Oh come on, you know the old saying, “the money is in the list”. No matter how much I hated hearing that, it’s so true.
Now don’t laugh okay but I bet I’ve tried building a list at least 8 different times since I’ve been online.
Back in the beginning it was in affiliate marketing.
I was taught to send an email every single day for the first seven days because no one bought anything the first time around. They had to see it at least seven times before making a decision.
I really just don’t think that works anymore, do you?
I probably started building a list another couple of times when I started blogging and pretty much failed at that too. I didn’t know what to say!
Watch out because I can hear all of you smarty pants right now saying girl, then why were you blogging? What were you promoting, why are you here?
Okay, I was doing a lot of affiliate marking back when I started blogging so I was promoting all of that stuff but my list wasn’t very receptive. Want to know why?
I only emailed them when I wanted them to buy something.
Pretty stupid right!
Building Your List On Your Blog
Before you can start to build your list, you have to have something to offer your readers for free.
Let’s use me as an example.
Let’s say you’re new here and you just stopped by today. What are you going to see?
Lots of helpful posts on subjects most bloggers want to know about, lots of comments on all of my posts and lots of interaction going on in the comment section.
Because of all the attention that my blog receives, people are curious to know how the heck I did that right!
I write a LOT about relationship marketing and since I was named the Engagement Superstar a year ago people want to know more.
That’s when I decided why not give my subscribers a report instead of a blog post sharing all of my little secrets that I’ve learned about building relationships online.
It’s an area that others consider me to be an expert in although I hate that word. I mean who is really an expert in anything since things change so often. Let’s just say I’m a natural so of course I can share with you what I know.
Once you opt-in to my list and as you’ll see I do ask for phone numbers, the first email you get will be a link to my report. I also will share with you what you can expect to receive from me in my emails.
I created a template with my header so when you open my email you definitely know who it’s from. No surprises there.
What Do You Share
I definitely send an email out every Monday and Thursday letting my subscribers know that I have a new blog post.
Do not use your blog post title as your subject line. Make it different, make them curious, make them interested to see what you have for them today.
I always start off by asking my subscribers how they’re doing. If they had a fun weekend or perhaps a good productive week.
I may share a little about what I’ve been up to and I’ll throw some personal stuff in too. Like once I wrote about the new office chair I bought and how I was salivating sitting in it. Recently I shared about having our family portraits finally taken after so many years.
The fun thing is that in the comments, a few of my subscribers will make a comment about what I shared with them. See, they are getting to know me and we’re interacting.
I may ask them specific questions and a lot of them will reply to me through my newsletter email. Yep, they respond which is exactly what I was after. We get the conversations flowing.
I do my best not to tell them what my post is about. I leave them curious to click over and see what I’ve got for them that day.
Want to know why my open rate is so high? Because I leave them curious. Okay, I do tease them a little so you guys who are on my list will have to let me know in your comment whether or not you think I do a pretty decent job of that or not.
It’s About Building Relationships
You know I blog about this and I even shared all my tips in my free report.
It’s about building relationships with your readers, your prospects and your list. When you share a little of you with them then they’ll get to know you better.
When you actually pick up that phone and call them just to say Hi and can I help you with anything, they definitely appreciate the heck out of that.
People want to know you care. People want to know there is someone out there that just wants to help because they want to. People want to know they are appreciated.
Blogging and building a business online is about people connecting with people. Make them feel important and wanted and they’ll continue to come back for more time and time again.
Don’t believe me?
Try it, I dare you! Oh and one week won’t do it guys. I mean try it and be consistent with it and then come back to me in about six months and let me know your results.
Seriously, I want to know.
Let’s Get Started Now
We are still very early into this new year so if you haven’t started building your list you need to get started now.
Keep building up your readership, connect with new bloggers, keep commenting on other blogs and let’s get you some serious traffic.
Start building those relationships, have a cool opt-in gift and let’s start connecting with your subscribers. If you’re brave enough, pick up the phone and give them a call or make a time to have a Skype chat. One way or the other, reach out to them and let them know you’re here to help and for goodness sakes, done try to sell them anything.
You have to build up that trust first. Once you’ve done that then they’ll support you.
Seriously, you can do this. Heck, if I can do this you sure can.
So, ready to get started? I want to hear what you have to say in the comment section now. Come on, you can tell me. Oh and don’t forget to share this post with your friends too. They may have had issues in this area also. This is the year for lots of breakthroughs guys!
I’m excited for you and can’t wait to hear how you’ve been doing.