38 AM

Good Morning!

This is all great advice, especially the part about learning webmaster tools. I primarily serve small business owners and they too have no idea about webmaster tools, and if they do they are scared to death of it. It’s really not that difficult at a basic level of understanding which for many small business owners would be a great improvement. Simple things like an updates sitemap can make a world of difference in how your business or blog appear in search results.

You also mention authorship. I have had authorship set up for some time now, but I recently installed rel=publisher and I noticed that my thumbnail image has now been replaced by a company description. For anyone who wants to know the difference between rel=author and rel=publisher, this is a useful article. http://vysibility.com/whats-the-difference-between-relauthor-relpublisher/ Kumar, do you have any idea if there is an advantage to one vs the other? I miss seeing my photo, not because I’m vain but because it set my articles apart from the other ones in the search results.

Lastly, Google just implemented a major overhaul to its business pages with “Google My Business” which is aimed to simplify and consolidate how business owners and marketers manage their presence within google maps, places and pages. I recently wrote an article describing the changes and offering a simple tutorial for those looking to take advantage of the new platform.

Thanks for a great article. I will have to subscribe to your blog to keep updated.

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6 Adrienne Smith
Twitter:
June 16, 2014 at 8:47 AM

Hey Adam,

Thank you for adding to the conversation and sharing this article with us. I’m sure that Kumar will have plenty to share with you about this so I’ll definitely leave this up to him.

Appreciate your comment though, awesome share.

~Adrienne

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7 Kumar Gauraw
Twitter:
June 16, 2014 at 9:41 AM

Hi Adam,

I have implemented publisher as well. However, Google highly discourages you to use your publisher tag on any page other than your HOME PAGE. And Google also discourage use of rel=”author” tag on HOME PAGE. Probably you should look into that and you will start seeing your face against your posts soon :-)

The benefit of publisher page comes handy if you have plans of running ads using Google+ which Google recently introduced. It seems like Google is starting to add features to pages which won’t be available to profiles and it will be mostly geared towards revenues.

So, yes, it is a good idea to have a publisher account establish so you have it when you need it.

Does it help? I know I wrote a long reply, sorry :-)

Cheers!
Kumar
Kumar Gauraw recently posted…Do You Sync Cloud Stuff And Backup Gmail Or Google Drive?My Profile

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8 Adam Binder
Twitter:
June 16, 2014 at 9:44 AM

Kumar,

Thanks for the clarification. I may have done myself some harm and some good simultaneously! Anyways, its an easy fix :)

I appreciate the detailed reply.

Adam

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9 Nirmala June 16, 2014 at 9:28 AM

Hi Adriennesmith,

This is the first lovely post which I read this evening and enjoyed a lot.

Nice post by Kumar and I do agree with all his blogging points.

Relationship with other bloggers and influential bloggers is most important as it would help to gain credibility and exposure.

Social presence, using Google webmaster tools and doing On-page SEO are the essential factors for blogging, I’m following all.

Thanks for sharing this valuable post for the bloggers.

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10 Adrienne Smith
Twitter:
June 16, 2014 at 9:41 AM

Hi Nirmala,

Glad you enjoyed what Kumar had to share and agreed with several points as well. I think all of these are important to pay attention to and I know plenty who shy away from some of them.

Thank you for sharing your thoughts with us and always nice to hear from you. Hope you do enjoy your week.

~Adrienne

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11 Kumar Gauraw
Twitter:
June 16, 2014 at 9:59 AM

Hi Nirmala,

Thank you for your kind words of encouragement. I am glad that you enjoyed this article. Thank you for adding value by sharing your testimonial.

Regards,
Kumar
Kumar Gauraw recently posted…Do You Sync Cloud Stuff And Backup Gmail Or Google Drive?My Profile

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12 Lorraine Reguly
Twitter:
June 16, 2014 at 9:30 AM

Wow. I must be pretty smart, because I knew all of these tips already, from studying how to be a good blogger!

It’s so nice to see I have learned quite a bit during the past year!

I’m going to be sharing this post with some of my followers who are just starting out with blogging and deem ME an authority!

Excellent post, Kumar!
Thanks, Adrienne, for having this guest of yours speak today. :)
Lorraine Reguly recently posted…Blind Men Don’t Need Help . . . do they?My Profile

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13 Adrienne Smith
Twitter:
June 16, 2014 at 9:42 AM

Hey Lorraine,

Oh yay!!! I’m doing the happy dance for you Lorraine and I’m so glad you have learned all of what Kumar has shared. That says a lot and I applaud you. We appreciate the shares too, thank you so very much and you be sure to have a wonderful day. Can’t wait to read your post. ;-)

~Adrienne

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14 Lorraine Reguly
Twitter:
June 16, 2014 at 9:52 AM

Check your email. There is a surprise waiting for you. :)
Lorraine Reguly recently posted…Blind Men Don’t Need Help . . . do they?My Profile

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15 Adrienne Smith
Twitter:
June 16, 2014 at 9:57 AM

Oh wow Lorraine, I just read your email and we appreciate that so very much. I sure hope they benefit from what Kumar had to share as well. Thank you SO much.

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16 Kumar Gauraw
Twitter:
June 16, 2014 at 10:05 AM

Hi Lorraine,

Thank you for sharing your testimony and yes, as Adrienne said, we applaud you for taking care of all these already and doing way more than just these things.

I remember the discussion we had about branding on Google+ the other day and I knew you know what you are doing :-)

Thank you for sharing these tips on social media and with your followers. Appreciate your support!

Regards,
Kumar
Kumar Gauraw recently posted…Do You Sync Cloud Stuff And Backup Gmail Or Google Drive?My Profile

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17 Lorraine Reguly
Twitter:
June 16, 2014 at 10:20 AM

Kumar, it’s good to be validated as a blogger who knows what she’s doing. :)

Thanks for that, and for taking the time to reaffirm in my mind what I needed to do to take the next steps. I actually purchased a new domain this morning, and am now working on setting up my new site.

And Adrienne, I will of course share anything of value with those who look up to me and give credit where credit is due.

Have a wonderful day, both of you!

I’ve got a lot of work to do… ;D
Lorraine Reguly recently posted…Blind Men Don’t Need Help . . . do they?My Profile

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18 Adrienne Smith
Twitter:
June 16, 2014 at 10:32 AM

I hear ya Lorriane and again, we greatly appreciate that! ;-)

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19 Sylviane Nuccio
Twitter:
June 16, 2014 at 9:33 AM

Hi Kumar, and welcome at Adrienne’s :)

True, Adrienne, Kumar shares lots of good stuff on his blog and he knows what he’s talking about. Thus it’s a good thing to know him.

I feel kind of OK reading your post here, Kumar, because at least I know about the things you mentioned, and seeing that there are still some bloggers out there who don’t seem to know, makes me sad or even mad at times.

Believe it or not (and I’m sure you do know) there are still some crazy people trying to comment on my blog with company or product names, and thinking that I’m going to approve their comment. One just today. He had a picture and some type of interesting enough comment, but he had two comments with two different product name, so I had to trash both his comments. How stupid is that?

I know your post is not about comments, but it’s to illustrate how some people still don’t have a clue of what should and shouldn’t be done online. there are things you’ve got to know if you want to call yourself a professional blogger.

Giving a descriptive name to my photos before I upload them into my media on WP is something I always do, and making sure we give an ALT tag name to the picture is the only way search engines will know what your picture is about. When I first started blogging I had no clue about that, but thankfully I do now :)

Thanks for the great tips you have here and have both a great week!
Sylviane Nuccio recently posted…How To Create Your Own Cool Customized Photos For Your BlogMy Profile

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20 Adrienne Smith
Twitter:
June 16, 2014 at 9:45 AM

Hey Sylviane,

Thanks for sharing that with us and I’m not really surprised by those commenters. I hope you’re sending them an email letting them know why their comments are being deleted. You know with the Anti Backlink addition to CommentLuv Premium you can do that right from the comment itself. I love letting them know why they aren’t getting approved and most of the time I never have them return again. Just a thought.

I’m glad to hear you’re doing that with your images and I have been as well. That’s one thing I did learn early on after the fiasco about compressing them as well. Yay!!!

We appreciate your comment, thank you so much and hope you’re having a great week. Hope to talk to you soon.

~Adrienne

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21 Kumar Gauraw
Twitter:
June 16, 2014 at 10:22 AM

Hi Sylviane,

When it comes to commenting and control on them, Adrienne is the best person to talk since she uses all the bells & whistles of CommentLuv :-)

But yes, I think you are one of those people I admire because you always pay attention to these details. I have seen your work on your blog and appreciate you for doing such a fine job with your websites!

Thank you for sharing your experience!

Regards,
Kumar
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22 Mi Muba
Twitter:
June 16, 2014 at 9:37 AM

Hi Adrienne and Kumar
On-page SEO will always be there because this is the point which differentiate online contents from published one. IT is great now all the spammy aspects of off-page SEO have gone which means now only those will survive and grow more who believes in quality with their own voice.
You pointed well many websites and blogs we see in blogosphere which don’t follow the basic things of SEO and don’t care about Google Webmaster. That is why they speak to less thought their speech deserves to be heard by more than that. They are not only doing injustice with their own contents but also they are depriving a huge number of people of the quality of their contents.
But things are changing now, whoever is doing blogging serious thinking about doing SEO and making his contents readable to search engines also. This is same like those bloggers who initially announce their are not here to earn money but after fully realizing its earning potential start monetizing their blog and even think it to make a full-time professional. So blogging is great and will thrive on.
Thanks Adrienne for giving us a change to hear Kumar at a new place and thanks Kumar for talking as impressively as you do at your own home (blog).
Many phrases of this post impressed me so much so I can’t help Tweeting them mentioning you two guys in it.
Thanks a lot both of you. :-)
Mi Muba recently posted…How to create money making infographics?My Profile

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23 Adrienne Smith
Twitter:
June 16, 2014 at 9:53 AM

Hey Mi Muba,

Welcome back and I’m so glad you enjoyed what Kumar had to share and I know that we appreciate your thoughts as well. I’ll definitely let Kumar take the rains with this one since it was his baby but thank you again so much for your comment.

Thank you for sharing this post as well and have a great day.

~Adrienne

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24 Kumar Gauraw
Twitter:
June 16, 2014 at 10:24 AM

Hi Mi Muba,

Glad to know you enjoyed the article. Thank you for sharing your thoughts.

Yes, blogging is awesome and those who do it right, will always flourish!

Regards,
Kumar
Kumar Gauraw recently posted…Do You Sync Cloud Stuff And Backup Gmail Or Google Drive?My Profile

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25 Sandy Halliday June 16, 2014 at 9:58 AM

Hi Adrienne & Kumar

I am doing all the things you mention Kumar except perhaps building relationships with some Influential Bloggers. I have written posts that include links to influencial bloggers sites and then notified them that I did that. I also comment on their Facebook Pages. Is that the sort of thing you mean? Perhaps you could give us some tips about the best way to build a relationship with them.

Thanks, Adrienne for inviting Kumar to post. Looks like he has a lot more excellent information to devour on his site.

Good to hear you survived your weekend visit to the country. Hope you can have a more restful time this week.

Sandy

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26 Adrienne Smith
Twitter:
June 16, 2014 at 10:10 AM

Hey Sandy,

I’m so thrilled to hear that you’re doing pretty much everything that Kumar suggested here. I’ll let him respond to your question though and if you need more help I’m happy to chime in.

Kumar shares great information on his blog so be sure to stop by and check out what he’s teaching us all there. ;-)

Thank you Sandy and I was so thrilled. Delighted to be exact. You have a great week okay and thanks for the comment.

~Adrienne

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27 Kumar Gauraw
Twitter:
June 16, 2014 at 10:29 AM

Hi Sandy,

That’s a great question and the answer is not a simple yes or no. It is a real world thing.

What you are doing, is a great beginning. But, you want to take it to the next level.

The next level is to find a way to add value to those influential bloggers (you want to build relationship with). For example, not just commenting on their posts but also responding to the comments of other commentators wherever applicable, makes you known to their community.

Then, you can offer than a quality blog post or two as a guest blogger. You may want to engage with them, ask them a question or two by email and explore if there is anyway you could be of any help.

Building trust and relationship is usually a time consuming process but in the end, it’s worth it.

And for more tips, you definitely want to talk to Adriennne because she knows how to do it :-) She is great at it.

Regards,
Kumar
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28 Lisa
Twitter:
June 16, 2014 at 10:01 AM

Kumar, so nice to see you at Adrienne’s place. Great tips – I like #5 (didn’t know) and #10 which I wasn’t sure about but tried not to see the same for both. The rest are fabulous reminders too.
Another point I’m not sure if I share my own posts enough. I only share mine on Twitter 2-3 times and only once on most other networks – but I see some bloggers re-sharing over and over, which is really recommended Kumar?
Glad you had a nice weekend Adrienne and that those allergies are better. Mine bothered me all weekend but finally good today, let’s hope it continues.
Lisa recently posted…Bloggers Get More Done in 5 Steps and Stress LessMy Profile

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29 Adrienne Smith
Twitter:
June 16, 2014 at 10:12 AM

Hey Lisa,

I’m so thrilled to have Kumar as my guest today and I think he did a fabulous job of sharing with us so many things we should be doing and staying on top of. I’m not surprised you’re doing the majority of these too.

I’ll let Kumar respond to your questions and thanks again for your comment. I’m so glad I came home still able to breath! Sorry it hit you though, I sympathize with you girl. Clearing up though just in time to go back to work right! Have a good week.

~Adrienne

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30 Kumar Gauraw
Twitter:
June 16, 2014 at 11:14 AM

Hi Lisa,

No. Sharing your own post multiple times a day is not cool. Especially, same post? No way it is a good thing. It only means that they don’t share other people’s content and busy self-promoting.

Yes, I can promote your content multiple times mixed with posts from Adrienne and then with Bill’s. That’s cool. But, self-promotion? It is a No No!

You see, Michael Hyatt has promoted Jeff Walker’s new book more than once on his Twitter and through his email marketing (and perhaps through his blog as well). And that is fine. But, you will notice, he doesn’t self promote anything many times a day.

Thank you for dropping by and sharing your thoughts. Have a great day!

Regards,
Kumar
Kumar Gauraw recently posted…Do You Sync Cloud Stuff And Backup Gmail Or Google Drive?My Profile

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31 Babanature June 16, 2014 at 11:06 AM

Hello Kumar and welcome to Adrienne’s blog :)
This is indeed a nice post to spark up the week…
Another thing, do not take Google analytic easy because it can give you hidden insight on traffic source and how to get em without too much stress :) .

Making connections with other bloggers is one of the fastest way to make it in this vast blogging world easily.

Your tips are awesome… Thanks, i did learn some good tips :)
Have a blessed week both of you…
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32 Adrienne Smith
Twitter:
June 16, 2014 at 11:11 AM

Hey Babanature,

Thanks for your visit and comment, appreciate you adding that little gem too.

Glad you enjoyed what Kumar had to share and you have a wonderful week okay! Thanks again.

~Adrienne

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33 Ashley
Twitter:
June 16, 2014 at 11:32 AM

Hey Kumar,
great to see you on Adrienne’s blog and wow what a post.
I think you have summarized almost all the most important things people, even non-newbies, should be doing.
Webmaster tools is something I have been getting into more lately, with most search terms being hidden in Google Analytics, and it is amazing what you can learn about your blog and how it is being found, ranked and how you can improve.
You can even tweak a good post that is ranking and get more visitors just by improving click through!
And of course, as you mention, don’t forget basic on page SEO, one of the most simple things we can do and have the power to control!
great stuff
ashley
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34 Adrienne Smith
Twitter:
June 16, 2014 at 11:38 AM

Hey Ashley,

Glad you enjoyed what Kumar had to share and sounds like you’re really benefiting from diving into Google Webmaster Tools more. I know like most I was scared of it myself in the beginning until I took more time to totally understand how to use it more. It’s got a wealth of knowledge actually and nothing at all to be scared about.

Appreciate you sharing that with us and your comment as well. Thank you so much and you enjoy your week okay!

~Adrienne

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35 Harleena Singh
Twitter:
June 16, 2014 at 12:00 PM

Hi Kumar, and welcome to Adrienne’s,

What a lovely surprise to see you here, and I just visited your blog. Sorry for being late this time, I have just been busy packing my bags for leaving in a while and thought to come and say my goodbye, and found Kumar’s post here :)

I agree with all that you wrote, especially the part about keeping your social profiles active and sharing your posts, which people would share further. If you don’t do that, how’d people believe it to a good post and share it further. Keeping a watchful eye on Webmaster tools, your stats, and ensuring your SEO is done right is so important. All essentials indeed.

Thanks for sharing this with us. Have a nice week ahead, and I shall meet you all after a few days break. Wishing you a very Happy Blogiversay, Adrienne, as I know it’s coming up, just in case I can’t make it that day as I might be travelling. Miss me!! :)
Harleena Singh recently posted…How To Take A Summer Break From Your BlogMy Profile

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36 Adrienne Smith
Twitter:
June 16, 2014 at 12:41 PM

Hi Harleena,

Always lovely to see you and I hope you all have a wonderful time. I knew you were going to do some fun things now that summer is here so I know you’re looking forward to spending some time with the family and doing a little traveling. I’ll miss you but just hope you have a great time.

I appreciate your comment and I know that Kumar does as well but he’ll be by to share his thoughts I know.

You have a great week and just go have some fun. I appreciate the early wish and I’ll miss you but I appreciate your kind thoughts ahead of time. ;-) Have fun.

~Adrienne

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37 Kumar Gauraw
Twitter:
June 16, 2014 at 4:16 PM

Hi Harleena,

We will miss you for sure but we also know for too long :-) You will be back with some great stuff just in a few days. So, I am excited about that!

See you soon!

Regards,
Kumar
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38 Balroop Singh
Twitter:
June 16, 2014 at 12:04 PM

Hi Kumar,

All this information is so useful for persons like me, who don’t have any idea about these terms that you have used and I would be digging up more, to understand all this technical stuff. When I started my blog, I didn’t know I would have to deal with all this stuff! Tech stuff is quite heavy for me!

Anyways I have been learning slowly with some great friends I found. Thanks to adrienne, she keeps introducing us to the giants of blogging.Thanks for all the tips. I hope I would re-read and digest them.

Have a nice week, Kumar and Adrienne, you too.
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39 Adrienne Smith
Twitter:
June 16, 2014 at 12:43 PM

Hi Balroop,

Ah, there is so much to blogging that a lot of us aren’t aware of but I’m glad that Kumar shared all of these steps with us. I think we all have to learn so much while here and these are just part of it as well. Sounds like though you’ve been learning a lot and I know if you ever need more help just give us a shout.

Thank you for your comment Balroop and you have a wonderful week.

~Adrienne

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40 Kumar Gauraw
Twitter:
June 16, 2014 at 4:20 PM

Hi Balroop,

Thank you again for making an attempt to understand my tech-talk :-) I know how hard it may seem. But, I know it’s not a difficult thing no matter how hard it looks.

My mother is having hard time learning how to operate the HTC smartphone I gifted her while my 3 year old nieces are having a great time with it. You know, the reason is, they learn because they want to learn and have fun with it while my mom gets intimidated by the big screen and the thought that its hi-tech for her :-)

The moment you stop fighting from the idea that “it’s not for me” you will start to get control on these things and begin to reap the benefits.

Please let me know if you need any help. I will be glad to assist.

Regards,
Kumar
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41 Balroop Singh
Twitter:
June 16, 2014 at 6:43 PM

Thanks for the encouraging words, Kumar. Yes, I believe in learning…I am myself surprised how much I managed to learn! A few years ago I found checking my email to be so cumbersome but now I have managed to set up a blog!! For me that is a big leap as I couldn’t even type well when I took the plunge and without any help, asking everything from Google!!
Thanks! I look forward to friends like you and Adrienne.
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42 Mainak Halder
Twitter:
June 16, 2014 at 12:10 PM

Hi Kumar,

I agree with you on all the points and working as a freelancer, I had some clients who called themselves Internet Marketers but did not know the importance of using H tags on your site.

As a beginner with no fans or followers, I think the best way to build traffic is by building relationships with influential bloggers and then as you build a fanbase, you can reach out to social media. I see many newbies don’t share posts of others since there posts are not shared by others, which I think is wrong. Initially though it takes time to get shares, sharing posts of other bloggers definitely helps in the long haul.

Nice to see you on Adrienne’s blog and hope to see you more.

BTW, Adrienne I see your blog is getting cached too often because I often type directly in my browser to come to your blog and find blog not previous week’s posts. Then upon refreshing the page 2 to 3 times, I get to see the new posts.
Hope you’re better now with the allergies. :)

Mainak.
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43 Adrienne Smith
Twitter:
June 16, 2014 at 12:48 PM

Hi Mainak,

I think you can be internet marketers yet still not be up on all things blogging. They just might not yet be getting the full effects of what it is they are suppose to know.

I appreciate you sharing your thoughts with us Mainak and thank you for your comment. I’m honored to have Kumar with us today.

You enjoy your week and I’m so thrilled that I didn’t have an allergy attack this weekend. That made me so happy! By the way, I haven’t had anyone else complain about the blog caching too often so are you sure that’s on my end and not yours? I haven’t had an issue when I pull it up either. ;-)

~Adrienne

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44 Troy S.
Twitter:
June 16, 2014 at 12:18 PM

Hi Adrienne. Just a little nit-picking here. I am not sure where your writing ended and your guest’s began. Maybe a definitive break would help?

Anyway, regarding “Interlink your pages. While writing a new post, see if you can reference some of your previously published posts.” What do ya’ll think about going back to old posts and referencing new posts?
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45 Adrienne Smith
Twitter:
June 16, 2014 at 12:50 PM

Hey Troy,

I don’t know Troy, maybe after I said “so you ready to see what he has?” I would think that’s a clear indication but I guess you didn’t. LOL!!! Oh well.

I’ll let Kumar share his thoughts on the interlinking suggestion and thanks for sharing that Troy! I appreciate your comment and be sure to have a great week too.

~Adrienne

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46 Kumar Gauraw
Twitter:
June 16, 2014 at 4:24 PM

Hi Troy,

I agree with you about having a separation (may be a background change, or some kind of font separation) needed between introduction of the guest and beginning of the actual content by the guest will make the reader’s eperience much better. I am Adrienne will decide a better strategy :-)

Speaking of interlinking, if you can go back and edit your old posts to refer back to some of the newer posts, it is a great idea too. The better interlinking between your pages, the better for your SEO. People don’t do it because it’s too much work. But, if you can do it, you should do it.

Regards,
Kumar
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47 Carolyn Nicander Mohr
Twitter:
June 16, 2014 at 1:06 PM

Hi Adrienne and Kumar, Very helpful article! I thought I knew nearly everything but I learned quite a bit from this article! First, I was told when I started blogging that you should use underscores in URL’s to connect words. So a URL about an Amazon Kindle Fire would be How-to-use-amazon_kindle_fire. But I was mistaken and you have cleared that up for me. Thank you!

Also, I use H tags, but I’ve never gone lower than H3. It’s just the way my articles are organized, I don’t use subheadings below that. Should I be using H4-H6? If so, could you give me an example of how they should be used?

As far as personal relationships with influential bloggers, I happen to be close friends with Adrienne, Harleena and some other influential bloggers, but I would like to think that I would be friends with them even if they weren’t influential. I have met many amazing friends in the blogging world and appreciate their support and friendship.

But you’re right, supporting each other in the blogging community means so very much. Harleena was an amazing support to me last week, coming through for when she saw a problem with my blog. Having these kinds of friendships can not only help your blog, but lift you up and give you the motivation to do your best.

Thanks so much for this very helpful article, Kumar!
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48 Adrienne Smith
Twitter:
June 16, 2014 at 1:17 PM

Hey Carolyn,

You have learned a lot my friend and sounds like you have a few more things you picked up here. I’ll also be eager to hear Kumar’s thoughts on the header tags because I only use a few myself. I don’t go deep down into need more then one subheading in my posts, two at the most.

Ah, you’re too kind to name me as an influencer but I’m truly touched. That just goes to show how we view each other online. I think you have a lot of influencers out there that you’re connected with Carolyn because of the people you’ve run across and have come to know.

Thank you for sharing this with us and for your comment today. Hope you’re having an amazing day and enjoy the week ahead.

~Adrienne

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49 Kumar Gauraw
Twitter:
June 16, 2014 at 4:35 PM

Hi Carolyn,

Thanks for stopping by and sharing your experience to add value. Your comment definitely adds a lot of value to the original post.

How, speaking of your H tag question.

Usually all H tags are equally important except H1 which must be used only once on a page and it is usually used for title. Other tags are important accordingly to their number. However, they are all important and certainly more valuable than mere or tags. So, wherever applicable, you should definitely use H4 to H6 depending upon the level of hierarchy your blog content uses.

For example, consider I decided to elaborate on the “On Page SEO” topic for this very post and so I would need to get into details. So, here is how I would use H tags then:

H2 – Never Ignore On-Page SEO (it is already there if you see in the post above)
Here are the steps you follow:
H3 – Add Google Authorship

H4 – Settings on your Google Profile for authorship

H4 – Setting in your WordPress for Authorship

Now, if any of thee H4 tags need to go into detail and need multiple sub-steps, I would go into H5 and H6 accordingly.

Hope it gives you an idea?

Regards,
Kumar
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50 Carolyn Nicander Mohr
Twitter:
June 16, 2014 at 6:30 PM

Excellent. That’s so helpful, Kumar! I will think about using the lower numbered H tags in the future.

BTW, after I read this article, I took your advice and hopped over to Google Webmaster Tools and saw that everything was fine, except they didn’t have a site map for my website. Whoops! I have no idea what happened or when but I added it back in now.

Thanks so much for all of the help here today, Kumar!
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51 Susan Cooper
Twitter:
June 16, 2014 at 1:58 PM

Nice to see Kumar on your site. Great tips and reminders. I’ve learned a lot along the way too, so most of these I knew about, but there are always news things to learn and constant changes along the way. Never a dull moment with blogging.
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52 Adrienne Smith
Twitter:
June 16, 2014 at 2:01 PM

Never a dull moment with blogging is right Susan. Glad you enjoyed Kumar’s post and I know you’re learned a lot while on this blogging journey. I applaud you as well.

Thanks for the visit and enjoy your week.

~Adrienne

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53 Augustus June 16, 2014 at 2:10 PM

Hi Kumar,
This is top notch, you’re right with the importance of on-page SEO, thanks to Jetpack on Yoast, things are a little bit easier on wordpress, and about the Google Authorship, I have seen articles with less quality do well on serp (search engine result page) than mine, as they have the Google Authorship thing, I am claiming mine tonight.

I have not been consistent with the H1-H6 rules, personally I find it stressful, I gues I just like to hit the publish button, but seeing that it makes a lot of difference, I would starting using it henceforth, at least to H3, I have been using the social media effectively (Sometimes, I think I am over doing it), and so far it has been productive.

To add to the point, I think off-page SEO is overrated, especially if you’re planning on establishing an authority blog, I mean, it’s better to allow search engine do it’s thing over time, if you’re really good at what you do, they would come crawling your blog, people would give you link naturally, and that’s it. It may sound odd, but that’s my opinion (I might be wrong though) Take for instance, some of my friends are complaining about the new panda hit, I did not notice any difference in my traffic on most of my blog because I don’t go running after link, I just don’t have the time to do it.

Hi, Adrienne.
I dedicate my latest blog post to your online success as a blogger, and I am happy I get to meet you at this point in time in my blogging career. Take care, and happy 5th birthday in advance.

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54 Adrienne Smith
Twitter:
June 16, 2014 at 2:27 PM

Hi Augustus,

Glad you enjoyed what Kumar had to share and I have no doubt he’ll be by to share some of this thoughts with you as well. I’ll definitely leave that up to him for sure.

Oh wow, thank you so much for the post dedication and I’ll be sure to check that out. I’m truly touched and I thank you so very much. I appreciate the advance birthday wish so thank you for that as well.

You have a great week and I’ll see you soon.

~Adrienne

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55 Kumar Gauraw
Twitter:
June 16, 2014 at 10:13 PM

Hi Augustus,

You are right about off-page SEO. However, only black hat SEO is bad and can get you penalized. Having a strategy in place for getting good links should definitely be considered because even today search engines rank your website based on how many people and what kind of people are linking to you.

Therefore, I would advise against ignoring link building completely because it can only delay your traffic growth.

Hope it makes sense.If you have any additional questions, I will be happy to discuss.

Regards,
Kumar
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56 donna merrill
Twitter:
June 16, 2014 at 2:32 PM

Hi Kumar,

It is great to see you here on Adrienne’s place! Reading through this, I had little check marks in my head. Yes..I do this or that.

What I really need to concentrate more on is my SEO! I need to practice more of headers, need to be more mindful of the words. I just added some bullet points lately in a past blog. That was a learning curve for me…go figure?

I must get better at Google’s Webmaster tools. I checked the link you provided and realize that I need to put some time into that one!

As always, thanks so much for teaching us how to be more effective Kumar. And thank you Adrienne for having such a great guest!

-Donna
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57 Adrienne Smith
Twitter:
June 16, 2014 at 2:53 PM

Hey Donna,

Thanks for stopping by and checking out what Kumar had to share. I’m so proud of you for knowing a good bit of what he shared. That’s saying a lot since you use to rely on David and your web guy to do everything. Way to go Donna and I have no doubt you’ll do better as time continues to move forward. You’re rockin it girl!

Thanks for your comment and you have a great week. Hope to see you later in the week too.

~Adrienne

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58 Kumar Gauraw
Twitter:
June 16, 2014 at 10:50 PM

Hi Donna,

On page SEO is definitely a must for every blogger.I am glad that you are making steady improvements as you continue to write more and more. You don’t need to pay attention to a lot of technical stuff because that is where I come in picture and David does a great job anyway.

We all continue to learn as we continue our journey. As long as we are making progress, blogging is fun. And I am sure you are having a lot of fun with your blog and your products.

Thank you for dropping by and sharing your awesome thoughts.

Regards,
Kumar
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59 Shivkumar June 16, 2014 at 2:51 PM

A worth spending time on this blog article.

I don’t care about onpage SEO while writing the blog post for my blog. But fortunately, I follow each and every step mention for onpage SEO, thanks for making me aware that I do SEO on my page. Really feeling happy! :)

Relation with influenctial bloggers is again a great idea! :)

Thanks Kumar Sir & Thank you too Andrienne Ma’am :)

> Shivkumar

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60 Adrienne Smith
Twitter:
June 16, 2014 at 3:13 PM

Hi Shivkumar,

I understand what you mean yet I thought it was more involved then what it is so it’s always fun to learn that we’ve been doing it anyway right! Glad Kumar was able to share this with us and you’re feeling pretty happy about this right now.

You are very welcome and thank you for your comment. You enjoy your week okay.

~Adrienne

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61 Kumar Gauraw
Twitter:
June 16, 2014 at 10:57 PM

Hi Shivkumar,

Thanks for dropping by. Building relationship with influential blogger is definitely a plus.

I am glad you enjoyed the article and I am happy to know that you learned something about on page SEO.

Cheers,
Kumar
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62 Sherman Smith
Twitter:
June 16, 2014 at 5:03 PM

Hey Kumar and Adrienne,

Lately I’ve been making a strong effort to follow tools like this. As a result, I can see how my bounce rate is going down, my traffic is slowing going up, and the duration time of people staying on my blog getting longer.

Yes I was one of those people that also started off blogging focusing on personal development and mindset training. That’s great, but people with home business really want to get into the nuts and bolts of how they can achieve success with their blogs. As a matter of fact, a couple of my readers have mentioned this to me after I wrote a couple of posts on the “techy” side of generating traffic and leads.

But overall, from the experiences of the results I’m getting, I can honestly say that if anyone follow these tips, then their results will improve. Thanks for sharing and you both have a great week!
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63 Adrienne Smith
Twitter:
June 16, 2014 at 5:19 PM

Hey Sherman,

Thank YOU for sharing that with us and I’m glad that with the things you’ve been doing lately on your blog that your traffic and bounce rate has gone down. Yay!!! I guess I better pay more attention to this too then.

Appreciate your comment and you enjoy your week.

~Adrienne

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64 Kumar Gauraw
Twitter:
June 16, 2014 at 11:10 PM

Hi Sherman,

I have been following your blog for sometime now and I know how you have made the changes in your strategy, your writing, your style.

I am glad to know your traffic is growing and thank you for your words of appreciation.I hope that this post helps people improve their writing and increase their readability on the post.

Regards,
Kumar
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65 William Butler
Twitter:
June 16, 2014 at 8:20 PM

Hi Kumar,
Nice to see you here on Adrienne’s blog. You’ve provided very important considerations, as the whole purpose is to increase traffic, not lose it. I think people decide your credibility on the nature of the content you provide. One takeaway for me is to pay more attention to Google analytics.

All the best!
Bill
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66 Adrienne Smith
Twitter:
June 16, 2014 at 8:24 PM

Hey Bill,

Thanks for the visit and glad you enjoyed what Kumar had to share. Ah, the Google Analytics takeaway. A good one for sure.

Appreciate your comment and you have a wonderful week.

~Adrienne

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67 Kumar Gauraw
Twitter:
June 17, 2014 at 9:04 AM

Hi Bill,

thank you for stopping by and I’m glad that you enjoyed the post.

Speaking of credibility, people will decide your credibility when they take time to read what you have to say. But, the problem is they won’t even read your content if the feel that you are not credible.

That is why it is so important to pay attention to all these important points not just one not just to and these are not all there are many more.
I am glad that you picked up Google Analytics. This will definitely give you much more insight into your own traffic situation.

Regards,
Kumar.
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68 Peter June 16, 2014 at 9:56 PM

Hey Kumar, all good and valid points.

I especially like that you highlighted giving images names that relate to the post. I’ve found this accentuates the importance of the alt tag. I’m sure that people don’t know the SEO importance of having images in their post.

I’ve found that usually my images will rank on Google before the actual post does. People are always looking for images and if you’ve named your image and alt tags for a particular search term that image will rank well. I posted one image and the next day it was no2 on the Google image search.
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69 Adrienne Smith
Twitter:
June 17, 2014 at 8:23 AM

Hey Peter,

Thanks for the visit and sharing that with us. That’s so cool that your images rank pretty quickly. I think this is one of the earlier things that I learned and of course it makes perfect sense to name your images instead of some number it was initially assigned.

Appreciate that comment and thanks for sharing that. You have an awesome day my friend.

~Adrienne

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70 Kumar Gauraw
Twitter:
June 17, 2014 at 9:12 AM

Hi Peter,
You are right about images being indexed faster than text. I have seen that happening to me to.
ALT space tag space combined with the name of the file space and image description space plays an important role in image SEO for sure.

My goal with this post was to educate newbie bloggers to understand importance of basic on page SEO.

Thank you for dropping by and sharing your thoughts.
Regards,
Kumar
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71 Barbara Charles
Twitter:
June 16, 2014 at 10:43 PM

Hi Kumar and Adrienne,

First, thanks Adrienne for having Kumar gives us excellent tips on SEO and what we need to do to get the attention we need from Google. This information is like a diamond. Beautiful and much needed (at least from a woman’s perspective. :)

The SEO tips were clearly defined and written. Many times I’m reading a blog on this same subject but Kumar – you made it clear and distinct. I’ve felt much intimidated by it in the past and only just recently started really paying attention to SEO.

Thanks so much Kumar. You are a wealth of information and knowledge.

Great job.
Barbara
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72 Adrienne Smith
Twitter:
June 17, 2014 at 8:25 AM

Hey Barbara,

Glad you enjoyed what Kumar had to share and he did make it pretty clear. I agree that some of this information has been a little over my head at times but when explained in a way I can even understand then of course I can start implementing them rather quickly.

Appreciate your visit and you have a wonderful rest of your week. Hope to see you later on too! ;-)

~Adrienne

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73 Kumar Gauraw
Twitter:
June 17, 2014 at 9:16 AM

Hi Barbara,
I am so glad to see that my post helped you understand a few things.
These things where intimidating to me to when I began my blogging journey.

But that’s the way life is and we all learn along the way. I have learned many things visiting Adrienne’s blog, Harrleena’s blog, Michael Hyatt’s blog and many other blogging stars.

And here I am sharing some of the things I have learned with you all and I am so glad that it was helpful.
Thank you very much for sharing your thoughts and your words of appreciation.
Regards,
Kumar
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74 Dr.Spencer Jones June 17, 2014 at 1:59 AM

Excellent tips Kumar, Thanks for those SEO reminders. I need to go back and check my tag and category names to see if I am making the mistake. Also thanks for the reminder about broken links.

For the on page changes, I would also add – proper usage of 404 page for maximum benefit, working on the page load speed, proper SILO structuring of your website, no following outside links for preventing link juice leakage.

Dr.Spencer Jones

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75 Adrienne Smith
Twitter:
June 17, 2014 at 8:14 AM

Hey Spencer,

Thanks for your comment and I appreciate the mention of the additional things. There’s always something isn’t it! I mean can any post ever be all inclusive? Okay, I’m sure some can but then it might as well be a book.

Appreciate your visit and you have an awesome day.

~Adrienne

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76 Kumar Gauraw
Twitter:
June 17, 2014 at 9:19 AM

Hi Spencer,
That is a great point about 404 pages. I did not want to talk about 404 pages because this was about basic SEO for people who do not follow event is small little things.

But now that you mentioned, I completely agree with you because I know that 404 pages are one of the most visited pages on websites usually.

If somebody can design a good 404 page I have no doubt that they can get new subscribers loyal followers and increased engagement on their websites.

Thank you for pointing that out I appreciate your input

regards,
Kumar
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77 Enstine Muki
Twitter:
June 17, 2014 at 4:03 AM

Beautiful tips Kumar!

I have read posts where authors advised we just keep writing not paying any attention to onpage SEO. The fun here is that they do what the advise against even without knowing. Looking closely at some of these articles, you find the tag being used, you find images with keyword in alt tag, etc. In the same article they try to keep readers away from basic SEO, they are practicing basic SEO ;)

So many bloggers are neglecting GWTs but I think it’s a mistake on their part. It helps me to keep an eye on my blog. One of the things I love so much about it is the search queries. This helps me know which keywords are pulling traffic to my articles. I can then tweak my blog for better ranking.

If someone is online and neglecting social media, then a greater share of his market is being left out. We know how important going social is and so everyone is so encouraged to get involved.

Thanks for accepting Adrienne’s request. It’s beautiful to have you sharing beautiful tips with us here. Do have a wonderful week you both
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78 Adrienne Smith
Twitter:
June 17, 2014 at 8:18 AM

Hey Enstine,

Thank you for your visit and for sharing your thoughts with us about this subject. Although you know I don’t write for the search engines I have found that I’m doing pretty much everything that Kumar suggested here and I might be a little ignorant but I was just taught the basic things to apply and I’ve been doing them. Maybe that’s why I do keep showing up in the search engines and we all do want that traffic whether people want to admit that or not.

Thank you again for your comment and you have an awesome day.

~Adrienne

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79 Kumar Gauraw
Twitter:
June 17, 2014 at 9:24 AM

Hi Enstine,

I completely agree with you when you say bloggers suggesting to do things without paying much attention to SEO and I have seen such blog posts as well.

But I do not blame those people because I try to understand where are they coming from and who is their audience.
Imagine this:

if you were to encourage a retired 70-year-old gentleman to start blogging and share his experience and knowledge of life and things that he has to share with the world, video get him to write anything if you tell him that he has to do Google analytics, on page SE, GWT, image optimization or anything of that nature?

Therefore, I do not blame them for encouraging people to just write and get started because learning about SCO will come down the line.

But I agree. Once you get serious about blogging and you want to grow your online footprints you definitely want to pay attention to SCO and topics around it.

Regards,
Kumar
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80 Nanda Rahmanius
Twitter:
June 17, 2014 at 4:04 AM

Hi Kumar,

Glad to see you at Adrienne’s blog. :)
Indeed, these are great steps to build traffic and credibility to our blog. You showed some good points. On page SEO is important for our blog as well, I have no doubt about this. On page SEO techniques you really cover everything.

Share on social media too, this is the action you should do. I also do the same and can’t be denied, it can bring a lot of traffic to our blog :)

Thanks for sharing this with us, Kumar.
Do have a wonderful week ahead.

Nanda
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81 Adrienne Smith
Twitter:
June 17, 2014 at 8:19 AM

Hey Nanda,

We appreciate your comment and thank you for stopping by today and sharing your thoughts with us. I do believe this is a very important topic and we should not be ignoring it at all. Not if we want more traffic and to please Google.

Have a wonderful day and thanks again.

~Adrienne

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82 Kumar Gauraw
Twitter:
June 17, 2014 at 9:26 AM

Hi Ninda,
Thank you for dropping by and appreciating my writing today.
I am glad that you found my post valuable and appreciate your feedback.
Looking forward to hearing from you more as we continue our journey online.
Regards,
Kumar
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83 Ann June 17, 2014 at 5:13 AM

I must agree with Kumar. It’s true that these things he has shared above are being ignored by most bloggers, especially the beginners.

As what is said above, on-page SEO is important for link building has been lost recently. I believe that SEO is such a hilarious thing for newbies, and I guess that’s because they ignored webmaster tools. Webmasters, including Google Analytics are useful for them to analyze traffic and conversions.

One more thing that I’ve read above, bloggers will surely fail their career if they ignored social media. You should know that the best place to find your customers is on social media, so you should not ignore this one.

Thanks for the shared knowledge! This is indeed a nice article. :)

Best,
Ann

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84 Adrienne Smith
Twitter:
June 17, 2014 at 8:21 AM

Hi Ann,

Thank you for your visit and your comment. I’m glad that you agree with what Kumar had to share and I know he’ll have something to add as well. Nice to see you again and be sure to have a wonderful day.

~Adrienne

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85 Kumar Gauraw
Twitter:
June 17, 2014 at 9:28 AM

Hi Ann,
You are right about social media. New connections, new business, new leads are so much easier to find if we use social media effectively.

That is a great point you shared with us today thank you very much and have a great rest of this week.

Regards,
Kumar
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86 Ryan Biddulph
Twitter:
June 17, 2014 at 8:35 AM

Kumar, excellent! I recall someone finding me through a Google image search, so Amen on #3. That set off a light bulb, and from then on I named each of my travel images based on the location, and of course, added my name if you saw my mug lol…thanks!

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87 Adrienne Smith
Twitter:
June 17, 2014 at 9:11 AM

Hey Ryan,

That’s pretty cool and glad they found them online. I think naming them is of course very smart and if it’s your face then definitely who you are.

Thanks for the comment.

~Adrienne

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88 Kumar Gauraw
Twitter:
June 17, 2014 at 9:31 AM

Hi Ryan,

LOL! I have done the same thing many many times.

But, guess what? It does help you in your personal branding because those images which have your name will show up when people search on your name. So, it is not such a bad deal anyway.

However, I am glad that you found something of value in this post and I appreciate you for dropping by and sharing your thoughts.

Regards,
Kumar
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89 Okto
Twitter:
June 17, 2014 at 8:59 AM

Hi Kumar,

Really great suggestion you have shared with us. I think making strong relationship with several influential bloggers is great to try. Thanks for the advice
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90 Adrienne Smith
Twitter:
June 17, 2014 at 9:41 AM

Hey Okto,

Thanks for stopping by and checking out what Kumar had to share and glad you agree with some of his suggestions.

Have a great week.

~Adrienne

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91 Neamat Tawadrous June 17, 2014 at 9:59 AM

Hi Adrienne and Kumar,

Thanks Adrienne for having Kumar write us a great post with valuable tips.

Great Post Kumar. I do most of what you mentioned except the webmaster tools and google authorship. I need to work on these two now.

Adrienne, to check for broken links, do you still use the plugin CommentLuv Link Cleaner? Kumar, do you have any other suggestions?

Thanks for a great post and I sure need to go back and review all the 10 tips again against what I am already doing.

Have a great week ahead Adrienne and Kumar!!!

Be Blessed,

Neamat

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92 Adrienne Smith
Twitter:
June 17, 2014 at 12:20 PM

Hi Neamat,

It’s totally my pleasure, I’m always eager to learn myself.

I only use Broken Link Checker, the website myself to check for broken links. It will pick up the CommentLuv links as well plus it’s just a faster service.

We appreciate your comment Neamat and thanks for stopping by. If you need any more help just give us a shout. ;-)

Enjoy your week.

~Adrienne

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93 Kumar Gauraw
Twitter:
June 17, 2014 at 10:50 PM

Hi Neamat,
Thank you for dropping by and sharing your words of appreciation. I am so glad that you found this post valuable.
For broken links I use third-party tools such as screaming frog and a couple of other online broken link checker tools.
I do not you would plug-ins for that purpose because it overload my WordPress and I feel better doing it using outside tools.
There are many ways you can clean your broken links and CommentLuv broken link checker is a good basic tool. If you do not have too many plug-ins it is not a bad idea to have it.
I hope it helps and if you have any other questions, I’ll be glad to answer.
Regards,
Kumar.
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94 Michael John June 17, 2014 at 10:13 AM

Hey Adrienne,

You are absolutely right on point many do struggle building a network of bloggers around them. I do struggle a bit when it comes to the same and it is all coz of my busy schedule. I will find some time out and will try to put in a lot of effort to work on the points listed above.
Keep up the good work.
Cheers

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95 Adrienne Smith
Twitter:
June 17, 2014 at 12:22 PM

Hi Michael,

Welcome to my blog and thanks for checking out what Kumar had to say. He really knows his stuff so I’m hoping that what he had to share you found very helpful. I wish you the best of luck moving forward.

~Adrienne

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96 Elise June 17, 2014 at 12:19 PM

Hi Adrienne,

It’s been a long time since I’ve visited your blog, not sure if you remember me back when I was at elisesreview.com from a couple years back lol you have so many great commenters and readers!

Love this guest post by Kumar — great points all around.

SEO has been running my life over the past couple years since I started working for about.com and we get most traffic from search. It’s certainly important, but I wish I had continued spending more time in social media and community building rather than focusing everything on SEO. The trick I believe is striking a good balance. (That’s what I’m trying to do now!)

Great stuff, I look forward to coming back here more often and commenting again. :)

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97 Adrienne Smith
Twitter:
June 17, 2014 at 12:45 PM

Hey Elise,

Oh wow, I sure do remember you. I had always loved what you shared and was sorry to see you go but I know you had a different direction you were going. I hope you’re doing good these days and all is well with you. As you can see, I’m still going strong. ;-)

I know that when you work for a site like About.com then you do rely mostly on the search engines for traffic and just like with Google’s recent update where Ask.com and eBay were hit really hard, it’s horrible to see that your traffic can just literally disappear before your eyes. That’s such a scary through to.

You’ve always been the social butterfly Elise so getting back on social won’t be an issue for you I’m sure.

Thanks for the visit and again, great to see and hear from you again. Always appreciate the support.

~Adrienne

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98 Lisa Magoulas
Twitter:
June 17, 2014 at 12:55 PM

Hi Kumar,
What a great post – so complete and thorough. I’m not surprised, as you are the resident Wordpress guru. :) I know you’ve bailed me out for sure. I was telling Adrienne after one of her last posts, I really need to take a WP class. There are so many things I’m not doing that I should be. I think I’m going to be a professional student. Thanks for the great tips – now I have to do some research on them. Lisa
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99 Adrienne Smith
Twitter:
June 17, 2014 at 1:54 PM

Hey Lisa,

I have to agree with you on that one Lisa from what everyone has been telling me. But I also have Ashvini so he’s been there for me like Kumar is there for others. We all need that in our lives that’s for sure.

You’ll do great, you just haven’t spent enough time learning it all slowly.

We appreciate your comment though and you have a wonderful rest of your day young lady.

~Adrienne

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100 Kumar Gauraw
Twitter:
June 17, 2014 at 10:59 PM

Hi Lisa,

Good to hear from you and I am glad that you found something in this post which was valuable.

I am not sure if you need to take a class in WordPress because unless you are going to start a business with WordPress why spend time mastering it?

I think you have done a great job with your clock and these things that we’re talking here of my today’s steps are really about knowing WordPress. It is rather about paying attention while doing things like writing the blog posts, inserting an image, fine-tuning a few settings of some plug-ins etc.

If you don’t need to be a pro in WordPress to build your business online and if you focus your energy on learning WordPress and mastering PHP and tweaking technical things I think this will take up all your time and it may distract you from your real business.

Just a thought I wanted to share with you because it is easy to get overwhelmed and Internet is pretty scary place at the same time glittery enough to get you distracted easily.
Have a great rest of the week and the weekend.
Regards,
Kumar
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101 Lisa Magoulas
Twitter:
June 18, 2014 at 7:52 AM

Hi Kumar,
That makes sense, I probably would focus a lot on the WP aspect. But there’s so many things I don’t know that I should. For instance, you mention the image should have an alt tag – I’m not sure what that is. I know from Adrienne’s post last week that there were several things she mentioned that I didn’t know of either. It makes me believe that I’m not using my blog the right way, so I won’t show up in the search engines. :(
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102 Kostas June 17, 2014 at 3:04 PM

I am glad to see that you included building relationships with other bloggers. Lots of people do ignore this and I think it is something that is very important. When we get to know the rest of our blogging community it opens up resources to us – like being able to exchange ideas and even guest posts.

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103 Adrienne Smith
Twitter:
June 17, 2014 at 3:39 PM

Hi Kostas,

I’m really big on the relationship part of it as well so I’m glad that Kumar included this too! Thank you for realizing this as well and mentioning it here.

Appreciate your comment and enjoy your week.

~Adrienne

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104 Mark
Twitter:
June 17, 2014 at 6:40 PM

Thanks for such a comprehensive post Kumar!

Kumar you’ve shared so much in this post, that I’ll definitely need read it a few times! Also thanks for shedding some light on taking advantage of the Google webmaster tools.

I definitely need to get on board with that! Thanks for sharing!
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105 Adrienne Smith
Twitter:
June 17, 2014 at 7:33 PM

Hey Mark,

Glad you enjoyed what Kumar had to share and sounds like you learned a few things along the way as well. I love that Mark.

Appreciate your comment and you enjoy your evening.

~Adrienne

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106 Kumar Gauraw
Twitter:
June 17, 2014 at 11:02 PM

Hi Mark,
I am so glad to see you here. And I am very happy to add value to you through this post.
Google Webmaster tools is definitely something that every blogger should know about and I am glad that you are going to take chance of that aspect.
All the best to you and have a great rest of the week.
Regards,
Kumar
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107 Sid June 18, 2014 at 6:33 AM

Hi Adrienne,

Thanks for this amazing post. I just can’t believe how you rake in 3 digit comments in just a couple of days. You are surely the QUEEN OF ENGAGEMENT!

Traffic and Credibility is very (very) important and if a blogger loses even that, he loses 75%, which is quite a disaster.

Thanks for this wonderful post,
Sid

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108 Adrienne Smith
Twitter:
June 18, 2014 at 9:05 AM

Hi Sid,

Well there are two of us answering this particular post but thank you. I have a great community of bloggers who love to stop by and see what I have to share. It’s all about the relationships my friend. ;-)

Thank you for sharing that and I agree, without traffic we have no one reading our content. That would be really really bad.

You have a wonderful day and thank you for your comment.

~Adrienne

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109 Dexter Roona June 18, 2014 at 11:19 AM

Hi great article, the section on seo is exactly how i set all my articles up, i would add just one more element and that is to add some kind of schema when it is relevant so review schema for a review or a person etc.

Adrienne are you on Google Plus?, i would love to connect with you there.

regards Dexter

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110 Adrienne Smith
Twitter:
June 18, 2014 at 11:30 AM

Hey Dexter,

Thanks for dropping by Dexter and glad you are doing what Kumar has suggested here. I’ve recently read about schema but I haven’t been doing that myself either. There is a lot I’m probably not doing right! LOL!!!

I am and you’ll find my information in my sidebar so you can connect instantly with me there. Always great to make those connections. Thanks for your comment and enjoy your day.

~Adrienne

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111 Dexter Roona June 18, 2014 at 1:00 PM

Thanks i will try to locate you, i will add you as +dexterroona and +infobunny

im a huge Google Plus user and have a great tutorial over at Infobunny, and im currently working on a series for Circloscope that will be up soon.

regards Dexter

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112 Adrienne Smith
Twitter:
June 18, 2014 at 2:35 PM

Sounds good Dexter and I’ll be on the lookout for both of those profiles.

I’m not as big of a user although I’m getting there but I do appreciate the connections of course and I’ll have to check out your tutorial on it. I’m always eager to learn more.

~Adrienne

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113 Angela McCall
Twitter:
June 18, 2014 at 2:27 PM

Hi Kumar,

Yes. More ideas. What about writing “evergreen” articles. Stuff that doesn’t change much after 2-7 years of blogging. People will appreciate this more. SEO keeps changing. And so as Google. So if you write something that can retain its value through all the years, it would be very clever. Anyway, it’s good to see you here at Adrienne’s. Enjoy your stay.

Have a great week!

Angela
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114 Adrienne Smith
Twitter:
June 18, 2014 at 2:33 PM

Hey Angela,

Thanks for dropping by and asking this question of Kumar. I know he’ll be by to share his thoughts with you and I appreciate your comment young lady.

Always lovely to see you and hope you’re enjoying your new computer.

Have a great week yourself.

~Adrienne

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115 Angela McCall
Twitter:
June 18, 2014 at 7:19 PM

Hi Adrienne,

First of all I’d like to thank you for correcting that error for me. Man, you are fast and so good at this. Glad you followed your blog with an eye like a hawk.

Btw, I forgot to tell you…I really like the “squeeze page” you created on the side of your widget. I like the way you created that ebook “Relationship Marketing”. I’m not sure how long ago you updated that. But it just catch my eye from this new computer.

So now I’m with you…back to using the desktop computer again. You said, the only computer you’d ever use. And I couldn’t agree with you more on this, everything on the desktop seems a lot bigger and quicker to SEE things you haven’t seen before. And YES I am enjoying my new computer. I couldn’t be any happier.

Anyway, you are getting so good at updating your website. Every time I come here something is different and much more beautiful. Hurrah with these graphics!!

Angela
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116 Adrienne Smith
Twitter:
June 18, 2014 at 8:47 PM

Hey Angela,

No problem, I try to stay on top of things with my blog.

Thanks and it was a couple months ago but thanks for noticing.

Yeah, the big monitor and the desktop to me just can’t be beat. I wear reading glasses anyway when I work on the computer so staring at a laptop screen isn’t fun for me. I’m not sure how others do it really but perhaps they have contacts that really help them. I don’t know.

Thank you for the compliment on the blog, I appreciate it. Have good one.

~Adrienne

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117 Kumar Gauraw
Twitter:
June 18, 2014 at 5:07 PM

Hi Angela,

Writing articles that do not lose value just in a few days or weeks or months is indeed a great idea.

However, that wasn’t my topic and so I did not cover. I wanted to cover the basics of publishing webpages no matter what kind of content you choose to write.

If you have a website where you write about all the new technologies or the new inventions, you know your content isn’t going to be Evergreen. But, that doesn’t mean that you will not have traffic or any less credibility than anybody else who writes content that remains valid for a long time.

Therefore,, choosing the niche and deciding the type of content one wants to write is up to them. I am here to just tell them how to do publishing part right. Jane

I hope that clarifies my point of view although your point is well taken. Thank you very much for dropping by and I appreciate your contribution to this post. 10

Regards,
Kumar
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118 Dee Ann Rice
Twitter:
June 18, 2014 at 4:18 PM

Kumar and Adrienne,

Thank you Adrienne for introducing Kumar to all of us. I love getting to know more bloggers and he writes a great post.

Kumar, your post is right on. I don’t put a lot of stock in search engines but on the other hand I do not ignore them either.

I think I do most of what you suggest most of the time. I know I need to be better at some of it and have made strides to do more with SEO recently.

If we are going to spend time writing posts, we should spend the time to make sure it is seen by as many people as possible. This is why I do more with SEO now than I have done in the past.

Google Webmaster Tools are great and an essential part of blogging if you want to know how your blog is doing.

Thanks for a great post.

Dee Ann
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119 Adrienne Smith
Twitter:
June 18, 2014 at 6:12 PM

Hey Dee Ann,

You are very welcome and he does share some great information.

Glad you’re doing most of this anyway although neither of us are really gun ho for the satisfying the search engines. On the other hand like you said, we can’t ignore them either. That would be an accident waiting to happen.

I appreciate your visit, I know you’re so busy these days but always great to hear from you. Take care and have a great rest of your week.

~Adrienne

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120 Ashvini
Twitter:
June 19, 2014 at 3:23 AM

Hi Kumar,

These are some really cool tips. These are all that one needs to develop as a solid blogger. I would put building relationship with top bloggers on the top because the help that one can get is unexpected sometimes .
Simple things are better addressed than trying to do really complicated SEO. You have shown us a great path.

Thanks for sharing with us :)
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121 Adrienne Smith
Twitter:
June 19, 2014 at 8:27 AM

Hi Ashvini,

Great to see you again and I have to agree with you about putting relationships up there at the top. I don’t know what I would have done had I not met you. There are so many people who I’ve crossed paths with that I’m so very blessed to have met. Your friendship and support mean the world and I don’t think I would have gotten this far without you all.

The SEO part is important too you are correct so I guess we all have some improving to do.

Have a fabulous rest of your week.

~Adrienne

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122 Akshay Hallur June 19, 2014 at 10:45 AM

Great post, definitely these are the things that we most of us ignore, especially when we are newbies.
Using webmasters and Google Analytics helps to analyze traffic and conversions, they are boons for webmasters.
Personally, I ignored Social Media when I started blogging. I thought that quality content is only enough to get my blog ranked. However, later I realized that quality content with less exposure gets buried under the hood by decent content with high social media exposure.

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123 Adrienne Smith
Twitter:
June 19, 2014 at 11:00 AM

Hi Akshay,

Welcome to my blog and I’m so glad you enjoyed Kumar’s post. He’s definitely sharing his knowledge with us and I for one am very appreciative.

Social media has definitely evolved since it first came on the scene so I’m glad that you took notice of this and I hope you’re having some success with things now.

We appreciate your comment Akshay and thank you again for your visit. Please do enjoy your day.

~Adrienne

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124 Andrew M. Warner
Twitter:
June 19, 2014 at 5:47 PM

WOW KUMAR …….

I’m blown away. This was an EXCELLENT post. So informative and detailed … I love it. There’s not much more I can add after that. I love your point … “Interlink your pages. While writing a new post, see if you can reference some of your previously published posts. This is a great way to bring life to those old posts in addition to making search engines happy.”

I started doing this more and more but I know it’s something I need to have as second nature. But it’s a really important point for all bloggers to do.

I’m at a loss of speech … really nothing else I can add here. Very impressed.
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125 Adrienne Smith
Twitter:
June 19, 2014 at 6:16 PM

Hey Andrew,

Thank you for your comment and visiting today. Kumar did a great job with this information and glad you enjoyed it as well.

Always good to see you my friend. ;-)

~Adrienne

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126 Carol Amato
Twitter:
June 20, 2014 at 3:45 PM

Hi Adrienne,

I thought Kumar did a fabulous job with providing valuable content here, wow!

I never knew that dashes were better than underscores, thanks for the heads up.

I’m a bit confused on the tag/category comment. So, if my post is in the Internet marketing category, don’t use that as a tag, is that what you meant?

I use Google Webmaster Tools but thanks for the reference article, will definitely check that out.

I completely agree with you about opening social media channels that correlate to your main money site and brand. It’s a bit of work to get them all set up, but absolutely necessary, I agree.

Yes, I do think these steps are a good starting point for people who are working hard to build a good size blog…

You’ve given me a lot to think about as some of the strategies I’m using, and some are new, so thanks!

- Carol
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127 Adrienne Smith
Twitter:
June 20, 2014 at 6:06 PM

Hey Carol,

Thanks for checking out Kumar’s post and he really did share some darn good tips didn’t he! He gave us a lot to think about for sure.

I’ll let him stop by though and share his thoughts on your questions since he’s more of the expert in that area. ;-)

Thanks again and you enjoy your weekend.

~Adrienne

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128 Kumar Gauraw
Twitter:
June 21, 2014 at 1:05 AM

Hi Carol,

Thank you for dropping by and adding value to your comments.

Your understanding about tags/categories is correct. If you have a category by name “Internet marketing”you should not have a tag with the same name.

I hope that clarifies your question and I thank you for your appreciation.

If you have any other question please let me know and I will be glad to answer that for you.
Regards,
Kumar
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129 Carol Amato
Twitter:
June 21, 2014 at 1:19 AM

Hi Kumar,

Thanks so much for clarifying that – appreciate it! :-) I will make sure to follow this in the future and if there are any problems with previous posts of mine, as I update, will implement this advice.

Thanks again,
- Carol
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130 Alex Taylor June 22, 2014 at 12:32 PM

Hi Adrienne
Great post and I had enjoyed a lot while reading it. I am totally agreed with all points of Kumar which he had covered in this post. But still there are many bloggers who are unaware about these valuable points,it also help them alot.
Good Work Adrienne and Kumar

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131 Adrienne Smith
Twitter:
June 22, 2014 at 2:58 PM

Hey Alex,

Thank you and I’m glad you enjoyed the lessons Kumar had to share with us. You are right, there are still so many people who are unaware of these but I know how often Google changes it’s hard for some to keep up at times too. Either way I hope this will help them.

Appreciate the visit and thank you for your comment.

~Adrienne

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132 Murad June 23, 2014 at 1:46 AM

Excellent post, thanks. It is important to have the right mindset and be aware that you need to find out how to put your blog in front of more people and apply them. It saddens me to see so many great blogs that are left to die. I was reading another article on this blog about wrong advises given to bloggers. One of them is “you write great posts and they will come”. Knowing that there are at least one billion websites how can you expect them to find you just like that?

Luckily, 95% of website owners have no clue about promoting their sites. So, getting ahead of them will not be hard if you follow a few basic practices as you mentioned. It is important not to get frustrated or greedy in your efforts. And never fall prey to those so called SEO people who would take your money and only cause your site suffer in the long run. Go slowly and steadily and promote your website. Find your strong point and work on it. It could be writing, pod casting or video marketing as long as you are comfortable with the method.

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133 Adrienne Smith
Twitter:
June 23, 2014 at 9:04 AM

Hi Murad,

Welcome to my blog and thank you for sharing your thoughts with us. I appreciate your comment and know that Kumar will as well.

Thank you again.

~Adrienne

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134 Ravi Chahar
Twitter:
June 23, 2014 at 3:11 AM

Hi Adrienne,

Most of bloggers are well aware about Kumar as he is one of the leading blogger, personal coach and much more. His blog gauraw.com has greater impact on visitors. We can have many useful posts written by Kumar.
Being a beginners I am not aware about SEO and as you mentioned about the ignorance of OnPageSEO is applicable on me. I never concentrated at this but with the time I am trying to improve it. All the steps you have explained are worthy to follow.

Thanks for this wonderful post.
Have a great day.:)

~Ravi
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135 Adrienne Smith
Twitter:
June 23, 2014 at 9:11 AM

Hi Ravi,

I know that not everyone is which is why I really wanted to share his knowledge with my readers. He’s definitely a powerhouse, I agree.

I think we all have to learn as we go but as long as we learn it and then apply it then we can definitely hope for the best from there right! I’m glad you’ve learned these lessons as well Ravi and I have no doubt you’re doing awesome.

Thank you for your comment and have a great week.

~Adrienne

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136 Fredy June 26, 2014 at 9:17 AM

Sure I found myself at the fine end after ignoring SEO after seeing that it was not as effective as I was expecting. Not knowing that things don’t just happen that quickly. It is true you can lose your traffic and go far back withing 8 days. Thanks Adrienne for sharing

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137 Adrienne Smith
Twitter:
June 26, 2014 at 9:47 AM

Hey Fredy,

Glad you enjoyed what Kumar had to share and I think we’ve all ignored SEO having regretted that later on. If we can learn though then it was definitely worth it.

Appreciate your visit and thank you for your comment.

~Adrienne

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138 Don Purdum
Twitter:
June 28, 2014 at 7:51 AM

Kumar,

This is really sound advice!!! I agree that Google Webmaster Tools is WAY underutilized. Not only is submitting your sitemap important (not for seo but to at least keep Google up-to-date with pages on your site) but the information you can glean about how your content is interacting with the search engine and other sites is extremely helpful.

The one point I have walked away with over the last few weeks is the need to connect with influential bloggers. I know I have great content and a lot of spectacular ideas but I also realize that starting a new company and blog is hard work and it’s challenging if not impossible to get recognized without help.

Thank you for a well thought out article.

Sincerely,
Don Purdum

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139 Adrienne Smith
Twitter:
June 28, 2014 at 11:50 AM

Hi Don,

Welcome back and glad you enjoyed what Kumar had to share. I think he did a wonderful job with this post and of course I’ll leave it up to him to properly comment on what you had to share.

I appreciate the visit and you enjoy your weekend.

~Adrienne

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