What Is SlugIn my first post of this year, Exciting Things In Store For 2012, I put myself out there and asked you guys if there was anything in particular you’d like me to blog about.  Maybe there was something I could contribute to your education.  By the way, that offer is still open hint, hint…

The lovely Annie Andre’ of AnnieAndre.com threw a few topics at me that she’d like to learn.  Before deciding to write this post though I did check out my keywords through my recent report from Tynt.

If you aren’t sure what I’m talking about then be sure and read my post on How To Get Others To Build Your Links.

I was pleasantly surprised to see that there was only one keyword people were searching for that I didn’t provide for them on my blog.  Want to know what that was?  Happy Valentine’s Day!  Well it is this week you know.

What Is A Slug

So let’s get to the topic at hand shall we..  So what is a slug and why should you care!

A slug is basically a few words that make up the URL for your post.  It describes your post or page so in other words, it’s your URL.  If you are an SEO hound then you’ll be optimizing that slug so that the search engines are locating your keywords ASAP.

Let me show you what I mean.

The full URL of this post, also called the permalink, is http://adriennesmith.net/what-is-slug/ so “what-is-slug” is the actual slug.  Make sense?

If you’re optimizing your blog post for the search engines and you’re going after certain keywords, you want those keywords and just those keywords in your slug.  If this is the case then you need to be writing your posts for the search engines and not people.   I don’t mean to take the human element out of your posts but if you’re going after certain keywords, this is how you need to set that all up.

When you include words like “is”, “an”, “I”, “to”, “how’”, “what”, etc. in your URL, this is just filler because the search engines don’t care anything about these words.  Plus they can really make your link long for sharing purposes.  I’m guilty of doing this myself which is why this is another lesson to be learned.

How Do You Shorten Your Links?

I have a couple of solutions for you on how you can shorten your links.

The first one is the most obvious and hopefully you’re using some type of SEO plug-in on your blog.  If so you’ll want to shorten your URL in the “Custom Title Tag” section.  Mine is built in since I have Thesis so yours might be titled something different.

The other option I know of is to install yet another plug-in but I hope that won’t be necessary since I just know all of you have some type of SEO plug-in already installed.  But just in case you don’t, you know I won’t leave you hanging dry.

SEO Slug will remove all the extra words from your title like the ones I mentioned above (“is”, “an”, “I”, “to”, “how”, “what”, etc.).  The search engines just don’t care about those words anyway so they really don’t matter.

Was This Helpful?

So was this helpful?  Did most of you already know about this or is this something you hadn’t run across before?  I hope I was able to explain this so that you understand how this can really benefit you when trying to rank for certain keywords.

Let me know your thoughts on this one and Annie, I sure hope this helped.

Always looking forward to your comments and sure hope you’ll share my post with your friends.  They just may find this helpful as well.  See you guys soon.





Business Developer
Skype:  missadriennesmith
Email:  Adrienne@AdrienneSmith.net