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Repurposing Your Content – The Swiss Army Knife of Blogging

March 17, 2014 | By Adrienne Smith

As we continue to move into this new year we are constantly having to create more and more content.

Some people have a hard time with that but my guest today has something to share with you that I believe will help.

I’m thrilled and honored to have my good buddy Ashley here today to share some really great tips with you.

Are you ready to learn?

As a blogger or “content creator” you spend a lot of your time coming up with new content.

Sometimes you may even whip up a quick post before breakfast. I know, it is rare, but sometimes we manage!

Other times, we take hours researching and creating a masterpiece that will blow the minds of our readers.

Afterwards, they send us gifts and share our posts via tweets, and we feel all fuzzy inside. I know I do.

Then, we have to do it all over again the following week. Somehow, it never gets easier, does it?

What if we could somehow make our lives a little easier?

What if there was a way to create new content but take a few shortcuts?

Well my friend, there is!

It’s called content repurposing, and it also comes with a whole load of other benefits too.

So grab a cup of coffee, and let’s get going…

What is Content Repurposing?

Taking something you have created and reworking it for another purpose is technically what “content repurposing” is.

But that does not really explain it all, so let’s dig a little deeper.

It makes sense to reuse the information you have researched and to present it in a new and exciting medium. To repurpose it.

You can do this while you are creating the original “masterpiece”, or even a year later! That is the beauty of this whole content repurposing trick.

By taking your hard work (your amazing content), and moulding it into a different form, you are also exposing yourself to new audiences as well.

As you may already know:

People consume information in different ways.

So it makes sense to try this out for that, and many other reasons we will cover below.

But what kinds of content do we have to play with?

Don’t worry, our Swiss army knife is full of lots of options! It’s not just a knife, it has lots of other cool tools too.

What Are All Those Tools in a Swiss Knife?

Before you start to think about repurposing, it pays to know what your options are. It will help you see the future possibilities for your content before you start creating it.

Below is a list of content types you could create while weaving your repurposing content magic:

  • Blog Posts
  • Videos
  • Podcasts
  • Webinars
  • Ebooks
  • Slideshows/Presentations
  • Images (infographics, Pinterest, Instagram)

Some of these are easily transformed into something else. While others, like a videos or images, require skills and equipment you may not feel you have.

Don’t be discouraged though, videos and images do not have to be Hollywood scale or Picasso quality to excite your audience.

Just be yourself, even if it is raw and unedited.

As long as the content is useful, people will pay attention and probably even thank you for it.

The Overlapping of the Content Waves

Let’s talk about this idea of overlapping or similar content types.

You probably have an idea of what I am talking about. Once you have one type of content, often you can easily create another. Because many of them are like brothers and sisters.

Or as they say in Thailand :

Same Same – But Different!

(If you have been there, you will laugh. Otherwise, sorry to confuse you.)

Here are some great examples to get your creative content juices flowing:

Example 1:

You could create an ebook from a collection of posts you have written on a particular theme or topic. This can be done whether it is intended as a giveaway for email subscribers or for sale on Amazon.

Example 2:

Content from a blog post can also be summarized into a slidedeck for sharing on Slideshare (and other slide sites). Find a few suitable pictures, summarize the post into point form and you are done! Easy as pie.

Here is one I did last year on how to get more Twitter followers, to help give you an idea of what is possible, and how sexy it can look.

Example 3:

Videos are easily converted into audio, which can then be used for a podcast. Many people doing Google Hangouts these days do this – such as Ryan Hanley with his Content Warfare show. It was a podcast, now it covers both mediums. That way, he gets a wider audience from just one piece of content. Smart man!

Example 4:

Awesome images you take with your phone can be uploaded to Instagram and also used in related blog post. They can also be pinned on Pinterest. Images are all the rage these days, and even get you more click throughs on Google+ and Twitter too. In fact, Adrienne has a great post on this site on how to use Twitter with images – it’s a must read.

So don’t waste your great content on just one type when you can get it to more people through repurposing!

Note: Neil Patel has written a great guide on blogging that contains a chapter on Content Repurposing you might want to read for more ideas.

Make it Evergreen

One of the best techniques for repurposing content is focusing on the evergreen variety.

No, we are not talking pine trees here. Although they do smell great, right? (it’s one of the most popular air freshener scents I think!)

Evergreen content is content that stays relevant over time. Not like a post on the latest app craze, but something more fundamental.

This is a great post from Moz on evergreen content if you want to learn more about the concept. But you probably understand what I am talking about.

Because this type of content is so much more “fundamental”, it is also far easier to repurpose. Even long after the initial content was created, you can take it and mould it to a new form.

After that, you can consider yourself a content artist. Go Picasso!

Some of the Benefits

So you wrapped your head around the whole “evergreen” thing. Awesome. (and it smells great too!)

Now let’s take a look at some of the other benefits of content repurposing.

Extends the Life of Content

Repurposing content extends its life and value far beyond the time it takes to create it.

Sounds too good to be true, but it really is an amazing thing.

You need to research and organize the ideas you are presenting, no matter what type of content you are creating.

So once you have gone to all that trouble, take that content and “extend its life” by putting it to further use.

Why waste that opportunity?

Brings a Fresh Perspective

Another great benefit of repurposing content is the ability to shine a new light on old content.

Sometimes just having to present something in a new format can bring out a new aspect of the content. Kind of like a breath of fresh air!

Imagine a slide presentation of a blog post you wrote. It will be the same content, but summarized. Clear, concise and visual. People will love you for it. And it will save them time reading it.

Some People Prefer Salad Over Burgers

Some people digest content better in the form of video. Others like to listen to things on their ipods (or iphones these days).

So by putting your content into different formats, you are actually reaching a different audience.

You will probably even excite your existing audience too!

A content change is as good as a blogging holiday they say!

Not everyone likes reading long, detailed posts (like this one).

Sometimes a video will grab their attention. So go ahead and give it a go.

Become the new Hollywood Blogging Star! Maybe it will be called – Bloggy-wood? Perhaps not.

Google Goodness Through SEO

Of course, when you add content to a new website you also get to spread your it’s Google-attracting keywords around.

Let’s take Youtube as an example. You can use keywords in your title and description to help people and Google find and rank your content.

On top of that, you can add a link back to your original content (maybe your blog post) to get readers interested in your site.

So spreading your repurposed content kills many birds at once.

Call to Arms

Now that you are all excited about taking your awesome content and repurposing it, what can you do right now?

To get started with content repurposing I suggest two very simple things you could do today:

  1. Create a SlideShare account and summarize an old (but awesome) post into a slide presentation
  2. Add some text to an image from a blog post and upload it to a suitably named board on Pinterest

Then once you get the hang of it, maybe whip up a quick video one day (even just 5 minutes) and put it in a blog post.

Talk to your webcam instead of writing. Your audience would love to meet you! And so would I.

Off you go, what are you waiting for!

Oh, and let us know what you think and plan to do in the comments below.  Also be sure to share this post with your friends and help them learn this as well.

Ashley Faulkes

Ashley Faulkes is a Web Designer who loves weaving his magic with WordPress. He also blogs at Mad Lemmings about all things blogging, WordPress and social media. Recently he started a podcast about online marketing where he interviews amazing people in the industry.

Ashley Twitter | Ashley LinkedIn | Ashley Google+ | Ashley Blog


photo credit:
AJC1 via photopin cc

{ 157 comments… read them below or add one }

1 Kumar Gauraw
Twitter:
March 17, 2014 at 8:08 AM

Hi Ashley,

Great to see you here at Adrienne’s blog with an awesome post. I totally agree with you about re-purposing great content in the forms you just recommended. Yes, I have seen that Neil’s guide as well and I’ve been planning on doing it for sometime. It’s just that I couldn’t get my head around doing it in reality :-)

But I think it’s about time when I need to get serious about doing it. Michael Hyatt has been doing for a long time with his podcasts and I have always been thinking, “Man! when are you going to get this ever done, Kumar?”

Thank you for this great reminder and I know Adrienne’s readers are going to love this!

Enjoy this new week my friend!

Regards,
Kumar
Kumar Gauraw recently posted…Blazing Fast And Secure Website Using MaxCDN And CloudFlare [Updated]My Profile

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2 Ashley Faulkes
Twitter:
March 17, 2014 at 8:24 AM

Hey Kumar
Thanks for the visit and comment my friend.
Yeah, we all have lots of plans but somehow never manage to do it all.
But hopefully with a little push from this post and some ideas of how to do it, you will manage!
Let us know what you come up with, we would all love to see the results
ashley
Ashley Faulkes recently posted…How To Index a New WordPress Website – Get Discovered by GoogleMy Profile

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3 Adrienne Smith
Twitter:
March 17, 2014 at 8:29 AM

Hey Kumar,

So glad you enjoyed what Ashley had to share. I think you and I are on the same boat, I’m been “meaning” to do this myself so I love when I’m reminded and this was a good one.

Appreciate your comment Kumar and enjoy your week. Rock on my friend.

~Adrienne

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4 Chrysta Bairre
Twitter:
March 17, 2014 at 8:13 AM

Wonderful post- I really appreciate some new ideas for repurposing content and how it can even be useful to readers!

I repurpose my content often, though not often online. One advantage of being a content creator is I have lots of speaking points to pull from in my Toastmasters club, as well as other speaking opportunities that come up. I find I don’t have to prepare as much as other people I know because I have content at the ready.

I have, on occasion, repurposed content on my blog, revisiting a topic in a different format. Usually it’s the difference between a topic presented as a story and a topic presented as a list. I always add something new because each time I revisit a topic I realize I’ve learned and grown since the last time.

Once again, I’m appreciative of these new ways to repurpose my content and put it to good use! Thanks for sharing these great ideas!

Chrysta
Chrysta Bairre recently posted…What if random acts of kindness weren’t so random?My Profile

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5 Ashley Faulkes
Twitter:
March 17, 2014 at 8:29 AM

hey Chrysta
Great to meet you and thanks for your comment.
Having a regular speaking engagement certainly adds an fun outlet for your ideas. And I am sure that blogging has helped and complemented this well.
Finding ways to reuse all the things we have learnt, written and produced is a great time saving skill not to mention a smart thing to do :>
I am glad to hear it will be helping you out
cheers
ashley
Ashley Faulkes recently posted…Social Media Trends: Visual is the new BlackMy Profile

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6 Adrienne Smith
Twitter:
March 17, 2014 at 8:35 AM

Hey Chrysta,

Lovely to see you again my dear and hope your day has started off well.

That’s a smart idea if you have speaking engagements. I bet your peers are jealous that you’re always ready and have plenty to talk about.

I need to do this on my blog. I keep being told that so much of our older information is outdated, okay it is for me so why not share what’s new today. Good idea, I’ve just never done it – yet! I can see where talking about different topics would be just as good because we all do grown and learn as time goes by.

Appreciate your visit and sharing this with us. You have a great week and hope all goes well.

~Adrienne

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7 Harleena Singh
Twitter:
March 17, 2014 at 8:16 AM

Hi Ashley, and welcome to Adrienne’s blog :)

It sure is good to see you here with such a lovely post! This is one thing I have yet to do with my older blog posts – repurpose them. I guess being a writer, I always prefer to write fresh ones and they are quicker to write than to go back to old ones – for me at least.

However, you gave me some very good reasons to reconsider my thoughts. Yes, old content or posts can certainly be put into eBooks or slideshares, something I need to get started with. Or even if you want to make videos and podcasts – it works well. But suppose you want to repurpose an old post, do you change the title of the post? I assume you don’t because of the SEO benefits old posts might have, so if you just add more relevant matter to an old post, why not write a new one instead, perhaps using the same keyword to make it stronger?

I know many people repurpose their older posts but once you visit their posts you can make out from the comments that it’s an old one, and some people don’t stop to comment on such posts, or they realize they’ve already left a comment their earlier. So, just wondering if repurposing old posts is a good idea after all. Just sharing my thoughts.

Thanks for sharing. Have a nice week ahead, both of you :)
Harleena Singh recently posted…3 Secrets to Winning a Writing ContestMy Profile

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8 Ashley Faulkes
Twitter:
March 17, 2014 at 8:32 AM

Hi Harleena,
Thanks for taking the time to comment.
Repurposing content should not be confused with updating an old post. The idea is to take your content and change it a little and present it somewhere else (slideshare, youtube etc).
Of course, when you are taking a look at an old post it might be worth updating it or making a new post entirely (as you suggested) because the idea has changed so much or new information is available. Then for sure make a new post.
I think it is not completely right to just slightly change something, leave the date the same and try to re-market it as new content. That is not content repurposing.
But using the ideas and research and making something completely new is :>
hope that clears it up and thanks for your thoughts
ashley

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9 Adrienne Smith
Twitter:
March 17, 2014 at 8:38 AM

Hi Harleena,

Great to see you today and I agree with you. I just keep forgetting to do this because I always have something to write about and I never think to go back and get ideas from my older content.

But I’ve always been told to just put it in a different format but then again in my mind that would be duplicate content. That’s why I’ve always steered clear but so many people are having huge success with it so I guess it really does work for them.

That’s a good question and I think Ashley answered that one beautifully. Makes sense ya know.

Thanks Harleena for your comment and enjoy your week.

~Adrienne

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10 Steve Borek
Twitter:
March 17, 2014 at 8:18 AM

Every week, I reprocess ideas.

Whether it’s a post on social media or writing a blog, my content is generated by what I’m feeling in the moment.

I feel something differently each time I write about goals, fears, leadership, sales, customer service, etc. depending on an external source that moves me in a certain direction. A personal experience, overhearing a convo, a photo, a video, an essay, etc.

Most important. My content is authentic. It’s genuine.
Steve Borek recently posted…Don’t Double Dog Dare Me Now!My Profile

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11 Adrienne Smith
Twitter:
March 17, 2014 at 8:41 AM

Hey Steve,

I bet you never are loss for ideas either.

I can understand that, I’m never at a loss for writing but then again, I share a lot of “how tos” and I’m sure that some of them definitely need to be updated.

What you share is more on leadership so it sounds like you’re rather keep it on the straight and narrow. BUT, in order to get more attention to your blog you can share the same information on a different platform so you might want to give that some thought.

Thanks so much for your comment and you have a great week.

~Adrienne

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12 Steve Borek
Twitter:
March 17, 2014 at 8:59 AM

My topics aren’t exclusively about leadership.

My blog is all about, to be successful, you need to be and viewed as a leader in your space. My definition of this is someone who has balance and excels in all areas of their life: health, finances, relationships, profession, etc.

Occasionally I’ll have a listicle (which I normally don’t like doing because it doesn’t deepen the awareness for the reader.) I prefer taking experiences and weave in one or two perspectives.

Question: What do you mean by “sharing information on a different platform?” I’m on a half dozen platforms right now. Videos might be in my future. Is that what you mean?
Steve Borek recently posted…Don’t Double Dog Dare Me Now!My Profile

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13 Adrienne Smith
Twitter:
March 17, 2014 at 9:12 AM

You’re right they all about leadership but what you listed, goals, fears, leadership, sales, customer service, etc.

What I mean is you can do a slideshare presentation on the content from one of your posts or a video like you just said they are in your future. How about taking some of what you’ve shared already and put then in PDF format and share them on sites like Scribd. It’s just another way to generate more traffic to your site sharing the same information.

Reply

14 Sylviane Nuccio
Twitter:
March 17, 2014 at 8:44 AM

Good morning Adrienne and I guess good afternoon Ashley,

Being in Switzerland I think that that Swiss knife you pulled here to illustrate your point was a great idea. Content repurposing is something I’ve written myself several times before, yet, I seem to never have enough time in my hands to fully apply it.

I know that I have enough knock out blog posts on all my 3 blogs to create a good size book that I could sell for the price of a coffee cup on Amazon, and by reading your post really makes me want to do this NOW! So, thank you so much for this light bulb on a Monday morning here in North Carolina in the US.

Glad to see you at Adrienne’s blog and both of you have a fantastic week!

Reply

15 Adrienne Smith
Twitter:
March 17, 2014 at 9:08 AM

Hey Sylviane,

Good morning my dear and sure hope you’re feeling much better today.

You are right about having enough content to create a great book so now we just need to put into gear and get to work.

Thanks for the comment and give Sophie a kiss for me. Sending love!!!

~Adrienne

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16 Ashley Faulkes
Twitter:
March 17, 2014 at 9:02 AM

Hi Sylviane
The problem with content repurposing is that is not on our radar or schedule so we find it easier just to create new stuff. But we have so much information we can re-use in many different ways and I find it a shame to miss out on the chance.

So if you have a great series of content, go ahead and make a pdf and see what you can do with it!
have a great day
ashley
Ashley Faulkes recently posted…How to Choose a WordPress Theme for your New Website or BlogMy Profile

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17 Robin Hallett
Twitter:
March 17, 2014 at 9:13 AM

Hi Ashley and Adrienne!
Wow, this rocked and was just what I needed to hear. I’ve been blogging for a few years now and am just beginning to find traction with my audience…there are so many great older posts that need to see the light of day again. I love the idea of packaging content into an ebook and also repurposing posts into new ones. My writing has improved and I’m sure I can spiff up these originals. I will be trying the slideshare idea, I’ve never done this before.
Thank you so much for the inspiration and great additional articles you provided.
Rocking this day thanks to you both,
Robin
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18 Adrienne Smith
Twitter:
March 17, 2014 at 9:26 AM

Hey Robin,

I’m SO glad that this was just what the doctor ordered. I know you’ve got so much to share and can get it out there in front of a larger audience too just by branching out some and Ashley definitely shared with us tips on how to do that. Glad you found it so helpful.

Thanks Robin for your comment and happy repurposing! ;-)

~Adrienne

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19 Ashley
Twitter:
March 17, 2014 at 10:46 AM

Hey Robin
Glad to hear that it has inspired you.
And for sure you can easily repackage old content and put it on new sites. You never know what new audience and benefits you will find.
Give it a try and let us know how you go
have a great day
ashley
Ashley recently posted…MLP 001: Blogging Success – Miss Ileane Smith reveals how successful blogging is doneMy Profile

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20 William Butler
Twitter:
March 17, 2014 at 9:27 AM

Hello Ashley and Adrienne,
Thanks Ashley for these valuable ideas on repurposing content. John Maxwell is pretty much an expert at this just with his videos alone. As a writer, I’ve got stacks more content offline than on, but it’s also a great resource. I like what you’ve said about repurposing content to create ebooks. Smart idea!
Thanks again! Have a pleasant week ahead,
Bill
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21 Adrienne Smith
Twitter:
March 17, 2014 at 9:51 AM

Hey Bill,

There are certainly a lot of people who are having a great amount of success doing this so I say take some of that awesome content you have and those amazing photos you’ve taken and spread it all around. You’d do great in this area Bill.

Appreciate your comment and have fun.

~Adrienne

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22 Mandy Allen
Twitter:
March 17, 2014 at 9:40 AM

Excellent post, Ashley, and a really good topic to write about. I have always used this method since starting blogging so do also strongly advocate it. I know many bloggers, particularly new ones, who simply don’t make their lives easier by adopting this tried and tested method. They need to take a leaf out of your book! Excellent share, thank you.

Enjoy the journey.

Mandy
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23 Adrienne Smith
Twitter:
March 17, 2014 at 9:52 AM

Hey Mandy,

Glad to hear you’ve been doing this Mandy now I need to get on the ball. I’ve probably said that before but when something works so well then I think I just need to start doing it too. Thank you for sharing that with us.

Have a great week.

~Adrienne

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24 Ashley
Twitter:
March 17, 2014 at 10:47 AM

No worries Mandy, and great to learn that some other pros like yourself are also using these methods.
I also need to do it more than I actually do. Everything takes time, but it is sure worth it.
thanks for dropping by
ashley
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25 Ruth Zive
Twitter:
March 17, 2014 at 9:41 AM

Fabulous post, and something, as you know, that I have been heralding for a while. You missed one of the top benefits of repurposing content – it saves time and money! This is especially important for businesses seeking to extend their content marketing impact. When they can transform one white paper, for instance, into 4 blog posts an info graphic and a webinar, they are getting so much more bang for their buck!
Ruth Zive recently posted…What My Spunky Havanese Pup Has to Say About Case StudiesMy Profile

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26 Adrienne Smith
Twitter:
March 17, 2014 at 9:54 AM

Hey Ruth,

I knew you would appreciate this one and yes, you’ve definitely been shouting this from the rooftops for awhile now.

Thanks for including that as well Ruth. Have a great week.

~Adrienne

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27 Ashley
Twitter:
March 17, 2014 at 10:53 AM

Of course Ruth, I guess I just don’t see the money side of it yet as I write all my own stuff and have the time for it. But for sure, that was a somewhat big but missed aspect of what I was saying.
Thanks for pointing it out :>

Reply

28 Neena
Twitter:
March 17, 2014 at 10:03 AM

Hi Adrienne and Ashley,
This post is so timely as I was just thinking along those lines. Sometimes you find yourself really tearing a topic apart and then you realize – hey, I should pull all this together and make something new.
Why not? You already did the work. I think my next step is an ebook, although you bring up many options I have yet to consider.
And Adrienne – I hope this comment doesn’t wind up in your spam folder, again! ;-) Let me know.
Neena recently posted…VB6 by Mark BittmanMy Profile

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29 Adrienne Smith
Twitter:
March 17, 2014 at 10:46 AM

Hey Neena,

I’m glad that what Ashley shared was helpful Neena and you’re right, we look back at some of our older posts and think how we could have either done those better or included a few more things. We all know things change right!

Glad this helped hopefully spark some great ideas. I feel an eBook coming! ;-)

By the way, it did go to spam unfortunately. Bummer!

You have a great week okay! Thanks for your comment.

~Adrienne

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30 Ashley
Twitter:
March 17, 2014 at 10:49 AM

Hey Neena
Seems like you have the motivation and the inspiration to try this method out.
Using old posts and repackaging them in a ebook is one of the best and easiest methods. Whether it is a giveaway or for sale.
I also use this as a theme, and then package it later knowing that that was the intention when I wrote the stuff. Or I lead in to a new product with a theme of posts, weeks before it goes on sale!
lots of ideas
have a great day
ashley
Ashley recently posted…How to Choose a WordPress Theme for your New Website or BlogMy Profile

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31 Serdar March 17, 2014 at 10:08 AM

Great article! Creating regular, quality content is important in a good SEO strategy, but it can be tough to come up with ideas on a regular basis. I like your points about sharing webinar content in different ways. We’ve found that blog posts can also be a good place to recap major points and highlights from a conference for those who were unable to attend. We’ve also used snippets of conference content as a promotional tool to give people an idea of the content that will be presented at the event.

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32 Adrienne Smith
Twitter:
March 17, 2014 at 10:48 AM

Hi Serdar,

Glad you enjoyed what Ashley had to share and I know that he’s given some great tips here. Hopefully you’ll put some of those to good use. Sounds like you already have!

Thank you for your comment and please do enjoy your week.

~Adrienne

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33 Ashley
Twitter:
March 17, 2014 at 10:50 AM

Hey Serder
There are so many ways to reuse all the content that we have. Especially when we are short on time and running a business.
I just listened to a podcast today that mentioned using customer interviews as a basis for numerous blog posts. Another cool idea. Podcast, interview then a blog post series.
Great stuff, thanks for sharing your ideas too
ashley

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34 Carolyn Nicander Mohr
Twitter:
March 17, 2014 at 10:43 AM

Hi Adrienne and Ashley, How wonderful to see one of my favorite bloggers here as your guest author, Adrienne!

Ashley, great topic. I love all of your ideas. Because I cover classic tech a lot I had many evergreen articles. I just got started on SlideShare at the end of last year and I hadn’t thought about repurposing older blog posts by creating SlideShares of them. I have a couple in mind that would be perfect for SlideShare!

Ashvini has been encouraging me to repurpose my most popular articles into an ebook which I would like to do. It’s difficult to find the time to research and write 3 articles a week and compile an ebook though. I think I’ll start with the SlideShare!

Thanks so much, Ashley, for these brilliant ideas!
Carolyn Nicander Mohr recently posted…SportsManias: Custom Sports News about Your Favorite Teams!My Profile

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35 Adrienne Smith
Twitter:
March 17, 2014 at 10:51 AM

Hey Carolyn,

I know, I’m so excited I was finally able to put him on my list. His posts are always so informative and now he gets to share that with my readers.

Glad to hear you’ve at least started some of this, you’re ahead of me. Finding the time is a real issue for me because we don’t want our stuff to be boring, especially stuff on Slideshare.

Thank you Carolyn and glad Ashvini has approached you about this. I think it’s a great idea.

You have an awesome week and I did stop by Arielle’s post and good stuff. I know you’re very proud of her. ;-)

~Adrienne

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36 Carolyn Nicander Mohr
Twitter:
March 17, 2014 at 11:04 AM

Thanks for checking out Arielle’s blog post, Adrienne. You’re right, I’m very proud of her! I got to talk to her yesterday in Ghana. I’m so glad she’s coming home this week!
Carolyn Nicander Mohr recently posted…SportsManias: Custom Sports News about Your Favorite Teams!My Profile

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37 Adrienne Smith
Twitter:
March 17, 2014 at 11:37 AM

Is her time there over? Sounds like she’s really had an enjoyable experience, very different. She did a great job with that post too! Be sure to tell her I said Hi!

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38 Ashley
Twitter:
March 17, 2014 at 10:52 AM

Hey Carolyn
I also need to take my own advice and repurpose more than I do. But I have done it a lot in the past and had some success with it for sure.
My podcast was my new way of finding an audience. And another is also to do a quick how to video and then attach it to a post about that topic. So you hit youtube and your blog with the same content.
All great ideas.
good luck with the slide share
ashley
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39 Carolyn Nicander Mohr
Twitter:
March 17, 2014 at 11:03 AM

Yes, when I have included YouTube videos with a blog, I’ve gotten great traffic. I definitely should do that more!
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40 Ashley
Twitter:
March 17, 2014 at 11:19 AM

And I need to do it more too.
My lack of time seems to be getting me, while starting my business. But maybe one day!

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41 Andrew M. Warner
Twitter:
March 17, 2014 at 10:56 AM

Hey Ashley,

Really good stuff here. I did a podcast and a post on this same topic a while back.

I’m a big believer in re-purposing and curating content and you summed up a lot of great uses for it in this blog post. I just recently started re-purposing my content on Slideshare and creating mini guides from my content that I already wrote in blog posts and I’m really shocked at how effective it is.

Now I’m trying to re-purpose everything I possibly can … next stop is video.

Thanks for this post Ashley … really good stuff.

And thanks Adrienne for always having great, informative posts on here.
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42 Adrienne Smith
Twitter:
March 17, 2014 at 10:58 AM

Hey Andrew,

Sounds like you’re already doing what Ashley is suggesting so that’s great proof of how well this really does work. I appreciate you sharing that with us Andrew, thank you. Guess I better get to work then.

You have an awesome week.

~Adrienne

Reply

43 Ashley
Twitter:
March 17, 2014 at 11:13 AM

Sounds like you have it spot on Andrew
I think I have to take a look at exactly what you have been doing :>

thanks for sharing your experiences
ashley

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44 Mary Stephenson
Twitter:
March 17, 2014 at 11:00 AM

Hi Andrienne and Ashley

I have been thinking about repurposing some of my posts that probably never got read. Two years I was never seen I think so all that work has been wasted. But maybe some are better off not read! I did a graphic on my last post and maybe this would be a good way to put my old content out. I shall have to think about that. I just didn’t want to republish what I had already done…besides maybe Google would not be happy with me doing that and for that reason I have held back on that idea.

Thanks for getting the old brain cells churning!

Mary

Reply

45 Ashley
Twitter:
March 17, 2014 at 11:14 AM

Hey Mary
Exact copies of old content are of course not great for SEO and google
But taking the information and re-using it in some way. Summarizing it in Slideshare or an infographic. Making a video.

now those things are worth doing!
thanks for dropping by
ashley

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46 Adrienne Smith
Twitter:
March 17, 2014 at 11:32 AM

Hi Mary,

I know what you mean on some of our earlier work. To me it was good but I think I write better now and the content is definitely updated now.

Ashley of course shared his views on this because he would know much better than I.

Thanks Mary for your comment and it’s good to get those old brain cells churnin again! ;-)

Have a great week.

~Adrienne

Reply

47 donna merrill
Twitter:
March 17, 2014 at 11:02 AM

Hi Ashley,

You have my wheels spinning in my head! I was thinking about repurposing so much information that I have done over the past few years.

I have a clear understanding now of how to do it. I have a bunch of videos, slide shares and tons of blog posts that can all be repurposed. Heck, I have so many, I could write a book!

The thing that has been on my mind lately was to get videos I’ve done and have them in a written format. Especially a series I have done long ago about Procrastination. That was my opt-in on my blog but doesn’t have a good quality of sound. It’s old, but it is evergreen.

That is something I do want to farm out and have someone do an Ebook for me. Right now, I’m lazer focused on other things. So I do need to find someone to do this. I think it would be a great “bonus” to give out on a sales page. If you have any suggestions, please let me know!

I’m re-vamping my blog and it will be off. But the information had such a lovely response, I thought it would be wise to make it an ebook.

Thanks for all the tips!

-Donna
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48 Adrienne Smith
Twitter:
March 17, 2014 at 11:36 AM

Hey Donna,

Sounds like you’ve got some great ideas Donna and now just to get someone to help implement those since you have SO much going already. If you’re thinking about hiring a VA I have a good referral from Triberr. Let me know and I’ll hook you two up. ;-)

I think an eBook or written format of your past videos would be a great idea. Be able to get your information in front of people who aren’t familiar with you yet. The wheels are churning now.

Thanks for the comment and enjoy your week. I know it’s going to be a great one for you.

~Adrienne

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49 Reginald
Twitter:
March 17, 2014 at 11:16 AM

Hi Ashley & Adrienne!

Oh wow…been some time now since I am here. Glad to be back honestly (saw this on Triberr).

This is something I have ALWAYS been wondering. Lack of ideas, writer’s block etc. Love the way you spill those out Ashley!

Keep it up and definitely deserve a share.

Talk to both of you soon.
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50 Ashley
Twitter:
March 17, 2014 at 11:18 AM

Hey Reginald
Long time no see indeed!
Glad you got something from the post. And I know you will be out there trying some of this stuff out for sure.
Take care
ashley

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51 Adrienne Smith
Twitter:
March 17, 2014 at 11:38 AM

Hey Reginald,

I know you’ve been busy Reginald but thanks for taking the time to stop by. Yay Triberr! ;-)

I know what you mean and Ashley did a great job of sharing this with us so now we need to get our you know what’s in gear. I do for sure.

Thank you for your comment and you take care of yourself.

~Adrienne

Reply

52 Ashley
Twitter:
March 17, 2014 at 11:17 AM

Hi Donna
Evergreen stuff is always great, and often I start writing new stuff with that in mind.
I made a pretty cool Twitter course which was based on all the info I had assembled on Twitter over 6 months and blogged about.
Of course I had to make the videos, and it was time consuming, but the research and ideas were mostly already done. And the new audience I found did not know my blog so for them it was all new.
In any case, it is more than that. People consume in different ways, so sometimes a new format is ok, because people don’t want to read your posts. They want it spoon-fed to them!

so go crazy!
ashley

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53 Jennifer Kennedy
Twitter:
March 17, 2014 at 11:26 AM

Great post! Been thinking about this a lot lately.

I have a lot of content about creating online courses that I can turn into videos!! And, I like the idea of video because it helps make connections with your readers.

I’ve even repurposed some content and created worksheets. I’ve noticed that when I add more people to my list, that the newest ones aren’t aware of all of the content I’ve previously created. So, repurposing this would help provide value to those people.

Thanks for the info! You’ve given me a lot to think about (especially for my post this week! :)
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54 Adrienne Smith
Twitter:
March 17, 2014 at 11:41 AM

Hey Jennifer,

Glad you enjoyed this and I think this is something that’s been on a lot of people’s minds lately. Now we just need to take some action.

You’re right, when we have new subscribers they aren’t always familiar with all our other content and there is so much of it that’s good. I think it’s a great way of putting some of that in front of them and finding new eyes to check it out as well.

Thanks for your comment and you have a wonderful week. Looking forward to that post!

~Adrienne

Reply

55 Ashley
Twitter:
March 17, 2014 at 11:54 AM

Hi Jennifer
Repurposing can really come in handy. And it is great for use on other sites especially, like videos and slideshares.
Of course if you plan to reuse old information in a new post, be careful that it is quite different so it is not penalised by Google. They are not easy people to live with these days!

Let us know how you go with it
ashley
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56 Lisa Magoulas
Twitter:
March 17, 2014 at 11:50 AM

Hi Ashely,
What a great post. I hadn’t really thought about repurposing past posts. It’s a great idea – especially for the days when we get writers block. I really like the idea of creating pod casts and little videos. You’re right, not everyone wants to read blog posts but the fact of having videos or audios would reach a wider audience. That’s brilliant. I real like the sliedeshare idea too. I’m going to check that out. Thank you for the great tips. Have an awesome day. Lisa
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57 Adrienne Smith
Twitter:
March 17, 2014 at 1:08 PM

Hey Lisa,

Glad you enjoyed what Ashley had to share and got more great tips from this. With what you share you can reach so many people who aren’t family with your content only because they enjoy different platforms. The wheels are turning now right!

Appreciate your comment and you enjoy your week.

~Adrienne

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58 Ashley
Twitter:
March 17, 2014 at 4:53 PM

Thanks Lisa
It is not something that comes to mind for most bloggers, but once you get the hang of it and understand that you can reach whole new and interested audiences, it is a great thing to do.
I started a podcast on marketing, blogging etc a few weeks back and it is going really well.
That is not what everyone will do, but it is just one idea
let us know how you get on with your trials
ashley

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59 Tim Bonner
Twitter:
March 17, 2014 at 12:39 PM

Hi Ashley.

Great to see you at Adrienne’s place! You’re getting about these days :-).

I’ve done one Slideshare so far but I did it on a post as a summary of that post. It certainly helped me gain more traffic though.

I hadn’t really thought about doing that independently of the post itself but it makes sense to.

I’m still wrestling with computer problems at the moment but I definitely want to get a video done too.

Good stuff Ashley. I certainly have something to think about!
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60 Adrienne Smith
Twitter:
March 17, 2014 at 1:05 PM

Hi Tim,

At least you’ve done one Slideshare presentation, I’ve yet to do one. I’m been told though that by doing this and posting our content on the different platforms that it will really help with traffic and I’ve seen people’s stats to prove it. It’s an area I desparately need to step up and do myself but it’s SO time consuming and I have very little time as it is now days. Guess it’s time to reorganize somethings again I suppose.

Sorry you’re having computer issues, those are never fun. It always seems to be something doesn’t it!

Good luck with that Tim and thank you for your comment. You enjoy your week.

~Adrienne

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61 Ashley
Twitter:
March 17, 2014 at 1:12 PM

Hey Tim
I also did a couple of slideshare posts, but not for a while
I also dabbled in video, which I need to do more of and now I have itunes and stitcher for my podcasts. So that should be a great source of traffic.
I just need to get some reviews on those platforms to boost me in the listings to people find me. That is my next goal

good luck with your computer Tim
ashley

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62 Susan Cooper
Twitter:
March 17, 2014 at 5:30 PM

Hi Ashley, I so appreciate all that you recommend regarding repurposing old content. I have done some of what you’ve recommended with podcasts and an ebook of my stories with more on the way. I have revisited old posts, with renewed and refreshed content. It’s as if my readers have never seen it before. The last one has been particularly useful at this time because I’ve been consolidating two households into one, leaving me with precious little time to create all that I have on my mind. :)
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63 Adrienne Smith
Twitter:
March 17, 2014 at 7:32 PM

Hi Susan,

You definitely are already doing a good bit of this so you’re ahead of the game. I know you have your big move going right now but I’m sure when things get settled you can get back to creating your awesome content and cranking out more goodies for us.

Appreciate your comment and have a great week.

~Adrienne

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64 Ashley
Twitter:
March 18, 2014 at 6:14 AM

Hey Susan
It can be a great time saver to rework anything we have done before. Especially when put in a new form like a video or podcast.
Of course it depends on the content and the audience, and that is up to each individual to decide, but the ideas are applicable everywhere.
have a great rest of the week
ashley

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65 Cole Wiebe
Twitter:
March 17, 2014 at 5:30 PM

Hi Ashley,

It’s only been in the past few months that I’ve considered and tried re-purposing former content. Like many content creators, I somehow felt it was morally wrong to “cheat” that way, and a sign of laziness.

And then one day I recognized a parallel between my content and classic movies and books. I’ve watched some movies dozens of times. Wallace Wattles wrote The Science of Getting Rich in 1910, but I still like to read it at least once a year. It served as the inspiration behind the highly popular book and movie, The Secret. I realized that evergreen content is timeless.

I’ve come to believe that giving readers an opportunity to rediscover some of our more inspired articles has value for the reader, but it also gives us a much-needed time of rejuvenation, so we can write with more inspiration in the months to come. Everyone wins.

I’m hoping your post helps other content creators get behind recycling :-).

Cheers,

Cole
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66 Adrienne Smith
Twitter:
March 17, 2014 at 7:34 PM

Hey Cole,

Thanks for sharing your revelation with us when you realized that this wasn’t really cheating at all or a form of being lazy. I’ve heard others use that same example of old movies or information we just love revisiting from time to time. Some things are just that good.

Appreciate your comment and hope you enjoy your week.

~Adrienne

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67 Ashley
Twitter:
March 18, 2014 at 2:13 AM

Hey Cole
Good to see you back on the comment rounds.
I guess for many this seems to be a way just to be lazy, but there is still work in it for sure.
But for me the biggest thing I aim to get out of it is the ability to secure new audiences through new mediums.
The not having to research part is by the by. I can always whip up a post off the top of my head. But if content is useful, why not reuse it – at least in some way.
thanks for your 2 cents
ashley

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68 Davina K. Brewer March 18, 2014 at 11:32 AM

“Evergreen content is timeless.” Well said Cole, and ITA w/ you on the classic movies .. there are those flicks (books, songs, anything) that when they’re on, I can’t help but watch and enjoy it all over it. FWIW.

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69 Lisa
Twitter:
March 17, 2014 at 5:48 PM

Ashley, nice to see you here on Adrienne’s blog! You really give us some great ideas on how to repurpose our content. I am hoping to start on video VERY soon. Podcasts are another area I may look into. Last year I did update some of my posts and images.
I’ve done some Slideshare’s and they really helped to promote the posts but I haven’t done one recently. I’d love to schedule at least one per month but time always traps me :(
I really love your ideas and hope to try more of them out. Thanks Adrienne for having Ashley help us on this topic today. I hope you both had a wonderful day and have a great rest of the week.
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70 Adrienne Smith
Twitter:
March 17, 2014 at 7:37 PM

Hey Lisa,

Thanks for sharing that with us and at least you’ve done some Slideshare’s and will be eager to see some videos from you. I know that time is an issue for most, it certainly is for me because we all know how time consuming just writing a post can be. We don’t want to just throw up some ugly presentation or video just for the sake of doing it. I don’t at least.

Always good to see you and thanks again for your comment. You have a wonderful week as well my friend.

~Adrienne

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71 Ashley
Twitter:
March 18, 2014 at 2:20 AM

Thanks Lisa
I know you have it all sorted :> Time on the other hand will stop us all in the end.
We have to choose the platforms that are right for us and that perhaps reach the audience we are seeking.
All the best with it and thanks for the comment
ashley

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72 Geri Richmond
Twitter:
March 17, 2014 at 9:59 PM

Hi Ashley and Adrienne,

I have a new product coming out soon that takes you step by step, gives you all free software to work with and teaches you how to not only re purpose your content but, also, how to get new content and re purpose that, too. :)

If you haven’t guessed, I’m very proud of it because I’ve worked on it a long time.

Thanks for all of the info and I thought your post was very entertaining. Gonna go check out your blog, too. :)
Thanks again,
Geri Richmond

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73 Adrienne Smith
Twitter:
March 18, 2014 at 8:14 AM

Hey Geri,

Well that definitely sounds interesting and would be curious to know how that actually works. I have no doubt you’re very proud of your new baby, I know the feeling. I’m excited for you.

Appreciate the comment and can’t wait for your product. You have a great week.

~Adrienne

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74 metz
Twitter:
March 17, 2014 at 10:32 PM

Good share Adrienne’ as always!

Repurposing your content has benefits, techniques and tools that can be used. Just like good SEO, You can reach your customers using different mediums, increase retention & perspective

One tip I can share, try and build upon and add value to content at each stage of the repurposing process

So keeping these points above in mind, let’s begin.

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75 Adrienne Smith
Twitter:
March 18, 2014 at 8:16 AM

Thank you Metz and I’m honored to have Ashley with us this month and sharing his knowledge.

It does have it benefits and in my mind you shouldn’t repurpose anything if you can’t add to it with more value than before. Things change or they just need back in the lime light again.

Thank you for your comment and enjoy your day.

~Adrienne

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76 Ashley @ madlemmings
Twitter:
March 24, 2014 at 10:08 AM

hey Metz
That is a good tip. Adding value is always worthwhile, although I doubt I have the time to always change the topic and content to be even more worthwhile. I hope my content is good enough on it’s own, even repurposed.
thanks for the comment
ashley

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77 Steven Wilson
Twitter:
March 17, 2014 at 11:02 PM

Hi Ashley and Adrienne,

This is a great topic and explained well. Re purposing is something I have been wanting to do but haven’t put in as much time as I would like to do it.

I am working on a couple of infographics that I think will do well but I really need to diversify more with the outlets I share on for sure. I just preferred to not rush or force it and put out poor quality material.

I will be doing much more re purposing in the near future for sure.

Thanks again and take care Adrienne and Ashley!
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78 Ashley
Twitter:
March 18, 2014 at 2:25 AM

Hey Steven
Great that you already have a plan. And not just rushing it to get out something is ideal. You want to deliver quality to your readers and future readers (else they won’t become readers). So that is a perfect plan.
I also have only done a few things, and made them top notch when I did.
But the idea of reaching a new audience is a great one and hopefully we can all benefit.
thanks for the comment
ashley

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79 Adrienne Smith
Twitter:
March 18, 2014 at 8:18 AM

Hey Steven,

Welcome back, it’s good to see you again.

Looks like Ashley has reminded us all that we need to kick things in gear and step it up. I’m guilty too Steve, I haven’t taken advantage of this either. Shame on me.

Appreciate your comment and it’s good to see you again. Hope you’re doing well and you enjoy your week.

~Adrienne

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80 Ashvini
Twitter:
March 18, 2014 at 4:44 AM

Hi Ashley,

Thanks for the informative post :).
I had done a little bit of repurposing of my blog when I installed the odiogo plugin. A lot of people liked listening to the post rather than reading through it.
Unfortunately they decided they do not support the free service anymore. Since then I have been looking for service that does that.
I have written three books for kindle. Though they did not have repurposed content but I think subconsciously I was adding content from my blog.
Now I am researching for good text to speech tool on internet to buy :).
It is a great way to reach more audience. Thanks so much for this input
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81 Ashley
Twitter:
March 18, 2014 at 6:16 AM

Hi Ashvini
Sounds like you are already experienced in this stuff.
Text to speech I had never thought of. If done well, I am sure some people would rather listen than read, especially if they drive to work or do lots of after work sports. I find it great to learn from a podcast while I walk somewhere. Beats listening to the same songs I have heard 100 times (although I love music).

thanks for commenting
ashley

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82 Ashvini
Twitter:
March 18, 2014 at 12:23 PM

Ashley lol :D, I have been looking for new music too. Lets connect together and find common music interests :)
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83 Adrienne Smith
Twitter:
March 18, 2014 at 8:25 AM

Hi Ashvini,

I guess I never think about those things because I prefer to read. I can just read faster then listen which is another reason I’m not a big podcast lover. They ramble a LOT and then some of them go 45 minutes to an hour and although I’d love to hear some of them I just don’t have that kind of time. I can’t listen to things and do something else, I have to concentrate on what I’m hearing.

I’m sure you’ll find the right tool, with everything out there here has to be something. Sounds to me like you could just read your post using Audacity and be done a lot quicker! Just a thought.

Thanks for the comment and you have a great week.

~Adrienne

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84 Ashvini
Twitter:
March 18, 2014 at 12:21 PM

Hi Adrienne,
I agree with you. I too like to read and understand. Actually videos bore me :D. I would like to search text and get to the point.
However I feel that a lot of people would love to listen to audio/video. Imagine creating a mp3 and then adding it to every blog post. I had odiogo do it for me. Now I am researching other software too.
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85 Adrienne Smith
Twitter:
March 18, 2014 at 1:11 PM

Hey Ashvini,

I know that a lot of people prefer audio over reading. I think that’s the good thing about adding these different things to the mix ya know. We all don’t like the same thing nor enjoy content the same way. I have a friend who hates videos if you can imagine that but they there are others who prefer audio. I think it’s a win/win providing the different avenues for them. Now to find the darn software is right! Good luck!

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86 Leora Wenger
Twitter:
March 18, 2014 at 10:25 AM

Repurposing sounds like a great idea! I’ve thought of doing this with my images, but I’m not sure what I would say that would be different. One idea is writing a post about my favorite images I’ve used on my various blog posts, and then have readers pick a favorite. Not sure if this is useful, however; more like for fun. So I haven’t done it yet.
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87 Ashley
Twitter:
March 18, 2014 at 11:34 AM

Hi Leora
There are lots of things you can do, but it depends on your content. For instance, summarise something on slideshare, and maybe even use the images on the slides.

Or collect similar posts (same topic) and put them in a pdf as a giveaway.

Get creative and always enjoy :>
thanks for dropping by
ashley

Reply

88 Adrienne Smith
Twitter:
March 18, 2014 at 12:41 PM

Well hey Leora,

Sounds like Ashley gave you some great ideas on what you can do with your images. I have to agree with him, do a Slideshare type presentation and that will bring you more attention. Love that idea.

Thanks for your comment and enjoy your week.

~Adrienne

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89 Leigh Shulman
Twitter:
March 18, 2014 at 10:47 AM

Nice timing! I just had a conversation with a client yesterday about repurposing content. She is in the process of going through her blog to prune and weed a bit. She found one piece that she cleaned up and brought up to date but the same piece also turned into a really gorgeous piece of non-fiction that she’ll also submit to a writing journal.

I will have to share this with her as she continues her clean up. I’m sure it will give her even more fantastic ideas of how she can repurpose her current content. I’ll be doing the same. :)
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90 Ashley
Twitter:
March 18, 2014 at 11:35 AM

Hi Leigh
Glad I could help out.
I have seen lots of ideas like this around the web and thought it was time to share the general idea and example.
Let us know how it goes
ashley
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91 Leigh Shulman
Twitter:
March 18, 2014 at 3:31 PM

It’s a particularly useful thing to do when working with writers who are often scared to take their writing to another level. It feels easier to take a piece that has already been published on a blog and then edit it again for another space.

It makes sense, but I hadn’t thought about it quite that way until your post.
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92 Adrienne Smith
Twitter:
March 18, 2014 at 12:48 PM

Hey Leigh,

That’s awesome and I’m glad you shared with a client why this is important. I think that’s so cool that she’ll be submitting that work to a writing journal. Bravo Leigh!

Please do, we’d both really appreciate that. I’m sure some of the ideas that Ashley shared here will be very helpful for her. I know they are for me.

Thank you Leigh and you have a wonderful week.

~Adrienne

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93 Jeannette Paladino March 18, 2014 at 11:16 AM

Hi Ashley — you do get around! I should know better because my presentations on SlideShare have gotten a lot of views and downloads. I did repurpose one blog post and keep telling myself that I will do more. Ha! Thanks for the kick in the pants.

Reply

94 Adrienne Smith
Twitter:
March 18, 2014 at 12:55 PM

I had to snatch him up Jeannette and am so glad he shared this with us. It’s a great reminder to me to get this in gear myself. I know this is important but things just started happening this year that I had to deal with so that put me behind with practically everything else I’m afraid. But knowing what I need to do I guess I just need to find the time now.

We all needed this kick in the pants.

Thanks for your comment and you have a wonderful week.

~Adrienne

Reply

95 Ashley @ madlemmings
Twitter:
March 24, 2014 at 10:07 AM

Hi Jeanette,
I am going against Matt Cutts and still guest posting :>
Slide share can certainly help, although I got lots of views on mine, I am not sure I got lots of traffic. I guess it depends on the topic and timing.
But give it another go for sure.
ashley

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96 Angela McCall
Twitter:
March 18, 2014 at 11:25 AM

Hi Adrienne & Ashley,

This is a great idea! I have never really thought about repurposing my blog posts until I read this post. I knew I have a friend who did this, he created an eBook from his blog posts. I guess if you can blog you can create an eBook too as well.

As far as Evergreen is concerned, I never knew this one either till now. Thanks to you Ashley for sharing us you wisdom and knowledge. From now on I’ll be writing my articles with that in mind. I guess posts that will stand out the test of the time are the best kind of articles to write in your blog, eBook, YouTube, slideshare, etc. Some well known bloggers that I know always do that. Once technology change, they just keep up with the updates in their eBook.

Again, the beauty of eBooks. However, you cannot do that on printed books. It cost lots of money to reprint them again just to do some changes. But with eBooks you can always change if there’s a neccessary tweak updates that needs to be addressed to. Anyway…

Never really use Slideshare yet to create another platform. Perhaps this is the best time to put this to work. So far I have been using YouTube more for 5-20 minutes tutorial videos. I know that my tutorial videos are not as often but if I can crank this up for like once-a-week kinda thing it’ll be wonderful.

Say…let me ask you, do you think this is also a good idea to repurpose your content on Udemy? Rob Cubbon have been encouraging me now in doing this, create FREE small tutorials to start then spearheading it to PAID course later, which I’ve planned in working so far.

Have a great week to you both.

Angela
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97 Adrienne Smith
Twitter:
March 18, 2014 at 1:02 PM

Hey Angela,

Yeah, Ashley has shared so many wonderful ideas with us so now we just need to put them all into place. That’s great that your friend put some of his blog posts in an eBook. That’s very smart of him.

I think you could turn some of what you share in your videos into Slideshares too Angela. Here I am giving advice yet not taking my own. I think for me it’s been a huge time crunch just not having enough time to give everything done as it is and sure not enough time to do extra things. Although we both know if we want more traffic we have to do more than what we’re doing right now.

I think Ashley gave you some good advice so run with it girl. I agree, you’ll do great on Udemy!

You have an awesome week as well, thanks for your comment.

~Adrienne

Reply

98 Ashley
Twitter:
March 18, 2014 at 11:37 AM

Hi Angela
Seems you have the right ideas.
It is always best to have the goal in mind, and now you know what you can do, it helps.
I have used content again on slideshare and also for my udemy courses. It takes so long to research some stuff, it pays to reuse it. That is what many of the big companies do in any case. No one can produce all new content all the time.
Good luck with it
ashley

Reply

99 Davina K. Brewer March 18, 2014 at 11:40 AM

Like Donna and others, my head’s swimming with ideas and motivation. It’s not that I don’t know that recycling content is smart — I have a ‘old blog review’ section on my site. It’s that I need to do it more often and cross platform, different mediums. I need to think visually, recycling the quips and quotables to memes, to slides (even though I don’t present often), and I really need to do more video. I’m also working w/ some colleagues on these digital breadcrumbs, so this is a great reminder Ashley. My ‘publish and done’ mentality is a little naive and if something is worth reading or sharing, it’s worth reviving and sharing anew. FWIW.

Reply

100 Adrienne Smith
Twitter:
March 18, 2014 at 1:06 PM

Hey Davina,

I know what you mean, I have so many things I could and should be doing myself. Ashley gave us all the kick in the pants we need to get this all in place.

Sounds like you’ve got a lot of ideas already Davina so I’m sure you’ll do great. I think that we all need to step outside our comfort zones from time to time and do some things besides just posting. It’s the best way to get more traffic to our blogs and the attention of people who prefer different platforms. Either way, great ideas we all should be implementing.

Thank you Davina for your comment and you have a great week.

~Adrienne

Reply

101 Ashley Faulkes
Twitter:
March 19, 2014 at 3:06 AM

Hi Davina
So much to do so little time. I also have the same problem.
This post was born of many ideas I had on the topic, and also a need I have to do the same. So don’t worry, I am also in the same boat in many ways.
We can only try to gain a new audience sometimes and see how we go
all the best with it
ashley
Ashley Faulkes recently posted…How To Index a New WordPress Website – Get Discovered by GoogleMy Profile

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102 Paul Salmon March 18, 2014 at 11:43 AM

Hi Ashley,

That is a nicely detailed post about repurposing content. I have thought about doing so in the past with my content, but at the same time I find it difficult at times to get the desire to do so.

Creating evergreen content is something that I am very wary of, but with a technical blog, it can be tough to write content that can stand the test of time. I have thought about creating more generic posts, instead of specific to a particular device/technology, as they tend to last longer than more specific posts.

Reply

103 Adrienne Smith
Twitter:
March 18, 2014 at 1:09 PM

Hey Paul,

I think a lot of people are leery with it at first but to me it’s like updating your post with something new that you’ve already written about in the past. Things change and we all know new technology is coming online all the time.

Technology is tricky I would think but doing something like Slideshare or even videos when some new technology has been released would definitely grab more eyes on your content. People love new gadgets and stuff.

I’m sure Ashley has more to share here. Thank you for your comment and you have a wonderful week.

~Adrienne

Reply

104 Ashley Faulkes
Twitter:
March 19, 2014 at 3:08 AM

Hey Paul
tech sure is an everchanging area, so I see you problem.
But your idea of a more generic approach to some topics is a great idea. Things like how to choose, or how to fix or find, might work.
I am sure you know what your niche needs.
But you can also repurpose other types of content if you do it when you create it (more or less).
Good luck
ashley

Reply

105 Mark
Twitter:
March 18, 2014 at 1:20 PM

Hi Adrienne!

That’s a very thought provoking and idea generating post from Ashley. He gives you lots of practical ideas, when it comes to generating multiple rates of return off of just one original piece of extremely valuable “how to” problem solving, and hopefully lead generating content!

That’s an effective use of marketing leverage and your time! Thanks both of you for sharing it!
Mark recently posted…How And Simple Contest And Giveaways Equal Big Profits! Part TwoMy Profile

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106 Adrienne Smith
Twitter:
March 18, 2014 at 1:23 PM

Well hey there Mark, welcome to my blog. Really good to see you and nice of you to stop by.

Ashley really shared some goodies with us for sure and things we all should be doing already. I confess, I haven’t so shame on me. It’s a great way to get our content in front of some new eyes and we all want that right!

Thank you so much for your comment and for stopping by. You have a wonderful week.

~Adrienne

Reply

107 Ashley Faulkes
Twitter:
March 19, 2014 at 3:09 AM

Hi Mark
Appreciate the compliments and hope you too can get something out of it.
Thanks for dropping by
ashley

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108 Andrew Healey March 18, 2014 at 3:05 PM

Great post, Ashley. As many of us are time poor it makes sense the squeeze as much from our efforts as possible. In my case, about 50% of my newsletter summarises some of my previous blogs. Because I’ve already done all the hard work, my newsletter doesn’t take long to put together. I also intend to convert my blogs into SlideShare, but I haven’t gotten around to that yet.

Reply

109 Adrienne Smith
Twitter:
March 18, 2014 at 3:24 PM

Hey Andrew,

Sounds like you could do a little more of this too! I think this might have been the kick in the butt we all needed. Slideshare is my next goal darn it. I think we have more work to do Andrew.

Thanks for your comment and you have a wonderful week.

~Adrienne

Reply

110 Ashley Faulkes
Twitter:
March 19, 2014 at 3:10 AM

Hi Andrew,
That is indeed another great idea. Send the info from posts, rehashed to your subscribers.
I just send them the links, maybe I should rethink that :>
thanks for your comment
ashley

Reply

111 Jeevan Jacob John
Twitter:
March 18, 2014 at 9:11 PM

As you know already, I love experiments…and content re purposing is one of the few ways through which I can do a wide variety of stuff without putting a lot of effort.

Another thing I love about re purposing is that it also encourages me to incorporate different media into the original post (so, I don’t have to worry about creating later).

All I got to do is share!

That being said, I haven’t put much effort into re purposing, especially when you look at all the posts I have written. Most of them went to waste (especially, now that those blogs are gone!).

But, in any case, I don’t regret it…the mistakes I made, including not re purposing the content has helped me to learn and realize a few things (that I will never forget).

I am putting a lot of more effort right now…started creating slide share presentations. I have also made a few adjustments on the design front (like downloading free fonts for future use..instead of relying on online tools to create the PPT. Online tools are great, but they are limited in options, compared to Word or Openoffice).

Anyways, thank you for the awesome post, Ashley :) Nice to see you here ;)
Jeevan Jacob John recently posted…Want to be more Creative? Just be bored!My Profile

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112 Adrienne Smith
Twitter:
March 19, 2014 at 7:57 AM

Hey Jeevan,

Having blogged in the past I’m sure you still have great content that can be revisited unless you let those blogs go. Either way with what you’re doing now you can always consider just putting that content on some other platform such as videos, SlideShare and even podcasts if that’s what you care to do and at least other people will be able to access it if they haven’t yet found your blog. I know as well it’s the smart thing to do, I just haven’t done it myself either.

Appreciate you sharing that Jeevan and you have a great rest of your week.

~Adrienne

Reply

113 Ashley @ madlemmings
Twitter:
March 24, 2014 at 10:06 AM

Hi Jeevan
I am sure I responded to this last week, but don’t know where my reply is! sometimes i hit reply in the wrong spot and the comment ends up down the bottom.

I know you are doing slideshare already and trying out new things. Because you are the ultimate experimenter already. If you can manage to get into other sites too with video and podcasts, you will get even more people!

have a great week
ashley

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114 Sue Price
Twitter:
March 19, 2014 at 4:09 AM

Hi Ashley

Awesome to see you here at Adrienne’s blog. You worn out yet with all the comments she gets?

I love this post and it sure has given me some ideas. Given I run two blogs I am thinking how I can use my content differently.

I have been doing a lot of videos but never thought of converting them into audios.

Thanks for a post that was perfect for me Ashley.

Good choice in guest Adrienne. :-)

Sue

Reply

115 Ashley
Twitter:
March 19, 2014 at 7:23 AM

Thanks Sue
Very kind of you
Glad you got some ideas from this and hopefully new ways to get traffic and a new audience!
go crazy with it
ashley
Ashley recently posted…MLP003: Doubling your Google+ Following and Branding with a Banana – with Robert RyanMy Profile

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116 Adrienne Smith
Twitter:
March 19, 2014 at 8:02 AM

Hi Sue,

I’m really happy to have Ashley here today and I appreciate you stopping by as well.

This should really come in helpful for you because you’re doing a lot of videos now which is very good. His suggestion is great too, put that into an audio format for those who want to listen while on the run.

Appreciate your comment Sue and good luck.

~Adrienne

Reply

117 igor Griffiths
Twitter:
March 19, 2014 at 6:58 AM

Well hello Ashley and Adrienne, thanks for the great reminder about repurposing our content. This is something I used to do in a maniacal fashion but then for whatever reason I moved onto other things.

As you point out, writing a blog post then reading it loud (which we should do to check the flow of the text) for podcast use and finally creating a slideshow on the point of the post are simple step by step ways to repurpose content.

Of course if you are not sure whether its worth the effort then create the post, leave it a week or so and if the post gets plenty of positive comments then that is an indication that its worth repurposing.

igor
igor Griffiths recently posted…Embrace Failure for SuccessMy Profile

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118 Ashley
Twitter:
March 19, 2014 at 7:24 AM

Hi Igor
Glad it rekindled a repurposing interest in you. Sounds like you have ideas and experience already
appreciate the comment
ashley

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119 Adrienne Smith
Twitter:
March 19, 2014 at 8:06 AM

Hey Igor,

So why did you stop doing this if I might ask? Did you not feel you were getting the traffic and results from using these different platforms? I would think that if you’ve done something long enough and not gotten the results then I wouldn’t bother really with some of it. Just curious.

Appreciate your comment Igor and you hope you’re having a great day.

~Adrienne

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120 igor Griffiths
Twitter:
March 19, 2014 at 8:45 AM

Adrienne, I think the reason was I was looking for an easier way to generate traffic. I used the word maniacal as although I had a process for creating the written content and transforming that into audio and video, it was quite stressful in terms of returns on time invested, as I was always conscious that this process took a couple of hours out of my online session. I did not at the time realize the side benefits of repurposing content, improving your skills in media creation and creating networks on multiple channels and of course the results do not always come quickly.

Will have to sit down this weekend and plan out a return to this.

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121 Adrienne Smith
Twitter:
March 19, 2014 at 10:22 AM

Thanks for letting me know Igor! I definitely wouldn’t think that would be an easier way to generate traffic because like you said, that’s a heck of a lot of work my friend. That’s been my problem lately, not enough time to get this done because we both know it’s a lot of extra work that right now I just don’t have the time for. I know it’s important though, duh! I’m an idiot, what can I say!

I appreciate you sharing that Igor and good luck with it. I hope you do well with your schedule.

~Adrienne

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122 Philip Varghese Ariel
Twitter:
March 19, 2014 at 9:27 AM

Hi Ashley and Adrienne,This is indeed a new way of promoting our content which we wrote sometime back and is still hold wait in it. Yes, we need to promote our old valuable contents in a more attractive way.Of course I do update my old contents and promote it thru social sites. But this is really a new idea, Thanks Adrienne for this informative post by Ashley. I must do a try and will surely come back to you. Have a wonderful time of blogging ahead. :-)
Best Regards
~ Phil
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123 Adrienne Smith
Twitter:
March 19, 2014 at 10:23 AM

Hey Philip,

Glad you enjoyed what Ashley had to share and I have no doubt you’ll do really well in this area Philip. Just think how you can get some of your older content revisited through other methods. So glad he shared this with us.

You have a wonderful week and I wish you the best of luck.

~Adrienne

Reply

124 Ashley @ madlemmings
Twitter:
March 24, 2014 at 10:04 AM

Hey Phillip

Checking old posts and updating them if they are popular is also a great idea.
repurposing takes this to the next level and moves your content to new places and exposes you to a new audience. So if you can manage both, you will be rocking
ashley

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125 Corina Ramos
Twitter:
March 19, 2014 at 10:24 AM

Hello Ashley,

I can’t remember if we’ve met before but I have seen you in Adrienne’s comments section in other posts as well as in the socialverse so it’s nice to officially meet you…virtually speaking ;).

I had never heard of the term Repurposing Content but the suggestions you shared I have. Other than Slideshare and Images, I tend to stay away from video and podcasts…the more technical stuff lol.

It’s not to say I won’t ever try them but I’m what you would call a total beginner because I wouldn’t no where to begin to find the tools I’d need, you know? But hey it’s still early in 2014 right? :)

Thanks for showing me something new today. Great guest Adrienne! I hope you two are having a great week!

~Cori
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126 Adrienne Smith
Twitter:
March 19, 2014 at 10:32 AM

Hey Cori,

You’ve never been by Ashley’s blog before Cori? He shares some really great and helpful tips for bloggers too so you’ll have to stop by some time and check it out. You won’t be disappointed.

I’m sure there are so many different terms for this but sounds like you’ve got that definition down fine. If you can do slides for Slideshare then you can just do the same for videos. Not sure if you have Windows or not but they come with a free program called Windows Movie Maker or if you have Windows 8 you might have to download it. You can dump slides in that and publish it to YouTube. It’s really a cool program so that’s a suggestion for ya. Ashley may have more as well.

Thank you for your comment and always great to see you. Take care and hope you’re enjoying your week too. Definitely loving this weather.

~Adrienne

Reply

127 Ashley
Twitter:
March 19, 2014 at 3:08 PM

Hey Corina
I get that trepidation with new tech totally. But you would be surprised what little you need to whip up a video or podcast. I dont have anything fancy at all. The hardest part is learning the skills to edit it, but that is not super difficult if you aim is not a hollywood production. There are loads of tutorials and guides out there from those that have paved the way for us!
It only took me half a day to set up my podcast, but the hard part is finding the guests, getting them on the show and then preparing. But a podcast can be anything.

Think about it :>
ashley
Ashley recently posted…MLP003: Doubling your Google+ Following and Branding with a Banana – with Robert RyanMy Profile

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128 sherman smith
Twitter:
March 19, 2014 at 4:24 PM

Hey Ashley,

Repurposing your content is a great alternative to coming up with new content every week. You know there were days where I just didn’t feel like writing anything and so i would do research on content i did in the past and create bring it into light with a little twist.

On that note, I really like the idea of making evergreen content. Yes there is always new technology coming about, but yet a lot of the old concepts of marketing offline does carry over to online, and there are still some old online marketing strategies that can still be used today, like SEO.

One thing I did have trouble with in the past about resharing some old content and repurposing it on social media was that no one was really sharing it LOL… but now that I’ve become more social, I can see my content being shared more. So being social is also key! Thanks Ashley for the great share! Have a great rest of the week and you too Adrienne!

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129 Adrienne Smith
Twitter:
March 19, 2014 at 5:39 PM

Hey Sherman,

I’ve had those moments myself Sherman. I always have had ideas for blog posts but I either wasn’t in the mood to write or I decided I didn’t want to write about that particular topic at that time. I never really thought, although I’m very aware of this, about going through my old posts.

Things change for sure so although some of it isn’t evergreen it’s a great excuse to bring you up to date with “what’s working now” sort of ya know.

Appreciate your comment Sherman and thanks for stopping by. You have a great rest of your week too. I’ll do the same.

~Adrienne

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130 Ashley
Twitter:
March 24, 2014 at 9:53 AM

Hey Sherman

repurposing evergreen is the key my friend. I was actually just redoing some old images for posts that are shared a lot and then putting them on Pinterest. Not exactly repurposing, but reintroducing them to a new audience.

And then as you say, months later you have a bigger and new audience which will then appreciate the old content even if it has been shared before.

Hope you have some luck with it
ashley
Ashley recently posted…BuzzSumo: Discover the Best Content and Social Media InfluencersMy Profile

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131 Liz McGee
Twitter:
March 19, 2014 at 8:05 PM

Hey Ashley,

I was just driving by mad lemmings a few days ago and love your writing. It’s so fun to see you here at Adrienne’s blog.

Wow, talk about food for thought! Lots of useful ideas here, especially example #4. We really have a lot of options at our fingertips if we can just be a little creative with our thinking and you’ve absolutely done that.

I love that you added to quick tips towards the end that we can act on right now. I’ve got them on my ‘to do’ list for tomorrow and can’t wait to try them out.

Thanks again Ashley :-)

Blessings,
Liz
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132 Adrienne Smith
Twitter:
March 19, 2014 at 8:21 PM

Hey Liz,

So glad you drove my Ashley’s blog Liz and now you’ve found him over here. Pretty cool right! He definitely shared some food for thought with us all. Very actionable tips we can all take for kicking things into gear. I definitely need to do this myself and happy to hear it’s now on your “to do” list.

Appreciate the visit and the comment. Hope your week has been going well and take care.

~Adrienne

Reply

133 Ashley
Twitter:
March 24, 2014 at 9:56 AM

Hey Liz
Sorry took me to long to reply, last week was crazy.

I appreciate your feedback, especially about the tips as that is something I learned from podcasting. Give great info and then end with a quick summary and actionable tips. So glad that that worked out for you :>

I know sometimes you get all this info, think hmmm, great, but now what. So a few easy to implement tips are key.

Let me know how you go and connect on twitter if we aren’t already?
ashley
Ashley recently posted…Pinterest Tips and Tricks for your WebsiteMy Profile

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134 Manoj Jain March 20, 2014 at 5:36 AM

Hi friend,
Really amazing post which is helpful for every one.
To be able to slice in place and repurpose your content starts long ago when you plan the particular meal. Casseroles try to portion easily and ribs really are a little boney to help slice up in lots connected with bite sizing pieces. If you have a large amount of mouths to help feed : pick a good easily divisible plate! When you make your report on points or even outline when making a article or pdf file, plan for each main indicate be repurposed – by doing this you may know right away that you’ll receive full subjection and complete reward coming from creating the content.

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135 Adrienne Smith
Twitter:
March 20, 2014 at 8:45 AM

Hi Manoj,

Thank you for your comment on what Ashley shared with us. That’s an interesting comparison I must admit.

I do think that we can get even a lot more eyes on our content should we put it in other forms and on other platforms so I agree with you.

Thanks again and enjoy your day.

~Adrienne

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136 Ashley @ madlemmings
Twitter:
March 24, 2014 at 9:57 AM

Wow Manoj, you got me there with that comparison.
You do need to pick the right content to dice up for sure. Planning is the key, but sometimes you can also look back and still find great stuff to repurpose.

Reply

137 Glenn Shepherd
Twitter:
March 20, 2014 at 12:15 PM

Hey Ashley,

Fancy seeing you here! lol ;-)

You’ve given a wealth of great info here, as always. I think that content repurposing is something that many don’t think about or don’t appreciate enough. It’s an excellent thing to do though, rather than tearing your hair out and agonising over how to come up with something totally new and unique each and every time.

As you say, the key is to repurpose the content effectively, thus coming up with a way to present the content in a fresh and appealing way. I especially appreciate you mentioning Slideshare, as this is something I’ve actually meant to look into but I forgot all about it. Reading about it here has brought it back to my mind, so I’ll be sure to make a note of it now so I don’t forget again!

Thanks, Ashley for the excellent post and thanks, Adrienne for featuring Ashley here. :-)

~Glenn
Glenn Shepherd recently posted…23 Useful Internet Marketing ToolsMy Profile

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138 Adrienne Smith
Twitter:
March 20, 2014 at 12:41 PM

Hey Glenn,

He is everywhere these days isn’t he? I was happy to snatch him up for this month!

I appreciate your comment Glenn and glad you found this helpful. I agree with what you shared and also know I need to put some things in place as well. I’m sounding like a broken record now so I need to step it up.

Glad you stopped by and have a wonderful day okay!

~Adrienne

Reply

139 Ashley @ madlemmings
Twitter:
March 24, 2014 at 9:59 AM

Hey Glenn
Yes we all get around a bit on the blogging circuit.

Slideshare can be an easy way to reuse a blog post through visual summaries.
Another cool one is video and podcasts, they go well together.

All we have to do is know the options and then get out there are give it a try.

have a great week
ashley

Reply

140 Glenn Shepherd
Twitter:
March 20, 2014 at 12:50 PM

Indeed he is! But that’s a good thing, as you’re always sure to take away something new. ;-)

I’m sure that there are things that we ALL need to put in place and improve upon. But the key being one of the people who 1) recognises it and 2) does something about it. Those who sit back and do nothing are the ones who end up struggling. I don’t have any doubts that you’re an action-taker, Adrienne! ;-)

I hope you’re keeping well, my friend. I’m sorry it’s been a while since I stopped by – I’ll make sure to not leave it so long in future!

~Glenn
Glenn Shepherd recently posted…23 Useful Internet Marketing ToolsMy Profile

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141 Adrienne Smith
Twitter:
March 20, 2014 at 2:14 PM

You are SO right about that Glenn! He’s sharing all sorts of goodies all over the internet for us.

Again, you’re right about that too! We can learn what to do and know what needs to be done but those that don’t do it shouldn’t complain because they’re not having the type of results they had hoped for. I hear that a lot with some of my clients but then those that just weren’t aware and take immediate action, they’ll definitely go places. I’m an action taker as well Glenn but I have fallen way behind this year. Hosting issues really put a damper on my business so I’m starting to gain some ground again. Watch out now! ;-)

Oh no problem, we all get busy and things need our attention. It’s just always good to see you and as long as things are well with you then that’s all that matters. You have a great rest of your week okay! I’ll be by your place soon too.

~Adrienne

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142 Ralph Dansereau March 20, 2014 at 7:19 PM

Just found your blog Adrienne. Love the repurposing technique. I’m enjoying reading. Just wanted to say thanks for your great post you have here. It’s very inspiring to me.

Thanks again
Ralph

Reply

143 Adrienne Smith
Twitter:
March 20, 2014 at 7:41 PM

Hi Ralph,

Welcome to my blog and Ashley and I appreciate you stopping by. Glad you enjoyed what he had to share and the post itself.

Thanks again and enjoy your day.

~Adrienne

Reply

144 Ashley @ madlemmings
Twitter:
March 24, 2014 at 10:00 AM

Hey Ralph
thanks for dropping by. Hope you can implement some of the ideas for sure.
have a good one
ashley

Reply

145 Ralph Dansereau March 24, 2014 at 7:13 PM

Hey Ashley
Ideas implemented for sure. I will definitely be dropping by more often. Both you and Adrienne’s are dope.

Ralph

Reply

146 Adrienne Smith
Twitter:
March 24, 2014 at 9:02 PM

Hey Ralph,

Thanks for the compliment and glad you got some great ideas to implement from Ashley. I know he appreciates you learning some things from him.

Enjoy your week.

~Adrienne

Reply

147 Memphis March 22, 2014 at 9:54 PM

Adrienne,

I ran across a link to your blog on a website and decided to check it out. You have great content and your way with words is compelling. I’ll be checking in regularly for more interesting content. Thanks

Memphis

Reply

148 Adrienne Smith
Twitter:
March 23, 2014 at 10:41 AM

Hi Memphis,

Well welcome to my blog and always good to see a new face.

I hope you’re not judging my way with word by this post since I didn’t write it! LOL!!! I think Ashley did a fabulous job with this one but hope you’ll check out more of my content. I definitely have plenty to share.

Appreciate the visit and you enjoy your day.

~Adrienne

Reply

149 Ashley @ madlemmings
Twitter:
March 24, 2014 at 10:02 AM

Hey Memphis

thanks for dropping by and glad you enjoyed the content
ashley

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150 joe arrigo March 24, 2014 at 9:18 AM

I’ve used content from my books to create blog articles. With nonfiction, many times a chapter can stand alone as a subject. It’s also a way to promote the book because you can enter the attribute, “Excerpt from my book, Title.”

Reply

151 Adrienne Smith
Twitter:
March 24, 2014 at 9:32 AM

Hi Joe,

Welcome to my blog and thank you for sharing that. Yeah, if you’re an author and have books then that’s just like enticing them into wanting more. Like sharing a chapter as a post and pointing them in the direction of getting your book to know more. Those are great ideas.

Thank you for sharing those and you have a wonderful week.

~Adrienne

Reply

152 Ashley @ madlemmings
Twitter:
March 24, 2014 at 10:03 AM

Hey Joe
For sure if you have a book, that is a great start for new content. I don’t have that myself, I work the other way around – but repurposing is that flexible :>

thanks for the comment
ashley

Reply

153 Carol B
Twitter:
March 28, 2014 at 4:06 PM

Funny I should come upon this post today. Literally just hours after repurposing a blog I wrote over a year ago. At first I felt a little “guilty” about taking an older blog and refitting into a series that I have been working on. But the more I reworked it, the better it felt. And I am happy to say I am now over my “blog repurposing guilt”!
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154 Adrienne Smith
Twitter:
March 28, 2014 at 4:58 PM

Good for your Carol and I was on a call today and they said when it’s outdated or you know you can do it better today then go for it. Ashley definitely shared some great tips here too so I hope there is no more guilt now! ;-)

Thank you girl and enjoy your day.

~Adrienne

Reply

155 Ashley
Twitter:
April 1, 2014 at 9:00 AM

Hi Carol

That is amusing – repurposing guilt. Perhaps we will have a new niche in psychology!
Glad you have been trying it out though. I was just taking some old ideas (albeit from my brain) and repurposing them for a subscriber giveaway today. So you can always find new ways to reuse great content, even in your head!
thanks for the comment
ashley
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156 Charmie May 5, 2014 at 12:21 PM

Well, I got the meaning of what is re-purposing. But what if we just compile them into a single bunch of our awesome writings and present them in an attractive way instead of re-writing it?

Reply

157 Adrienne Smith
Twitter:
May 5, 2014 at 1:14 PM

Hey Charmie,

Just wanted to welcome you back but I’ll be sure to let Ashley respond to this comment since it’s his post and he’s more of a pro on this subject than I am! ;-)

Hope you have a wonderful new week.

~Adrienne

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