It’s the third Monday of the month so that means I have a special guest for you today. That’s right, it’s time to hear from someone other than me.
The title itself might actually give it away if you are a regular reader of my blog. If you will recall my guest post last June of the same title, my good buddy Ken Pickard did such a fabulous job that you all asked that he come back again and share part 2 with us.
You know me, I do aim to please so I asked Ken if he would love to share more on this topic so without further ado, take it away Ken.
What’s up my friends…I’M BACK!
I’m so thrilled to have been invited back to Adrienne’s amazing blog. If you remember just about 2 months ago I did my first official guest post and it landed a spot right here on this blog! I was so thrilled that you all received my post How to Build a Rock Star Brand with open arms. It’s currently the second most commented post, but that’s clearly due to the amazing readers, followers and supporters Adrienne has.
If you remember back to that last post you may have realized that the title and the subject matter didn’t really go together. Or did it? Let’s take a quick look at that before we dive into part 2 of how to build a rock star brand.
I received a few emails from people who, responded in the comment section with a great comment but then emailed me with additional questions on brand building. So why did I craft the last post the way I did?
Simple really…all the best products that I have bought over the years have a foundational aspect before they deliver the actual goods. Now think about that. When you purchased an online marketing or blogging course, did you go through some kind of personal development or leadership piece before the actual meat of the product was shared?
Some people think that’s just extra fluff. But think again. It’s a leveling agent or foundation piece. See when you create a product and you’re trying to appeal to a large audience, it’s easy to set the stage right away. The beginners will appreciate it and the more advanced members will feel at home because they already “get it.”
The same thing can happen when you are create a blog post…or series of posts. Set the stage. Create a foundation for people to climb on and follow you to the next step. This just so happens to lead us right into today’s topic of how to build a rock star brand.
Rock Star Brand Homework
Before we jump into the meat of brand building we need to cover some additional “foundational blocks.”
1. Know who you are. So many times I’ve seen people start blogging or start out with a certain angle and niche, only to change it 6 months or a year later. A little up front work on you will go a long way. Here are a few questions to ask yourself to find out who you are online. Remember you have taken your whole life to identify who you are offline. Your presence online takes time to create as well. It takes time for others to see who you are.
What do you have to offer? It’s not a product or service; it’s your leadership and skill set that you are going to share. It’s your personality type.
What do you want to help people with? It must be more than just making money. Are you a teacher type or a dreamer? A leader who leads by example of one who can portray the proper balance between work and play?
What mode of reaching out. Do you prefer, blogging, video, articles, teaching?
2. Know your readers aka Avatar. You can substitute; audience, customers, followers here. There are several questions you can ask yourself to help find your target avatar.
What are their dreams and goals?
What are their fears or frustrations?
What keeps them up at night?
How much money do they make now and how much do they want to make?
How old are they?
Do they have a family, if so what’s the common age of their children / grandchildren?
What do they like to do for fun?
What are their hobbies?
Do they travel, can they afford to?
These are just a few questions to think about when looking for your perfect reader. When we know who we are, what we have to give and who our target audience is, then it’s simply a matter of bridging that gap. Your job of building this bridge actually becomes easier than you think. Especially if your target audience is anything like you. Did the light bulb just go off? Yeah thought so.
Most people who go through these exercises find out that they are looking for people who are like them. Now all you have to do is give who you are and they will get what they want.
Three P’s of How to Build a Rock Star Brand
Perseverance – Name all the people you know who have succeeded but have not failed one time or another. These would be the perfect people, the ones who never make a mistake. These are the ones who can legitimately tell you “I told you so.” Anyone? Yeah… me neither. Actually I can name one person and he paid the ultimate price. But that’s a different story. Oh and by the way I don’t think he ever said…”I told you so.” If you can name someone else, then chances are you don’t know them or their story very well.
Now list all the people that have succeeded but have failed at something. I’m sure you have noticed that every leader you are following right now has a story. And most of these stories have some kind of pain in them. From homeless to millionaire in two years, from $50K in debt to owning a mansion free and clear in 6 years. I bet you can name several leaders or owners of companies who have succeeded and you can rattle off their names with pride. All these people have persevered and I’m willing to bet that they all have made some mistakes along the way.
The subject is perseverance, but the connection is in the story. Think of the people you follow. Do you hear their story like all the time? So much so you can recite it verbatim? That’s because it’s relatable! Others can connect with it. The act of failing forward and picking yourself up is not just for you…it’s for others around you.
Presence – Have you wondered why some people seem to have a certain air about them? It’s called charisma and can be very powerful both offline and online. The presence you bring is very impactful when you understand how to harness it. Remember above when we talked about knowing who you are and knowing who your readers are? Your job is to bridge that gap right? This is where your presence can over deliver.
One of the best books on this is “How to Win Friends and Influence People.” Dale Carnegie said right in the beginning of his book…”To get the most out of this book you must have a deep, driving desire to learn, a vigorous determination to increase your ability to deal with people.” Your presence is similar to your actions on the battlefield of your goals.
Are you strong and confident? Can you lead people in their journey and quest to their goals? Are you positive and supportive or are you negative and often complaining? Life happens…get over it and move on! The quicker we pick ourselves up when things go wrong shows our character. As well as how we interact with others. Blame, pointing fingers and telling others “I told you so” will not make the grade when building your brand. Empowering and empathizing will.
Platform - Leaders know leaders who can get the job done. We also can spot other leaders who stand out by simply making it happen. We don’t buy excuses we do what it takes. Having a platform serves us on several levels. Take in point this following analogy.
You are following someone you respect a lot. You’re the student and they are leading you towards your goals. The leader in this case would be the one driving a speedboat and you are the follower on the skies holding the tow rope. This leader is the one in control. They are guiding the boat and you are the one following their every move…whether you want to or not. Now if they truly have your best interest in mind they will lead you the right way. But what if something changes? Either from you or from your leader. At some point you may just want to go on your own.
Leaders often do!
At some point you are going to have to let go of that rope and sink or swim. At some point you are going to let go and instead of riding in someone else’s wake…you want to develop your own. You then realize that you can actually build your own island, docks and speed boats for others to use. You now have a list, following and respect of other community leaders. Not only is your brand lit up in lights, but you have a platform others can leverage for mutual gain.
Wrap it up
Was any of this information new? Absolutely not. Has your outlook changed? Hopefully so. Here’s the deal with brand building. It’s going to be built with or without you. It’s built on how, when and why you do what you do. It’s built on your character and interaction with others. It’s built over time.
Recently our industry…network marketing just got a couple of black eyes. One was with Zeek rewards closing its doors. The other was how the community handled it. The first part happens. Whether a company intends to mislead its people or not doesn’t make a difference if the doors are closed…they are closed. Speculation rises and true colors are shown.
This is where the second black eye came from. It’s how the community reacts and interacts. There were the vultures. The people who dropped their links to their company in the comments section on posts that were designed to update the community about Zeek. This is weak in my opinion. A true leader would never do this as their platform is already created or is being molded for something much better.
Then there were the know it all Monday morning QB’s. A lot of respected leaders were right out of the gate with their “I told you so” or “I knew but couldn’t say anything.” or “My 25 years in the industry taught me…” To me these types of people are just being an ass and just pissed all over everyone who was working with Zeek. I’m sure every single one of them made a mistake now and then while they were learning this game and working towards their goals.
Some of them saw the potential issue of how and what was actually being traded for money. But most have no clue on what really was the issue for Zeek closing its doors. Some just said it looked spammy or I didn’t get it. That I can respect. But I just lost respect for all those who claimed to know better and now flaunt it like sheriffs badges.
Did you know that there were lawyers and doctors and financial planners involved with Zeek? Did you know there are real people with real emotions who not only had hopes and dreams, but are now wondering what to do. How you react and interact with others is showing your true character which leads to your leadership and character to your brand.
How do you want others to see you? All you have to do is open your mouth or type it as a status update. People will see you for what you are.
Build your brand with positive impactful relationships.
I have been following the four E’s when I put anything online. Enlightening, Educational, Entertain and my favorite…Empowering.
Questions, comments or concerns. leave a comment below for the community and share your thoughts. Make sure you have read Adrienne’s post on how to leave a good quality comment. Don’t forget that your comment here is also building your brand…positive or negative.