Some people have a hard time with that but my guest today has something to share with you that I believe will help.
I’m thrilled and honored to have my good buddy Ashley here today to share some really great tips with you.
Are you ready to learn?
As a blogger or “content creator” you spend a lot of your time coming up with new content.
Sometimes you may even whip up a quick post before breakfast. I know, it is rare, but sometimes we manage!
Other times, we take hours researching and creating a masterpiece that will blow the minds of our readers.
Afterwards, they send us gifts and share our posts via tweets, and we feel all fuzzy inside. I know I do.
Then, we have to do it all over again the following week. Somehow, it never gets easier, does it?
What if we could somehow make our lives a little easier?
What if there was a way to create new content but take a few shortcuts?
Well my friend, there is!
It’s called content repurposing, and it also comes with a whole load of other benefits too.
So grab a cup of coffee, and let’s get going…
What is Content Repurposing?
Taking something you have created and reworking it for another purpose is technically what “content repurposing” is.
But that does not really explain it all, so let’s dig a little deeper.
It makes sense to reuse the information you have researched and to present it in a new and exciting medium. To repurpose it.
You can do this while you are creating the original “masterpiece”, or even a year later! That is the beauty of this whole content repurposing trick.
By taking your hard work (your amazing content), and moulding it into a different form, you are also exposing yourself to new audiences as well.
As you may already know:
People consume information in different ways.
So it makes sense to try this out for that, and many other reasons we will cover below.
But what kinds of content do we have to play with?
Don’t worry, our Swiss army knife is full of lots of options! It’s not just a knife, it has lots of other cool tools too.
What Are All Those Tools in a Swiss Knife?
Before you start to think about repurposing, it pays to know what your options are. It will help you see the future possibilities for your content before you start creating it.
Below is a list of content types you could create while weaving your repurposing content magic:
- Blog Posts
- Images (infographics, Pinterest, Instagram)
Some of these are easily transformed into something else. While others, like a videos or images, require skills and equipment you may not feel you have.
Don’t be discouraged though, videos and images do not have to be Hollywood scale or Picasso quality to excite your audience.
Just be yourself, even if it is raw and unedited.
As long as the content is useful, people will pay attention and probably even thank you for it.
The Overlapping of the Content Waves
Let’s talk about this idea of overlapping or similar content types.
You probably have an idea of what I am talking about. Once you have one type of content, often you can easily create another. Because many of them are like brothers and sisters.
Or as they say in Thailand :
Same Same – But Different!
(If you have been there, you will laugh. Otherwise, sorry to confuse you.)
Here are some great examples to get your creative content juices flowing:
You could create an ebook from a collection of posts you have written on a particular theme or topic. This can be done whether it is intended as a giveaway for email subscribers or for sale on Amazon.
Content from a blog post can also be summarized into a slidedeck for sharing on Slideshare (and other slide sites). Find a few suitable pictures, summarize the post into point form and you are done! Easy as pie.
Here is one I did last year on how to get more Twitter followers, to help give you an idea of what is possible, and how sexy it can look.
Videos are easily converted into audio, which can then be used for a podcast. Many people doing Google Hangouts these days do this – such as Ryan Hanley with his Content Warfare show. It was a podcast, now it covers both mediums. That way, he gets a wider audience from just one piece of content. Smart man!
Awesome images you take with your phone can be uploaded to Instagram and also used in related blog post. They can also be pinned on Pinterest. Images are all the rage these days, and even get you more click throughs on Google+ and Twitter too. In fact, Adrienne has a great post on this site on how to use Twitter with images – it’s a must read.
So don’t waste your great content on just one type when you can get it to more people through repurposing!
Note: Neil Patel has written a great guide on blogging that contains a chapter on Content Repurposing you might want to read for more ideas.
Make it Evergreen
One of the best techniques for repurposing content is focusing on the evergreen variety.
No, we are not talking pine trees here. Although they do smell great, right? (it’s one of the most popular air freshener scents I think!)
Evergreen content is content that stays relevant over time. Not like a post on the latest app craze, but something more fundamental.
This is a great post from Moz on evergreen content if you want to learn more about the concept. But you probably understand what I am talking about.
Because this type of content is so much more “fundamental”, it is also far easier to repurpose. Even long after the initial content was created, you can take it and mould it to a new form.
After that, you can consider yourself a content artist. Go Picasso!
Some of the Benefits
So you wrapped your head around the whole “evergreen” thing. Awesome. (and it smells great too!)
Now let’s take a look at some of the other benefits of content repurposing.
Extends the Life of Content
Repurposing content extends its life and value far beyond the time it takes to create it.
Sounds too good to be true, but it really is an amazing thing.
You need to research and organize the ideas you are presenting, no matter what type of content you are creating.
So once you have gone to all that trouble, take that content and “extend its life” by putting it to further use.
Why waste that opportunity?
Brings a Fresh Perspective
Another great benefit of repurposing content is the ability to shine a new light on old content.
Sometimes just having to present something in a new format can bring out a new aspect of the content. Kind of like a breath of fresh air!
Imagine a slide presentation of a blog post you wrote. It will be the same content, but summarized. Clear, concise and visual. People will love you for it. And it will save them time reading it.
Some People Prefer Salad Over Burgers
Some people digest content better in the form of video. Others like to listen to things on their ipods (or iphones these days).
So by putting your content into different formats, you are actually reaching a different audience.
You will probably even excite your existing audience too!
A content change is as good as a blogging holiday they say!
Not everyone likes reading long, detailed posts (like this one).
Sometimes a video will grab their attention. So go ahead and give it a go.
Become the new Hollywood Blogging Star! Maybe it will be called – Bloggy-wood? Perhaps not.
Google Goodness Through SEO
Of course, when you add content to a new website you also get to spread your it’s Google-attracting keywords around.
Let’s take Youtube as an example. You can use keywords in your title and description to help people and Google find and rank your content.
On top of that, you can add a link back to your original content (maybe your blog post) to get readers interested in your site.
So spreading your repurposed content kills many birds at once.
Call to Arms
Now that you are all excited about taking your awesome content and repurposing it, what can you do right now?
To get started with content repurposing I suggest two very simple things you could do today:
- Create a SlideShare account and summarize an old (but awesome) post into a slide presentation
- Add some text to an image from a blog post and upload it to a suitably named board on Pinterest
Then once you get the hang of it, maybe whip up a quick video one day (even just 5 minutes) and put it in a blog post.
Talk to your webcam instead of writing. Your audience would love to meet you! And so would I.
Off you go, what are you waiting for!
Oh, and let us know what you think and plan to do in the comments below. Also be sure to share this post with your friends and help them learn this as well.