My Mission Is To Help You Achieve Success Online

Grab Adrienne's Proven Online Relationship Building Guide Where She Will Teach You:
  • How to build relationships that last
  • How to connect with your prospects
  • Her secret weapon most people are ignoring
  • Why she was named the Engagement Superstar
Just enter your info below and click "Get My Free Report"

13 Steps to Relationship Marketing Success I Learned While Getting My Hair Cut

September 17, 2012 | By Adrienne Smith

Relationship Marketing Success

I’m so pleased to present my ninth guest post of the year.

I’m very honored to have that very handsome man from Norway as my guest today, Jens-Petter Berget.

Jens has such a way with words and is writing his first novel so I hope you’ll enjoy what he’s sharing with us today.

Take it away Jens…

The sun was finally up and the weather was fantastic. I was just walking and enjoying the hot weather in Norway, and I wasn’t planning to get my hair cut.

But, as I was walking, I noticed a sign for a new hairdresser, and watched as a man got his hair cut.

The door was open.

I stopped.

I watched.

I walked a few more steps, and passed by the window. I stopped and looked at him again. I was thinking about when I looked in the mirror this morning and what my wife told me yesterday.

You need a haircut, she said.

I know I do. But, I always get my hair cut at a different hairdresser. And I don’t really want to switch, because my hairdresser is different, I remember the touch of his magic hands. But, as I was watching this new hairdresser, I was thinking, why not give him a shot?

I’m standing right here, and it’s time for a haircut. The thing is that I love talking to people, but it’s hard to keep a conversation going when somebody is cutting my hair. And, some people just make me uncomfortable. But suddenly I see that this guy is smiling at me, waving, and he invites me inside as soon as the other customer walks out the door.

It’s Not Really About My Hair

He called me chief as I walked inside. His first words were, what’s up chief? I’m fine, I said. And then he started talking about the fantastic weather. Suddenly, it felt like I was at a friends house, and not about to get my hair cut. He kept talking, and smiling, and it was like it was all part of a daily conversation with someone I had known for a very long time.

And then he shows me the mirror and asks me for feedback.

We’re done.

My hair looks about the same as always. And the price was about the same as always. But, the experience was different. This man understood the importance of building relationships, and how much a relationship can help his business.

He made me feel comfortable. I was talking about myself and what I’ve been up to lately. And he sort of made me ask him questions about himself, and he answered all of them without even thinking about being personal or not. He is from Iraq, and even though he is now living in Norway, many of his relatives are still back home in Iraq.

His story was fascinating and he even let me take a picture of him.

Relationship Marketing Success

I believe he could have sold me anything. It didn’t matter if he was cutting my hair, or if he was selling me a book, or flowers. I would have eventually bought it – because I believed what he was telling me, he made me feel comfortable and I started to trust him. My hair would look exactly the same if he didn’t talk, but then, he would be just another hairdresser. And I might not have returned. Now, because of the relationship, I’ll be returning to him every time I need a hair cut.

13 Steps To Relationship Marketing Success

My friend from Iraq has taught me some of the most basic things about relationship marketing, and even though he didn’t actually say everything, I figured them out for myself just by watching him and listening to him talk.

1. Smile and be friendly
The first thing he did was smile and wave, and just by looking at him, I understood that this man was friendly and that I would have a good time talking to him.

2. Ask questions
He started out by asking me questions. I answered them, and then he asked more questions. It was the right questions to ask, and I felt that he really wanted to know more about me, and that he was interested. His questions made me ask him questions.

3. Share personal facts
He asked me a lot of questions, but I asked him just as many. And he answered them all. He shared many personal facts with me. I felt comfortable asking him the questions, because he kept sharing his personal story.

4. Deliver quality
He was delivering a quality haircut while he was talking to me. I wouldn’t have been as friendly if I wasn’t satisfied with the service.

5. Establish authority
I asked him how long he had been cutting hair and he told me that he had been cutting hair for 16 years. We talked a lot about different types of hair and different products, and it took me just a few minutes to understand that he had authority. He wasn’t just a man with scissors.

6. Be excellent
He didn’t brag. He didn’t tell me that he was doing a great job or that his customers was lining up to get him to cut their hair. He just did a great job and then he asked me if I wanted some free hair wax.

7. Be consistent
We talked about his customers and all the various types of hair he’s been cutting and he told me the importance of being consistent when it comes to the quality. He has to deliver a high quality hair cut every single time.

8. Share
The reason he asked me if I wanted the free hair wax was because he really wanted me to try it. It was brand new and he thought it would be perfect for my hair. He didn’t sell it, at least not yet, he just offered it to his customers for free.

9. Focus
We talked a lot. But he was always focusing on his job. And most of the conversation was about the job and related to his work cutting my hair. But he talked like we were friends and I felt comfortable. It was not to be mistaken for a “real” friendship.

10. Remember and share what you remember
Just before he finished cutting my hair, another man walked inside. He said Hi and the man cutting my hair replied, Hi (his name) and how are you, I haven’t seen you in a while? They started to talk about that the other man having been sick. He remembered his name and that he hadn’t been there for a while.

11. Keep in touch
I could hear them talking as I was leaving, about the customers’ summer vacation, and his kids and his work. And I remembered when we talked about the importance of keeping in touch and that like a dentist he would call up his customers and tell them when it’s time for a hair cut. He asked me how often I usually get a hair cut and if it was ok for him to call me and remind me. I told him that it was okay and that it would be better for him to remind me than my wife. We both smiled at my comment.

12. Grow to meet client needs
We had talked about the importance of selling related things to his business. He had offered me the free hair wax and he was selling shampoo, hair wax, and other related products to his customers. This way, he is not only earning more money but he is actually helping his customers to get better products.

13. Use first names
He called me chief as I walked inside, and now thinking back at him talking to his other customer, the reason he said chief to me was that he didn’t know my name. It was my first time as a customer, and I remembered that he said the first name of the other man. Using first names is personal. And remembering the first names shows the customers that you care and that your business is at a personal level.

Did You Enjoy The Lesson

See how Jens is able to incorporate his time spent with his hairdresser as an opportunity to teach you about marketing!  That’s how to get people to want to listen to what you have to say.

Sure, Jens may be a really great story teller and is even writing his first novel but that doesn’t mean we can’t take what we know and weave that into our own stories as well.

I’m sure if you have any questions about how to do this yourself, Jens will be more than happy to answer those for you.  Just remember, Jens lives in Norway so for those of you who are in the states, don’t be surprised if he doesn’t answer your comment immediately.  I’m just thrilled we do have his undivided attention!

Thank you so much for taking the time to stop by today and I want to especially thank Jens for sharing this post with us.  He is such a great story teller and I’m honored that he has shared his expertise with us all.

We are both looking forward to your comments and hope you’ll be sure to share this post with your friends as well.

Jens P. Berget

Jens P. Berget is an aspiring Norwegian author and entrepreneur.

He is currently writing his first novel and he has started his own marketing business while he continues to live off his passion.

Be sure to stop by and visit Jens site at SlyMarketing.com.

Jens Twitter | Jens Facebook | Jens Google+ | Jens Blog

 

{ 152 comments… read them below or add one }

1 Dee Ann Rice
Twitter:
September 17, 2012 at 8:10 AM

Jens and Adrienne,

That is such a great story and even a greater message.

All to often we do not engage others in conversation and if we do it is not the right type of conversation.

As marketers we really need to learn how to do just what Jens is telling about. I think that is why I shy away from Facebook. I find it difficult to do this in Facebook type environment. It is something that I really need to work on.

This post really inspires me to start working on my skills of communication in the online environment.

Thanks for a great post and message.

Dee Ann

Reply

2 Adrienne
Twitter:
September 17, 2012 at 8:16 AM

Good morning Dee Ann,

I thought that the conversation with a hairdresser was the perfect example. Sure, they are here to get more customers because that’s what they do, cut hair. But there are hairdressers out there too that don’t connect with people and I have a feeling their business doesn’t blossom as much as others. I’ve become very good friends with mine so she helps support me with my business so those connections are important.

Just this example of this conversation is perfect for incorporating this into your marketing as well. People love stories and can relate so much more when you share your own experience.

Jens is definitely the expert in this area and can teach us all a lot.

Thanks for stopping in this morning and I appreciate your comment. I know Jens will be by also to share this thoughts.

Have a great week Dee Ann.

~Adrienne

Reply

3 Jens P. Berget
Twitter:
September 17, 2012 at 12:31 PM

Hi Dee Ann,

Thank you so much for the kind words. And I absoulute agree with you. I have had a hard time adjusting to Facebook as well. To me, Facebook has been a place where everything happens and it’s been hard to build those close relationships and see the small things. On the other hand, I’m learning a lot from Adrienne – she’s the real master.

What I’m working on, for all my clients, is to do what most of them are so good at offline, and help them turn their offline skills into a way to communicate online. I believe that all businesses should be online, and that if they master online communication and building relationships online, they’ll have massive success :)

Reply

4 igor Griffiths
Twitter:
September 18, 2012 at 6:18 AM

Well Hello Dee, I am glad its not just me. Talking to others when you know you have an ulterior motive is I guess part of the stumbling block, it kind of leaves me feeling dirty. I guess we should do as the hairdresser has done, just connect with others see what they are upto and leave it at that, forget networking motive then over time as we publish the success we are having they may come to us.

igor Griffiths

Reply

5 Jay Carter October 7, 2012 at 8:37 AM

I have quite long hair and I haven’t cut it for ages but I can still see how this post benefits me.
Most things we do will involve emotions, realtionships and bonding.
If you understand how to treat people, those people will in turn learn how to treat others.
A nice message in this pst.

Reply

6 Adrienne
Twitter:
October 7, 2012 at 11:27 AM

Glad you enjoyed this post and Jens really does know how to share how to connect with people through everyday experiences.

Thank you for your comment Jay!

~Adrienne

Reply

7 Harleena Singh
Twitter:
September 17, 2012 at 8:17 AM

Nice to see you here Jens, and I surely did love the post Adrienne!

Oh yes! Jens always has a way with words and he weaves them and takes us into a world of imagination indeed. That truly is a fantastic art of storytelling that he is gifted with. :)

It’s amazing how different people we meet in our lives teach us things in return, especially when we least expect them to – isn’t it? Like you went for a plain and simple haircut to a different person for a change, and look all that you learnt! Nor did he intend teaching you all these things, but you were receptive enough to pick up these tips, which are all based on how you build relationships.

This person from Iraq surely did know how to build relationships as is evident from the way he was addressing you and others, and the way he was talking and doing things around. I guess smiling and addressing one another informally with their first names, and the way one behaves and interacts with another person is what starts a relationship, and how you take it further is what builds and makes it better. And this holds good even for or daily relationships we build with one another, not only for achieving marketing success.

Thanks for sharing these with us, and am glad you included that picture of the hairdresser as well. :) There’s surely a lot to learn from people. :)

Reply

8 Adrienne
Twitter:
September 17, 2012 at 8:34 AM

Hi Harleena,

I’m so honored to have Jens writing for my blog and I was so anxious to see what he was going to share. His story telling has always kept me so captivated and I couldn’t wait to read what he shares.

I love this example of a simple haircut and I need to incorporate this into my own posts. He just has such a way with words. See, anyone can teach us the lessons we need to be learning. We just need to pay more attention.

Thank you for sharing that Harleena and for your comment. Always a pleasure to see you.

~Adrienne

Reply

9 Jens P. Berget
Twitter:
September 17, 2012 at 12:35 PM

Hi Harleena,

I am usually a person who sticks to his routines, and I had no idea that I would actually go and get my haircut somewhere else. I have been a regular customer at the hairdresser for many years now, but after I started my marketing business, I’ve been more open to new ideas and I’ve been all over the place and I’ve been talking to “new” people every single day. It’s been so much fun and every time I talk to someone new, I end up learning somethign. Life is so much more fun when you open up to people, that’s the truth :)

I’m so glad that you enjoyed the post. Thank you Harleena.

Reply

10 Jamella Biegel
Twitter:
September 17, 2012 at 8:28 AM

Good Morning Jens and Adrienne,

I really enjoyed this post and this is the perfect place for it! Adrienne always emphasizes the importance of building relationships, and this post reinforces it.

We always have opportunities to learn, even while getting a hair cut. :)

Jens thanks for sharing and Adrienne thanks for introducing Jens to your readers.

Reply

11 Adrienne
Twitter:
September 17, 2012 at 8:36 AM

Good morning Jamella,

Jens shared the perfect example of what we can learn from getting a simple hair cut. We just need to pay more attention to our surroundings and then incorporate our own experiences into a post to teach others.

Thank you for stopping by today Jamella and for your comment. So glad you enjoyed Jens’ post and I do hope you’ll visit his blog where he shares so much more valuable information about marketing.

Enjoy your week now.

~Adrienne

Reply

12 Jens P. Berget
Twitter:
September 17, 2012 at 12:41 PM

Hi Jamella,

Yes, Adrienne is really awesome at building relationships and even though I have never met her or spoken to her, I feel like I know her really well. That’s how it works. And that’s some of the things I discovered when I got my hair cut. The man was smiling and talking and during a few minutes in the chair, I felt that I had known him for years :)

Thank you so much for the feedback Jamella, I really appreciate it.

Reply

13 Anubhab September 17, 2012 at 8:36 AM

Hi Jens,

Its an excellent insight of the story. We can learn a lot from our day to day life, which we can relate to our other parts of life. The most important thing is to not treat anyone as a customer. I have seen it my other IM business. I just give them my best suggestions, when someone come to me for my services. I have even told a client of mine not to go for my service as it was specifically not suited for his need. You might not believe me, he came back to me and made me in-charge of the whole project to manage it on his behalf next day. What I felt it could be because he trusted me, when he saw I was genuinely interested in his success instead of selling my product.

Reply

14 Adrienne
Twitter:
September 17, 2012 at 8:53 AM

Hi Anubhab,

What a prefect example of why we should care about other people and what’s best for them. Sometimes they may not want what we offer but when you show them that you truly want them to have success then they may possible reconsider because you put their needs first.

I appreciate you sharing that with us Anubhab because it’s an area I don’t think a lot of people truly understand.

Thank you so much.

~Adrienne

Reply

15 Anubhab September 17, 2012 at 1:16 PM

Thanks Adrienne,

I feel more and more people will pick up one of the not so secret recipe behind relationship of a consumer and manufacturer.

~Anubhab

Reply

16 Adrienne
Twitter:
September 17, 2012 at 1:52 PM

I definitely agree Anubhab! :-)

Reply

17 Jens P. Berget
Twitter:
September 17, 2012 at 1:20 PM

That’s a great example Anubhab. If we just think of people as our friends, and want to do what’s best for them and share what works for them, that’s when we connect. And, it sounds a little weird, but when we don’t focus on earning money, that’s when we actually start making money :)

Reply

18 David Paul September 17, 2012 at 8:37 AM

Hi Adrienne-

I made sure to copy those 13 step to reflect and implement them into my business. I think these are invaluable no matter what business or adventure we are doing in life.

Thank you,

David H. Paul
the Follow Your Bliss Guy

Reply

19 Adrienne
Twitter:
September 17, 2012 at 8:53 AM

Hi David,

I’m so happy to hear that and I know they are all very important steps we all need to take.

Thank you for sharing that and enjoy your week.

~Adrienne

Reply

20 Jens P. Berget
Twitter:
September 17, 2012 at 4:37 PM

Hi David,

That’s awesome. I haven’t implemented them into my business yet, so you’re actually one step (or 13) ahead of me :-)

Reply

21 Shalu Sharma
Twitter:
September 17, 2012 at 8:42 AM

Its amazing how we can learn from various sources. They are great marketing tips but not all of them practice it. There are dubious people who would do anything to sell something to you. Sometimes you’ll be surprised how someone can teach you marketing skills, its amazing how much can learn from interacting with others.
I agree about not bragging, some just can’t stop and thats the last I would see of them!

Reply

22 Adrienne
Twitter:
September 17, 2012 at 8:55 AM

Hi Shalu,

It is amazing isn’t it! The things we can learn from every single day that we don’t really think of at times. Just like what Jens shared here about visiting a new hairdresser.

Yeah, there are those only out to make that quick buck and they’ll be the people who won’t go far. I guess you can’t teach everyone right!

Thanks for sharing that and enjoy your week.

~Adrienne

Reply

23 Jens P. Berget
Twitter:
September 17, 2012 at 4:40 PM

Hi Shalu,

I agree. I have been approached by so many teenagers that are trying to sell various products on the street and from cold calling, and I just don’t understand how they can sell a single item doing what they do. I’m not sure how it’s in other countries, but in Norway a lof of people are trying to sell from stands in the street, and they’re really pushing the marketing to people who are walking by. It’s nothing about building relationships at all :)

I want to be having fun, and marketing is all about people and the fun part is getting to know people and helping them out.

Reply

24 Barry Wells
Twitter:
September 17, 2012 at 8:46 AM

Hi Adrienne and Jens,

Happy Monday to you both :)

Jens i always enjoy your style of writing, you have the story telling off to a tea and write in such a way that you grab our attention from the start.

Your 13 points are very true and we should apply ourselves to them all. I truly believe that none of us can become successful without building good relationships online. I know that I need to apply myself a little more in certain areas, but I’ll be working on that as and when I can get some decent time online.

Thanks for the reminder Jens :) I hope your novel is coming along nicely.

Adrienne another fantastic guest post in the series, thank you :)

Have a great week both,
Barry

Reply

25 Adrienne
Twitter:
September 17, 2012 at 8:58 AM

Hi Barry,

Great to see you this morning. Happy Monday to you as well.

Thank you for sharing that Barry and I’ll let Jens address this as well. So glad to have him with us and what he shared about how we all can weave our stories from our experiences and make those connections. Life is about marketing, we all just have to recognize that more.

Hope you’re doing better Barry and eager to have you back. You just continue to take care of yourself.

Have a great week too! :-)

~Adrienne

Reply

26 Jens P. Berget
Twitter:
September 17, 2012 at 4:43 PM

Happy Monday to you too Barry.

Thank you so much for the kind words. I love writing and I’m doing my best to improve, and getting feedback like this makes me work even harder :)

My novel is on pause right now, I’ve been working with my clients and it’s hard to combine both finishing the novel and starting a business, but I’m going to make it eventually :)

Reply

27 Sylviane Nuccio
Twitter:
September 17, 2012 at 9:03 AM

Hi Jens and glad to see you here at Adrienne’s

This is an excellent post that will help people understand the power of relationships. As a matter of fact, I am talking about this eternal subject in my today’s post as well, because, frankly, without relationship building there is no customer list building either.

Since you were talking about your hairdresser it reminded me my last haircut and I’m the one who built relationship to get a good job done. It turned out to be an Hispanic salon and since I speak Spanish fluently I made sure I came in speaking ONLY Spanish to establish an immediate rapport. And guess what, guys? It worked like a charm.

You see, a lot of Hispanic in the US are shy to speak English, so if someone speak their language it’s going to build an instant ease, because they are going to consider you as one of theirs. It works every time.

The whole time the lady cut my hair she spoke to me in Spanish and she didn’t have to worry about her “maybe” imperfect English. I liked my hair cut and I will be back :)

Thank you for taking this great example to show us how relationship building is so very much important!

Reply

28 Adrienne
Twitter:
September 17, 2012 at 9:14 AM

Hi Sylviane,

Wow, what a great story.

You know I’m all about building relationships so Jens’ story and yours were perfect examples of relationship building and how we can incorporate our own experiences into great lessons.

Sounds like you had them at ease from the moment you walked in the door.

Thanks for sharing that Sylviane and I do hope you have a wonderful day. I’ll be by to check out your post.

~Adrienne

Reply

29 Jens P. Berget
Twitter:
September 17, 2012 at 4:52 PM

Hi Sylviane,

That’s an excellent example. You did what my hairdresser did. He made me feel comfortable and he created the relationship. I would have loved to have seen her face light up with a huge smile when you spoke to her in Spanish :)

Reply

30 Bill Dorman
Twitter:
September 17, 2012 at 9:18 AM

Hey chief, what in the heck is hair wax? Were you getting your legs done too?

Great story, obviously someone who enjoys being in the ‘service’ industry and knows his role. And it was easy, it didn’t take a lot of effort on his part. Just be engaging and genuine and it truly can carry you far. It’s my MO, it works for me.

Good to see you at Adrienne’s; hopefully she had some pizza for you Mr Haircut.

Reply

31 Adrienne
Twitter:
September 17, 2012 at 9:44 AM

Thanks for your comment Bill and always a pleasure to see you.

I’ll let Jens come back on this one. ;-)

The pizza is being delivered! lol…

Reply

32 Jens P. Berget
Twitter:
September 17, 2012 at 5:23 PM

Yo Bill,

I am actually not sure if it’s called hair wax in the US, hopefully it’s not only used on legs :)

I believe that you can sell a lot without hardly any knowledge about the product or service you’re selling, as long as you know people and how relationships work. Many times, building trust is not about knowing a whole lot about the products, it’s about being personal and making friends (emotions).

By the way, I’ve been eating pizza all weekend, so I’m actually full :)

Reply

33 Vidya Sury
Twitter:
September 17, 2012 at 9:22 AM

Hi Jens! Great to meet you. It is so true that the basic and simple things are sometimes the most effective. Loved the points you’ve listed – relationships are based on the way we connect and we sometimes don’t mind paying extra for the experience.

Only some people have the true knack of making their prospects and clients feel absolutely at home. And we all know the power of referrals, don’t we? :-) One of the best ways to do business.

Thank you, Adrienne. Loved the post. It is a fantastic no.9 :-)

Love, Vidya

Reply

34 Adrienne
Twitter:
September 17, 2012 at 9:45 AM

Hey Vidya,

Glad you enjoyed this post and what Jens shared. He’s a master story teller and teaches us how to incorporate marketing into everything we do. Hope you’ll stop by his place some time.

Thanks for that comment.

~Adrienne

Reply

35 Jens P. Berget
Twitter:
September 17, 2012 at 5:29 PM

Hi Vidya,

It’s great to meet you too :)

I enjoy watching people and I see examples of marketing everywhere I go, and to me, everything is marketing. It doesn’t matter if you’re actually selling something for money, or if you’re trying to tell a story at work during the lunch break, it’s still about marketing. You need to create the relationships, and you need to connect with people. Marketing is all about people and understand how to behave and help. If we’re only focused on the business part, and earning money, I don’t believe that the business will be any successful in the long run.

Thank you so much for the feedback :)

Reply

36 Vidya Sury
Twitter:
September 17, 2012 at 10:00 PM

I like that, Jens – spotting a marketing story in every life situation. But my own favorite one has to be the lessons we learn from toddlers. They never give up until they get what they want, do they? :-) Why, even the street people market all the time. Some cuss when you give too little, some are so very sweet you voluntarily give them more than you intended.

Great to meet you. Loving your blog, too! Thanks.

Reply

37 Jens P. Berget
Twitter:
September 17, 2012 at 9:46 AM

Hi Adrienne,

Thank you so much for publishing my guest post. Your blog is awesome and I’m so eager to share my story with your readers.

I’ll be replying to all the comments very soon, I just have to make dinner to my family first :)

Talk soon.

Reply

38 Adrienne
Twitter:
September 17, 2012 at 10:00 AM

Hi Jens,

It’s totally my pleasure for having you here and I’m so thrilled and honored that you wanted to share a great post with my readers. I love your writing style and what you teach me about marketing every day. I just know my readers will fall in love with you as much as I have.

You tend to your family, they come first. We’ll be here when you get finished. Enjoy your dinner!

~Adrienne :-)

Reply

39 Harleena Singh
Twitter:
September 17, 2012 at 12:38 PM

Perfect traits of a good father (cooking dinner) :)

Reply

40 Vidya Sury
Twitter:
September 17, 2012 at 9:56 AM

Of course – heading there now. :-) Thanks!

And I love Jens’ comment about making dinner for his family!

Reply

41 Adrienne
Twitter:
September 17, 2012 at 10:00 AM

Oh goodie Vidya, you’re going to love what Jens shared.

Yes, he’s a wonderful Dad and husband. Family comes first as it should. :-)

Enjoy!

Reply

42 Lisa
Twitter:
September 17, 2012 at 10:13 AM

Love how Jens writes a story to teach us things. It’s the little things that matter in relationships too – like remembering customers names and events in their lives. One really HAS to be interested in other people to care and be able to do this well. Nice to see Jens here Adrienne, hope you have a great week too. Great pics of you with your mom and nephew. He looks like Mark Zuckerberg :)

Reply

43 Adrienne
Twitter:
September 17, 2012 at 10:22 AM

Hey Lisa,

I do too, Jens can teach us anything through a story and I love how things just seem to flow with him. I guess that just comes so naturally for some people.

Remembering someone’s name and a little about them does go a very long way. People love to feel important or needed so that little special something helps them chose you over the competition any day.

Glad you like my pictures, we had a great day. You think Thomas looks like Mark? To me he looks like my brother so I don’t see that I guess. Too funny, wait till I tell him. He’ll love that. :-)

Thanks Lisa and you enjoy your week as well.

~Adrienne

Reply

44 Jens P. Berget
Twitter:
September 18, 2012 at 3:32 PM

Hi Lisa,

Thank you so much for the kind words. I agree with you, you have to be interested in other people in order to be able to successful in marketing. I have been talking to one of my friends about this, and we can’t just do the work anymore, we need to connect with people in order to do our jobs well.

Reply

45 Kesha Brown
Twitter:
September 17, 2012 at 10:18 AM

Yes, Jens, we can get tips from all over the place if we pay attention and this is a GREAT example!

I’m grateful you shared with us this anecdote and how you related it to relationship marketing. Sounds like your barber knew what he was doing even though he may not have been trying. :-)

~Kesha

Reply

46 Adrienne
Twitter:
September 17, 2012 at 10:22 AM

Thanks for your comment Kesha and so glad you enjoyed Jens post. :-)

Reply

47 Jens P. Berget
Twitter:
September 18, 2012 at 3:35 PM

That’s the truth Kesha. I have received a lot of marketing tips just by looking at my friends, my parents and my kids. And what they’ve been doing has been normal things people do every single day, like the way they talk when they see the neighbors :)

Reply

48 Jess Brown
Twitter:
September 17, 2012 at 10:57 AM

Hi Jens and Adrienne,

Jens, I seriously loved your post. Each and every step is so important and they work together, yet they are simple enough for anyone to do. I know I’ll have your steps in the back of my mind in meeting new people on the Internet now. I think the biggest part of each step is to simply be genuine, which your hairdresser had down pat!

Thanks again for sharing

Reply

49 Adrienne
Twitter:
September 17, 2012 at 11:07 AM

Hi Jess,

Glad you enjoyed Jens post and he does teach every one of us each day about how just coming in contact with anyone is a lesson on building relationships that can lead to doing business together. Sometimes we don’t see it at that time while others it’s an instant connection.

I appreciate your comment and for visiting today. Enjoy your week and thanks again.

~Adrienne

Reply

50 Jens P. Berget
Twitter:
September 18, 2012 at 3:40 PM

Hi Jess,

Ah, I love that you loved my post :)

Being genuine is what it’s more or less all about. It’s hard to be doing everything right if we have to have a recipe for all the various steps on how to approach someone. Just smile, start talking and be who you are. Close to 100% will love you :)

Reply

51 Rebekah September 17, 2012 at 11:03 AM

This post is so interesting and engaging,how does he put the lessons and experiences together? It’s really beautiful.

Reply

52 Adrienne
Twitter:
September 17, 2012 at 11:08 AM

Hi Rebekah,

Glad you enjoyed this post and found it engaging as well. I’ll let Jens answer that questions for you. He’s off feeding his family at the moment but will be back soon.

Thank you again.

~Adrienne

Reply

53 Jens P. Berget
Twitter:
September 18, 2012 at 3:44 PM

Hi Rebekah,

Thank you so much for the kind words. It’s about noticing the small details in life. Marketing is in everything we do, how we look, how we talk, and how we approach people. We shouldn’t just think about marketing as selling a product or a service, but in how we embrace life. Being helpful and positive is sometimes all it takes to be successful in life, and in business :)

Reply

54 Claude Nougat
Twitter:
September 17, 2012 at 11:37 AM

Fun read and really quite serious and useful, well done Jens and thanks to Adrienne for sharing this with us!

I’d love to know now if Jens has some specific advice on how to promote a book? It’s not a haircut…but reading about his hairdresser I began to wonder whether I was in the wrong business…A writer’s life is necessarily lonely, a hairdresser’s is full of daily encounters! So how do you solve the problem? Sure, via blogs, Facebook, Linked In, Twitter, Google+, Pinterest, Goodreads etc etc But the time to do all that networking? One also needs time to write books! I’d love to have Jens’ views since he’s into his first novel…

Reply

55 Adrienne
Twitter:
September 17, 2012 at 12:06 PM

Glad you enjoyed Jens post Claude! You of all people can probably relate to the story telling aspect of marketing.

I will definitely let Jens answer that one for you Claude since he’s written a Kindle book and writing his first novel.

Thanks for stopping by and hope you enjoy your week.

~Adrienne

Reply

56 Claude Nougat
Twitter:
September 17, 2012 at 12:27 PM

Yes, I’m particularly keen to have Jens’ views as I’ve just published my second novel A HOOK IN THE SKY. If you have a minute, drop by my page to find out more about it. It’s a BB novel (for Baby Boomers like YA novels are for Young Adults, LOL!)

Don’t worry, that’s NOT a direct link to Amazon to buy the book! It just gives you more info and pictures (of Lake Trasimeno – beautiful) that are related to the book…

Reply

57 Jens P. Berget
Twitter:
September 18, 2012 at 3:52 PM

Hi Claude,

I’m so glad that you found my post both serious and useful. I believe that marketing is more or less the same no matter if you’re a hairdresser or a writer. You need to approach people the same way. It doesn’t have to take up much of your time, it’s all about what you share and how you share it, and being helpful.

For instance, blogging is mostly about solving problems and answering questions that people have. Relate it to who your audience is, who will be reading your book, what kind of questions do they have? Answer those questions via blog posts, and via social media. And connect with them, ask them questions and tell them what you’re doing and why you’re doing it. Most of what you do should be related to your business (but we all love to know more about you as a person too).

I am also writing a novel, and I recorded a video with my iPhone when I walked the exact path in the woods where I first started thinking about the plot in the novel. I told my readers about what I did and why I started thinking of the story, and it was all done in apx. 2 minutes via my iPhone :)

Reply

58 Ilka Flood
Twitter:
September 17, 2012 at 12:44 PM

Hi Jens and Adrienne,

What a great lesson beautifully wrapped in the experience of getting a haircut! All of these points are very important, but especially number 11 sticks out to me. Most people fall short on that one and it is so vital for business to keep in touch and follow up. For every month that we don’t contact or communicate with out clients/customers, we lose 10% of our influence. That’s huge!

Thanks so much for sharing these important steps with us!

All the best,

Ilka

Reply

59 Adrienne
Twitter:
September 17, 2012 at 12:50 PM

Hi Ilka,

Glad you enjoyed this post from the oh so talented Jens… He does know how to teach us that just my sharing our own experiences can help us move further in our business.

I appreciate you sharing that Ilka and thank you for your comment. Always a pleasure to see you.

~Adrienne

Reply

60 Jens P. Berget
Twitter:
September 18, 2012 at 3:58 PM

That’s the point that really stuck to me as well. Especially since this is the first time I have heard a hairdresser say something like that. I am getting a call or a letter from my dentist and my optometrist every time they want me to come back for a check, but never from my hairdresser. And that’s exactly what we should be doing too, keep following up with our customers.

Reply

61 Paul Profitt September 17, 2012 at 1:37 PM

Hi Adrienne

Jens experience with his hairdresser is the total opposite to what I get from my so called hair stylists. For a start they hardly ever smile,They (and you may have noticed that I am saying they, instead of he or she) They open up their shop whenever they feel like it, and they are totally un-professional, unreliable, and un everything else you can think of.

Reply

62 Adrienne
Twitter:
September 17, 2012 at 1:56 PM

Hey Paul,

Sorry to hear that you don’t have a very enjoyable experience with your hairdresser. If I were you, I’d find me a new one.

I believe that the lesson behind this story is that everyone you meet it should be about building those relationships and learning those lessons that can take you further in life and business. Share you experience with your readers through stories and your’ll get their attention that much more. I know I definitely enjoy visiting a blog that keeps me engrossed in what they are sharing.

We need to get you a better experience Paul! :-)

Reply

63 Paul Profitt September 17, 2012 at 3:35 PM

Hi Adrienne

I have tried more than 10 different hairstylists, or Barbers, and the level of customer service has always been the same dismal. And I think I know the reason why. For a start they are all a lot younger than me.

And so… they look at giving someone a haircut and shave. As more of a quick way to earn cash. Rather than a business. That is why whenever I visit. There is nearly always a new barber ready and waiting.

You could also say the same thing about people who start out in the Internet Marketing business. Because of the low level of entry. They also see it as a way of possibly earning some quick cash. Rather than a proper business.

Reply

64 Adrienne
Twitter:
September 17, 2012 at 4:05 PM

That’s kind of sad Paul. I bet overall I haven’t had but maybe a handful myself and the one I’ve been with for the past 30 years is only one year older than me. I did use to go to a guy that was a lot younger then me but he was a really awesome guy. Just lived and worked in the town I use to live in.

Your barbers sound like some of the people online actually Paul. Just ready to make that quick buck but don’t really care about their customers overall experience. You know keeping a customer coming back time and time again is what’s going to help your business. I know you know that but it’s a shame that some others don’t.

Wow, I feel for ya my friend. :-(

Reply

65 Jens P. Berget
Twitter:
September 18, 2012 at 4:04 PM

Hey Paul,

I have experienced what you’ve been experiencing, that’s why I didn’t walk inside until he actually looked at me and smiled, and from that smile I could see that he was a person I would be comfortable with. I usually feel awkward at the hairdresser, since I am there, watching myself in the mirror and talking to a stranger about all sorts of things. But this time it was different :)

Reply

66 Paul Profitt September 20, 2012 at 6:06 PM

Hi Jens

Thanks for replying and, I will give you 3 guesses where I am off to tomorrow. Yeah my good old friend the barber. Where I can be guaranteed a low level of customer satisfaction.

Reply

67 Adrienne
Twitter:
September 20, 2012 at 7:57 PM

Hey Paul, maybe you can teach him a thing or two! ;-)

Reply

68 Carol Lynn
Twitter:
September 17, 2012 at 1:53 PM

What a great story. Jens, you have a knack for telling a good story to start with and your lessons are great. Relationships are exactly what it’s all about. I know for a fact that I do business with people around me who I like, who smile, who are friendly and interested. Yes, they provide good service, but a lot of people provide good service. You SHOULD provide good service. But the differentiator is the person. When you “click” with someone it changes everything.

Reply

69 Adrienne
Twitter:
September 17, 2012 at 2:27 PM

Hey Carol,

Glad you enjoyed Jens story Carol, I did to.

I agree with you, you can smile and be friendly but it’s those connections that you make that will keep you coming back for more time and time again. I know when someone genuinely wants to help me and I can sense that, I’ll continue doing business with them over the next guy who also just has a smile on his face too.

It’s all in those connections that we make.

Thanks for your comment.

~Adrienne

Reply

70 Jens P. Berget
Twitter:
September 19, 2012 at 3:48 AM

Hi Carol Lynn,

Thank you so much for the kind words. And yes, we should all provide good service, we don’t really have any choice. But, what you say about the “click” that changes everything. And it’s hard to make it “click” if we’re not genuine. Many people are trying too hard to make people like them, and it’s fairly easy to spot a person who’s trying to be something different. So, being yourself and smiling and building long term relationships that’s what works :)

Reply

71 Simon Duck
Twitter:
September 17, 2012 at 2:14 PM

Great points and all of them mean so much in the world of building relationships, marketing and in turn selling your product. This type of business is the perfect example of one where you need to be yourself, be friendly and show that this is an environment to behold happiness in. Obviously you can’t have this kind of relationship in every business, such as one where first names are seen as rude or informal, but for this type of business, and ones online which you are teaching need to have this type of approach.

Also I think in recent times, especially here in Britain, we are trying to get back to the good ole days of business being part of the community.

Thanks for the tips,
Regards,
Simon Duck

Reply

72 Adrienne
Twitter:
September 17, 2012 at 2:32 PM

Hey Simon,

I agree, hairdressers are in a business that really need to connect with their customers or just having a great hair cut sometimes just isn’t enough. But my Dad was in sales and it was a business where you wore your suit and tie and was definitely much more business like. The think about it is that he had the most success because of the connections he had with his clients. He treated them like friends and they continue to buy more and more from him to where he was hitting those huge goals the company had set for him.

I’m happy to hear that they are getting back to the business of community there in Britain. Back the basics is what I like to call it. What has always worked.

Thank you for sharing that and have a great week.

~Adrienne

Reply

73 Jens P. Berget
Twitter:
September 19, 2012 at 3:57 AM

Hi Simon,

I’m glad that you enjoyed my post :) I believe, like what you said about Britain, that Norway is trying to get back to the good old days when business was part of the community as well.

On the other hand, I’m not so sure about what you said about that we can’t have this type of relationship in every business. I have been thinking that we can, but we might not do it exactly the same way. Sometimes we need to wear different type of clothes, and other times saying first names are informal and rude, but we still need to build the relationships by being personal, don’t you think? This is a very interesting discussion, and I’d love to hear your thoughts on this Simon.

Reply

74 Donna Merrill
Twitter:
September 17, 2012 at 2:38 PM

Thanks Adrienne for sharing Jens with us!

Jens, I was so intrigued reading this. You my friend are a great story teller! Relationships are the most important thing not only in marketing, but in life itself. Through your story, you have pulled in the reader to spark interest, then to retain everything.

I love the list of the to-do’s, especially remembering what a person is about. Something that they are interested in. That art of listening really comes in handy when making relationships. All the qualities you have listed are so important.

I must admit, I did see myself in this post. I view everything in life as a marketer, even getting my hair cut too! I do observe similar things and how people are communicating, but yet keeping focused on what they are doing. My hair stylist, the corner diner, anywhere.

Many blessings to you and your new book!
Donna

Reply

75 Adrienne
Twitter:
September 17, 2012 at 2:58 PM

Totally my pleasure Donna, I’m so happy he accepted my invitation! :-)

So glad you enjoyed his story and he’s such a wonderful story teller isn’t he! I can see you being the marketer as well always double checking everyone and really listening to what they have to say.

The funny thing is that I’ve been going to the same hairdresser for over 30 years now and I love her. Does she do the best job in town? No but she does what I want. After my Dad passed away I went to this other guy just to see if someone could give me a recommendation for something different. He not only gave me a super haircut but some shampoo that made my hair so soft. Do you know what I did when I left his shop? I immediately drove to my hairdressers so she could see what he had done so that she could incorporate that from that point on. See, I didn’t want to change because I have that great relationship with her.

Anyway, glad you enjoyed this post too and I always appreciate your comment.

~Adrienne

Reply

76 Jens P. Berget
Twitter:
September 19, 2012 at 8:16 AM

Hi Donna,

Thank you so much for the kind words. It’s great that you view everything in life as a marketer, that’s what I do too :) I love just to walk and watch people, get inspiration and think about marketing :)

Reply

77 Mys Palmer
Twitter:
September 17, 2012 at 3:15 PM

Greetings Jens!

Pleasure to make your informal acquaintance on Adrienne’s blog! She so has a great nose for talent. As a bonus, I now know of a new writer with some A-maz-ing skills. Nice! On to business: I love that the tips weren’t tips. Not traditionally. They were behaviors. Engagement isn’t about all the bells and whistles. It’s simple and authentic when done right. And I agree, Ms. Adrienne IS da masta at it!

I look forward to reading more of your stuff Jens enjoy the week okay?

Thanks so much Adrienne for adding another great post from another great writer. As if your insights weren’t awesome enough, you always lace your readers with fresh words from new talent. Bonus! Anyway, I’m off to finish doing stuff I don’t really feel like doing but needs to be done. Ugh, the business of being in business. Se la vie. Off I go, talk to you soon!

Reply

78 Adrienne
Twitter:
September 17, 2012 at 3:30 PM

Hey Mys,

Thanks for stopping by today and checking out Jens post.

I thought you might appreciate what he shared being the amazing writer that you are too. I think that you and Jens have a lot in common and I have a feeling will enjoy each other’s content as well. I love how he shares with us that connections aren’t about the behavior. Glad you picked up on that as well.

Totally my pleasure Mys and remember when you emailed me about writing for my blog. Now do you understand why I have done it this way? You’re becoming a loyal and faithful reader too so you’ll get to share your genius content on my blog soon yourself. I love to showcase my fabulous readers because they are so deserving of that recognition. See, it’s about helping friends. Those are who my faithful readers are to me, friends and we all want to help out our friends right!

Thanks Mys and I know you’ll get everything done. You’re a professional girl, fun too! ;-)

Have a fabulous week and see you soon.

~Adrienne

Reply

79 Mys Palmer
Twitter:
September 17, 2012 at 4:30 PM

Oh, absolutely!

I know. I see exactly why you have the process. I think so many bloggers advocate building the relationship before accepting guest posts, but don’t too often implement it.

And shucks girl, *blushing* that means a whole lot coming from you. Honestly I’m touched. Yup I’ll be putting Jens on the read list I love discovering new voices, it’s inspiring ya know?

Reply

80 Adrienne
Twitter:
September 17, 2012 at 4:45 PM

I know you’re right. I also know that people are big believers in advocating guest blogging but I think it’s more important to highlight some of your faithful readers first before letting just anyone post. That’s just what I believe personally and I know a lot of blogs that are so successful with guest bloggers and their sites are ranked a lot higher than mine. BUT, they don’t have the relationships that I do so I’ll go with this process any day of the week.

Ah, it’s the truth. You’re awesome Mys.

Glad to hear you’ll be stopping by Jens place. I’m sure you two will be great friends. :-)

Reply

81 Praveen Rajarao
Twitter:
September 17, 2012 at 3:37 PM

Jens – Nice to see you around and thanks to Adrienne for having you over here with this awesome article.

Some very nice messages which could have been interpreted in such a way by none other for sure. It makes one think that there is something to learn and remember in every walk of life, no matter from whom or regarding what. I will certainly learn to pay more attention to the smaller things in life looking for a story or a moral henceforth :-)

Awesome read.

Reply

82 Adrienne
Twitter:
September 17, 2012 at 4:07 PM

Hey Praveen, glad you stopped by today and checked out Jens post. Surprise! ;-)

He did hit the nail on the head here. To pay attention to everything in life and your surroundings. There is always a lesson that can be learned and an experience that you can share with others. I have to start paying more attention myself. I’m always learning from Jens.

Thanks Praveen and hope you’re doing well today.

~Adrienne

Reply

83 Jens P. Berget
Twitter:
September 18, 2012 at 3:34 AM

Hi Praveen,

Thank you so much for the kind words. I love marketing, and I think the reason I love it so much is that it’s really about life and how people are and behave. If we understand people and what they like to do and how we can make them feel good by helping them, it’s so much easier to understand marketing. We should stop focusing on selling, and start focusing on helping people instead. That’s so much more fun, and it’s how most people will be successful earning money :)

Reply

84 Mary Stephenson
Twitter:
September 17, 2012 at 5:23 PM

Great reminder of what really works.
I know that when someone gives you respect and recognition it goes along ways to how happy you are to spend your money with them. I am always reluctant in getting my haircut so many months pass and I really don’t expect them to remember me or if they are even still there. Not much for conversation in that environment and not really sure why. But there is this one hairdresser that I have seen lately that seems to really enjoy her clients, she gives a hug when you leave. I ask for her! So, it is definitely powerful to how you can connect with people, they will hang around and have no problem when it comes time to shop, they will think of you.

I have this real estate broker, well we listed a house with him over five years ago. At the time he was always there to answer our questions. We had an issue and wanted to talk with him. He showed up that day and set our mind at easy. He continues to send out a newsletter every month. He delivers above and beyond what other agents do and has this huge client list. When I get ready to sell my house he will be getting a call and I would recommend him to anyone. He happens to be the top agent in the area. Very valuable lesson for anyone in business.

Mary

Reply

85 Adrienne
Twitter:
September 17, 2012 at 5:31 PM

Hi Mary,

I think so too!

I agree, I’ve had the same hairdresser for probably around 30 years now. I used her before I moved into Houston although only part-time. You have to book your appointments months in advance with her because she’s so well liked. She’s just a great person all around and she even gives me a discount because she doesn’t blow dry my hair and I’ve been a faithful customer for years. I’ve even gone over to her house to help her with her computer a few times because I like her so much.

That real estate broker sounds like he knows how to treat his customers too. They may not have people selling home after home but when you treat people right they will refer you to their friends. It goes a long way.

Thanks for sharing that Mary, great experiences.

~Adrienne

Reply

86 Jens P. Berget
Twitter:
September 18, 2012 at 3:28 AM

Hi Mary,

That’s exactly it. I don’t expect people I do businesses with, or my hairdresser to remember my name or anything about me. So when they do, and especially when they do get personal and tell stories about themselves and asks questions about me, I get interested in who they are and I want to know more and I want to come back and get my hair cut again :)

Your real estate broker sounds awesome. I have never used one, so that’s going to be a brand new experience for me if that happens :)

Reply

87 Jeevan Jacob John
Twitter:
September 17, 2012 at 4:36 PM

Now that’s an experience that is worth having ;)

I can relate back, Jens, especially with what I am seeing nowadays. I usually eat from cafes and other snack stores in my college, I usually don’t give much attention to their behavior but lately I have been seeing many differences (Especially, with the cashiers trying to make a relationship by saying simple things – Thank you for coming by, John. Hope to see you next time. Yeah, it’s that simple. But it’s powerful (Especially, because they used my name).

A conversational is what we all want – basically, as humans.

And a single conversation can build a great relationship (it can also break a relationship or help you to mark a person as someone to stay away from).

Simple things, of course ;) Like the small.

All that matters is that we act like humans, social creatures (but not too personal, because some people might find that uncomfortable at first). Start, go and then end it with a bang.

Reply

88 Adrienne
Twitter:
September 17, 2012 at 4:47 PM

Hey Jeevan,

Glad you enjoyed Jens post.

I’m the same way whenever I’m in a store. If the people in the store treat me well I’ll go back to that store over some of the others just because of the experience I have shopping there.

I think it’s the same with our blogs. Some people are treated well each time they stop by while others kind of just get that rushed sense from the blog owner. It’s those small things that will keep people coming back time and time again.

Thanks for your comment and always good to see you.

~Adrienne

Reply

89 Jens P. Berget
Twitter:
September 18, 2012 at 3:31 AM

That’s a great example. By the way, what should I call you? I have been writing Jeevan, but you said the cashiers said John? So is it John then? :)

Small details matters, and that’s because we notice them and we think about them, and they make us smile and feel good.

Reply

90 Jeevan Jacob John
Twitter:
September 19, 2012 at 10:39 AM

Jeevan is the best (I prefer that :D). Yeah, the cashiers can only see my last name :)

Of course, if we don’t pay attention to them (it’s hard to not pay attention to some small things, while others just blend it really well with the whole situation or scenario, right?)

Reply

91 Carolyn
Twitter:
September 17, 2012 at 9:02 PM

Hi Jens, How wonderful to see you here at Adrienne’s place! Your story is great, as your stories always are. What a talented businessman to engage his customers and make them feel cherished and respected.

But what I really wanted from this article is a picture of you with your haircut! I want to see the results of his work with your hair. Oh yeah, and a picture of you with the wax in your hair. Is that too much to ask? ;-)

Thanks for sharing your amazing insights with us, Jens.

Reply

92 Jens P. Berget
Twitter:
September 18, 2012 at 3:24 AM

Hi Carolyn,

Do you really want a picture of me with my new haircut, and that wax in my hair? I’m sure it sounds a lot better than it looks :)

Reply

93 Adrienne
Twitter:
September 18, 2012 at 8:14 AM

Oh yeah Jens we most definitely do. ;-)

Reply

94 Adrienne
Twitter:
September 18, 2012 at 8:13 AM

Hey Carolyn,

I finally got Jens to write for me so I was thrilled that he accepted. I love his stories too and he always has a lesson in there for us.

I agree, those photos would have been great. But I’m sure he hasn’t used that wax yet. Or maybe he has!!! ;-)

Thanks fr stopping by and always for your comment. Have a fabulous day!

~Adrienne

Reply

95 Jens P. Berget
Twitter:
September 18, 2012 at 3:22 AM

Thanks a lot Harleena and Adrienne. I’m trying to help as much as possible, especially now that we have a baby in the house :)

Reply

96 Simmeon
Twitter:
September 18, 2012 at 3:40 AM

Hey Jens & Adrienne,

I’m at the stage where I need my haircut, trying to grow it out before I get it styled. Now I normally just cut it myself but, what I have in mind is beyond my skills.. Finding a place that can cut hair is one thing but finding one that is friendly and does not take forever is always a chore.

If they make no effort then I will never go back.. It’s that simple. Relationships are the main facor what brings in repeat custom.

Reply

97 Adrienne
Twitter:
September 18, 2012 at 8:17 AM

Hi Simmeon,

You’re the second person that’s commented that hasn’t had good experiences with hair cuts. I’m so sorry to hear that. Do you think it’s because women are just more friendly? Have you gone to a women at all Simmeon and given her a try? Keep a positive attitude about it this time and I have a feeling you’ll find the right person. Now that you’ve moved and you can start fresh right!

It’s all about relationships, I totally agree. I’ll keep coming back time and time again if I’m treated right. I’m loyal that way.

~Adrienne

Reply

98 Mayura
Twitter:
September 18, 2012 at 3:44 AM

Hi Jens,

Well, that’s a true story ;) I love true stories and they catch my attention at once.

I like how you put up your story Jens. Learning from personal experiences. It’s not like I’ve been told a story but I felt like going to a salon and having that conversation during the hair cut about stuff you mentioned. Once I saw the picture of hairdresser on the post, I got to know that, in my imagination the hairdresser was my usual ;)

I really like the identical steps you have mentioned about building relationships. Yeah, 13 of ‘em and I wasn’t feeling any one of duplicating or shouldn’t be on the list. Perfect integration of facts. Well, I really like the 6th and 7th. But the sad story is sometimes people try to fake ‘em. You know what I mean, right? :) Over-acting or faking such things draw me a negative picture of people though they have done it once and personally I’ve never seen people faking ‘em offline. Is it because they business face-to-face, so they really need to be excellent at it? May be or may be not. But I have seen people online try to fake and grab attention to sell their products and services.

I did enjoy your story :) I mean, not only the facts. I enjoyed it from the first sentence and visualize myself. No doubt of being a novelist :)

Owkies, have a wonderful week Jens and Adrienne :)

Cheers…

Reply

99 Adrienne
Twitter:
September 18, 2012 at 8:19 AM

Hi Mayura,

Thanks for your comment and so glad you enjoyed Jens story and lessons he shared. I appreciate you stopping by and sharing that with us both.

Have a wonderful week yourself.

~Adrienne

Reply

100 Ashvini
Twitter:
September 18, 2012 at 3:53 AM

Hi Jens,

Awesome post. It is really worthwhile to take some time and observe what these successful businessmen are doing to really be so good at their business. Connecting with people, making them seem important and calling them by their names is a great way to make permanent customers.
Alas , I do not have much hair on my head :D , so I don’t think I can relate to your story :).
Great work

Reply

101 Adrienne
Twitter:
September 18, 2012 at 8:21 AM

Hi Ashvini,

That’s too funny Ashvini, you don’t have much hair on your head. I can only relate because my Dad was that was and my brother followed in his footsteps. But, he still goes to get his hair cut mainly for the experience and the conversation. Yeah, his wife could just cut his hair but he loves people so someone is getting his business just because of that. Relationships are definitely the key.

Thanks for sharing that with us Ashvini, always a pleasure to see you. :-)

Have a great week.

~Adrienne

Reply

102 Alan
Twitter:
September 18, 2012 at 6:21 AM

My wife cuts my hair in the back garden (unless it’s raining then she does it in the kitchen) – so I guess that the relationship side of that arrangement is slightly different in my case ;-)

On a serious note though Jens, awesome post, & Adrienne is right – great to tie your personal story to the business side of things (marketing lessons) – just as the hairdresser did!

take care & very best wishes,
Alan

Reply

103 Adrienne
Twitter:
September 18, 2012 at 8:25 AM

Hi Alan,

That’s great that you have your wife cut your hair Alan. My niece just became a hair dresser, got her degree last month. But, she lives three hours from me and doesn’t really want to move back home. So I’m still going to have to pay to get my hair cut and as a matter of fact I have an appointment tomorrow morning.

I think the story in itself is the lesson we can learn no matter what type of business we are doing business with. I know it’s harder in a retail store with people working different shifts and days but some of the smaller businesses that are more of a Mom and Pop like a hair stylist, just knowing that customer’s name and making them feel welcome will have me coming back time and time again.

Thanks for sharing that and I hope you have a wonderful week.

~Adrienne

Reply

104 Aditya
Twitter:
September 18, 2012 at 8:43 AM

Hi Jens, Your story was really intriguing. I was glued to it and loved every word. I have to admit these 13 steps you mentioned have to be followed for Marketing success, but I fail miserably at the 1st and 13th steps. It’s not my personal failure but my readers’. Let me tell you how.

I get a lot of guest post offers for my blog and I try to be very polite and gentle when I reject them. However, the response I get annoys me a lot, they bug me as to why I won’t publish and demand publication. I mean asking for the reasons is okay but demanding me to publish it is ridiculous. This really pisses me off. I try to keep my cool and state the reasons. But it doesn’t end there, they just want it to be published no matter what. I try not to reply to such fools but again, I want to be friendly with everyone and tell the same thing again – “It doesn’t comply with my guest post guidelines”. Many a time I lost my cool and crossed limits while replying. I need some help here?

Also, they don’t mention my name either when they pitch an e-mail for their guest post and it feels so spammy and robotic and I lose my cool again and it’s back to square 1.

Aditya

Reply

105 Adrienne
Twitter:
September 18, 2012 at 9:18 AM

Hi Aditya,

I have some advice for you on that subject. Block their email so you don’t even have to deal with them again. Can you honestly say that if you politely tell them no that you really want something to do with them? You are not going to be friends with everyone. There are people in this world that are disrespectful, rude and obnoxious. You’re better off banning them from your site altogether and I wouldn’t think another thing about it.

That’s just my opinion and I’m sure that Jens has his own.

Thanks for sharing that and I’m sorry you’re having to deal with that at all.

~Adrienne

Reply

106 Aditya
Twitter:
September 18, 2012 at 9:48 AM

Good advice. You know there is another lesson in your advice – we can sit and complain as much as we want or start to work on them from this moment. Awesome! Thanks for the advice!

Aditya

Reply

107 Adrienne
Twitter:
September 18, 2012 at 9:55 AM

Hey, I’m one of the nicest people you’ll ever meet but I don’t deserve to be treated the way some of these jokers approach me either. I’ve learned to just ban then and be on my way. You definitely can’t please everyone so I don’t even try. :-)

Reply

108 Enstine Muki
Twitter:
September 18, 2012 at 10:23 AM

Wow!
Nice story Jens. Makes me want to see that guy physically ;)

Now I have a better understanding of “Relationship Marketing”
If you have a healthy relationship that assures your costumer retention, you will surely sell. A lot of marketers are focusing on sales transactions. Online these days, you need to earn your visitors’ trust through networking and establishment of excellence. They will spend money on your services or product because they trust you.

Wonderful guest post from Jens

Reply

109 Adrienne
Twitter:
September 18, 2012 at 10:38 AM

Hey Enstine,

Yeah, Jens makes us all wish we were just a walk away from that guys shop. :-)

Glad you learned this lesson Enstine and you can also incorporate what I share in my free report to build those relationships. That will keep them coming back for more time and time again.

Thanks for your comment and I wish you the best of luck.

~Adrienne

Reply

110 Josh
Twitter:
September 18, 2012 at 12:37 PM

Hi Adrienne/Jens,

That is a good story and a good post. It really is an excellent reminder that personal relationships can go a long way.

When you make people feel good and earn their trust they are always happy to work with you. In a time when customer service is practically non existent it is not hard to distinguish ourselves from our competitors.

The use of first names in conjunction with showing the person you are speaking with that you remember what you have discussed in the past is great. It helps them see that you value their opinions and their time.

Reply

111 Adrienne
Twitter:
September 18, 2012 at 2:57 PM

Hey Josh,

I couldn’t agree with you more.

We have a meat market close to my house and I bet I’ve only been in there a hand full of times in the past 22 years but each time I walk in the owner addresses me by my name. That shocks me every time but impresses me as well. You can tell how often I go to meat markets right! But when I do, I always go to him. The food is fabulous too but it just adds that personal touch.

Thanks Josh for your comment. Always a pleasure to hear from you.

~Arienne

Reply

112 Ruth Zive
Twitter:
September 18, 2012 at 11:49 AM

Great lessons Jens! Relationship building is pretty fundamental to ANY business – even for online enterprise. I think people are realizing this more and more, which is why the importance of content has grown so dramatically. You can’t really strike up meaningful conversation, or share interesting stories online without a killer content marketing approach, right? Great guest post Jens!!

Reply

113 Adrienne
Twitter:
September 18, 2012 at 2:54 PM

Hey Ruth,

You would definitely be the one to understand this one Ruth.

Thanks for sharing that and glad you enjoyed Jens post. I think it’s a fabulous lesson for us all.

~Adrienne :-)

Reply

114 Roz Bennetts
Twitter:
September 18, 2012 at 2:14 PM

Thank you Jens and Adrienne, a very relevant example of why ‘people buy people first’ and it also reminds me of another saying: “if all things are equal, relationships win, when things are unequal relationships still win”.

In short it pays to be interested in other people and it always will be so.

Reply

115 Adrienne
Twitter:
September 18, 2012 at 2:58 PM

Hey Roz, good to see you again.

Oh I love that saying. I’ve never heard that but boy is that ever true. Thanks Roz for sharing that with us.

I’m all about relationship marketing and Jens definitely proved his point here. :-)

~Adrienne

Reply

116 Jason "J-Ryze" Fonceca
Twitter:
September 18, 2012 at 5:41 PM

Yeeeeeeeeeeeeeeeaaaaaaaah! Awesome Jens, so glad you’re here at Adrienne’s.

This really resonates with me, because since I was little, I’ve been able to see deeper layers and connections between “tiny” tasks like haircuts and giant universal principles like “relativity” and “bonding”.

I love that you see it too :)

Reply

117 Adrienne
Twitter:
September 18, 2012 at 7:50 PM

Hey Jason,

So happy to have you drop by and glad you enjoyed Jens post. Always a pleasure to have you Jason.

~Adrienne

Reply

118 Sue Price
Twitter:
September 19, 2012 at 2:04 AM

Hi Adrienne and Jens

Chief – love it. Great post Jens you are such a good story teller. I totally agree with your 13 steps and I do not think they should be reserved for when we are talking to a potential customer.

I will share why I say that. I live in a tourist town in Australia and there are maybe 12 day spas all competing for the tourist business. One is set in a beautiful setting just out of town and is a Bali type theme. The owners live close to us and we see them regularly on morning walks on in our local coffee shop. If you smile or say good morning they both look away. Now if you own a business in a competitive market should you do that.

The locals know them as being grumpy and guess what when we have friends staying who want a spa they do not get our recommendations.

In Australia we do have hair wax :-)

Great post Jens and Adrienne

Sue

Reply

119 Adrienne
Twitter:
September 19, 2012 at 8:33 AM

Hi Sue,

That was a perfect example Sue. It is your connection that people will be drawn to as well as what you offer. I’ve done business in the past where the service was horrible but the product was great. For the most part I always went with the service and dealt with the mediocre product.

Glad you enjoyed Jens post.

~Adrienne

Reply

120 Carol Minarcik
Twitter:
September 19, 2012 at 4:46 AM

Great Post, Yes visiting a hair dresser or barber surely can produce interesting conversations.
I have many friends that are hairdressers and they love the bonding that comes within the niche.
I feel this post also produces a very good communication lesson and a very good way to explain communication. Keep up the great work.

Reply

121 Adrienne
Twitter:
September 19, 2012 at 8:34 AM

Hi Carol,

Thank you for your lovely comment Carol, it’s greatly appreciated.

I’m going to get a hair cut this morning and can’t wait to share this with my own hairdresser! She’ll love this.

~Adrienne

Reply

122 Romy Singh
Twitter:
September 19, 2012 at 6:20 AM

Hello Jens,

Quit interesting story. :)

Rockefeller said, “A friendship founded on business is better than a business founded on friendship.”

Everyone in the world wants to connect with other people. But the problem is most people are doing it completely wrong.

They think that social media without any serious interaction will help us to establish a relationship, without having a small chit chat we can establish a relationship. That’s completely wrong.

You can’t send someone request on Facebook, you can’t follow someone on twitter or meet a person at event and instantly be connected to him. It’s never going to happen, you’ve to do hard work of relationship.

The first meeting is just an introduction, but follow up is the real connection.

Connections without any actions are forgettable. So first take some action then try to establish a connection. And always put relationships first. First before money. First before your pitch. First before things.

Thanks for awesome share. :)

Reply

123 Adrienne
Twitter:
September 19, 2012 at 8:36 AM

Hi Romy,

Oh, I love that quote from Rockefeller… Thanks for sharing that.

I appreciate you sharing your views with us on this topic. I definitely would have to agree with you. Especially after reading that quote. I think that really does say it all! :-)

Thanks so much.

~Adrienne

Reply

124 Mandy Allen
Twitter:
September 19, 2012 at 7:08 AM

114 comments already, well this is certainly a popular post, isn’t it! I loved it too, although I didn’t get to read all the comments as I’m running out of time today! But I wanted to say this would make a brilliant product, Jens! Hope you’ve already got it in something you sell on this subject because it is spot on!

I love interacting with people, work in a very sociable job and the connections we make with each other can come from anywhere, often when we really don’t expect them to!

Enjoy the journey.

Mandy

Reply

125 Adrienne
Twitter:
September 19, 2012 at 8:38 AM

Hey Mandy,

Thanks for your lovely comment and yes, this post has been very well received and I’m so thrilled. I love Jens story telling and he does have a way of sharing with you how things are done and why. All through real life examples which to me are the best.

I bet you have a lot of relationships through what you do Mandy. That’s probably why your business is so successful.

Thanks for sharing that and enjoy your day.

~Adrienne

Reply

126 Jens P. Berget
Twitter:
September 19, 2012 at 2:22 PM

Hi Mandy,

Thanks a lot, I’m so glad that you enjoyed the post. I am not selling much, other than a short story I have published on Amazon called Fuzzy. That’s it :) But, I’m currently writing a few books, and hopefully people will buy them when I’m finished.

It’s so much easier to be social online than in real life, and that’s how I got started with marketing. It would have taken me so much longer offline, so I’m really greatful for everything that’s happening online.

Reply

127 Chadrack
Twitter:
September 19, 2012 at 11:08 AM

Hi Jens,

These are indeed great nuggets that any of us can use. Btw. I’m just wondering how I can put the first nugget to use in my blogging – “Smile and be friendly!” Is there any suggestions on how I can put on a smile and make my blogger readers to be more connected? :)

Seriously, I will appreciate any suggestion.

Reply

128 Adrienne
Twitter:
September 19, 2012 at 11:57 AM

Hey Chadrack,

I’ll let Jens answer this question because it’s addressed to him but I would say build those relationships with them Chadrack. That’s how you’ll get them to want to keep coming back for more and make them feel at home.

So Jens, would you agree?

~Adrienne :-)

Reply

129 Chadrack
Twitter:
September 21, 2012 at 8:08 AM

Ok, I agree with that, build the relationships and be friendly. Actually, I was thinking there could be some way one can literally make your blog readers see you “smiling” through your blog posts!

Don’t you think that blog posts that connects with you on a level that, throughout the post you are just beaming with smiles, is not a type here? You know, smiling is contagious and you reading the post and beaming with smiles all the way, shows that you have just caught the bloggers mood expressed on the post!

Of course, such blog posts have a way of getting your attention and helping to build the relationship you are talking about. Or don’t you think so?

Reply

130 Adrienne
Twitter:
September 21, 2012 at 9:17 AM

Hi Chadrack,

There is Chadrack and that’s because you’ve given them a part of you. Like I’ve shot some videos of me sharing information and I’ve even done a few that were more on a personal level. The people who have seen my videos hear me talking to them. Then the ones I’ve connected with through other methods appreciate me for doing that. So that bond is being built, those connections are being made and those relationships are forming.

When you share information that they can relate to or are searching for, that will definitely make them happy and they know it’s coming from you.

I 100% believe it can be done over and over again. Hey, I’m just saying. ;-)

Reply

131 Jens P. Berget
Twitter:
September 19, 2012 at 1:58 PM

Hi Chadrack,

I believe that the most powerful method to get your readers to be more connected is to comment on as many blogs as possible, and comment in a way that will add value to the blog posts and will help the author. In the blogosphere, most people will give back, and if you provide value and are friendly, people will be friendly and help you. The problem for many is that it takes time to build an audience and you might have to comment and help a lot before you’ll start seeing the results, but you’ll eventually get results as long as you keep doing it.

That’s my best suggestion :)

Reply

132 Chadrack
Twitter:
September 21, 2012 at 8:29 AM

Jens, I agree with you there. Blog commenting can be a good way of making connections and of course building relationships. But I was looking at it from the angle of the blogger who is writing the post. After reading your post, I was just thinking how I could put these tips into use as a blogger.

You may want to read my reply to Adrienne above. I truly believe that there is a way you could literally make your blog readers see you smile through your blog posts. You know, your friendliness could be so apparent in your posts that your blog readers cannot help but connect with you on every posts.

Ok, let me let it out here. I think this is apparent here in Adrienne’s blog. Every time I come around to read a post, I see her smiling face not only on her gravatar but also on the post! And her being able to respond to every comment, while passing across her personality and friendliness, truly touches me. (Hey Adrienne, I know you may be thinking I’m just trying to flatter you here, but I mean every word!)

So Jens, you touched on a very salient point when you pointed this out in your post. I think more bloggers should really put it into use.

Thanks and have a great day!

Reply

133 Adrienne
Twitter:
September 21, 2012 at 9:18 AM

Ah, thanks Chadrack, I appreciate that and will let Jens answer this one! Thank you! :-)

Reply

134 Jens P. Berget
Twitter:
September 21, 2012 at 2:19 PM

That’s absolutely true. I am always smiling when I’m reading Adrienne’s posts as well :)

I believe there are a few things you should consider; (1) add a picture of yourself to your blog (in the header of in the sidebar) where you’re smiling. This will make it even more personal and people will think of you when they read your post, they’ll think of your smile. (2) Write like you talk, don’t think about being formal and use difficult words, make it easy to understand, make it so easy to understand that every single person will understand your posts. (3) Focus on one person when you write. Don’t write to a group of people or to “everyone”.

And finally, use positive words and have fun when you write. Tell people that you’re happy, and that you’re excited etc.. don’t think that your readers will understand that you’re happy. Tell them that you are :)

I hope this helps. Let me know if you have more questions.

Reply

135 Theuns
Twitter:
September 19, 2012 at 3:05 PM

Hi Jen and Adrienne

This was just great to read a blog like this , the lessons is great and easy to apply
in business no matter that it is what you sell.

Regards
Theuns

Reply

136 Adrienne
Twitter:
September 19, 2012 at 4:44 PM

Hi Theuns,

Thank you, glad you enjoyed Jens post. I totally give him all the credit here.

Appreciate your comment.

~Adrienne

Reply

137 Oliver Tausend
Twitter:
September 19, 2012 at 2:40 PM

Hi Jens,

what an amazing experience and thanks for deriving these marketing lessons from it. I don’t need to go to a hairdresser’s because there’s not much hair left on my head and my wife is able to cut it. However, I remember the days I went to a hairdresser’s and most of them were either grumpy or arrogant, or both.

Your experience and the marketing bullets you share just prove that good marketing and good business apply in the offline and online world. There’s no divide between these two. Some “online marketers” still believe though that they can defy gravity just because they’re online! What a stupid fallacy.

Best,

Oliver

Reply

138 Adrienne
Twitter:
September 19, 2012 at 4:43 PM

Hey Oliver,

I’m wondering what it is with most of the men’s experience with hairdresser’s beside Jens. Almost every guy that has left a comment and mentioned their own experience, it was never positive. Wow, that’s really sad Oliver. Bet you’re happy your wife can do it for you.

Thanks for sharing that Oliver and I would agree. Marketing is no different whether you’re online or offline.

Hope you’re enjoying your week.

~Adrienne

Reply

139 Julie
Twitter:
September 19, 2012 at 3:40 PM

Hi guys,

I loved this story! It’s not always so easy to be as personable as this man was, depending upon personality, but I’ll bet everyone can come away from this with at least one new thing they can try to build rapport with their own clients. Funny, I went to a man for a haircut who used to cut my hair a decade ago…and he did not remember me at all! But he did offer an extremely good experience (and free sample product), which makes me wonder if hairdressers are extroverts or just need to make a close connection with their clients?

Reply

140 Adrienne
Twitter:
September 19, 2012 at 4:50 PM

Hi Julie,

I agree with you on that one Julie, I think everyone is different.

I shared in an earlier comment about a guy that owns the local meat market next to my house. I don’t visit it often, actually I’ve probably only been maybe five times in 22 years but every time I walk in that store he mentions me by name. Boggles my mind every time. I guess there are just some people who are excellent with names but it makes me feel so special each time.

Thanks for your comment, always a pleasure to have you stop by. Hope you’re doing well today.

~Adrienne

Reply

141 Atish
Twitter:
September 19, 2012 at 9:26 PM

I always keep on telling to everyone to build relationship to get success in blogging business. today I am reading relationship marketing success. Its good to know how to build relationships in a better way. I think be good to everyone and asking questions is good way to start building relationship. Other tips will later help you.

Thanks
Atish

Reply

142 Adrienne
Twitter:
September 20, 2012 at 8:37 AM

Asking questions is the only way to start that dialogue Atish so you can start learning more about a person. That’s how you find out if they are even interested in what you share. That’s how you start building those relationships that will definitely carry you a very long way in life and business.

Thanks for your comment.

~Adrienne

Reply

143 Tim Bonner
Twitter:
September 20, 2012 at 2:45 AM

Hi Jens and Adrienne

I love the way you tell a story, Jens. It makes reading stuff about marketing much more interesting!

I wasn’t expecting the hairdresser to call you chief though. That’s an expression used quite a bit in the UK but in Norway?

A great observational post Jens and something which we can all learn from.

I haven’t found a decent barber since I lived in Manchester over 10 years ago. He managed to sell me all sorts of stuff; wet shaves, head massage, you name it I would have bought it!

Thanks for sharing.

Tim

Reply

144 Adrienne
Twitter:
September 20, 2012 at 8:39 AM

Hey Tim,

I agree with you about Jens story telling, it’s so much more enjoyable. That’s the big lesson we all can take away from this.

Thanks for sharing that Tim and hopefully some day you’ll find a good barber. I can’t believe how much the men are having difficulty with finding just that right person for them.

Enjoy your day!

~Adrienne

Reply

145 Shiwangi peswani September 21, 2012 at 3:31 PM

Oh wow!! That was indeed a wonderful experience and even wonderful thing was the way Jen grabbed the relationship marketing tips from the guy in the saloon. Well this what we call an intellectual, who can learn from anyone and anywhere.
That was awesome to read :)

Reply

146 Adrienne
Twitter:
September 21, 2012 at 5:48 PM

Glad you enjoyed Jens share Shiwangi and thank you so much for your thoughtful comment. :-)

~Adrienne

Reply

147 Margarita
Twitter:
September 25, 2012 at 10:06 AM

Absolutely delightful story and very inspirational. All what we can sell is ourselves. If we are married, then we have been successful in marketing and selling at least once. :)

Reply

148 Adrienne
Twitter:
September 25, 2012 at 10:08 AM

So glad you enjoyed Jens’ story Margarita. He has such a way with words at the same time sharing how everyday experiences and the people we come in contact with can help us along our journey in business as well.

Thank you for sharing that. :-)

~Adrienne

Reply

149 Melanie Legaspi
Twitter:
September 27, 2012 at 2:41 AM

Wow that’s amazing!

When I read the title I thought to myself that I really need a haircut. But now that I’m done reading the article I have to say that I love it! All the tips that Jens has shared is very important and it can be a great way to build relationships that feels more natural and at ease. I really like this and will be tweeting this out :)

Have a great day!

Melanie

Reply

150 Adrienne
Twitter:
September 27, 2012 at 8:07 AM

Hi Melanie,

Glad you enjoyed what Jens had to share and he did kind of take us with him to get his hair cut didn’t he? I felt like I was part of their conversation. Now that’s the way to build relationships.

Thank you for sharing this post Melanie and you have a wonderful day.

~Adrienne

Reply

151 Denise
Twitter:
September 27, 2012 at 7:04 AM

This was so well written. I had the whole scene playing in my head as I read it, great use of story telling.

As I read it, I could think of a few similar experiences – where a total stranger made me feel like their best friend instantly. I don’t think there’s a better way to market, seriously! But, the best part is that it’s natural to want to build relationships anyways, and rewarding, so it the increased business that happens as a result of taking that personal interest in people feels like a bonus.

Great post, and worth reading a few times, for sure.

Reply

152 Adrienne
Twitter:
September 27, 2012 at 8:10 AM

Hey Denise,

So glad you enjoyed Jens post and he’s such a great writer. I so enjoy visiting his blog because of the stories he’s always telling.

I couldn’t agree with you more. If someone can make you feel at ease and comfortable then you’ve won them over. To me that is the natural way to build relationships and possibly increase your business relationship with them as well.

I appreciate you sharing your thoughts and thanks so much for your comment.

~Adrienne

Reply

Leave a Comment


CommentLuv badge

Previous post:

Next post: