Now most of you probably know the lovely Sonia Winland and if you haven’t been by her blog you’ll have to make a point of visiting. She has a passion for marketing and the desire to help others just like me.
She also does a fabulous interview series and I had the pleasure of being one of her latest.
It seems Sonia loves all things creepy so she’s shared a very interesting comparison for us today. You’ll get the point she’s trying to make once you dive in. So, check this one out…
The Walking Dead, if you haven’t heard, is the most-watched show on cable. If you don’t know what this show is about, it’s about a group of people trying to survive a zombie apocalypse. I have to admit I am a huge fan and watch it religiously. On the other hand, horror shows might not-be your cup of tea, but you can’t write-off their success and its marketing ability to suck you in.
Week to week, The Walking Dead has fans hang on every episode to see what will happen next and if someone’s fate is-sealed. Here are some marketing tips to keep your readers sucked in too:
Build Your Team
In the beginning, not everyone got along on the Walking Dead. T-Dog and Merle were at each other’s throats- ready to kill one another, but in the end, T-Dog did try to help Merle before leaving. Even in the worst circumstances, people will be at odds with each other, but sticking together is the only way we will survive. Rick knew this early on and worked to bring them together to keep them all alive.
Result: You can’t build a business without an audience. Sharing, commenting and networking with others will help you understand that you can’t do it alone. We should always strive to create a message that is sharable, helpful and has value. The bigger your community the more help you get help in the end.
Element Of Surprise
Imagine the surprise when fans found out that once you die, you come back as a zombie anyway (I hope I didn’t ruin that for anyone). The Walking Dead Show knows how to create mystery and keep its secrets to the end that creates a jolt in us all. When Carol’s daughter came out of Hershel’s barn as a walker, I can remember my mouth dropped in complete surprise. What a way to end the 2nd season!
Result: Keep readers guessing on what you will do next. Revamp your website or create content about common problems we all face and translate that into content to help others. Mix it up with videos, tutorials, humor, and anything else. How can you relate a topic differently from someone else? Keep your content interesting, in your own voice and slap some personality in there. People read from whom they like.
Aim for The Right Target
My favorite character is Daryl. He does not take crap from anyone and relies solely on his crossbow (for the southern girl in me). While everyone else uses a gun, he prefers his crossbow to kill off any “walkers” coming towards him. A gun creates a lot of noise, which draws too much attention, and before you know it, walkers surround you. End of story for you.
Result: Who is your target audience? Aiming for the right audience isn’t easy and for some, hard to figure out. Use your resources and read comments from your audience to see what they love and what they hate. Their response tells a bigger story.
There were many secrets on the Walking Dead and one was Lauri finding out that she was pregnant. We all know its Shane’s (my friends beg to differ), but instead of telling her husband sooner, she tried to take pills to force an abortion. In addition, how can we forget about how Hershel kept dead walkers in his barn with his guest’s only steps away!
Result: Lying about anything online will get you into deep trouble and creates mistrust. If you blog or run a small business, communication is crucial to keep your vision alive. How do we communicate with our readers? Do you engage with them or leave them out in the cold? AMC responds to all fans with marketing material that is practical to their niche with interactive games and videos to keep fans engaged. What can you offer your readers to keep them communicating with you?
Everything Is Not As It Seems
Rick and his crew have run into some dubious characters along the way and for some, they had to put a cap in them – for survival purposes of course. In the opening scene for season 3, you see the characters going from house to house to find safe shelter. No matter how quiet it looked, there was always something lurking behind door number one.
Result: Not every website you read will be your end-all for content and information. Use your own head to create content that will grab users and be up front about the message you relate. Think of your own real-life situations when you write. How did you solve a common problem?
Relate that information to the people reading your blog. We all experience the same situations at some point, but in different ways. They can share their stories and offer more advice to everyone reading your blog. Acting like something you are not is stupid. It will rob you of your spirit, creativity and people won’t understand your message.
Remember The Small Wins
Even though they didn’t have much to celebrate running from people who want to eat them, they did have brief moments of clarity. When they spent time at Hershel’s farm, they were able to lay their head down and have meals with family. They respected that there will be times when they could relax, but they always had to stay vigilant. You never know what’s around the corner.
Result: Celebrate the small wins, but don’t get cocky. If you get more comments on a post, celebrate. Just because you got more eye’s it doesn’t mean you can sit back and relax. The work has just begun. Don’t be afraid to do the work necessary to succeed. Keep an eye on the big picture and figure out how you can turn a small win into the best experience.
We are always tested, challenged and pushed to the edge like bloggers wanting to abandon their blogs or a small business owner ready to close shop. We should-be so lucky that our lives aren’t as challenged as the characters on The Walking Dead, but we can use their experiences to strive for excellence in no matter what comes our way.
So what did you think? Are you a fan of The Walking Dead like Sonia is? Okay, it was pretty creepy but she made some fabulous comparisons that you must admit were pretty darn good.
Now come on, you can tell us what you thought and I do know that I really enjoy when I can take something in my everyday life and compare that to what we’re doing online. TV shows are the best way to do that too even if they are creepy.
Love you hear your thoughts on what Sonia shared and she’ll be by to reply to your comments too. Please be sure to share this now with your friends. Hey, they just might be a big fan too!