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What Makes The Perfect Blog Post [Infographic]

June 9, 2014 | By Adrienne Smith

As bloggers we are always looking for ways to improve our content.

It doesn’t matter what your niche is, our blogs are the way to grab our readers attention, give them what they want and hopefully have them coming back for more.

Have you ever wondered if there was a formula for the perfect blog post?

I’ll admit, I never gave this much consideration although I have seen some data on how they should be set up as far as header tags, types of fonts, font sizes, length of paragraphs, bullet points, length of posts, etc.

Have I followed this formula to a tee?

Heck no because most of the time I just do my own thing.

But is there a perfect blog post formula?

I ran across this infographic so you be the judge.


Via: blogpros.com

What do you think?  Do you agree with their findings?  Would you say that out of the 100 top blog posts across a number of the most popular sites that blogpros.com analyzed that their assumptions would be correct?

If the big boys are doing it and having so much success then do you agree that we all need this in our own blog posts in order to succeed as well?

So do you really think there is a perfect blog post formula?  Granted, this has nothing to do with our actual content but just the overall sets up, layout, etc.  Although I do believe the set up and themes are very important and boy can we not ignore them, the content and how we act with our readers to me is the key.  Would you agree?

Love your thoughts about this and you know I always appreciate the shares.  I’m so curious to know your opinion because when James posted this one it only received two comments on the actual post although this infographic was shared hundreds of times.

I think the shares are important but I also think the feedback is even more so, don’t you?

 

 

 

 


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{ 117 comments… read them below or add one }

1 Harleena Singh
Twitter:
June 9, 2014 at 8:07 AM

Hi Adrienne,

Lovely infograpghic and I completely agree with all that’s on it :)

I am SO glad that quotes are also part of the post, and those posts are taken up well because I love quotes and must have them in almost all my posts. Even images, at least 2-3 good ones are needed if your posts are long, which mine always tend to be. Sometimes I use tutorial kind of posts, sometimes Howtos, and sometimes numbered ones, all depends on the subject.

So, I guess I do fit in with all that’s written on the infographic, including the social buttons and the videos that I sometimes share.

Thanks for sharing this with us. Have a nice week ahead :)
Harleena Singh recently posted…How To Make A YouTube Video EasilyMy Profile

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2 Adrienne Smith
Twitter:
June 9, 2014 at 8:38 AM

Hi Harleena,

Thank you and I was wondering what others may think about this.

I know you love quotes so that’s good that after these tests they included those as well. I was surprised though that tweets weren’t included on this one. You know, the ones within the post itself.

As far as images, I don’t include a lot in mine as you very well know because it’s difficult enough to come up with a main one and then to share them on the social sites a few days after so including even more is more difficult for me. I can see why they would be good though but tutorial type posts they are really very helpful.

Thank you for sharing your opinion and I was definitely curious what others thought. So this is how the big boys do it so it must be a pretty good formula for us to follow as well.

You have a great week ahead as well and thank you again for your comment.

~Adrienne

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3 Sylviane Nuccio
Twitter:
June 9, 2014 at 8:29 AM

Hi Adrienne,

I think that for the most part, what makes a good blog post, it’s pretty common sense.

Now that’s when I see stuff that makes no sense that I’m scratching my head, such as crazy font, too many font colors, colored background, too busy theme, no owner’s name, no about page, no easy navigation, and no comment allowed. I’m sure there’re many more things one could add to this list, but those are main annoyance to me.

All this, of course doesn’t even include the content of the post itself, but the main things a blog post must have is either being helpful/educational or entertaining. Those are the two main, maybe the ONLY two reason why people read anything.

Thanks for this, Adrienne, and have a great week.
Sylviane Nuccio recently posted…Has Business Writing Evolved For The Better?My Profile

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4 Adrienne Smith
Twitter:
June 9, 2014 at 8:43 AM

Hi Sylviane,

Ah, common sense and as we both know my dear not everyone has that. LOL!!!

I think for the most part this test of these sites was trying to gather the most important things he noticed that all of these sites had in common. Of course with them being some of the most popular blogs online we both know that crappy fonts and terrible themes is not their issue. I agree that all of these things do come into play of course because you can be the best writer in the world but most people probably won’t stick around to read your content if your theme gives them a headache.

The content is the most important because it’s what’s going to keep them on the page but I think having some of these other things in place just add to it don’t you agree?

I appreciate you sharing your views Sylviane. I think this infographic is pretty good but I think maybe he could have added a little more to it perhaps.

You have a great week my friend, thanks again.

~Adrienne

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5 Kumar Gauraw
Twitter:
June 9, 2014 at 8:40 AM

Hi Adrienne,

I think these findings are inline with what Neil Patel has shared many many times. So, I tend to agree although I do think that it doesn’t simply means that we make all our blog posts as “List” or “How To”. We do need to be a little conscious in making any changes in our strategy.

We can’t really make a decision based on this infographic because we don’t know what are those 100 blogs. Unless we know the details, we can’t really be sure if the same theory apply to us or not.

Therefore, my strategy is to follow the strategy of the bloggers I respect. I know them, I believe in their strategy because it is working for them. So, if I emulate their strategy, I have better chances of success.

But yes, these findings are inline with many top bloggers’ strategies. So, worth considering some of it. Thank you for sharing.

Regards,
Kumar
Kumar Gauraw recently posted…What You Should Know About Email Open RatesMy Profile

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6 Adrienne Smith
Twitter:
June 9, 2014 at 9:28 AM

Good morning Kumar,

You are right about that, Neil does share a lot of this as well but I think he was comparing the top most popular blog posts and seeing what they all have in common. I will admit though that the “how to” posts really do well since people do love to learn you know. But every single post being a list or how to post can probably get a little redundant. I think changing them up is a very good thing.

If you followed the link to his site then he mentioned a few of them being blogs like Forbes, Mashable, KISSMetrics, SearchEngineWatch, etc. The big ones of course, the successful ones as we can assume.

I agree that we have to do what’s best for us and follow the ones we look up to as well. I was just curious as to what others thought about this so thank you for sharing your opinion with me Kumar. Good to know for sure.

I appreciate your comment and you have an awesome week.

~Adrienne

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7 Lisa
Twitter:
June 9, 2014 at 8:41 AM

Adrienne, very interesting! I do not agree with the number of words. But the amount of images makes sense as they tend to be more readable.
I love quotes in posts and don’t use them enough myself – thanks for that reminder.
I’m not sure about the # of links either – that seems a little high to me. I try not to include that many in most of my posts unless it’s an annual best of blogs type post, etc. I may have to rethink that one.
Sorry you felt lousy over the weekend, the 2nd half of mine was like that from all the pollen around here but had a great Saturday. I’m glad you made the graduation and hope your new week is starting out well Adrienne.
Lisa recently posted…Postbokx – What Is It and What’s In It For You?My Profile

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8 Adrienne Smith
Twitter:
June 9, 2014 at 9:34 AM

Hey Lisa,

I think since this is a comparison of those most popular posts I guess they all were just long. I find that a good bit of mine are long but I don’t really concentrate on the number of words either. If what I have to say is a lot then fine. If it’s not then that’s good too because as long as I’m getting things across then it doesn’t matter about how many words it is.

I only include a lot of images if it’s a tutorial post and no video included. I can understand why it would be easier or more enjoyable to read but the breaking up of paragraphs I believe does the same thing.

I think the number of links is a little high too but if it works for the post then good, if not then that’s okay too.

Sounds like yours was the opposite of mine. If you can believe this, the fresh air is what knocks me down. I live in the city and don’t have this issue although I have big huge oak trees all around our property and plenty of others all over the place. They don’t seen to bother me as much but man oh man I was down for the count on Saturday. I woke up Sunday feeling like a new person thank goodness. Glad you were feeling better on Sunday too.

You have a great week okay! Thanks again Lisa.

~Adrienne

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9 Carolyn Nicander Mohr
Twitter:
June 9, 2014 at 11:21 AM

Hi Lisa and Adrienne, The number of links was surprising to me too. Dino always says that you shouldn’t link out from your blog because then you’re leading your reader away from your website. I’ll link out when I find an article that I think will be helpful to my readers, but I can’t imagine adding nine links in an article, even if I included internal links.

The only other thing I was thinking was perhaps that figure includes CommentLuv links?
Carolyn Nicander Mohr recently posted…10 Top Tech Gifts to Rock Your Father’s Day!My Profile

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10 Adrienne Smith
Twitter:
June 9, 2014 at 11:46 AM

Hey Carolyn,

I hear a lot of people saying to never include any links on your blog period that will send your readers to some other site. I disagree though because if you link out to a post that helps the post then you’re helping your readers and the person you’re linking to. That to me is never a bad thing. Of course I’m not at Dino’s status either but we all have our own place here.

I very seriously doubt those links include CommentLuv Carolyn just because of the types of blogs he looked at. They aren’t using CommentLuv.

~Adrienne

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11 Carolyn Nicander Mohr
Twitter:
June 10, 2014 at 7:45 AM

Interesting that none of them included CommentLuv because 75% of them allowed comments. Hmmm…

I agree with you 100%, Adrienne. My concern is what will help my readers, so if a link out could help them then I will include it. But I also see Dino’s point so it’s important only to link out to articles that provide true value.
Carolyn Nicander Mohr recently posted…10 Top Tech Gifts to Rock Your Father’s Day!My Profile

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12 Adrienne Smith
Twitter:
June 10, 2014 at 8:50 AM

As I just responded to your other comment Carolyn, some of the sites he mentioned were in the top 100 were Forbes, Mashable, KISSMetrics, SearchEngineWatch, etc. I’m not sure the entire list but I know a good bit of them don’t use CommentLuv.

That should be our only purpose. If it can benefit our readers then we should. If it doesn’t then we shouldn’t but I would think a good bit of that was interlinking as well. I would think but not all.

Thanks Carolyn.

~Adrienne

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13 Sandy Halliday June 9, 2014 at 8:43 AM

Hi Adrienne,

So sorry to hear that you had such a miserable weekend. So annoying when you have so many things planned. So annoying anytime!

Interesting infographic you’ve shared today. I guess we all in some way try to write the perfect blog post but I doubt that the info they provide is the key for all of us. I started out writing posts of over a thousand words but readers asked why I wrote such long posts.

Something I do not do a lot of is numbered lists although I used to for articles that I submitted to article directories. I think I will give that a try in some of my future posts.

I do often use quotes from authorities in my niche as I know that can help with the authority of my own words.

As for 9.9 links in a post, I would have thought that was a lot. They don’t say what sort of links they were. Were they internal links or external links I wonder, or a combination.

Hope your week gets better! Take care now.

Sandy

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14 Adrienne Smith
Twitter:
June 9, 2014 at 9:43 AM

Hi Sandy,

Thank you and it was. When you have so much to do and can’t function then that’s never a good thing. I guess I’m at least glad it hit me on a weekend instead of a week day. Either way it was NOT fun at all.

Now that’s funny, really? Your readers wanted to know why your posts were so long? Did you have a lot to share or were you just trying to fill up the page? I would think if you are delivering to them what they need to know then it wouldn’t matter the length. But I guess some people just don’t have the time I suppose.

I like bullet points when I think that we’re trying to share certain things. They aren’t appropriate for all posts I think but some at least. They are easier to read I will agree.

I think the links per post are quite high too. He didn’t clarify so I’m assuming it was probably both. Mostly I would think internal linking which is more appropriate.

Thanks for sharing your thoughts on this Sandy and I hope your weekend was good. I do intend to have a great week although I will be heading to the country again on Saturday so I better have things prepared ahead of time! LOL!!

Enjoy your week.

~Adrienne

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15 Balroop Singh
Twitter:
June 9, 2014 at 8:48 AM

Hi Adrienne,

I think there can’t be a perfect blog…though I have come across some as near to perfect. Perfection is a far cry as there is always a possibility of improvement. It is only the quest of perfection, though which keeps us going. So efforts are always on to be the perfect.

There are many aspects to a good and successful blog and all of them are equally significant. I may not be a seasoned blogger to say much but I do have a fair idea of what appeals and the content that resonates with most of the readers lies at the head of all. You can say content is the master, all other parts fall flat if there is nothing interesting to read. The lay out matters too! Thanks for sharing a lovely info graphic! Have a nice day. Hope you are feeling better.
Balroop Singh recently posted…Laughter Therapy…To Remain Emotionally Healthy.My Profile

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16 Adrienne Smith
Twitter:
June 9, 2014 at 9:52 AM

Hi Balroop,

Perfect blog post, not blog. I think what he’s trying to share with us is a certain formula that these particular bloggers are using that seem to get their post more views. Of course with them being the most popular blogs then they have a huge following anyway so I’m sure it wouldn’t matter what they share but I could be wrong.

When I land on a blog and read what they share I really don’t care how many images they have, if they have bullet points or even quotes. If the content is something that appeals to me and I’m interested in then I’ll read it and definitely share it. I guess for all concerned though some people might be looking for a “formula” to follow that might help them follow some direction. I’m not sure to be exact which is why I wanted to share this and get your opinion which I appreciate by the way.

So thank you Balroop for your comment and you have a wonderful day as well. I feel like a brand new person thank goodness. ;-)

~Adrienne

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17 Balroop Singh
Twitter:
June 9, 2014 at 5:43 PM

Oh! oh! how could I be SO distracted?? That is the question!!LOL!! I had a hearty laughter over this, Adrienne but seriously speaking, I am trying to figure out the weird tricks that our mind plays!! My apologies.
Balroop Singh recently posted…Laughter Therapy…To Remain Emotionally Healthy.My Profile

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18 Adrienne Smith
Twitter:
June 9, 2014 at 7:36 PM

That’s too funny Balroop but I totally understand. I did get a chuckle though. Thanks for dropping back by! ;-)

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19 Adam Binder
Twitter:
June 9, 2014 at 8:53 AM

Good morning Adrienne,

There is some interesting data here. The comments enabled part made me laugh a little bit. (Had to throw that in there) The average word count surprises me given the short attention spans of people today but I suppose quality articles would usually tend to be a little longer. I’m also surprised by the low amount of blogs with embedded video, although I anticipate that number will rise quickly in the near future. I have taken a proactive approach on my own blog and try to include original video content as often as possible because of this belief.

I don’t think there is a “perfect” format for blog posts but there are certainly some trends that shouldn’t be ignored when writing new articles. It is also important to stay up to date as what may work today, might not tomorrow. I do think these are some good guidelines for anyone who may be confused about what constitutes a good blog post.

Have a great Day!

-Adam

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20 Adrienne Smith
Twitter:
June 9, 2014 at 10:17 AM

Hey Adam, good morning!

Well you can tell how many of those blogs believe their comments are important so sounds like I’m not the only one my friend. Glad you got a chuckle out of that though. ;-)

I hear more and more how the longer posts do well but I think it’s because of all the information that’s packed in. I mean if you land on a very long post but you’re drawn to every word then it will definitely be worth your time. I’m like that, if they pack the punch then I’ll stick with it till the end. If it’s mostly fluff or just not an enjoyable read then I’ll skim.

I have heard for the last two years that video is kicking butt and taking names. If you’re not doing it and adding it to your posts then you’ll regret it. Well from this particular test it seems like the big boys aren’t using it as much in their blog posts although that doesn’t mean it’s not important. I think it’s just one more avenue to add to the mix to get your content in front of people. I like to add videos when I want to teach my readers how to do something and I know they enjoy it as well.

I happen to agree with you actually Adam. I think this is a good guideline to follow but not a necessity for all. Now I agree that content is really the most important thing because we know without it then you really wouldn’t have a blog. It has to keep people’s attention and you have to have them wanting to come back for more. But to me it’s the community and your readers that are the most important. If they love what you share they won’t care how many images you have, links or even words. If you’re helping them then they’ll love you for it.

I appreciate your comment and hope you have a great day! Thanks again for your visit.

~Adrienne

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21 Robin Hallett
Twitter:
June 9, 2014 at 8:55 AM

Hi Adrienne,

First, I’m sorry you had a rough weekend. What a bummer. I get migraine from time to time and am several days in bed. Glad you’re feeling better today :-)

I enjoyed this infographic, while I do use lots of images, I’ve never tried quotes in images. Gonna do that!

I worried a lot more about ‘the perfect post formula’ but I realise now that this was because I wasn’t sure of myself, and I had no experience under my belt, you know? Once I got to know y audience, everything fell Into place.

Thanks, have a great week and let’s hope you’re breathing clear!

Robin

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22 Robin Hallett
Twitter:
June 9, 2014 at 8:57 AM

Pardon the typos! I’m on my mobile device today Adrienne :-)
Robin Hallett recently posted…The abundance series part 1: How to stop pushing the abundance awayMy Profile

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23 Adrienne Smith
Twitter:
June 9, 2014 at 10:24 AM

Oh that’s too funny Robin, I don’t know how you do it on a mobile device. I applaud you girl.

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24 Adrienne Smith
Twitter:
June 9, 2014 at 10:24 AM

Hi Robin,

Thank you and I can so relate to the migraines. I use to get them often as well. I found this great doctor that got me on the right medication and the migraines just disappeared. That’s been years ago and I weened off the medication and I haven’t had one since. They are never fun at all but neither are allergies. If I had to chose though I think I’d take the allergies.

I think the experience and having an audience that enjoys your content is the most important. I don’t think they would really care if your post was some perfect formula or not. I think this is maybe something good to go by and if you’re a newbie then they might have something to follow getting started perhaps. I mean I did find this interesting although I don’t follow it to a tee either.

Thank you for your comment Robin and as of yesterday I was back to my old self. Of course I’ll be going to the country again this weekend so I’m going to pray I don’t end up miserable again on Sunday. Man, that would not be good.

Enjoy your week my beautiful friend.

~Adrienne
xoxox

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25 Sheryl Kurland
Twitter:
June 9, 2014 at 9:38 AM

Statistics are valuable to a point. Then you also have to go with your gut feeling. Personally, the blogs I read don’t fit this infographic data. I read blogs to learn more about a specific topic and if the material is good, whether or not it’s a list or numbered or whatever, I’ll read it beginning to end. Also, I read blogs that talk “with” me, not “at” me; they give me the feeling that I’m sitting in the author’s family room captured by what he/she has to say because I respect the person’s viewpoint and wisdom and writing style.
Sheryl Kurland recently posted…The Bachelorette 2014 Andi Dorfman Discovers What Really Makes A Man SexyMy Profile

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26 Adrienne Smith
Twitter:
June 9, 2014 at 10:29 AM

Hey Sheryl,

I agree and I think that this information was important because if this is a particular formula the big guys are following then at least you know it works. But at the same time it’s the content that you share and not the particular formula that you’re following.

After seeing this infographic I’m going to pay more attention to the blogs I visit and see if they follow this somewhat. I visit the other blogs for the content and what they have to share with me but I also agree with you. If they are talking at me instead of to me then I’m gone. I just enjoy it more when I feel like it’s a conversation.

Thank you for sharing this with me and you comment. Hope you have a great week my friend.

~Adrienne

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27 Jennifer Kennedy
Twitter:
June 9, 2014 at 10:40 AM

Love this infographic and think it points out some good tips to include in most of your blog articles. I often follow a loose format of image, sub-topics, and a few links to previous articles. However, I’m surprised to see videos ranking so low.

Perhaps a lot of this information is determined by what type of content you’re creating, your audience, and the medium you feel most comfortable with.

I also wonder what subject matters the top 100 posts consisted of? I wonder if they were mainly business and/or blogging related.

Thanks for sharing. Great food for thought!
Jennifer Kennedy recently posted…It’s My Blog Anniversary + We’re CelebratingMy Profile

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28 Adrienne Smith
Twitter:
June 9, 2014 at 11:41 AM

Hey Jennifer,

I think it’s a good overall formula for sure and I was surprised that video was so low but tweeting links in the posts weren’t even there at all. I’m scratching my head over those now.

I think that might also have a lot to do with it. Of course we all know we’re not all here blogging for the same reasons so it’s hard to have a perfect blog post formula per se. I think this is a good outline though but then again it might depend on your own audience.

I’m not sure his entire list but it was blogs like Forbes, Mashable, KISSMetrics, SearchEngineWatch, etc. I’m thinking the most popular blog posts were those of a pretty huge following like these.

You are very welcome and I hear you’ve had an anniversary! Congratulations and I’ll stop by to formally congratulate you as well. You have an awesome week Jennifer.

~Adrienne

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29 Carolyn Nicander Mohr
Twitter:
June 9, 2014 at 11:25 AM

Hi Adrienne, Fascinating infographic that deserves consideration and interpretation. If the percentage is low, such as 5% contain videos, does that mean videos are considered to be ineffective? Are quotes ineffective then?

I’m pretty good with most elements in the majority, the length of my posts, number of pictures, sharing buttons, comments, etc. is about right. But, as I said above with Lisa, I can’t imagine linking nine times in an article!

Hope you feel better, Adrienne!
Carolyn Nicander Mohr recently posted…10 Top Tech Gifts to Rock Your Father’s Day!My Profile

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30 Adrienne Smith
Twitter:
June 9, 2014 at 11:52 AM

Hey Carolyn,

I found this one very interesting which is why I wanted to share it. To see what others thought as well.

I’m not exactly sure if because these particular posts didn’t include some of the things like video that means it’s ineffective. We all keep hearing how we need to include video in our marketing and our posts. Maybe it’s the particular posts he looked at for this test. I have no idea but I don’t follow everything he has here either but I don’t consider my blog or my posts a failure. I think it’s just a formula was can go by for our posts but in the end it’s our audience and what they want that matters the most.

There posts much have been really long to link out nine times. I’m hoping that some of that was interlinking but he wasn’t specific so I’m not sure either.

Thanks for your comment and I am much better. For now at least. Have a great week Carolyn.

~Adrienne

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31 Carolyn Nicander Mohr
Twitter:
June 10, 2014 at 7:42 AM

Yes, I’m very glad you posted this infographic as I’m learning so much from the information presented, your article and the comments.

The videos statistic was very interesting to me. There is a huge difference between a helpful how-to video, such as the ones you post here, and an embedded Stupid Pet Trick video from YouTube, which I would skip. Your videos must take quite a long time to shoot and edit while YouTube videos take a few seconds to embed.

Fascinating stuff, Adrienne!
Carolyn Nicander Mohr recently posted…10 Top Tech Gifts to Rock Your Father’s Day!My Profile

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32 Adrienne Smith
Twitter:
June 10, 2014 at 8:48 AM

I think the video is huge too but some of the sites he listed was Forbes, Mashable, KISSMetrics, SearchEngineWatch, etc. so you know they don’t really have a lot of videos in them although I have seem Mashable share some. They didn’t create them though, they pulled them from YouTube. Now it does take me awhile to shoot and edit my video but I do put it on YouTube and then grab the code as well. I just don’t think that a lot of the blogs he compared this too share content of this nature. I wish he had shared a list of all the blogs. That would have been very helpful.

~Adrienne

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33 Enstine Muki
Twitter:
June 9, 2014 at 11:36 AM

Hi Adrienne,
I inforgraphic is simple to understand.

However, I don’t think there is any perfect formula that cuts across different niches. Short or long, numbered list, how to, etc all depends on your audience. Know your audience and what they want. Give it to them and you’ll see them do the promotion job.

In any case, these stats give us a general idea what people may like ;)
Enstine Muki recently posted…HTML Contact Form Generator – Create Forms that can collect Payments!My Profile

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34 Adrienne Smith
Twitter:
June 9, 2014 at 11:56 AM

Hi Enstine,

This one is short, sweet and definitely to the point I agree.

I think that maybe this is an overall formula that will work but I also think it depends on why you’re here. I’m sure that some niches all of this isn’t as necessary although the main points of images, social sharing buttons, comments, etc. pretty much are. The length, I think that depends on what you’re sharing at the moment but I would think not every single post would have to fall under this formula.

I agree, it’s a great starting point at least and something to consider.

Thanks Enstine for your comment and you have an awesome week.

~Adrienne

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35 Ashley
Twitter:
June 9, 2014 at 12:42 PM

Hi Adrienne
The perfect blog post. Interesting idea. Not sure I buy into it, but there are some trends to watch out for, for sure.
Longer posts can get more attention, but then not everyone has the time or patience.
More images are catchier, but sometimes one is enough.
How tos are certainly popular and useful, and I like to do them quite a lot, but again it is not what everyone is looking for.
Take some ideas from this, but don’t throw away all others :>
have a great week
ashely
Ashley recently posted…WordPress Security Tips: Protect Your Site from HackersMy Profile

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36 Adrienne Smith
Twitter:
June 9, 2014 at 12:52 PM

Hey Ashley,

I thought so to…is there really a perfect blog post formula? I think it’s a great format to consider but it might not be everyone’s cup of tea. I think it might depend on the niche because some long posts are total turnoffs. Others are welcomed as long as they provide great information. I don’t ever share more than one image unless it’s s tutorial so I don’t think it’s the best layout for everyone.

I appreciate your thoughts on this, thank you for sharing and hope you’re having a great day so far and a terrific week ahead.

~Adrienne

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37 Ilka June 9, 2014 at 1:44 PM

Hi Adrienne!

I do agree with the findings. I have heard most of it before but never saw it in such a nice summary. I do, however, think that it depends on the topic as well. Most big boys blog about blogging, writing, entrepreneurship and self improvement.

I think it is interesting that in the actual post (infographic) was shared a lot but received only 2 comments. Maybe people felt like sharing an important message but did not know what to comment. To say ‘I do it right’ looks a little like bragging. And to say ‘I do it wrong’ might not be what people like to share ;-)

Thanks for sharing! I will keep the infographic in mind :-)

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38 Adrienne Smith
Twitter:
June 9, 2014 at 3:23 PM

Hi Ilka,

I think you’re probably right, the most popular blog posts were somewhat business related. At least the ones he shared with us but I can only assume the rest were the as well.

I was very surprised that only two comments were made on the post itself and it was shared back in April. Maybe he doesn’t have a very interactive community, who knows but it did get shared a lot. Of course I’ll never turn down a share either and I probably won’t get as many as he did but I would at least like to know what people think instead of just sharing. Oh well, I guess that’s just me.

I admit that I don’t do everything that he has here so does that mean I’m not doing things right? That’s kind of what I wanted to know from everyone. I think that perhaps it’s a good base formula but I’m not sure it would work for every single niche. I only put one image in my posts for the most part unless I’m doing a tutorial and I seldom do quotes. I guess I’m not afraid to admit that by his standards I’m doing it wrong. Oh well! LOL!!!

Thanks Ilka for your comment and for sharing your thoughts with me. It’s good to know what others think about this. I was definitely curious to know.

~Adrienne

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39 sherman smith
Twitter:
June 9, 2014 at 2:05 PM

Hey Adrienne,

Just judging from this infograph, not only do I feel like I’m on the right track, but also I’ve seen some great results with 3 of my blog posts. I’m judging this from the number of tweets I’ve recieved just in a short amount of time (within a week).

Coincidently, those blog posts followed this particular formula. The biggest difference is that they don’t have 9.96 links within them. Maybe i’ll add some more just to see what happens.

I do have to agree with Enstine. When push comes to shove it all comes down to your audience. If you’re delivering the content that they want, then they will help push your blog up the ranks! Thanks for sharing Adrienne!
sherman smith recently posted…What Significance Are Keywords And Meta Tags To You?My Profile

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40 Adrienne Smith
Twitter:
June 9, 2014 at 3:31 PM

Hey Sherman,

Well that’s awesome that you’ve been following this formula probably without even knowing it and having some good results. I think that’s great that you’ve been receiving a lot of shares. So my question to you would be do you care more about the shares or the comments? Are the shares bringing you more traffic and comments? Have you noticed a difference? I’m really curious to know to be honest with you.

I would have to say that their posts must have really been long to share 9.96 links. That’s really a lot unless it was like a roundup post. Of course interlinking and linking out is a good combination but still that’s a lot of links. I’ve never done that many here and the majority of my posts are way over 1,000 words.

I do as well because I think it depends on your niche and your audience. If your readers love what you share they won’t care about a lot of this. At least that’s my opinion. I don’t want to test it out and prove myself wrong! LOL!!!

Thanks Sherman for your comment and hope your week has gotten off to a great start.

~Adrienne

Reply

41 Sherman Smith
Twitter:
June 11, 2014 at 3:20 PM

Hey Adrienne,

I do care more about the comments because this tells me what my readers are interested in and what they’re not interested in. From this I can figure out what I can focus on more.

So far I’ve seen that the shares has brought me both more comments and traffic. I’ve seen some commenters that I never seen before, and those times that I got more shares of tweets my traffic went up, but not by a lot.

These changes just happened this year when I started writing my posts over 1,000 words. So that also can be a great indicator. Also the topics for this year has been about generating traffic to a blog or website.
Sherman Smith recently posted…What Significance Are Keywords And Meta Tags To You?My Profile

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42 Adrienne Smith
Twitter:
June 11, 2014 at 5:02 PM

Hey Sherman,

I have to agree with you there. The comments are the conversations and from there we can learn so much more from our readers and help with starting more relationships.

Okay, that’s good to know. I was curious if it just brought you more traffic, more comments or both. Yay!!! I’m doing the happy dance for you then, that’s awesome. Every little bit counts right?

One thing that I have learned about my readers is when I share a topic that they really want to know and of course others see it as well then I get much more traffic and comments. The posts that I just share so so information then not so much. That’s okay though because as least I’m consistent with posting but I would love those bigger numbers all the time. ;-) Who wouldn’t right!

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43 Sherman Smith
Twitter:
June 15, 2014 at 3:00 PM

Hey Adrienne,

This is good to know. And yes you’re right, who wouldn’t want those big numbers. Staying consistent, talking about what you’re reads want to know, and keeping them engaged is key!
Sherman Smith recently posted…What Do Sitemaps Have To Do With Generating Traffic?My Profile

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44 Josh
Twitter:
June 9, 2014 at 2:16 PM

I don’t believe perfect exists. There are only guidelines.
Josh recently posted…29 Ways To Stay Creative Plus Some Other StuffMy Profile

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45 Adrienne Smith
Twitter:
June 9, 2014 at 3:33 PM

I think I’m going to have to agree with you on this one Josh. I think this is a good basis for maybe how your posts should be for most niches but I would have to say not all. I don’t do everything they shared here and I’m not doing too darn bad if I say so myself. LOL!!!

Thanks Josh and good to see you again. Hope you’re doing good.

~Adrienne

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46 Renard Moreau
Twitter:
June 9, 2014 at 2:49 PM

[ Smiles ] I have never used infographics; however, I will admit that they do work for a lot of people. Why? Because, most human beings are visual by nature; they tend to look at the picture in someone’s post before actually reading the article.

In my opinion, an infographic is an “Attention Grabber”.

Thanks for posting another highly interesting article.
Renard Moreau recently posted…Seven Worthwhile Things We Can Do Instead Of Watching TelevisionMy Profile

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47 Adrienne Smith
Twitter:
June 9, 2014 at 3:40 PM

Hi Renard,

They are becoming quite popular for those exact reasons. People love images and when that’s combined with great information then you have a winning combination. I don’t like all of them but ones like this I definitely do. Simple, to the point and pleasing to the eyes.

I hope this information in this infographic grabbed your attention! You didn’t comment on the content of it at all, just the graphic itself so I’m wondering.

~Adrienne

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48 Renard Moreau
Twitter:
June 9, 2014 at 5:00 PM

[ Smiles ] I didn’t comment about its content because I thought it was flawed (No offense intended).

The infographic left out one of the most important factors in the making of a perfect blog post which is: “Great Content”.

I keep revising your blog because of its impressive content and when there is content like that around, it goes viral; everyone shares it via their social media and it becomes a “Big Hit”.
Renard Moreau recently posted…Seven Worthwhile Things We Can Do Instead Of Watching TelevisionMy Profile

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49 Adrienne Smith
Twitter:
June 9, 2014 at 7:35 PM

Well I think that the content is a given but from what I’m gathering from this infographic it’s mostly all the things put together to add to this formula.

Not everyone likes the same things just like not everyone likes me in general. So I think when you have a winning combination of all the things needed then perhaps we all can have much better luck with our posts being shared more. Gosh, I sure hope so.

Thanks Renard, I appreciate you.

~Adrienne

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50 Corina Ramos
Twitter:
June 9, 2014 at 4:12 PM

Hi Adrienne,

Thanks for sharing this with us. Although I don’t think there could ever be a perfect post, the elements shared in the infographic, especially the content is key. I’m with Lisa in that I don’t quite agree with the number of words. Maybe it’s due to the fact that I was programmed to keep my write ups short, simple, and to the point. :).

The infographic made me realize I’m missing some things like quotes and adding more images…I need to get in the habit of doing that.

Great share Adrienne! Hope you’re having a great day!
Corina Ramos recently posted…Work-from-Home Job Spotlight: American ExpressMy Profile

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51 Adrienne Smith
Twitter:
June 9, 2014 at 7:32 PM

Hey Cori,

I think it could be used as a basic formula perhaps but I think that it doesn’t have to be a given. I never pay attention to the words myself but they always seem to go over a 1,000 these days. I don’t use a lot of images nor quotes myself and I sure don’t have that many links in my posts either.

Maybe for these top bloggers they work wonders but it’s something we can use perhaps. Sherman mentioned he’s been doing this lately without realizing it and had great success with his shares. So ya never know until we try it I suppose.

Thanks for your comment Cori and hope your Monday has been a good one as well.

~Adrienne

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52 Mark
Twitter:
June 9, 2014 at 6:18 PM

Nice post Adrienne:

First of all, I really like your graphic. And secondly, the two things we constantly are told to do, with regards to creating effective content, make up word 80% of the results!

35% for one and 45% for the other.So that’s encouraging.Although, surprisingly, for all the hoopla we constantly still hear about using video, it’s odd the top 100 ranking blog posts only use video 5% of the time.

I would have thought that the use of video would garner a much larger percentage. In any event, thanks for sharing these stats and insights.

And once again, I’ll personally try and customize and implement certain parts of what you shared! Thanks coach!
Mark recently posted…Business Opportunities: Just Because Your Location Sucks Is No Excuse Not To Make Money!My Profile

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53 Adrienne Smith
Twitter:
June 9, 2014 at 7:39 PM

Thanks Mark!

I thought these stats were pretty interesting as well. I was also surprised about the lack of videos myself. Another thing that wasn’t mentioned at all were sharing tweets in posts. So I’m scratching my head trying to maybe figure out why? Everyone keeps saying video is this, tweets are that. Then you see these stats and I’m back to being confused again. LOL!!!

I think though that they are interesting numbers and at least I know what the big boys are doing. We all have to remember that they have a huge following too so they probably could write, “how is your day” and it would be a hit. ;-)

Appreciate your visit and thanks for your comment Mark. Hope you have a great week.

~Adrienne

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54 donna merrill
Twitter:
June 9, 2014 at 11:06 PM

Hi Adrienne,

Like you, I’m used to doing my own thing. What interested me the most was inserting quotes in a blog. I’ve see lots of people doing it with a (tweet this) next to it. I just don’t know how I would do that…just not used to writing that way, but I’ll give it thought.

As for linking out, I just feel that once you do, people may not return. I’ll link out once in a while to something pertinent to the subject matter i.e. where I got the information, or if I refer to another blog to give credit where credit is due.

Sure glad that the high percentages were ones that enabled comments and had social share buttons!

-Donna
donna merrill recently posted…Blogging For Network MarketersMy Profile

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55 Adrienne Smith
Twitter:
June 10, 2014 at 8:27 AM

Hi Donna,

I think that inserting quotes are good if it’s something that could fit in with the post. As you know, I love quotes and I have used some from time to time but not a lot of course.

The tweet the sentence I taught everyone how to do that without a plugin last year but I was surprised to see that’s not even on this list. I rarely tweet a sentence out in someone’s post because I like to read the entire post first myself. I taught people how to do this but as you’ve noticed, I haven’t done it myself. Yep, I guess I just like the way I do things here and I just keep forgetting to add them. LOL!!!

I think if the post you’re linking out to can benefit your readers then I say do it. Not only will it help them learn further but the person you’re linking to can help build relationships with them too. I think overall it’s a win/win for everyone and your readers love you and they will not abandon you at all Donna. That I do believe.

I was thrilled to see that high percentage for comments too. I did visit a blog yesterday, one I’ve never visited before and he had no social sharing buttons at all. What a shame, it was a good post too.

Thanks for your comment and you have a glorious week young lady. ;-)

~Adrienne

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56 Jens-Petter Berget
Twitter:
June 9, 2014 at 11:15 PM

Hi Adrienne,

Like you, I mostly do my own thing when it comes to blog posts. Sometimes I write short, other times I write long posts. And, most of the time, I do add images, but yesterday I didn’t. So it all depends. It’s very interesting to study the infographic though, because unlike the posts included, mine are not «very» popular. Maybe, once a month or so, I could follow the «rules» in the infographic and see if something will happen to the post (it might go viral, or get a better ranking)? Since, I don’t follow any rules at all, it might be worth testing.

Thanks for sharing Adrienne.

-Jens
Jens-Petter Berget recently posted…Being Different in GothenburgMy Profile

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57 Adrienne Smith
Twitter:
June 10, 2014 at 8:33 AM

Hi Jens,

I think a lot of us are definitely doing our own thing. Sherman mentioned that he had been following this outline without really realizing and has had more shares lately. You do love to test things Jens so I would think this would be a great one to test to see. I don’t know, maybe I’ll give it a go as well. I guess it couldn’t hurt but then if I have to keep this up I might find it more difficult. Over nine links? That’s a little much in my opinion so I wish there was more information on that.

Either way, good luck and if you do this let me know.

Appreciate your comment Jens and have a great week.

~Adrienne

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58 Ryan Biddulph
Twitter:
June 10, 2014 at 3:19 AM

The social share buttons and comments allowed notes are SO key, and the stats back em up. Thanks for sharing Adrienne!

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59 Adrienne Smith
Twitter:
June 10, 2014 at 8:35 AM

I agree Ryan and I think that’s something very important for others to pay attention to as well from this infographic. ;-)

~Adrienne

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60 Ann June 10, 2014 at 3:27 AM

Hi, Adrienne! :)

Glad I’ve come across in your blog again. As what I’d expected, this content of yours is really awesome.

The infographic that you have shared above is neat, simple and valuable. I couldn’t agree more with these brilliant points and factual information.

Every blogger desires to know the right formula in creating ideal blog content for their readers. Images, links, limited number of headline characters and the type of topic are I guess the elements that a blogger should consider in creating ideal blog posts.

Social sharing buttons and comment box are I think important too, these two would be a tool for you to get more shares and traffic. So, it would be better to include these two in each of your blog posts.

Thanks for the shared knowledge! Have a nice day. :)

Best,
Ann

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61 Adrienne Smith
Twitter:
June 10, 2014 at 8:39 AM

Hello again Ann,

Thank you, glad you enjoy what I have to share.

I think this is a good formula to go by although I don’t think I could keep up with this each and every time. I also don’t follow this to the tee either but then again, I’m not one of the 100 top popular blog posts either. LOL!!!

I think it’s a good thing to at least test out to see if it can benefit you or not. I might give it a go but I do love that they have comments and share on this list.

I appreciate your comment, thanks for the visit and you have a nice day as well.

~Adrienne

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62 Neamat Tawadrous June 10, 2014 at 11:19 AM

Hi Adrienne,

Sorry to hear that you had such a miserable weekend!! Glad you are feeling better now and back to your old self again. I laughed at your new middle name, Adrienne Behind Smith. lol

I liked the inforgraphic in general, but to a great extent, it all depends about the type of market you are targeting and the type of content that suites them!! For really very long posts, yes you need several images in there but for a normal size post, all you need is one. I love quotes and I use them sometimes, maybe I need to add more in the future. I just started adding more links to my old posts but not links that will take my reader outside my blog unless if it is an affiliate link that will lead them to take action.

There is definitely some takeaways from this infographic that can improve a blog post but I don’t know if it will make it a perfect one, if there is anything called perfect. lol

Thanks Adrienne for sharing and wish you a great week ahead. Take good care of yourself and your health.

Be Blessed,

Neamat

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63 Adrienne Smith
Twitter:
June 10, 2014 at 1:09 PM

Hi Neamat,

Oh girl, it was horrible. I hate allergies and I wish I didn’t have them but I do. I can’t even be in the fresh air without it bringing me down. Yeah, I seem to never get caught up these days so that nickname fits me perfectly. LOL!!!

I have to agree with you and of course your niche. There are some niches that want straight to the point while others it’s okay to really pack the punches in the posts. My posts tend to be long but I only use one image but it doesn’t seem to hurt me thank goodness. I guess it wouldn’t hurt to at least test some of these other things to see if it would help or not.

I think James used that title to really get people’s attention but I agree, there really is no “perfect post”. I think there is a combination of things that can work well so testing is the best way to find out if it works for us.

I appreciate your visit and thank you so much for your comment. Hope you’re enjoying your week as well and you have a good one. So far, so good over here. ;-)

~Adrienne

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64 Mi Muba
Twitter:
June 10, 2014 at 11:36 AM

Hi Adrienne
It is indeed a great infographics but we can’t say a perfect one because it could not have covered several other points related to a post. Nothing is covered about h1, h2, h3 in the post nor the size of the pics nor the paragraphing nor the formatting of body and placement of ads and blah blah blah.
Despite this it has some astonishing facts like the supremacy of list post. But it is not so easy to create a unique list post and that is why many bloggers are just creating list of top bloggers, top widgets, top templates etc etc. Those who are trying to bring a little unique element in their list either they get vague or repetitive. That is why it is rightly said don’t forcibly write a list post just to desperately get ranking.
Another point is if we admit there are millions of blog in blogosphere so can we make a sample of 100 blogs to develop a survey or opinion poll. Can’t we say it is so limited sample base.
Thanks a lot for sharing a very debatable post that obviously needs much improvement because it is an infographics which could have covered so many data to make it an exclusive post.
Mi Muba recently posted…10 reasons newbie bloggers must aim to make big money onlineMy Profile

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65 Adrienne Smith
Twitter:
June 10, 2014 at 1:14 PM

Hi Mi Muba,

Since I didn’t create this particular one I can’t say why he included what he did but since he’s taking this information from the top 100 popular blog posts online at the time he surveyed them I’m sure he was just comparing what they all had in common. But, you know what happens when we assume. LOL!!!

Lists posts and how to’s are both great but I’ve heard some people complain that people write them just to write them and really are just regurgitating old information that you can find anywhere just to do them. For that reason I would say absolutely not but if you can bring something else to the content itself then I agree, they rock.

I appreciate your comment and thanks for what you shared. I did find it interesting although I’m definitely not doing everything he shared myself.

~Adrienne

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66 Susan Cooper
Twitter:
June 10, 2014 at 12:14 PM

Cool infographic, however I don’t necessarily agree with all the data it contains. First of all, I think what may be the “perfect” blog post for one blog’s readers may be entirely different for another blog. It should be about knowing your audience and what they like and find helpful. Personally, I like pictures and like many of the others I found nine links to be quite high. I think if we put our focus on trying to follow all the guidelines to have a perfect blog and focus on the length of the blog or the number of characters in the title, etc. the content will suffer.

Reply

67 Adrienne Smith
Twitter:
June 10, 2014 at 1:17 PM

Hey Susan,

I wish he would have gone a little further in naming the particular industries these blogs were part of or perhaps shared the top 100 blogs he surveyed. I think that might have helped since we all know that blogging isn’t a one size fits all type thing. I only wish right!

Does this mean we aren’t doing good with our blogs if we aren’t following what he’s shared? I would definitely have to say that’s a big fat no because I don’t think I’m doing to bad myself and I don’t follow everything. I do like that percentage of those who allow comments though.

Thanks Susan for your thoughts and you have a great week.

~Adrienne

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68 Augustus June 10, 2014 at 4:27 PM

Hi, Adrienne
The info-graphics is accurate (at least from my personal research). I have come to discover that creating a list makes it easier to express yourself as a writer (I don’t know if this is true for everybody), If I am able to come up with a list, then the job is half done, because I would be able to write expressly on each point.

I also observed that a “list” article gives the reader an opportunity of scanning through the entire content and decided if it worth reading, if they can’t find interesting point within the list, they move on, but if the list catch their attention or arouse their curiosity, then they stay and read, eventually they end up sharing the article on twitter/Facebook.

On the issue of word length, sincerely, the internet if full on junks (I used to be responsible for creating some myself), 500words would not do a blog any good, it’s either 100words or nothing. It’s advisable to collate blog post idea and come up with something resourceful and engaging rather than writing short post thrice per day. Twitter is good for short post, blog should be an information hub, not a status update platform. On one of my blog, the best article is about 2000words. When it’s lengthy and interesting, it drastically reduces your bounce rate and increase the chances of readers clicking on ads, it also allows you to link out to resourceful post on the topic (wouldn’t wanna get into the benefit of this anyway).

oh! In short, the info-graphics is spot on, and Adrienne, am with you on the issue of standard format thing, the details are just too much to handle, heading, font, blah blah blah. Thanks for sharing this.

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69 Adrienne Smith
Twitter:
June 10, 2014 at 5:31 PM

Hi Augustus,

Lists posts and how to’s do really well here on my blog as well. I really don’t think the length of the post matters as much as long as what they are receiving is valuable and helpful to them. I think as for me I want to learn something or be entertained. If it has both then that’s a big plus for me. I think when people just stuff their posts with words just to fill it up then that actually doesn’t more harm then good. Granted we all have to start somewhere so learning what works and what doesn’t for ourselves is important.

Actually, the time people spend on your blog is not how they gauge your bounce rate. It’s how many different pages they visit that they measure that by. I don’t personally think that’s right since a lot of my readers are not first time visitors of my blog and they’ve read a lot of my posts. If it were for the length they were there then mine would be 0. LOL!!!

Thanks Augustus for sharing your thoughts and I appreciate your visit today. Hope you’re doing well and enjoying your week.

~Adrienne

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70 Akaahan Terungwa
Twitter:
June 10, 2014 at 7:30 PM

Hello Adrienne,

I cannot but agree. However, the infographic is an average sorted out using a particular metric. As individual bloggers (who are success conscious), I would always advise that things be played with a bit and the analytics report watched carefully (especially the bounce rate and repeat visitor versus new visitor ratio).

That way, you cannot go wrong…things may take time to figure themselves out however. But when they do, you’d be glad you had the patience.

Always,
Terungwa
Akaahan Terungwa recently posted…HOW TO MAKE MONEY BLOGGINGMy Profile

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71 Adrienne Smith
Twitter:
June 10, 2014 at 8:27 PM

Hey Akaahan,

Good to see you again…

I appreciate your thoughts about this and I do agree that I think we all have to do our own testing. I think that the majority of these blogs were much more business related as well and of course I can only assume not owned by an individual. Just from a few he listed you can tell.

I think the title is a little misleading but then again, it did get some attention right!

Appreciate your comment, thanks again and be sure to enjoy the rest of your week.

~Adrienne

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72 Gazalla Gaya
Twitter:
June 10, 2014 at 7:45 PM

Hey Adrienne,
I feel like this infographic is right on the money for me. I’ll always read how-to posts and lists. I also tend to like lots of images. I prefer short, attention-grabbing headlines. And I tend to like longer posts with more substance. I’ve never really given it much thought but it sounds like you may have just hit upon a winning formula for me:)
Gazalla Gaya recently posted…How to Rank Well after Panda 4.0My Profile

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73 Adrienne Smith
Twitter:
June 10, 2014 at 8:29 PM

Hey Gazalla,

Well that’s pretty cool and I’m glad that you just happen to do a good bit of this and am having a lot of success. Sherman shared that he’s been doing this lately as well and getting a lot more shares so something’s up with this particular formula.

I do enjoy lists and how to posts and if it’s filled with lots of goodies you can’t peal my eyes off of it. I’ll read till the end.

I appreciate you sharing this with me, thanks so much for stopping by. Always good to see you Gazalla and hope your week is going well.

~Adrienne

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74 Steve Roy
Twitter:
June 10, 2014 at 9:16 PM

Adrienne,
I always enjoy reading your stuff and can appreciate the time you spend writing the most helpful posts you can.

This is a subject that actually pisses me off because it seems that everyone wants to follow the same path when building their online business. It’s all the same shit..

What about writing a post that doesn’t take into consideration all these factors? I personally think the best blog post is the one that moves you, inspires you, and brings something alive in you.
Steve Roy recently posted…Sometimes You Have To Close Your Eyes And LeapMy Profile

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75 Adrienne Smith
Twitter:
June 11, 2014 at 8:43 AM

Hey Steve,

Thank you for that Steve and that’s one of the reasons I wanted to share this. I mean really? There’s a “perfect post formula” out there? That’s taking into consideration all niches? He didn’t clarify that in his post or infographic either. He named the blogs he had visited to pull this information from but I’d like to see the entire list because that would help us understand. So as far as he’s concerned these are the top 100 most popular posts online today. Comparing all of them this is his findings.

I get that he is seeing what they all have in common but if you look at some of the ones he listed they aren’t owned by an individual either. I think it’s kind of doing us an injustice but luckily for me I have very smart readers who have been doing their own thing and having plenty of success. Me included because I’m not doing everything on this list and I don’t think I’m doing too shabby. ;-)

Thank you for your comment and opinion Steve, I appreciate that. I have to agree with you too!

~Adrienne

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76 Peter June 10, 2014 at 10:36 PM

Over 1000 words as an average? I can’t believe that. That’s like saying a good lover has to be well hung. Or are you women fibbing when you say that it’s not the size that matters but how you use it. ;)

As far as posts go, just saying that a good blog posts usually has over 1000 words sounds off to me. I’ve read a lot of good posts and they’re a lot shorter than that.
Peter recently posted…World Cup Fever Is Upon UsMy Profile

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77 Adrienne Smith
Twitter:
June 11, 2014 at 8:34 AM

Hey Peter,

Hey, I didn’t run this test now so I guess this is James’ findings. But he is looking at the top 100 most popular posts and look at the sites he’s pulling that from. I’m sure that for them this might be the norm. I will have to say though that’s pretty much the norm for me although when I share something like this or a video I do cut back. As far as the women fibbing part!!! I can only speak for myself when I say that the size does NOT matter. ;-)

I’m sure he’s not really saying that just because your posts are shorter that they aren’t good. For the most part I haven’t found a lot of posts that really had a lot of great information that were short. I’m sure it’s those particular posts though. I guess they’re just able to pack more in with more words. Who knows.

Thanks Peter for your opinion, I appreciate that. Hope you’re doing well my friend.

~Adrienne

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78 Kaloyan Banev June 11, 2014 at 1:17 AM

No doubt the infographic is based and well done research. Though it very much depends on the niche. Including images and videos is fine, though this might turn post very heavy. On the other hand, business blog with external links is a terrible idea. I think it very much depends on many other facts, there aren’t “perfect” things.

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79 Adrienne Smith
Twitter:
June 11, 2014 at 8:46 AM

Hey Kaloyan,

I happen to agree and so do many of my readers. I think it depends on the niche if you look at the few blogs he did share with us that comprised of this list. Now he said here that videos aren’t very popular among this group but images are so taking that into consideration you aren’t really loading your posts down.

He didn’t specify if the links were external or not but I would like to know that. I would assume but we all know what happens when we do that right! I would assume they are internal and external, a good balance but then again, I don’t know.

So I can appreciate him looking at the most popular posts online and coming up with this but looking at the ones he listed they are all business blogs so what about the rest of us?

Thanks Kaloyan for your comment and hope you’re enjoying your week.

~Adrienne

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80 Angela McCall
Twitter:
June 11, 2014 at 4:21 AM

Hi Adrienne,

I like quotes on my post. I always include them whenever is necessary because it creates a punch line and a point, so embedding a video in your post considers as a perfect blog? Awesome! That’s what I’ve been doing so far.

But sometimes I don’t write a post with my video but only transcribe what was said in the video, so the 1100+ words doesn’t cut it. I think mine is between 300-500 words after I had transcribed it. Anyway…

I’m going to catch up reading your other post so I’ll keep this short and sweet. Wishing you a blessed day and I’ll catch you later…

Angela
Angela McCall recently posted…My First Guest PostMy Profile

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81 Adrienne Smith
Twitter:
June 11, 2014 at 9:09 AM

Hi Angela,

That’s good to hear that you do insert quotes when appropriate. You know how much I love quotes although I don’t insert them often. Maybe I should start doing that as well myself. I did find it a little odd that the percentage for including videos is so low but I also think that a lot of these are more business related blogs so maybe that’s the reason.

I think if you can say what you need to say in under 1,000 words then that’s fine. I think this is an overall average for this particular test but then again I think it depends on the individual and the niche.

Thank you Angela for your comment and I always appreciate your visit. Hope you’re enjoying your week.

~Adrienne

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82 Freddyjr June 11, 2014 at 4:46 AM

This is a very interesting and valuable infographic Adrienne! …

Thanks for sharing!… I do agree with the data there.

Of course, we will never find out the “perfect” way to create the “best” blog post online – but we can get creative and tweak things around to see what works best.

That task of tweaking and playing around with a blog post – to make it the “best” blog post possible, right, it can become a fun task to work on.

There are times when I use a lot of video on my blog posts. I tend to do this for one week and then stop for a month. I think people like Epic Blog Posts – maybe with a video but more about the awesome content in the post.

Anyways … you got a great blog here!

Keep up the great work!

I wish you the best success online!

Cheers!

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83 Adrienne Smith
Twitter:
June 11, 2014 at 9:15 AM

Hi Freddy,

Welcome to my blog and thanks for stopping by. I found this particular infographic pretty interesting as well. Eager to hear what my readers thought and boy did they share that with me.

I think there really isn’t a “perfect blog post” because there are so many different niches. I think there could be an overall good formula to follow perhaps but again I think it depends on the niche and most of the times the author. Take for instance, I don’t do all that he has shared here and I’m not doing to shabby with my blog.

I think it depends on what your readers enjoy and like the most. Some of my readers have told me their audience doesn’t like long posts and they’ve told them so. I’ll do some how to videos as well but only when I have something I want to show you how to do and not just explain it. That’s not every post though.

I think we all have to find our happy balance and to me that’s what makes us stand out from the rest. Would you agree Freddy? ;-)

Thank you again for your visit and I hope you’re having a wonderful day.

~Adrienne

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84 Freddyjr June 11, 2014 at 9:29 AM

I totally agree with you Adrienne! …

You are the only one who can find what works best for you and like you say find your happy balance – find your groove online!:)

Anyways, thanks for the reply!

I hope you are having a great day as well!! ;)

Keep up the great work!

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85 Adrienne Smith
Twitter:
June 11, 2014 at 10:27 AM

Thanks Freddy, appreciate your response.

My day is going well and hope yours is too. :-)

~Adrienne

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86 Okto
Twitter:
June 11, 2014 at 6:34 AM

Hi Adrienne,

Thanks for sharing this valuable insight. I never realize people think that social buttons is related to perfection while “answering question” is not (deemed) perfect.

Great results
Okto recently posted…Why My Website is Loading SlowlyMy Profile

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87 Adrienne Smith
Twitter:
June 11, 2014 at 9:18 AM

Hey Okto,

I think a lot of people are so eager to hit that share button these days. Granted I love my content to be shared but in all honesty, if I had to choose one over the other I would take the conversation any day. Guess that just makes me weird! ;-)

Thanks Okto and hope you’re having a wonderful week. Always nice to see you.

~Adrienne

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88 Harish June 11, 2014 at 7:01 AM

Nice infographics,

Well its always about the content which I’m focusing on. Since I’m not a native english speaker its somewhat hard to write the blog post easily or it take lot of time to complete one.

Thanks

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89 Adrienne Smith
Twitter:
June 11, 2014 at 9:22 AM

Hi Harish,

Since our blogs are all about the content I would sure hope we’re all focusing on that no matter how we deliver it. I applaud you for writing your posts in English since the majority of us are of that nationality online now. I will wish for you that the more you do it the better it will become and the more natural it will all flow for you.

Thank you Harish for sharing your thoughts and you have a wonderful week.

~Adrienne

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90 Ravi Kumar June 12, 2014 at 6:52 AM

A lovely Infographic Adrienne but frankly speaking, this infographic brings the same facts which are advised by Neil Patel many many times on his blog. We the Humans are visual creatures that means we process information based on what we normally see. This fact give special importance to images and videos which you use on your blog. As far as quotes and social sharing buttons are concerned, they are equally important. I don’t use quotes much but social sharing buttons are must use tool because it allow your visitors to share your blog posts.

At the end of this post, you have asked a question “If the big boys are doing it and having so much success then do you agree that we all need this in our own blog posts in order to succeed as well?”

Well….my answer will be “yes” because there is nothing wrong in using tactics which are working. I know two categories of workers i.e smart workers and hard workers. Hard workers are those who keep working hard with their own methods until they get success. On the other hand, smart workers are those who use methods which can give better result in quick time. So using the tactics of successfuly bloggers will be called smart work(i guess). ha ha ha..

What do you say?

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91 Adrienne Smith
Twitter:
June 12, 2014 at 8:49 AM

Hi Ravi,

Well I’m glad you follow Neil and learn from him as well. The funny thing is that I was very surprised to see such a low percentage of these particular blogs that didn’t use video. Did you notice the number? Only 5% but the images, everyone had those. The social share buttons, almost everyone I visit has them but although I love quotes I really don’t use them much on my blog either. I think they add something though if appropriate.

I can agree that obviously this method works or these blogs wouldn’t be where they are right now. But I don’t think this particular formula will work for every niche plus, I’m not following this formula for every post and I would say my blog’s not doing too terribly bad. Am I at their level? No but I’m achieving what I set out to do so I’m happy. I think that we all have to do what’s best for us and our own audience but I so appreciate you sharing your thoughts with me Ravi. I always like to hear your thoughts on what I share. We just never know right!

You have a great day and a terrific end to your week. Thank you again.

~Adrienne

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92 Alex Taylor June 13, 2014 at 7:25 AM

Wow. This couldn’t have been more perfectly timed.
I literally *just* finished a phone call with a client in which I finally convinced her to write fewer blog posts with better content (IIRC advice from you a few posts ago), and explained the concept of conversion.
Now she’ll be in a position to utilize this great advice!

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93 Adrienne Smith
Twitter:
June 13, 2014 at 9:43 AM

Hey Alex,

Well welcome to my blog and I’m glad you happened to have stumbled upon this particular post then. I hope you pointed your client in this direction and hope that did help her with making this decision a little easier. I know for me that quality is much better over quantity but depending on your audience you do need to be consistent with your posting schedule. Just hope that was helpful for her.

Thank you again for sharing your thoughts and enjoy your weekend.

~Adrienne

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94 Lisa Magoulas
Twitter:
June 13, 2014 at 10:46 AM

Hi Adrienne,
I’m surprised that the video percentage was so low. I thought more people were including video now a days. I’m not surprised on the average word count. I actually don’t like if posts are too lengthy because it takes so long to read them. I like the infographic. I need to start using more of them. You always share such great tips. Thank you so much and have a great day. Lisa
Lisa Magoulas recently posted…Ah, Avocado. How Do I Love Thee? Let Me Count the WaysMy Profile

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95 Adrienne Smith
Twitter:
June 13, 2014 at 12:34 PM

Hi Lisa,

Me too, that was kind of surprising but I have a feeling a lot of those top 100 posts were more business related too. Just from the few he mentioned.

I don’t mind the posts long if they are jam packed full of good stuff but some of them are really too long. I read one today and I was like alright already, just get to the point. It was so much fluff I wasn’t sure when I would ever get to the point of the post. I eventually found it but my gosh.

I like some infographics but not all. You should start finding some for you blog to share. Just change things up and make them fun. People do love images.

You are very welcome and thank you for your comment Lisa. Always good to hear from you. Have a great weekend.

~Adrienne

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96 Steven Wilson
Twitter:
June 13, 2014 at 9:30 PM

Hey Adrienne,

Simple yet informative article. I have to say I would agree with the article mentioned. I have have success with experimenting with post length, images etc but perfect formula?

I would say no there is no perfect formula. As long as you are adding value to your readers whether or not you are hitting all the points mentioned in the infographic or not.

When I start that thinking of I have to have this many of this and that many of that I find my self not enjoying writing the post as much. It becomes more like work for me, if that makes sense.

If It feels good to me, then it’s worth hitting the Publish button in my opinion.

Nice find Adrienne! Have a wonderful weekend.
Steven Wilson recently posted…Why Commenting On Blog Posts Should Be Taken SeriouslyMy Profile

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97 Adrienne Smith
Twitter:
June 13, 2014 at 10:11 PM

Hi Steven,

I would agree also, I don’t think there really is a perfect blog post formula. Now maybe there is something we can follow and go by for particular niches that seem to work well with that audience but I think it’s hard to pinpoint them for all niches. I’m glad you’ve been having some success though with your longer posts and of course who doesn’t love images.

I never pay attention to anything really. I just start writing and I say what I need to say and it’s however many words the post ends up with. I usually don’t load mine down with a lot of images unless it’s a tutorial and I only put videos in a few of them too. I don’t really think about it’s got to have this or that.

Thanks for sharing your opinion with me Steven, good to hear what you have to say. You have a wonderful weekend as well, I intend to do the same.

~Adrienne

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98 Troy S.
Twitter:
June 14, 2014 at 12:12 AM

1149 words? I think that is about right. My average is about half of that but mine are meant to be little quickies each day. I like 3-4 outbound links and 2-3 pictures so it seems maybe I am inline ratio wise with what the ‘experts’ say.
I definitely agree that posts that solve a problem or make life easier are highly read and shared.
Troy S. recently posted…#927 Replacing an old light bulb with a new CFL bulbMy Profile

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99 Adrienne Smith
Twitter:
June 15, 2014 at 1:07 PM

Hey Troy,

I think it also depends on the niche because like your blog, since it’s just your way of continuing to write about things that make you smile, I don’t think long posts would really benefit your audience. Maybe some of what you share might warrant that many words but I do believe it has to do with the niche.

I would hope all posts bring something to the table even if it’s just for pure entertainment!

Good to see you again and thanks for your comment. Hope you’re enjoying your weekend.

~Adrienne

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100 Andrew M. Warner
Twitter:
June 15, 2014 at 2:02 PM

Hey Adrienne,

Great Infographic. Before I share my thoughts I have to say that I’m not doing some of those things. For instance, I don’t have anywhere close to 9 links in my posts … nor are my titles 50 characters.

Anyway it was pretty interesting information.

Now onto my opinion.

I don’t think there IS a perfect blog post. So many different niches out there that it’s hard to even determine what would be justified to even be considered a legitimate element. To each their own and I think people should just keep on keeping on with what they did.
Andrew M. Warner recently posted…Why You Should Create Your Own Blog And Not Copy OthersMy Profile

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101 Adrienne Smith
Twitter:
June 15, 2014 at 10:35 PM

Hey Andrew,

I’m not doing those things either which I think is what most of my readers have implied as well. I’m just assuming that might work for that particular niche perhaps but then again maybe it’s just a decent outline of some of the things he just noticed were there in the most popular posts he’s found. Not sure how he decided all of that since he didn’t fully explain but that’s okay too right!

Thanks for sharing your thoughts with us though, always good to know. I think you’re doing just fine my friend.

~Adrienne

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102 Swadhin Agrawal
Twitter:
June 17, 2014 at 10:58 PM

Hello Adrienne madam,
very informative infographic and wish i have everything what is mentioned there i would have to work on the quotes part though. Inspired by this and I had been thinking since long that i will post series of how to get my blog as people always is love how to guides. hope this will bring me a ton of organic traffic too. Thanks for sharing and keep inspiring.

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103 Adrienne Smith
Twitter:
June 18, 2014 at 9:01 AM

Hi Swadhin,

Although I do feel that the information shared is good, I’m not sure if this is the perfect post formula for all niches. For instance they are showing a very low percentage of video yet they keep shouting that video is so big. I also don’t do quotes nor do I have that many links and most of the time not as many words although I do have quite a few most of the time.

I think you have to take what they shared and use it to fit your niche and your blog. I will say though that people do love “how to” posts. ;-)

Thanks for your comment and good luck with moving forward. I have a feeling you’ll do fine.

~Adrienne

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104 Di
Twitter:
June 18, 2014 at 6:11 AM

Hi Adrienne,

Im really surprised that more people are not using Videos to get more of their ideas out there.

Thankyou once again Adrienne.

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105 Adrienne Smith
Twitter:
June 18, 2014 at 9:02 AM

Hi Di,

I’m surprised by that too but just from a few of the blogs that he mentioned like Forbes, I’m sure they aren’t that keen on video. Wish I knew the entire list but oh well.

Thank you Di for your visit and you have a wonderful day.

~Adrienne

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106 Meghan June 19, 2014 at 7:13 AM

make the most out of it.

Consider your audience
What is your post for?
Make it the right length
a good blog post has:

Make it readable
Using pictures
Titles: Attention-grabbing or search engine friendly?
Other things to attract search engines
Ask your readers to do things
Responding to comments
Other useful links

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107 Adrienne Smith
Twitter:
June 19, 2014 at 8:31 AM

Hi Meghan,

Welcome to my blog and thank you for contributing to this conversation.

So you’re naming some things but then you say, “make it the right length”! So what is the right length to you? Do you agree with what James has said here about it being well over 1,000 words?

What are the other things to attract the search engines? Just curious because he’s trying to be specific as to what he found with these particular posts.

Thank you for your comment again and hope you have a wonderful day.

~Adrienne

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108 Meghan June 21, 2014 at 5:39 AM

Hey Adrienne,
Make sure your posts are clear and concise. Don’t omit important details, but don’t make a blog post so long it will bore your readers to death. The average blog reader isn’t looking for Shakespearean type descriptions or laureate material. They want the key content, not the extra fixings.
you should have external links pointing to authority websites
- main k/ws should be bold
- acc. to my experience blogs with over 1k words rank easier than all others
- also attract more and more comments to your blog by using commentluv system and providing the commentors with a backlink, so they keep coming back to your site for commenting on new posts, which will eventually help your blog crawled much more.

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109 Adrienne Smith
Twitter:
June 21, 2014 at 10:40 AM

Thank you Meghan for coming back and sharing that with me.

I agree with making sure that you’re providing great information for your readers and no one likes to be bored to death that’s for sure.

Interesting tips but I don’t bold my keywords and I don’t want people visiting me for the links. You have to earn your stay here and if you’re just here for links then they will either be removed or their comment will. I know that when you focus more on the links then the relationships you can build then it’s going to come back later to bite you. I hope you’ll have a different thought process about that Meghan.

Thank you though for your response, I appreciate you clarifying that for me.

~Adrienne

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110 di Downie June 22, 2014 at 3:08 AM

Hi Adrienne

I really enjoyed this blog , so Im back!
I read the other day that a blog “should” be about 400 words. My last couple of blogs have been much longer and I have wondered if they are too long.
Would you mind giving me some feed back!
Also, for me, I would not be able to do this for links, or just keywords or just for getting something materialistic from blogging. I find blogging can be a very encouraging, inspiring and self paced learning environment. One that suits me!
Thanks Adriene and also loved Meghans comments giving me a different perspective!

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111 Adrienne Smith
Twitter:
June 22, 2014 at 11:17 AM

Hi Di,

Thank you so much and always lovely to see you. Hope you’re doing okay and just off having some fun.

I really don’t pay that much attention to the word count myself. I always heard they should be between 250 and 500 but that was years ago and I think the search engines likes longer posts. Maybe that’s because it’s keyword rich and able to pick up more traction. I just as long as you give your audience the best you can it doesn’t matter the length. As you can tell though from visiting me a little bit, I’ve always got a lot to say! LOL!!!

The majority of people who are blogging are doing it for business purposes so they need the traffic, the need the eyeballs, they need the opt-ins and they need those sales. The best way to achieve all of that is to write for their audience including the necessary keywords and then all the other things that Google is looking for. So for this reason I believe be based his stats on those types of blogs. If you’re here for the pure enjoyment of it, you write whatever the heck you want in my opinion.

You are very welcome and I’m happy to hear that. We all have our own opinions don’t we?

Have a good week my dear.

~Adrienne

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112 Carol Amato July 4, 2014 at 6:40 PM

Hi Adrienne,

Very interesting info graphic – I’m a very visual learner, so this is perfect for me.

I’d be curious as to the criteria they used to determine the 100 high ranking blog posts… Was this social shares, Google ranking or what?

Yep, social sharing buttons 92%…sure does make a difference in getting the word out about new content… :)

I’m glad my instincts are to use tutorials, guides and how-to lists as well as using lists. I normally don’t use a question for my title, but may start doing this now on occasion.

Curious is the fact that they found video not as widely used on the ‘popular’ sites. I suppose it depends on the intention of the content. If it’s a step-by-step tutorial of how to do something technical, well in my opinion, text doesn’t cut it.

I was really surprised to see that.

Going forward will increase the numbered lists I’ll be putting out, in fact, I already had a blog draft of just such a list sitting in WordPress admin area – so happy I read your post to know I’m on the right track.

Yes, I agree – feedback is very important, but the fact is, humans are lazy. Someone may very well read the entire article and simply muster up enough enthusiasm to click a share button, but not type out their previously conceived thoughts by way of a comment.

Voice recognition software has changed this a lot, and makes it SO much easier than it was, so people need to embrace it.

I’ve been guilty of looking at a text on my iPhone, “mentally” responding and saying to myself, I’ll get to that later…And then I forget! The notification is gone, and sometimes have trouble due to this.

So, I have a rule now, touch it ONCE and respond, delete, whatever. No going back! :)

Loved this info graphic and the article – really made me think, and I bookmarked it!

Thanks ever so much, Adrienne – love your site!

- Carol Amato
Carol Amato recently posted…Why You Shouldn’t Work Too Hard (and What to Do Instead) – VIDEOMy Profile

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113 Adrienne Smith
Twitter:
July 5, 2014 at 2:39 PM

Hi Carol,

I would be interested in those statistics as well because although he talked a little more about what he found he didn’t go into much more so I’m not sure either.

I would think that any blog would want their content shared so I was surprised that number wasn’t 100%. Some of the ones he listed were like Forbes, Mashable, etc. so they are more business/tech related and I would think not as many video type tutorials were used. I would have loved to have see the entire list of 100 blogs and then we might have a better understanding as to why they didn’t.

We all appreciate the comments because it helps us to know whether we’re on the right tract delivering what our target audience is after. But I also know that even though I get a lot of comments on each of my posts, I still get a lot of emails from subscribers who will not leave a comment but they are sharing their thoughts with me. Feedback is feedback right! I’ll take any kind I can get.

I’m the same way, if I don’t respond to what I needed to at that moment or I don’t write myself a note to do it later then I will totally forget about it. I just have too much going and most of the times I just forget.

I think that this infographic might be pretty spot on for the types of posts that he surveyed but again, I would like to know what niche they were in. Although I don’t think there is one perfect formula because we’re all different it can give us some good ideas of what we should be doing at least. It’s what these top 100 posts have in common so that has to say something right.

I appreciate your comment Carol, thanks for checking this one out and so glad you love my site. I do my best! ;-)

Hope you’re enjoying your weekend. We’re having a heck of a thunderstorm right now.

~Adrienne

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114 Atinder July 7, 2014 at 10:35 PM

Hi Adrienne,
Awesome Infographic. It is certain that 1000+ Word Blog posts rank higher than short posts as Google love In-depth content as also this type of content gets more natural backlinks as it is more widely explained.
Also 92% posts contain Social buttons, as social buzz is very important to rank in search engine. All in All Awesome Information provided via this infographic.

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115 Adrienne Smith
Twitter:
July 8, 2014 at 9:01 AM

Hey Atinder,

I would agree with a good bit of it but I think it depends on the niche. I mean some niches you really don’t need to write that much and they don’t really link out. Granted the niche the majority of us are in then this is really a good formula to go by at least.

I appreciate you sharing your thoughts and thank for your comment. Enjoy your week.

~Adrienne

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116 Dee Ann Rice
Twitter:
August 12, 2014 at 7:42 PM

I think this is a great guide line. I would not necessarily follow it all.

I think the most interesting part is the number of links, images and characters in the title.

If I have had 9 links in a post it has only been a few times and every now and then I will have multipule images.

I am going to have to think about the number of characters in my title. I try to keep my titles short but they get long sometimes.

Great infographic.

Dee Ann
Dee Ann Rice recently posted…Evergreen PostsMy Profile

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117 Adrienne Smith
Twitter:
August 12, 2014 at 8:25 PM

Hey Dee Ann,

I’m not sure there really is a perfect formula for a blog post really. I mean I think it depends on the niche and the audience. I’m surprised that video wasn’t more highly used but again I think it depends on their niche. Maybe for the new bloggers this can be a good reference guide but I would have loved to see that list of blogs though.

Thanks for the visit, good to see you again. Hope your week is going good.

~Adrienne

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