The money is in the list!
Know why you continue to hear it all the darn time?
Because it’s TRUE!
So let me ask you an honest question. Why are you here?
I know I’ve asked this of you in the past and like I mentioned in my post last week, a lot of you are blogging just for the pure enjoyment of it. For that I applaud you and I sure hope you’re having some fun with it.
For the rest of us, although I do love to blog, I’m here to build a business so my blog actually serves a purpose.
Some people will say that your blog is your business but I actually disagree with that. Your blog is a tool and for me I use it to build relationships with my readers and subscribers so that they’ll buy from me whether it’s products I promote or services that I offer. It’s definitely the best way to generate leads for your business.
Why You Need An Email List
Remember what I said? The money is in the list!
You are here to make money right! I mean that’s the purpose of a list in the first place.
Some people believe that an opt-in list isn’t necessary because all their readers need to do is sign up for their RSS feed. Some have email notifications so all that does is notify them of your newest post.
They have not given you permission to send them anything else. You aren’t able to build a relationship with them, share anything else you want or promote your coolest new product.
The main goal of your email list is to be able to promote products and build your business.
When you’ve built up that relationship with your subscribers then when you promote to them they’ll be a heck of a lot more open to purchasing it from you because they’ve come to know you, like you and trust you.
Those are the three main ingredients to having a rockin successful email list.
You have to be that person that never steers them wrong.
If you don’t yet have your own products or services then only promote things that are top notch, worth every penny and will benefit them in some way.
Never ever just be in this for the money or you’ll find yourself waking up one day wondering what the heck just happened.
Even if they never buy one darn thing from you, never treat them any differently. If they are someone who takes advantage of your generosity you can always remove them from your list.
If you want to build a business online you’ve got to have a list and email them on a regular basis.
Make Your Subscribers Feel Special
When people opt into your list they are now giving you permission to present whatever information you told them you would present to them when they signed up. That should always be spelled out in your welcome email.
Having said that, most people know that when you opt into any list you’re giving them permission to promote to you. Those that go overboard in this area, well we can’t opt out fast enough.
I don’t know about you but when I started this process I did everything wrong. I listened to the wrong people and did all of the wrong things. I bet I’ve started over building my list at least five times now.
Back in 2011 when I was having a lot of aha moments I started incorporating me into my lists like I do here in my posts. I take it a step further though and I actually will pick up the phone and call those that left their numbers. For those that I catch at home we’ve had some really good conversations. Nothing like the personal touch right!
I want my subscribers to feel like they’re special because they are. They trusted me by opting into my list to see what else I had to share so I want them to feel comfortable enough to continue sticking around.
I mostly just share my blog updates with my readers as well as what’s been going on with me but when I’m going through some training online I’ll share some things I’m learning with them that I don’t share with my readers.
The purpose of your list is to let them know just how special they are so give them information that will benefit and help them in some way. Let them know you’re there for them.
What To Offer Your List
Put yourself in your subscribers shoes. What can you offer them to entice them to put their information in your opt-in form to get whatever you’re offering? What would you want bad enough to trust someone with your information?
Think about it along those lines.
You want to offer them something really fabulous of course but if you’re just starting out you might not feel like you have anything to offer. I don’t want that to stop you.
Surely you’re blogging because you’re passionate about something or you have a certain expertise that you’d like to share with the world. How can you offer that to your list?
Can you make a video course or perhaps just a video series explaining it? How about writing a report like I have here and sharing it in that format.
Give it some thought so at least you can be on your way to creating something.
If at this moment you don’t feel like you have anything to offer or you haven’t created something yet you can always just have them opt-in so that they can receive notifications of your newest post. Remember, your main objective is to build relationships with your subscribers but you also want to wow them.
Some of the things you can do is if a new gadget has been released that you think is cool, tell them about it. If you’ve read a great post that you really think will benefit them, share the link. If you’ve found some great information from free reports and they’re giving you permission to share them, do it.
Give this information to your list that you don’t give your readers and they’ll want to stick with you to see what you’ll share with them next.
These are real live human beings so treat them as such. Treat them as your friends and they’ll quickly become them, trust me on this one.
People Are Sick Of Lists
That’s true, people are sick of lists. The reason they are is because they’re not being given anything of value. I admit myself that for awhile I was just sending notices of my email updates along with a little bit about what’s been going on behind the scenes stuff. I’m guilty of this myself so I don’t blame people for opting out.
As I started taking a few more courses though I was able to share more information with them that I’ve been learning so my goal is to keep them wowed with what I share.
Our goal is to keep providing great stuff so they want to stick around and not miss anything. When I get ready to release my product I plan on giving my list a discount but no one else. I have to make them feel special because they’ve hung with me through this process. Not that you aren’t special of course but all you have to do is opt into my list!
I also don’t want you to be discouraged if you don’t have thousands of subscribers. I don’t but it’s quality over quantity because I’m sure you’ve heard people brag about how many subscribers they have but they never divulge their click through rates or how many purchases have been made.
I bet their lists aren’t as active as mine is either. Why? Because I have a relationship with mine where I bet most of them don’t.
Do NOT let that intimidate you at all because we all have to start at the beginning and we all learn as we go.
30 Day List Building Challenge
Because I want you to have success in this area as well, I have a little something for you.
I was so thrilled to be introduced to Nathalie Lussier who just happens to be an expert in this area. She has a 30 day list building challenge that I think will benefit everyone. I’ve joined myself to pick up even more tips.
30 day challenges are great for a number of reasons but they actually move you in the direction that you need to go by teaching you how to stay committed.
Even if you’re pressed for time at the moment but still really need to learn this information I think this would be a great thing to join. You’ll be walked through what you need to do to grow your list within the next 30 days. Isn’t that enticing enough?
What do you say, you game? Could you use a little help?
Okay, well here ya go:
Did I mention that it’s free! Well it is so no excuses.
Let me know your thoughts on building your list and if you’re still having some issues. If you have any questions feel free to fire away and I’ll see what I can’t do to help.
Remember, this is our year so I want to help you move in the right direction to build your business.
Be sure to share this post with your friends too okay! We all want them to do well now don’t we?
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